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    <Timestamp>2011-11-09T15:35:53-06:00</Timestamp>
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        <CurrentTaxYearMinus1Year>396</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>993</CurrentTaxYear>
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        <Total>7650</Total>
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        <Description>ACCOUNTS PAYABLE - NYC &amp; CO</Description>
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      <TotalOfAmounts>230897</TotalOfAmounts>
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      <ExpensesSubtotal>804881</ExpensesSubtotal>
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        <Explanation>FUNDRAISING DIRECT EXPENSES REPORTED ON PART VIII, LINE 8B.</Explanation>
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        <Explanation>FUNDRAISING DIRECT EXPENSES REPORTED ON PART VIII, LINE 8B.</Explanation>
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        <GrossReceiptsTotal>1183217</GrossReceiptsTotal>
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        <NetIncomeSummary>-218741</NetIncomeSummary>
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          <AddressLine1>838 BROADWAY 6TH FL</AddressLine1>
          <City>NEW YORK</City>
          <State>NY</State>
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      <RecipientTable>
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          <State>NY</State>
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        <PurposeOfGrant>2010 BROOKLYN BOOK FESTIVAL</PurposeOfGrant>
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      <RecipientTable>
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          <BusinessNameLine1>BEST OF BROOKLYN INC</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
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          <State>NY</State>
          <ZIPCode>11201</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>52500</AmountOfCashGrant>
        <PurposeOfGrant>2010 BROOKLYN TOURISM MARKETING CAMPAIGN</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>QUEENS ECONOMIC DEVELOPMENT CORP</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>120-55 QUEENS BOULEVARD SUITE 309</AddressLine1>
          <City>KEW GARDENS</City>
          <State>NY</State>
          <ZIPCode>11424</ZIPCode>
        </AddressUS>
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        <PurposeOfGrant>2010 GRANT - PROMO CAMPAIGN</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>QUEENS ECONOMIC DEVELOPMENT CORP</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>120-55 QUEENS BOULEVARD</AddressLine1>
          <City>KEW GARDENS</City>
          <State>NY</State>
          <ZIPCode>11424</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>10000</AmountOfCashGrant>
        <PurposeOfGrant>2010 DISCOVER QUEENZ Z-CARD</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>CLEMENTE SOTO VELEZ CULTURAL &amp; EDUCATIONAL CENTER</BusinessNameLine1>
        </RecipientNameBusiness>
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          <AddressLine1>107 SUFFOLK STREET ROOM 312</AddressLine1>
          <City>NEW YORK</City>
          <State>NY</State>
          <ZIPCode>10002</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>6000</AmountOfCashGrant>
        <PurposeOfGrant>2010 "WINDOWS ON THE LOWER EAST SIDE"</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>CULTURENOW INC</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>511 WEST 25TH STREET SUITE 707</AddressLine1>
          <City>NEW YORK</City>
          <State>NY</State>
          <ZIPCode>10001</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>5500</AmountOfCashGrant>
        <PurposeOfGrant>2010 "BROADWAY TIP TO TAIL" PROMOTION</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
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          <BusinessNameLine1>ELRIDGE STREET PROJECT INC</BusinessNameLine1>
        </RecipientNameBusiness>
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          <City>NEW YORK</City>
          <State>NY</State>
          <ZIPCode>10002</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>7600</AmountOfCashGrant>
        <PurposeOfGrant>2010 "EGG ROLLS AND EGG CREAMS FESTIVAL" PROMOTION</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
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          <BusinessNameLine1>JAZZMOBILE INC</BusinessNameLine1>
        </RecipientNameBusiness>
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          <AddressLine1>154 WEST 127 STREET</AddressLine1>
          <City>NEW YORK</City>
          <State>NY</State>
          <ZIPCode>10027</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>5500</AmountOfCashGrant>
        <PurposeOfGrant>2010 "46TH ANNUAL SUMMERFEST AND HARLEM INT'L JAZZ FESTIVAL" PROMO</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
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          <BusinessNameLine1>OPENHOUSENEWYORK INC</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>115 WEST 27 STREET 9TH FL</AddressLine1>
          <City>NEW YORK</City>
