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      <Description>THE ASSOCIATION EXPENDS SUBSTANTIAL RESOURCES IN SUPPORT OF IMPROVING, PROMOTING, AND ADVANCING THE COMMON INTEREST OF THOSE ENGAGED IN THE SPORT OF DRAG RACING PRIMARILY THROUGH PROVIDING A GOVERNING STRUCTURE, SANCTIONING CERTAIN RACES, AND FOSTERING THE CONDUCT OF THOUSANDS OF DRAG RACING EVENTS ANNUALLY ON NATIONAL AS WELL AS LOCAL LEVELS. THE ASSOCIATION PROVIDES SUPPORT TO RACER PARTICIPANTS, TO TRACK OPERATORS CONDUCTING THESE EVENTS, AND TO MANUFACTURERS AND DISTRIBUTORS OF VEHICLES, PARTS AND PRODUCTS USED IN RACING. THROUGH THESE ACTIVITIES AND EVENTS, THE ASSOCIATION PROMOTES THE SPORT AND INDUSTRY OF DRAG RACING BY FOSTERING THE ENTHUSIASM OF THE PUBLIC AND PARTICIPANTS, AND PROVIDING A PROVING GROUND AND SHOWCASE FOR MANUFACTURERS AND DISTRIBUTORS. THE ASSOCIATION IS ACTIVELY ENGAGED IN ENHANCING THE PUBLIC IMAGE OF DRAG RACING WITH A VIEW TOWARD INCREASING PARTICIPATION AND FOSTERING THE ASSOCIATION'S MISSION OF PRESERVING AND PROTECTING THE SPORT OF DRAG RACING AND IMPROVING SAFETY IN THE SPORT BY, AMONG OTHER THINGS, FOSTERING A NETWORK OF RACING VENUES AND RACING SERIES. THE ASSOCIATION'S GREATEST PUBLIC RELATIONS TOOLS ARE ITS ANNUAL SERIES OF NATIONAL EVENTS THAT ARE TELECAST AND SHOWCASE THE BEST OF THE SPORT, INCLUDING ITS DIVERSE PARTICIPANTS AND COMPLEX TECHNOLOGY, AS WELL AS ITS WEBSITE AND ITS PUBLICATION, NATIONAL DRAGSTER, WHICH IS PUBLISHED 48 TIMES PER YEAR. THROUGH THESE EVENTS AND ACTIVITIES THE ASSOCIATION WORKS TO INCREASE THE SIZE AND INVOLVEMENT OF THE BUSINESSES WHICH ARE PART OF THE DRAG RACING INDUSTRY AND WHICH ULTIMATELY SUPPORT THE SPORT AND ITS PARTICIPANTS BOTH ON THE RACER AND SPECTATOR LEVEL. THE ASSOCIATION ALSO PROVIDES A FULL SPECTRUM OF RACING OPPORTUNITIES BEGINNING AT THE JR. DRAG RACING LEAGUE LEVEL WHERE GIRLS AND BOYS AS YOUNG AS EIGHT MAY PARTICIPATE, TO THE GRASS ROOTS "STREET LEGAL" LEVEL, AND PROGRESSING ALL THE WAY TO VEHICLES WITH SPEEDS OVER 300 MPH. THE ASSOCIATION PROMOTES THE CAREER AND EDUCATIONAL OPPORTUNITIES AVAILABLE IN THE INDUSTRY THROUGH ITS INNOVATIVE YOUTH AND EDUCATION SERVICES PROGRAM WHICH EXPOSES SEVERAL THOUSAND HIGH SCHOOL STUDENTS TO CAREER OPPORTUNITIES IN THE SPORT. THE ASSOCIATION ALSO CONDUCTS A DEDICATED ANNUAL CAREER OPPORTUNITIES FAIR.</Description>
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        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>12750</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>2035</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>19694</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>216533</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartIII>
        <ReturnReference>PART I, LINE 1A</ReturnReference>
        <Explanation>UPGRADE COUPONS MAY BE PURCHASED BY VICE-PRESIDENTS AND ABOVE.</Explanation>
      </Form990ScheduleJPartIII>
      <Form990ScheduleJPartIII>
        <Identifier>SUPPLEMENTAL INFORMATION</Identifier>
        <ReturnReference>PART III</ReturnReference>
