﻿<?xml version="1.0" encoding="utf-8"?>
<Return xmlns="http://www.irs.gov/efile" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.irs.gov/efile" returnVersion="2010v3.4">
  <ReturnHeader binaryAttachmentCount="0">
    <Timestamp>2011-08-15T14:38:29-05:00</Timestamp>
    <TaxPeriodEndDate>2010-12-31</TaxPeriodEndDate>
    <PreparerFirm>
      <PreparerFirmBusinessName>
        <BusinessNameLine1>CLIFTON GUNDERSON LLP</BusinessNameLine1>
      </PreparerFirmBusinessName>
      <PreparerFirmUSAddress>
        <AddressLine1>8215 GREENWAY BOULEVARD SUITE 600</AddressLine1>
        <City>MIDDLETON</City>
        <State>WI</State>
        <ZIPCode>53562</ZIPCode>
      </PreparerFirmUSAddress>
    </PreparerFirm>
    <ReturnType>990</ReturnType>
    <TaxPeriodBeginDate>2010-01-01</TaxPeriodBeginDate>
    <Filer>
      <EIN>680574849</EIN>
      <Name>
        <BusinessNameLine1>CONTEMPORARY BOWLING ASSOCIATION INC</BusinessNameLine1>
      </Name>
      <NameControl>CONT</NameControl>
      <Phone>8176495105</Phone>
      <USAddress>
        <AddressLine1>621 SIX FLAGS DRIVE</AddressLine1>
        <City>ARLINGTON</City>
        <State>TX</State>
        <ZIPCode>76011</ZIPCode>
      </USAddress>
    </Filer>
    <Officer>
      <Name>FRANK DESOCIO</Name>
      <Title>VICE PRESIDENT</Title>
      <Phone>8176495105</Phone>
      <DateSigned>2011-08-10</DateSigned>
      <AuthorizeThirdParty>1</AuthorizeThirdParty>
    </Officer>
    <Preparer>
      <Name>KIMBERLY ANDERSON CPA</Name>
      <Phone>6086628600</Phone>
    </Preparer>
    <TaxYear>2010</TaxYear>
    <BuildTS>2016-02-24 21:20:13Z</BuildTS>
  </ReturnHeader>
  <ReturnData documentCount="6">
    <IRS990 documentId="RetDoc1038000001" referenceDocumentId="RetDoc1044400001">
      <NameOfPrincipalOfficerPerson>FRANK DESOCIO</NameOfPrincipalOfficerPerson>
      <AddressPrincipalOfficerUS>
        <AddressLine1>621 SIX FLAGS DRIVE</AddressLine1>
        <City>ARLINGTON</City>
        <State>TX</State>
        <ZIPCode>76011</ZIPCode>
      </AddressPrincipalOfficerUS>
      <GrossReceipts>1884958</GrossReceipts>
      <GroupReturnForAffiliates>0</GroupReturnForAffiliates>
      <Organization501c typeOf501cOrganization="6">X</Organization501c>
      <WebSite>WWW.STEMARKETING.COM</WebSite>
      <TypeOfOrganizationCorporation>X</TypeOfOrganizationCorporation>
      <YearFormation>2004</YearFormation>
      <StateLegalDomicile>TX</StateLegalDomicile>
      <ActivityOrMissionDescription>TO PROMOTE THE GENERAL WELFARE AND TO BETTER THE BUSINESS CONDITIONS OF THE BOWLING INDUSTRY IN THE UNITED STATES.</ActivityOrMissionDescription>
      <NbrVotingMembersGoverningBody>12</NbrVotingMembersGoverningBody>
      <NbrIndependentVotingMembers>10</NbrIndependentVotingMembers>
      <TotalNbrEmployees>8</TotalNbrEmployees>
      <TotalNbrVolunteers>25</TotalNbrVolunteers>
      <TotalGrossUBI>178435</TotalGrossUBI>
      <NetUnrelatedBusinessTxblIncome>51591</NetUnrelatedBusinessTxblIncome>
      <ContributionsGrantsPriorYear>459270</ContributionsGrantsPriorYear>
      <ContributionsGrantsCurrentYear>270000</ContributionsGrantsCurrentYear>
      <ProgramServiceRevenuePriorYear>1869909</ProgramServiceRevenuePriorYear>
      <ProgramServiceRevenueCY>1606324</ProgramServiceRevenueCY>
      <InvestmentIncomePriorYear>9154</InvestmentIncomePriorYear>
      <InvestmentIncomeCurrentYear>8280</InvestmentIncomeCurrentYear>
      <OtherRevenuePriorYear>1130</OtherRevenuePriorYear>
      <OtherRevenueCurrentYear>354</OtherRevenueCurrentYear>
      <TotalRevenuePriorYear>2339463</TotalRevenuePriorYear>
