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        <NamePerson>KRISTIN SHADMAN MD</NamePerson>
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        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
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      <Form990PartVIISectionA>
        <NamePerson>LINDA SLEPICA</NamePerson>
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        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
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        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>WESLEY SPARKMAN</NamePerson>
        <Title>DIRECTOR</Title>
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        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
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        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
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      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>SHELLY SPRINKMAN</NamePerson>
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        <NamePerson>VERN STENMAN</NamePerson>
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      </Form990PartVIISectionA>
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        <NamePerson>RUTH SHELLY</NamePerson>
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      <ProgramServiceRevenue>
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        <ExclusionAmount>31272</ExclusionAmount>
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      <NetIncomeFromFundraisingEvents>
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        <ExclusionAmount>191806</ExclusionAmount>
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      <NetIncomeOrLoss>
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        <RelatedOrExemptFunctionIncome>-21375</RelatedOrExemptFunctionIncome>
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        <RelatedOrExemptFunctionIncome>1351281</RelatedOrExemptFunctionIncome>
        <UnrelatedBusinessRevenue>0</UnrelatedBusinessRevenue>
        <ExclusionAmount>223078</ExclusionAmount>
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      <CompCurrentOfficersDirectors>
        <Total>110250</Total>
        <ProgramServices>33075</ProgramServices>
        <ManagementAndGeneral>38588</ManagementAndGeneral>
        <Fundraising>38587</Fundraising>
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      <OtherSalariesAndWages>
        <Total>1158974</Total>
        <ProgramServices>847082</ProgramServices>
        <ManagementAndGeneral>145702</ManagementAndGeneral>
        <Fundraising>166190</Fundraising>
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      <OtherEmployeeBenefits>
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        <ProgramServices>79606</ProgramServices>
        <ManagementAndGeneral>16668</ManagementAndGeneral>
        <Fundraising>18521</Fundraising>
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      <PayrollTaxes>
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        <ProgramServices>83402</ProgramServices>
        <ManagementAndGeneral>17463</ManagementAndGeneral>
        <Fundraising>19404</Fundraising>
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      <FeesForServicesAccounting>
        <Total>56600</Total>
        <ManagementAndGeneral>56600</ManagementAndGeneral>
      </FeesForServicesAccounting>
      <FeesForServicesOther>
        <Total>119256</Total>
        <ProgramServices>88844</ProgramServices>
        <ManagementAndGeneral>10896</ManagementAndGeneral>
        <Fundraising>19516</Fundraising>
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      <Advertising>
        <Total>87899</Total>
        <ProgramServices>82215</ProgramServices>
        <Fundraising>5684</Fundraising>
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      <OfficeExpenses>
        <Total>379798</Total>
        <ProgramServices>310560</ProgramServices>
        <ManagementAndGeneral>48360</ManagementAndGeneral>
        <Fundraising>20878</Fundraising>
      </OfficeExpenses>
      <InformationTechnology>
        <Total>39981</Total>
        <ProgramServices>12434</ProgramServices>
        <ManagementAndGeneral>15999</ManagementAndGeneral>
        <Fundraising>11548</Fundraising>
      </InformationTechnology>
      <Occupancy>
        <Total>138452</Total>
        <ProgramServices>74738</ProgramServices>
        <ManagementAndGeneral>37765</ManagementAndGeneral>
        <Fundraising>25949</Fundraising>
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      <Travel>
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        <ProgramServices>3373</ProgramServices>
        <ManagementAndGeneral>743</ManagementAndGeneral>
        <Fundraising>359</Fundraising>
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      <ConferencesMeetings>
        <Total>88771</Total>
        <ManagementAndGeneral>206</ManagementAndGeneral>
        <Fundraising>88565</Fundraising>
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      <Interest>
        <Total>398015</Total>