          <State>NY</State>
          <ZIPCode>10001</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>6500</AmountOfCashGrant>
        <PurposeOfGrant>2010 OPEN HOUSE NEW YORK CAMPAIGN</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
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          <BusinessNameLine1>SPANISH THEATRE REPERTORY CO LTD</BusinessNameLine1>
        </RecipientNameBusiness>
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          <AddressLine1>138 EAST 27TH STREET</AddressLine1>
          <City>NEW YORK</City>
          <State>NY</State>
          <ZIPCode>10016</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>5500</AmountOfCashGrant>
        <PurposeOfGrant>2010 BIENVENIDO MARKETING CAMPAIGN</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>BRONX TOURISM COUNCIL</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>BRONX COUNTY BLDG</AddressLine1>
          <AddressLine2>851 GRAND CONCOURSE RM 123</AddressLine2>
          <City>BRONX</City>
          <State>NY</State>
          <ZIPCode>10451</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>13000</AmountOfCashGrant>
        <PurposeOfGrant>2010 GRANT - BX360 NEWSPAPER</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>BRONX COUNTY HISTORICAL SOCIETY INC</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>3309 BAINBRIDGE AVENUE</AddressLine1>
          <City>BRONX</City>
          <State>NY</State>
          <ZIPCode>10467</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>7500</AmountOfCashGrant>
        <PurposeOfGrant>2010 GRANT - EDGAR ALLAN POE</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>BRONX TOURISM COUNCIL</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>BRONX COUNTY BUILDING</AddressLine1>
          <AddressLine2>851 GRAND CONCOURSE RM 123</AddressLine2>
          <City>BRONX</City>
          <State>NY</State>
          <ZIPCode>10451</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>6400</AmountOfCashGrant>
        <PurposeOfGrant>2010 CITYGUIDE/TIMEOUTNY AD</PurposeOfGrant>
      </RecipientTable>
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        <Explanation>Criteria used to award the grants or assistance: There are guidelines for proposal submission, which include project budget for Borough Grants and all applications must include the applicant organization's 501(C)3 tax exempt certification. Schedule I, Part 1, Line 2 Procedures for monitoring the use of the grant funds: All grantees must submit a post program report detailing the use of the funds.</Explanation>
      </Form990ScheduleIPartIV>
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      <GeneralExplanation>
        <Identifier>PART VI, SECTION B, LINE 11A</Identifier>
        <ReturnReference>REVIEW PROCESS OF TAX RETURN</ReturnReference>
        <Explanation>TAX RETURN IS REVIEWED BY THE NYC &amp; COMPANY INC'S CFO, COO AND CEO.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>PART VI, SECTION B, LINE 12C</Identifier>
        <ReturnReference>PROCEDURES OF MONITORING CONFLICT OF INTEREST POLICY</ReturnReference>
        <Explanation>There is a conflicts of interest policy for the board members as well as safeguards in our employment manual. All such matters are overseen by the Office of general Counsel that dedicates resources towards training and enforcement of the conflicts of interest policy.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>PART VI, Section C, Line 19</Identifier>
        <ReturnReference>HOW TO MAKE TAX RETURN AVAILABLE FOR PUBLIC INSPECTION</ReturnReference>
        <Explanation>Available at office for public inspection.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>OTHER PROGRAMS</Identifier>
        <ReturnReference>PART III, LINE 4D</ReturnReference>
        <Explanation>Research Projects ----------------- NYC &amp; CO FOUNDATION PRODUCES REPORTS AND FACT SHEETS ON THE CITY'S TOURISM, WHICH ARE PUBLIC RECORD. THE FOUNDATION ALSO COMMISSIONS SURVEYS AND WORKS WITH RESEARCH ORGANIZATIONS TO ASSESS THE ECONOMIC IMPACT OF TOURISM ON THE CITY. LEADERSHIP IN TOURISM --------------------- ANNUAL BENEFIT FUNDRAISING DINNER HONORING PERSONS AND/OR ORGANIZATIONS CONTRIBUTING TOWARDS TOURISM IN NEW YORK CITY. TYPICAL ANNUAL FUNDRAISING CIRCA $500k-$1M AFTER EXPENSES.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>PART VI, SCHEDULE A, LINE 9</Identifier>
        <Explanation>ADDRESSES OF MEMBERS OF GOVERNING BODY WHO CANNOT BE REACHED AT THE ORGANIZATION'S MAILING ADDRESS: KARL F. LAUBY THE NEW YORK BOTANICAL GARDEN 200TH STREET AND KAZIMIROFF BOULEVARD BRONX, NY 10458-5126 GERI WARREN MERRICK WARRENMERRICK COMMUNICATIONS 260 WEST 139TH STREET NEW YORK, NY 10030</Explanation>
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          <City>NEW YORK</City>
          <State>NY</State>
          <ZIPCode>10019</ZIPCode>
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          <State>NY</State>
          <ZIPCode>10019</ZIPCode>
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          <State>NY</State>
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        <LegalDomicileState>NY</LegalDomicileState>
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