      <TotalRevenueCurrentYear>1884958</TotalRevenueCurrentYear>
      <GrantsAndSimilarAmntsPriorYear>0</GrantsAndSimilarAmntsPriorYear>
      <GrantsAndSimilarAmntsCY>0</GrantsAndSimilarAmntsCY>
      <BenefitsPaidToMembersPriorYear>0</BenefitsPaidToMembersPriorYear>
      <BenefitsPaidToMembersCY>0</BenefitsPaidToMembersCY>
      <SalariesEtcPriorYear>552503</SalariesEtcPriorYear>
      <SalariesEtcCurrentYear>490296</SalariesEtcCurrentYear>
      <TotalProfFundrsngExpPriorYear>0</TotalProfFundrsngExpPriorYear>
      <TotalProfFundrsngExpCY>0</TotalProfFundrsngExpCY>
      <TotalFundrsngExpCurrentYear>0</TotalFundrsngExpCurrentYear>
      <OtherExpensePriorYear>2355870</OtherExpensePriorYear>
      <OtherExpensesCurrentYear>1812689</OtherExpensesCurrentYear>
      <TotalExpensesPriorYear>2908373</TotalExpensesPriorYear>
      <TotalExpensesCurrentYear>2302985</TotalExpensesCurrentYear>
      <RevenuesLessExpensesPriorYear>-568910</RevenuesLessExpensesPriorYear>
      <RevenuesLessExpensesCY>-418027</RevenuesLessExpensesCY>
      <TotalAssetsBOY>1225973</TotalAssetsBOY>
      <TotalAssetsEOY>1378849</TotalAssetsEOY>
      <TotalLiabilitiesBOY>563039</TotalLiabilitiesBOY>
      <TotalLiabilitiesEOY>1104978</TotalLiabilitiesEOY>
      <NetAssetsOrFundBalancesBOY>662934</NetAssetsOrFundBalancesBOY>
      <NetAssetsOrFundBalancesEOY>273871</NetAssetsOrFundBalancesEOY>
      <MissionDescription>TO PROMOTE THE GENERAL WELFARE AND TO BETTER THE BUSINESS CONDITIONS OF THE BOWLING INDUSTRY IN THE UNITED STATES.</MissionDescription>
      <SignificantNewProgramServices>0</SignificantNewProgramServices>
      <SignificantChange>0</SignificantChange>
      <Description>GENERATED SPONSORSHIPS FOR THE BOWLING INDUSTRY</Description>
      <DescribedIn501C3>0</DescribedIn501C3>
      <ScheduleBRequired referenceDocumentId="RetDoc1234500001">1</ScheduleBRequired>
      <PoliticalActivities>0</PoliticalActivities>
      <SubjectToProxyTax>0</SubjectToProxyTax>
      <DonorAdvisedFunds referenceDocumentId="RetDoc1040000001">0</DonorAdvisedFunds>
      <ConservationEasements referenceDocumentId="RetDoc1040000001">0</ConservationEasements>
      <CollectionsOfArt referenceDocumentId="RetDoc1040000001">0</CollectionsOfArt>
      <CreditCounseling referenceDocumentId="RetDoc1040000001">0</CreditCounseling>
      <TermOrPermanentEndowments referenceDocumentId="RetDoc1040000001">0</TermOrPermanentEndowments>
      <ReportLandBldgEquip referenceDocumentId="RetDoc1040000001">1</ReportLandBldgEquip>
      <ReportInvestOthSecurities referenceDocumentId="RetDoc1040000001">1</ReportInvestOthSecurities>
      <ReportProgRelInvest referenceDocumentId="RetDoc1040000001">0</ReportProgRelInvest>
      <ReportOtherAssets referenceDocumentId="RetDoc1040000001">0</ReportOtherAssets>
      <ReportOtherLiabilities referenceDocumentId="RetDoc1040000001">0</ReportOtherLiabilities>
      <ReportFin48Footnote referenceDocumentId="RetDoc1040000001">0</ReportFin48Footnote>
      <IndependentAuditFinancialStmt referenceDocumentId="RetDoc1040000001">0</IndependentAuditFinancialStmt>
      <ConsolidatedAuditFinancialStmt referenceDocumentId="RetDoc1040000001">1</ConsolidatedAuditFinancialStmt>
      <School>0</School>
      <ForeignOffice>0</ForeignOffice>
      <ForeignActivities>0</ForeignActivities>
      <MoreThan5000KToOrganizations>0</MoreThan5000KToOrganizations>
      <MoreThan5000KToIndividuals>0</MoreThan5000KToIndividuals>
      <ProfessionalFundraising>0</ProfessionalFundraising>