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        <ManagementAndGeneral>117684</ManagementAndGeneral>
        <Fundraising>860</Fundraising>
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      <DepreciationDepletion>
        <Total>477611</Total>
        <ProgramServices>325644</ProgramServices>
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      <Insurance>
        <Total>29063</Total>
        <ManagementAndGeneral>29063</ManagementAndGeneral>
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      <OtherExpenses>
        <Description>MISCELLANEOUS EXPENSES</Description>
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        <ProgramServices>784</ProgramServices>
        <ManagementAndGeneral>197</ManagementAndGeneral>
        <Fundraising>52</Fundraising>
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      <TotalFunctionalExpenses>
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      <CashNonInterestBearing>
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      <InventoriesForSaleOrUse>
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        <EOY>66194</EOY>
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        <EOY>2264</EOY>
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        <EOY>19986821</EOY>
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      <MortNotesPyblSecuredInvestProp>
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      <TotalLiabNetAssetsFundBalances>
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      <InfoInScheduleOPartXI>X</InfoInScheduleOPartXI>
      <ReconcilationRevenueExpenses>726276</ReconcilationRevenueExpenses>
      <ReconcilationOtherChanges>101972</ReconcilationOtherChanges>
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      <AccountantCompileOrReview>0</AccountantCompileOrReview>
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      <AuditCommittee>1</AuditCommittee>
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    </IRS990>
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        <CurrentTaxYearMinus2Years>6695102</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>2442555</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>2477159</CurrentTaxYear>
        <Total>18921443</Total>
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      <Total170>
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        <CurrentTaxYearMinus3Years>4795455</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>6695102</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>2442555</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>2477159</CurrentTaxYear>
        <Total>18921443</Total>
      </Total170>
      <AmountsSubstContributorsTotal>7803729</AmountsSubstContributorsTotal>
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      <GrossInvestmentIncome170>
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        <CurrentTaxYearMinus3Years>47180</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>39176</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>10993</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>31272</CurrentTaxYear>
        <Total>173108</Total>
      </GrossInvestmentIncome170>
      <NetUBI>
        <CurrentTaxYearMinus3Years>39131</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>16880</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>664</CurrentTaxYearMinus1Year>
        <Total>56675</Total>
      </NetUBI>
      <TotalSupport>19151226</TotalSupport>
      <GrossReceiptsFromAdmissionsEtc>5829696</GrossReceiptsFromAdmissionsEtc>
      <PublicSupportPertcentage170>0.58050</PublicSupportPertcentage170>
      <PublicSupportPertcentPriorYear>0.60390</PublicSupportPertcentPriorYear>
      <ThirtyThreePercntTestsCY170>X</ThirtyThreePercntTestsCY170>
    </IRS990ScheduleA>
    <IRS990ScheduleB documentId="RetDoc1234500001">
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        <ContributorNumber>RESTRICTED</ContributorNumber>
        <ContributorNameBusiness>
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        </ContributorNameBusiness>
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          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
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        <BookValue>15207213</BookValue>
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      <LeaseholdImprovements>
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        <Depreciation>228911</Depreciation>
        <BookValue>7377</BookValue>
      </LeaseholdImprovements>
      <Equipment>
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        <BookValue>315603</BookValue>
      </Equipment>
      <TotalOfBookValueLandBuildings>15530193</TotalOfBookValueLandBuildings>
    </IRS990ScheduleD>
    <IRS990ScheduleG documentId="RetDoc1041300001">
      <EventsInformation>
        <NameOfEvent1>ANNUAL BENEFIT SALE</NameOfEvent1>
        <GrossReceiptsEvent1>494299</GrossReceiptsEvent1>
        <CharitableContributionsEvent1>7284</CharitableContributionsEvent1>
        <GrossRevenueEvent1>487015</GrossRevenueEvent1>
        <RentFacilityCostsEvent1>226702</RentFacilityCostsEvent1>