        <Explanation>THE COMPENSATION LISTED ON FORM 990 PART VII SECTION A AND ON SCHEDULE J FOR DALLAS GARDNER IS PAID TO THIS BOARD MEMBER IN HIS CAPACITY AS AN INDEPENDENT CONSULTANT, NOT FOR HIS SERVICE AS A BOARD MEMBER OF THE ORGANIZATION. "BONUS AND INCENTIVE COMPENSATION" INCLUDES (A) BONUSES AND (B) AS APPLICABLE, COMMISSIONS BASED ON SALES, ALL OF WHICH, WHEN COMBINED WITH BASE AND OTHER COMPENSATION, CREATE A REASONABLE TOTAL COMPENSATION PACKAGE. BONUS AMOUNTS ARE DETERMINED BY MANAGEMENT AND APPROVED BY THE COMPENSATION COMMITTEE AND/OR THE BOARD OF DIRECTORS. COMMISSION AMOUNTS ARE DETERMINED BY THE SALES PLAN FOR EACH APPLICABLE YEAR. IT IS IMPORTANT FOR NHRA TO BE TO BE ABLE TO RECRUIT AND RETAIN HIGHLY QUALIFIED EMPLOYEES WHOSE EXPERIENCE AND PERFORMANCE ENABLE NHRA TO PROVIDE THE COMPLEX AND VARIED SERVICES NECESSARY TO SUPPORT THE ASSOCIATION'S OPERATIONS AND MEET THE VARYING NEEDS OF THE DRAG RACING COMMUNITY. THE OPERATIONS OF NHRA ARE EXTENSIVE AND INVOLVE MANY FACETS, SUCH AS COMPLEX RULE-MAKING, LOGISTICS, AND EVENT MANAGEMENT, INCLUDING THE COORDINATION OF MULTIPLE EVENTS IN MULTIPLE LOCATIONS, SETTING POLICIES FOR THOUSANDS OF RACERS, PROMOTING THE SPORT TO MILLIONS OF FANS, OVERSEEING ESSENTIAL SAFETY STANDARDS, PUBLICATIONS, SOCIAL MEDIA, TELEVISION AND MEDIA RELATIONS, EXTENSIVE TRAVEL, COORDINATING A LARGE WORKFORCE, TRACK AND FACILITY MANAGEMENT, RISK MANAGEMENT, AND RELATED ISSUES. ACCORDINGLY, THE ORGANIZATION HAS RECRUITED ITS LEADERS PRIMARILY FROM THOSE WITH EXPERIENCE IN MAJOR FOR-PROFIT ORGANIZATIONS SUCH AS MARS, DELPHI, GM, INTERNATIONAL SPEEDWAY, HEWLETT PACKARD, PACE/CLEARCHANNEL AND HILL &amp; KNOWLTON. NHRA BELIEVES THAT EXPERIENCE, CONTINUITY, AND INDUSTRY RELATIONSHIPS ARE CRITICAL IN ITS ORGANIZATION, AND THUS NHRA STRUCTURES EXECUTIVE COMPENSATION TO ENCOURAGE LONG-TERM COMMITMENTS FROM AND RETENTION OF EXECUTIVES. WHILE NHRA DOES NOT EXPECT TO PAY COMPENSATION THAT IS FULLY COMPETITIVE WITH FOR-PROFIT ORGANIZATIONS, THE BOARD HAS RECOGNIZED THAT, TO ATTRACT AND RETAIN THE NEEDED QUALITY OF LEADERSHIP, ITS MANAGEMENT COMPENSATION MUST BE COMPETITIVE WITH SIMILARLY COMPLEX NONPROFIT ORGANIZATIONS. IN SETTING COMPENSATION, NHRA HAS USED AN OUTSIDE EXPERT IN ANALYZING COMPENSATION ISSUES TO HELP GUIDE AND VALIDATE THE COMPENSATION PROCESS. THE COMPENSATION OF NHRA'S TOP EXECUTIVES IS REVIEWED ANNUALLY BY THE BOARD. THE CHIEF EXECUTIVE'S COMPENSATION IS DETERMINED BY THE BOARD OF DIRECTORS. FOR TOP EXECUTIVES INCLUDING THE CEO, CASH COMPENSATION IS COMPRISED OF BASE SALARY AND A BONUS COMPONENT, THE AMOUNT OF WHICH IS BASED ON COMPLEMENTING THE BASE SALARY TO CREATE A COMPETITIVE AND APPROPRIATE ANNUAL COMPENSATION PACKAGE. COMPENSATION IS ANALYZED IN CONJUNCTION WITH MANY FACTORS INCLUDING COMPARABLE COMPENSATION IN THE JOB MARKET, INDIVIDUAL PERFORMANCE, AND THE ORGANIZATION'S OVERALL PERFORMANCE. IN FEBRUARY 2009, NHRA EMPLOYEE COMPENSATION WAS REDUCED BY AT LEAST 10%, AS A REFLECTION OF POOR ECONOMIC CONDITIONS. ECONOMIC CONDITIONS IMPROVED SUCH THAT BY MAY 2010, BASE COMPENSATION AT THE SENIOR LEVEL OF MANAGEMENT HAD BEEN REINSTATED TO JANUARY 2009 LEVELS (OTHER EMPLOYEES HAD BEEN REINSTATED TO JANUARY 2009 LEVELS IN FEBRUARY 2010). THIS REINSTATEMENT CAUSES SOME FIGURES SHOWN FOR 2010 COMPENSATION TO BE HIGHER THAN THOSE REPORTED IN THE 2009 FORM 990. 2010 COMPENSATION FOR REPORTED INDIVIDUALS WHO WERE EMPLOYED ACROSS ALL THREE YEARS IS LOWER IN 2010 THAN IN 2008.</Explanation>
      </Form990ScheduleJPartIII>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION B, LINE 11</Identifier>
        <Explanation>THE DRAFT OF THE FORM 990 IS PREPARED BY AN INDEPENDENT ACCOUNTING FIRM AND SUBMITTED TO THE ORGANIZATION FOR REVIEW AND APPROVAL FOR SUBMISSION. THE ORGANIZATION REVIEWS THE DRAFT FORM 990 AND DISTRIBUTES THE DRAFT TO ALL MEMBERS OF THE BOARD OF DIRECTORS FOR THEIR REVIEW AND APPROVAL BY THE AUDIT COMMITTEE. UPON APPROVAL OF THE AUDIT COMMITTEE MEMBERS, THE FINAL FORM 990 IS PREPARED AND DISTRIBUTED TO ALL MEMBERS OF THE BOARD OF DIRECTORS FOR FURTHER REVIEW PRIOR TO SUBMISSION.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 12C</ReturnReference>