      <FundraisingActivities>0</FundraisingActivities>
      <Gaming>0</Gaming>
      <Hospital>0</Hospital>
      <GrantsToOrganizations>0</GrantsToOrganizations>
      <GrantsToIndividuals>0</GrantsToIndividuals>
      <ScheduleJRequired referenceDocumentId="RetDoc1042400001">1</ScheduleJRequired>
      <TaxExemptBonds>0</TaxExemptBonds>
      <LoanToOfficerOrDQP>0</LoanToOfficerOrDQP>
      <GrantToRelatedPerson>0</GrantToRelatedPerson>
      <BsnssRltnshpWithOrganization>0</BsnssRltnshpWithOrganization>
      <BsnssRltnshpThruFamilyMember>0</BsnssRltnshpThruFamilyMember>
      <OfficerEntityWithBsnssRltnshp>0</OfficerEntityWithBsnssRltnshp>
      <DeductibleNonCashContributions>0</DeductibleNonCashContributions>
      <DeductibleContributionsOfArt>0</DeductibleContributionsOfArt>
      <Terminated>0</Terminated>
      <PartialLiquidation>0</PartialLiquidation>
      <DisregardedEntity referenceDocumentId="RetDoc1043400001">0</DisregardedEntity>
      <RelatedEntity referenceDocumentId="RetDoc1043400001">1</RelatedEntity>
      <RelatedOrgControlledEntity>0</RelatedOrgControlledEntity>
      <TransactionRelatedEntity referenceDocumentId="RetDoc1043400001">0</TransactionRelatedEntity>
      <ActivitiesConductedPartnership referenceDocumentId="RetDoc1043400001">0</ActivitiesConductedPartnership>
      <ScheduleORequired>1</ScheduleORequired>
      <NumberFormsTransmittedWith1096>15</NumberFormsTransmittedWith1096>
      <NumberW2GIncluded>0</NumberW2GIncluded>
      <NumberOfEmployees>8</NumberOfEmployees>
      <EmploymentTaxReturnsFiled>1</EmploymentTaxReturnsFiled>
      <UnrelatedBusinessIncome>1</UnrelatedBusinessIncome>
      <Form990-TFiled>1</Form990-TFiled>
      <ForeignFinancialAccount>0</ForeignFinancialAccount>
      <ProhibitedTaxShelterTrans>0</ProhibitedTaxShelterTrans>
      <TaxablePartyNotification>0</TaxablePartyNotification>
      <NonDeductibleContributions>0</NonDeductibleContributions>
      <IndoorTanningServices>0</IndoorTanningServices>
      <InfoInScheduleOPartVI>X</InfoInScheduleOPartVI>
      <NbrVotingGoverningBodyMembers>12</NbrVotingGoverningBodyMembers>
      <NumberIndependentVotingMembers>10</NumberIndependentVotingMembers>
      <FamilyOrBusinessRelationship>0</FamilyOrBusinessRelationship>
      <DelegationOfManagementDuties>0</DelegationOfManagementDuties>
      <ChangesToOrganizingDocs>0</ChangesToOrganizingDocs>
      <MaterialDiversionOrMisuse>0</MaterialDiversionOrMisuse>
      <MembersOrStockholders>1</MembersOrStockholders>
      <ElectionOfBoardMembers>1</ElectionOfBoardMembers>
      <DecisionsSubjectToApproval>1</DecisionsSubjectToApproval>
      <MinutesOfGoverningBody>1</MinutesOfGoverningBody>
      <MinutesOfCommittees>0</MinutesOfCommittees>
      <OfficerMailingAddress>0</OfficerMailingAddress>
      <LocalChapters>0</LocalChapters>
      <Form990ProvidedToGoverningBody>1</Form990ProvidedToGoverningBody>
      <ConflictOfInterestPolicy>1</ConflictOfInterestPolicy>
      <AnnualDisclosureCoveredPersons>1</AnnualDisclosureCoveredPersons>
      <RegularMonitoringEnforcement>1</RegularMonitoringEnforcement>
      <WhistleblowerPolicy>1</WhistleblowerPolicy>
      <DocumentRetentionPolicy>1</DocumentRetentionPolicy>
      <CompensationProcessCEO>1</CompensationProcessCEO>
      <CompensationProcessOther>1</CompensationProcessOther>
      <InvestmentInJointVenture>0</InvestmentInJointVenture>
      <StatesWhereCopyOfReturnIsFiled>TX</StatesWhereCopyOfReturnIsFiled>
      <UponRequest>X</UponRequest>
      <TheBooksAreInCareOf>
        <NameBusiness>