        <OtherDirectExpensesEvent1>69237</OtherDirectExpensesEvent1>
        <NameOfEvent2>WONDERBALL</NameOfEvent2>
        <GrossReceiptsEvent2>95225</GrossReceiptsEvent2>
        <CharitableContributionsEvent2>91375</CharitableContributionsEvent2>
        <GrossRevenueEvent2>3850</GrossRevenueEvent2>
        <RentFacilityCostsEvent2>2806</RentFacilityCostsEvent2>
        <OtherDirectExpensesEvent2>964</OtherDirectExpensesEvent2>
        <TotalNumberOfOtherEvents>5</TotalNumberOfOtherEvents>
        <GrossReceiptsOtherEvents>139229</GrossReceiptsOtherEvents>
        <CharitableContribOtherEvents>80459</CharitableContribOtherEvents>
        <GrossRevenueOtherEvents>58770</GrossRevenueOtherEvents>
        <RentFacilityCostsOtherEvents>46960</RentFacilityCostsOtherEvents>
        <OtherDirectExpensesOtherEvents>11160</OtherDirectExpensesOtherEvents>
        <GrossReceiptsTotal>728753</GrossReceiptsTotal>
        <CharitableContributionsTotal>179118</CharitableContributionsTotal>
        <GrossRevenueTotalEvents>549635</GrossRevenueTotalEvents>
        <RentFacilityCostsTotalEvents>276468</RentFacilityCostsTotalEvents>
        <OtherDirectExpensesTotalEvents>81361</OtherDirectExpensesTotalEvents>
        <DirectExpenseSummaryEvents>357829</DirectExpenseSummaryEvents>
        <NetIncomeSummary>191806</NetIncomeSummary>
      </EventsInformation>
    </IRS990ScheduleG>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION B, LINE 11</Identifier>
        <Explanation>THE PREPARED FORM 990 IS REVIEWED BY THE ORGANIZATION'S MANAGEMENT BEFORE THE RETURN IS FILED WITH THE IRS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 12C</ReturnReference>
        <Explanation>THE ORGANIZATION'S CONFLICT OF INTEREST POLICY COVERS ALL OF ITS DIRECTORS AND OFFICERS. ANY DIRECTOR, OFFICER, OR MEMBER OF A COMMITTEE WHO HAS A DIRECT OR INDIRECT FINANCIAL INTEREST IS CONSIDERED AN INTERESTED PERSON. AN INTERESTED PERSON MUST DISCLOSE THE EXISTENCE OF THE FINANCIAL INTEREST AND BE GIVEN THE OPPORTUNITY TO DISCLOSE ALL MATERIAL FACTS TO THE DIRECTORS CONSIDERING THE PROPOSED TRANSACTION OR ARRANGEMENT. THE INTERESTED PERSON MUST ABSTAIN FROM ANY VOTE ON THE ARRANGEMENT. EACH DIRECTOR AND OFFICER ANNUALLY SIGNS A CONFLICT OF INTEREST STATEMENT AND THE SIGNED STATEMENTS ARE REVIEWED BY MANAGEMENT.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 15A</ReturnReference>
        <Explanation>THE EXECUTIVE COMMITTEE OF THE GOVERNING BODY ANNUALLY DETERMINES THE INITIAL COMPENSATION OF THE EXECUTIVE DIRECTOR, CONDUCTS AN ANNUAL PERFORMANCE REVIEW OF THE EXECUTIVE DIRECTOR, AND RECOMMENDS ANY RAISES OR OTHER COMPENSATION ADJUSTMENTS TO THE ENTIRE GOVERNING BODY FOR APPROVAL.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION C, LINE 19</ReturnReference>
        <Explanation>THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>CHANGES IN NET ASSETS OR FUND BALANCES:</Identifier>
        <ReturnReference>FORM 990, PART XI, LINE 5:</ReturnReference>
        <Explanation>NET UNREALIZED LOSSES ON INVESTMENTS: -28. DONATED SERVICES AND USE OF FACILITIES: 102,000.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="RetDoc1043400001">
      <Form990ScheduleRPartII>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>MADISON CHILDREN'S MUSEUM FOUNDATION INC</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>100 N HAMILTON ST</AddressLine1>
          <City>MADISON</City>
          <State>WI</State>
          <ZIPCode>537032116</ZIPCode>
        </AddressUS>
        <EIN>431956290</EIN>
        <PrimaryActivities>HOLD ENDOWMENT FOR MADISON CHILDREN'S MUSEUM, INC.</PrimaryActivities>
        <LegalDomicileState>WI</LegalDomicileState>
        <ExemptCodeSection>501(C)(3)</ExemptCodeSection>
        <PublicCharityStatus>LINE 9</PublicCharityStatus>
        <DirectControllingEntityNA>N/A</DirectControllingEntityNA>
        <ControlledOrg>1</ControlledOrg>
      </Form990ScheduleRPartII>
      <ReceiptOfIntAnnRentsRoyalties>0</ReceiptOfIntAnnRentsRoyalties>
      <GiftGrantOrCapContrToOtherOrg>0</GiftGrantOrCapContrToOtherOrg>
      <GiftGrantOrCapContrFrOtherOrg>0</GiftGrantOrCapContrFrOtherOrg>
      <LoansOrGuaranteesToOtherOrg>0</LoansOrGuaranteesToOtherOrg>
      <LoansOrGuaranteesFromOtherOrg>0</LoansOrGuaranteesFromOtherOrg>
      <SaleOfAssetsToOtherOrg>0</SaleOfAssetsToOtherOrg>
      <PurchaseOfAssetsFromOtherOrg>0</PurchaseOfAssetsFromOtherOrg>
      <ExchangeOfAssets>0</ExchangeOfAssets>
      <RentalOfFacilitiesToOtherOrgs>0</RentalOfFacilitiesToOtherOrgs>
      <RentalOfFacilitiesFrOtherOrgs>0</RentalOfFacilitiesFrOtherOrgs>
      <PerformOfServicesForOtherOrgs>0</PerformOfServicesForOtherOrgs>
      <PerformOfServicesByOtherOrgs>0</PerformOfServicesByOtherOrgs>
      <SharingOfFacilities>1</SharingOfFacilities>
      <SharingOfPaidEmployees>1</SharingOfPaidEmployees>
      <ReimbursementPaidToOtherOrg>0</ReimbursementPaidToOtherOrg>
      <ReimbursementPaidByOtherOrg>0</ReimbursementPaidByOtherOrg>
      <OtherTransferToOtherOrg>0</OtherTransferToOtherOrg>
      <OtherTransferFromOtherOrg>0</OtherTransferFromOtherOrg>
    </IRS990ScheduleR>
  </ReturnData>
</Return>