        <Explanation>ALL EMPLOYEES ARE RESPONSIBLE FOR FOLLOWING THE CONFLICT OF INTEREST POLICY. MANAGEMENT IS RESPONSIBLE FOR ENFORCING COMPLIANCE WITH THE POLICY. THE COMPANY ALSO HAS A PROCEDURE IN PLACE THAT ALLOWS EMPLOYEES TO BRING ANY MATTER THEY FEEL MAY BE A PROBLEM TO MANAGEMENT'S ATTENTION. ANNUALLY RECORDS AND DOCUMENTATION ARE REVIEWED TO IDENTIFY ANY POTENTIAL CONFLICT OF INTEREST, AND IF A POTENTIAL CONFLICT OF INTEREST IS IDENTIFIED, MANAGEMENT REVIEWS THE POTENTIAL CONFLICT TO ENSURE PROPER APPROVALS HAVE BEEN OBTAINED AND IF NOT TAKE APPROPRIATE ACTION AS REQUIRED. BOARD MEMBERS COMPLETE AND SIGN AN ANNUAL CONFLICT OF INTEREST DISCLOSURE FORM.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 15</ReturnReference>
        <Explanation>COMPENSATION IS DETERMINED BY ANALYZING SALARY SURVEYS, OTHER ORGANIZATIONS' FORM 990S AND PERIODIC COMPENSATION ANALYSIS BY INDEPENDENT COMPENSATION ANALYSTS. SEE SCHEDULE J PART III SUPPLEMENTAL INFORMATION.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION C, LINE 19</ReturnReference>
        <Explanation>- GOVERNING DOCUMENTS ARE CONSIDERED CONFIDENTIAL AND NOT AVAILABLE TO THE PUBLIC - CONFLICT OF INTEREST POLICY AND AUDITED FINANCIAL STATEMENTS ARE CONSIDERED CONFIDENTIAL AND NOT AVAILABLE TO THE PUBLIC.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>HOURS PER WEEK DEVOTED TO RELATED ORGANIZATION (NHRA MOTORSPORTS MUSEUM):</Identifier>
        <ReturnReference>FORM 990, PART VII, SECTION A, COLUMN B</ReturnReference>
        <Explanation>PETER CLIFFORD 1 RICHARD WELLS 1 GARY DARCY 1 THOMAS COMPTON 1</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="RetDoc1043400001">
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          <BusinessNameLine1>NHRA MOTORSPORTS MUSEUM</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>1101 WEST MCKINLEY AVE BLDG 3A</AddressLine1>
          <City>POMONA</City>
          <State>CA</State>
          <ZIPCode>91768</ZIPCode>
        </AddressUS>
        <EIN>943021388</EIN>
        <PrimaryActivities>MOTORSPORTS MUSEUM</PrimaryActivities>
        <LegalDomicileState>CA</LegalDomicileState>
        <ExemptCodeSection>501(C)(3)</ExemptCodeSection>
        <PublicCharityStatus>7</PublicCharityStatus>
        <DirectControllingEntityNA>N/A</DirectControllingEntityNA>
        <ControlledOrg>1</ControlledOrg>
      </Form990ScheduleRPartII>
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          <BusinessNameLine1>RADCO INC</BusinessNameLine1>
        </NameOfRelatedOrg>
        <AddressUS>
          <AddressLine1>2650 NATIONAL TRAIL RD</AddressLine1>
          <City>HEBRON</City>
          <State>OH</State>
          <ZIPCode>43025</ZIPCode>
        </AddressUS>
        <EIN>310684626</EIN>
        <PrimaryActivity>RENTALS</PrimaryActivity>
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        <TypeOfEntity>C</TypeOfEntity>
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        <ShareOfEOYAssets>1497649</ShareOfEOYAssets>
        <PercentageOwnership>1.00000</PercentageOwnership>
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      <Form990ScheduleRPartIV>
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          <BusinessNameLine1>NHRA INC</BusinessNameLine1>
        </NameOfRelatedOrg>
        <AddressUS>
          <AddressLine1>2035 FINANCIAL WAY</AddressLine1>