          <BusinessNameLine1>BOWLING PROPRIETORS ASSOCIATION</BusinessNameLine1>
        </NameBusiness>
        <TelephoneNumber>8176495105</TelephoneNumber>
        <AddressUS>
          <AddressLine1>621 SIX FLAGS DRIVE</AddressLine1>
          <City>ARLINGTON</City>
          <State>TX</State>
          <ZIPCode>76011</ZIPCode>
        </AddressUS>
      </TheBooksAreInCareOf>
      <Form990PartVIISectionA>
        <NamePerson>JAMES G STURM</NamePerson>
        <Title>DIRECTOR</Title>
        <AverageHoursPerWeek>1.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>JEFF BOJE</NamePerson>
        <Title>DIRECTOR</Title>
        <AverageHoursPerWeek>1.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>WES BECKER</NamePerson>
        <Title>DIRECTOR</Title>
        <AverageHoursPerWeek>1.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>ALAN NORDMAN</NamePerson>
        <Title>DIRECTOR</Title>
        <AverageHoursPerWeek>1.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>MARK VOIGHT</NamePerson>
        <Title>DIRECTOR</Title>
        <AverageHoursPerWeek>1.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>JOE SCHUMACKER</NamePerson>
        <Title>DIRECTOR</Title>
        <AverageHoursPerWeek>1.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>JOHN SNYDER</NamePerson>
        <Title>CHAIRMAN</Title>
        <AverageHoursPerWeek>5.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <Officer>X</Officer>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>MICHAEL DUCAT</NamePerson>
        <Title>DIRECTOR</Title>
        <AverageHoursPerWeek>1.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>FRANK DESOCIO</NamePerson>
        <Title>VICE PRESIDENT</Title>
        <AverageHoursPerWeek>40.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <Officer>X</Officer>
        <ReportableCompFromOrganization>180000</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>STEVE JOHNSON</NamePerson>
        <Title>DIRECTOR</Title>
        <AverageHoursPerWeek>1.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>338000</ReportableCompFromRelatedOrgs>
        <OtherCompensation>10400</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>PETE TREDWELL</NamePerson>
        <Title>DIRECTOR</Title>
        <AverageHoursPerWeek>1.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>TOM MARTINO</NamePerson>
        <Title>TREASURER</Title>
        <AverageHoursPerWeek>5.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <Officer>X</Officer>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <TotalReportableCompFromOrg>180000</TotalReportableCompFromOrg>
      <TotalReportableCompFrmRltdOrgs>338000</TotalReportableCompFrmRltdOrgs>
      <TotalOtherCompensation>10400</TotalOtherCompensation>
      <NumberIndividualsGT100K>1</NumberIndividualsGT100K>
      <FormersListed>0</FormersListed>
      <TotalCompGT150K>1</TotalCompGT150K>
      <CompensationFromOtherSources>0</CompensationFromOtherSources>
      <ContractorCompensation>
        <NameOfContractor>
          <NameBusiness>
            <BusinessNameLine1>AMPLIFY</BusinessNameLine1>
          </NameBusiness>
        </NameOfContractor>
        <AddressOfContractor>
          <AddressUS>
            <AddressLine1>ONE MEADOWLANDS PLAZA 6 FL</AddressLine1>
            <City>EAST RUTHERFORD</City>
            <State>NJ</State>
            <ZIPCode>07073</ZIPCode>
          </AddressUS>
        </AddressOfContractor>
        <DescriptionOfServices>COMMISSION, RETAINER</DescriptionOfServices>
        <Compensation>226500</Compensation>
      </ContractorCompensation>
