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          <BusinessNameLine1>DMW Direct</BusinessNameLine1>
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          <City>Plymouth</City>
          <State>MA</State>
          <ZIPCode>02360</ZIPCode>
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      <LicensedStates>TN</LicensedStates>
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        <ReturnReference>Form 990, Part VI, Section B, Line 11a</ReturnReference>
        <Explanation>The 990 is prepared in-house, then reviewed in detail by our independent accountants. Once completed, the entire 990 is presented to our Board Finance Committee.</Explanation>
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      <GeneralExplanation>
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        <ReturnReference>Form 990, Part VI, Section B, Line 12c</ReturnReference>
        <Explanation>At least on an annual basis the company and Board members notify the Board Chairman of any possible conflicts of interest. The Board Chairman reviews each conflict of interest to determine if any additional actions need to be taken. All material conflicts of interest are properly disclosed in the 990 and audited financial statements.</Explanation>
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      <GeneralExplanation>
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        <Explanation>On an annual basis the Executive Committee evaluates the President &amp; CEO. The results of the evaluation are then presented at the next Board of Directors meeting. As part of the evaluation, the President &amp; CEO presents their goals and objectives for the following year. The compensation of this position is approved by the Executive Committee based upon the achievements of the goals and objectives from the prior year. Industry data on comparative market pay for this position is used as needed.</Explanation>
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      <GeneralExplanation>
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        <Explanation>As a television and radio station licensed by the FCC, we are required to maintain a public file for various files including pertinent government documents and policies of the station. Anybody can come into our company and request various documents we maintain including the conflict of interest policy, tax returns and audited financial statements.</Explanation>
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      <GeneralExplanation>
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