          <City>GLENDORA</City>
          <State>CA</State>
          <ZIPCode>91741</ZIPCode>
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        <PrimaryActivity>RENTALS</PrimaryActivity>
        <LegalDomicileState>CA</LegalDomicileState>
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        <TypeOfEntity>C</TypeOfEntity>
        <ShareOfTotalIncome>2</ShareOfTotalIncome>
        <ShareOfEOYAssets>65</ShareOfEOYAssets>
        <PercentageOwnership>1.00000</PercentageOwnership>
      </Form990ScheduleRPartIV>
      <ReceiptOfIntAnnRentsRoyalties>0</ReceiptOfIntAnnRentsRoyalties>
      <GiftGrantOrCapContrToOtherOrg>0</GiftGrantOrCapContrToOtherOrg>
      <GiftGrantOrCapContrFrOtherOrg>0</GiftGrantOrCapContrFrOtherOrg>
      <LoansOrGuaranteesToOtherOrg>1</LoansOrGuaranteesToOtherOrg>
      <LoansOrGuaranteesFromOtherOrg>1</LoansOrGuaranteesFromOtherOrg>
      <SaleOfAssetsToOtherOrg>0</SaleOfAssetsToOtherOrg>
      <PurchaseOfAssetsFromOtherOrg>0</PurchaseOfAssetsFromOtherOrg>
      <ExchangeOfAssets>0</ExchangeOfAssets>
      <RentalOfFacilitiesToOtherOrgs>0</RentalOfFacilitiesToOtherOrgs>
      <RentalOfFacilitiesFrOtherOrgs>1</RentalOfFacilitiesFrOtherOrgs>
      <PerformOfServicesForOtherOrgs>1</PerformOfServicesForOtherOrgs>
      <PerformOfServicesByOtherOrgs>0</PerformOfServicesByOtherOrgs>
      <SharingOfFacilities>1</SharingOfFacilities>
      <SharingOfPaidEmployees>1</SharingOfPaidEmployees>
      <ReimbursementPaidToOtherOrg>0</ReimbursementPaidToOtherOrg>
      <ReimbursementPaidByOtherOrg>1</ReimbursementPaidByOtherOrg>
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      <OtherTransferFromOtherOrg>0</OtherTransferFromOtherOrg>
      <TransactionsRelatedOrgsTable>
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          <BusinessNameLine1>NATIONAL HOT ROD ASSOCIATION MOTORSPORTS MUSEUM</BusinessNameLine1>
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        <AmountInvolved>2508446</AmountInvolved>
        <MethodOfAmtDetermination>FMV</MethodOfAmtDetermination>
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      <TransactionsRelatedOrgsTable>
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          <BusinessNameLine1>NHRA INC</BusinessNameLine1>
        </NameOfOtherOrganization>
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        <AmountInvolved>51463</AmountInvolved>
        <MethodOfAmtDetermination>FMV</MethodOfAmtDetermination>
      </TransactionsRelatedOrgsTable>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>RADCO INC</BusinessNameLine1>
        </NameOfOtherOrganization>
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        <AmountInvolved>985846</AmountInvolved>
        <MethodOfAmtDetermination>FMV</MethodOfAmtDetermination>
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      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>RADCO INC</BusinessNameLine1>
        </NameOfOtherOrganization>
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        <MethodOfAmtDetermination>FMV</MethodOfAmtDetermination>
      </TransactionsRelatedOrgsTable>
      <TransactionsRelatedOrgsTable>
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          <BusinessNameLine1>NATIONAL HOT ROD ASSOCIATION MOTORSPORTS MUSEUM</BusinessNameLine1>
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        <AmountInvolved>1820085</AmountInvolved>
        <MethodOfAmtDetermination>FMV</MethodOfAmtDetermination>
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