      <ContractorCompensation>
        <NameOfContractor>
          <NameBusiness>
            <BusinessNameLine1>VAN WAGNER</BusinessNameLine1>
          </NameBusiness>
        </NameOfContractor>
        <AddressOfContractor>
          <AddressUS>
            <AddressLine1>800 THIRD AVENUE - 28TH FLOOR</AddressLine1>
            <City>NEW YORK</City>
            <State>NY</State>
            <ZIPCode>10022</ZIPCode>
          </AddressUS>
        </AddressOfContractor>
        <DescriptionOfServices>RETAINER</DescriptionOfServices>
        <Compensation>200000</Compensation>
      </ContractorCompensation>
      <NumberOfContractorsGT100K>2</NumberOfContractorsGT100K>
      <RelatedOrganizations>270000</RelatedOrganizations>
      <TotalContributions>270000</TotalContributions>
      <ProgramServiceRevenue>
        <Description>SPONSORSHIP INCOME</Description>
        <BusinessCode>900099</BusinessCode>
        <TotalRevenueColumn>912901</TotalRevenueColumn>
        <UnrelatedBusinessRevenue>178435</UnrelatedBusinessRevenue>
        <ExclusionAmount>734466</ExclusionAmount>
      </ProgramServiceRevenue>
      <ProgramServiceRevenue>
        <Description>ROYALTY INCOME</Description>
        <BusinessCode>900099</BusinessCode>
        <TotalRevenueColumn>693423</TotalRevenueColumn>
        <ExclusionAmount>693423</ExclusionAmount>
      </ProgramServiceRevenue>
      <TotalProgramServiceRevenue>1606324</TotalProgramServiceRevenue>
      <InvestmentIncome>
        <TotalRevenueColumn>8280</TotalRevenueColumn>
        <ExclusionAmount>8280</ExclusionAmount>
      </InvestmentIncome>
      <OtherRevenueMisc>
        <Description>MISCELLANEOUS</Description>
        <BusinessCode>900099</BusinessCode>
        <TotalRevenueColumn>354</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>354</RelatedOrExemptFunctionIncome>
      </OtherRevenueMisc>
      <TotalOtherRevenue>354</TotalOtherRevenue>
      <TotalRevenue>
        <TotalRevenueColumn>1884958</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>354</RelatedOrExemptFunctionIncome>
        <UnrelatedBusinessRevenue>178435</UnrelatedBusinessRevenue>
        <ExclusionAmount>1436169</ExclusionAmount>
      </TotalRevenue>
      <CompCurrentOfficersDirectors>
        <Total>180000</Total>
      </CompCurrentOfficersDirectors>
      <OtherSalariesAndWages>
        <Total>257676</Total>
      </OtherSalariesAndWages>
      <PensionPlanContributions>
        <Total>5364</Total>
      </PensionPlanContributions>
      <OtherEmployeeBenefits>
        <Total>24950</Total>
      </OtherEmployeeBenefits>
      <PayrollTaxes>
        <Total>22306</Total>
      </PayrollTaxes>
      <FeesForServicesLegal>
        <Total>3525</Total>
      </FeesForServicesLegal>
      <FeesForServicesAccounting>
        <Total>39582</Total>
      </FeesForServicesAccounting>
      <Advertising>
        <Total>1528485</Total>
      </Advertising>
      <OfficeExpenses>
        <Total>13161</Total>
      </OfficeExpenses>
      <Occupancy>
        <Total>147800</Total>
      </Occupancy>
      <Travel>
        <Total>70197</Total>
      </Travel>
      <ConferencesMeetings>
        <Total>2554</Total>
      </ConferencesMeetings>
      <DepreciationDepletion>
        <Total>2081</Total>
      </DepreciationDepletion>
      <Insurance>
        <Total>4950</Total>
      </Insurance>
      <OtherExpenses>
        <Description>MISCELLANEOUS EXPENSES</Description>
        <Total>354</Total>
      </OtherExpenses>
      <TotalFunctionalExpenses>
        <Total>2302985</Total>
      </TotalFunctionalExpenses>
      <CashNonInterestBearing>
        <BOY>20515</BOY>
        <EOY>167720</EOY>
      </CashNonInterestBearing>
      <SavingsAndTempCashInvestments>
        <BOY>328206</BOY>
      </SavingsAndTempCashInvestments>
      <AccountsReceivable>
        <BOY>696126</BOY>
        <EOY>678968</EOY>
      </AccountsReceivable>
      <PrepaidExpensesDeferredCharges>
        <BOY>177050</BOY>
        <EOY>190683</EOY>
      </PrepaidExpensesDeferredCharges>
      <LandBuildingsEquipmentBasis>19775</LandBuildingsEquipmentBasis>
      <LandBldgEquipmentAccumDeprec>16914</LandBldgEquipmentAccumDeprec>
      <LandBuildingsEquipmentBasisNet>
        <BOY>4076</BOY>
        <EOY>2861</EOY>
      </LandBuildingsEquipmentBasisNet>
      <InvestmentsOtherSecurities>
        <EOY>338617</EOY>
      </InvestmentsOtherSecurities>
      <TotalAssets>
        <BOY>1225973</BOY>
        <EOY>1378849</EOY>
      </TotalAssets>
      <AccountsPayableAccruedExpenses>
        <BOY>563039</BOY>
        <EOY>463568</EOY>
      </AccountsPayableAccruedExpenses>
      <DeferredRevenue>
        <EOY>641410</EOY>
      </DeferredRevenue>
      <TotalLiabilities>
        <BOY>563039</BOY>
        <EOY>1104978</EOY>
      </TotalLiabilities>
      <FollowSFAS117>X</FollowSFAS117>
      <UnrestrictedNetAssets>
        <BOY>662934</BOY>
        <EOY>273871</EOY>
      </UnrestrictedNetAssets>
      <TotalNetAssetsFundBalances>
        <BOY>662934</BOY>
        <EOY>273871</EOY>
      </TotalNetAssetsFundBalances>
      <TotalLiabNetAssetsFundBalances>
        <BOY>1225973</BOY>
        <EOY>1378849</EOY>
      </TotalLiabNetAssetsFundBalances>
      <InfoInScheduleOPartXI>X</InfoInScheduleOPartXI>
      <ReconcilationRevenueExpenses>-418027</ReconcilationRevenueExpenses>
      <ReconcilationOtherChanges>28962</ReconcilationOtherChanges>
      <MethodOfAccountingAccrual>X</MethodOfAccountingAccrual>
      <AccountantCompileOrReview>0</AccountantCompileOrReview>
      <FSAudited>1</FSAudited>
      <AuditCommittee>0</AuditCommittee>
      <FinancialStatementConsolidated>X</FinancialStatementConsolidated>
      <FederalGrantAuditRequired>0</FederalGrantAuditRequired>
    </IRS990>
    <IRS990ScheduleB documentId="RetDoc1234500001">
      <ContributorInfo>
        <ContributorNumber>RESTRICTED</ContributorNumber>
        <ContributorNameBusiness>
          <BusinessNameLine1>RESTRICTED</BusinessNameLine1>
        </ContributorNameBusiness>
        <ContributorAddressUS>
          <AddressLine1>RESTRICTED</AddressLine1>
          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
        </ContributorAddressUS>
        <AggregateContributions>RESTRICTED</AggregateContributions>
      </ContributorInfo>
    </IRS990ScheduleB>
    <IRS990ScheduleD documentId="RetDoc1040000001">
      <Equipment>
        <OtherCostOrOtherBasis>19775</OtherCostOrOtherBasis>
        <Depreciation>16914</Depreciation>
        <BookValue>2861</BookValue>
      </Equipment>
      <TotalOfBookValueLandBuildings>2861</TotalOfBookValueLandBuildings>
      <OtherSecurities>
        <Description>MUTUAL FUNDS</Description>
        <BookValue>338617</BookValue>
        <MethodOfValuation>F</MethodOfValuation>
      </OtherSecurities>
      <TotalOfBookValueSecurities>338617</TotalOfBookValueSecurities>
    </IRS990ScheduleD>
    <IRS990ScheduleJ documentId="RetDoc1042400001">
      <WrittenEmploymentContract>X</WrittenEmploymentContract>
      <CompensationSurvey>X</CompensationSurvey>
      <BoardOrCommitteeApproval>X</BoardOrCommitteeApproval>
      <SeverancePayment>0</SeverancePayment>
      <SupplementalNonqualRetirePlan>0</SupplementalNonqualRetirePlan>
      <EquityBasedCompArrangement>0</EquityBasedCompArrangement>
      <Form990ScheduleJPartII>
        <NamePerson>FRANK DESOCIO</NamePerson>
        <BaseCompensationFilingOrg>180000</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>0</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>0</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>0</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>0</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>180000</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>STEVE JOHNSON</NamePerson>
        <BaseCompensationFilingOrg>0</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>338000</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>0</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>0</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>0</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>10400</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>0</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>0</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>348400</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION A, LINE 6</Identifier>
        <Explanation>THE MEMBERS OF THE ORGANIZATION ARE THE BOWLING CENTERS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION A, LINE 7A</Identifier>
        <Explanation>ONE HALF OF THE GOVERNING BODY IS APPOINTED BY BOWLING PROPRIETORS ASSOCIATION OF AMERICA, INC.'S BOARD OF DIRECTORS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION A, LINE 7B</Identifier>
        <Explanation>THE DECISIONS OF THE GOVERNING BODY ARE APPROVED BY THE MAJORITY VOTE OF THE BOARD OF DIRECTORS OF CONTEMPORARY BOWLING ASSOCIATION, INC. THEN THE BOARD OF DIRECTORS OF THE BOWLING PROPRIETORS ASSOCIATION OF AMERICA, INC. APPROVE THE DECISIONS MADE BY THE CONTEMPORARY BOWLING ASSOCIATION, INC.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION A, LINE 8B</Identifier>
        <Explanation>THERE ARE NO COMMITTEES AT THIS TIME.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION B, LINE 11</Identifier>
        <Explanation>THE TAX RETURN IS REVIEWED BY THE BOARD OF DIRECTORS OF CONTEMPORARY BOWLING ASSOCIATION, INC. AND BOWLING PROPRIETORS ASSOCIATION OF AMERICA, INC. BEFORE IT IS SENT TO THE IRS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 12C</ReturnReference>
        <Explanation>BEFORE ANY CONTRACT IS SIGNED THE CONFLICT OF INTEREST POLICY IS REVIEWED BY THE BOARD OF DIRECTORS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 15</ReturnReference>
        <Explanation>THE PROCESS OF DETERMINING THE COMPENSATION FOR KEY OFFICERS IS BASED ON THE GUIDELINES ESTABLISHED BY THE BOARD OF DIRECTORS OF THE BOWLING PROPRIETORS ASSOCIATION OF AMERICA, INC. AND THE CONTEMPORARY BOWLING ASSOCIATION.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION C, LINE 19</ReturnReference>
        <Explanation>THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, FINANCIAL STATEMENTS, AND FORM 990 AVAILABLE TO THE PUBLIC UPON REQUEST.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>CONTACT ADDRESSES FOR OFFICERS, DIRECTORS, ETC</Identifier>
        <ReturnReference>FORM 990, PART VII</ReturnReference>
        <Explanation>JAMES G. STURM - 1212 OHIO AVENUE, DUNBAR, WV 25064. JEFF BOJE - 609 CRATER LANE, TAMPA, FL 33619. WES BECKER - 3665 S. 16TH AVENUE, TUCSON, AZ 85713. ALAN NORDMAN - 1933 ILLINOIS ROUTE 26, DIXON, IL 61021. MARK VOIGHT - 37485 SCHOOLCRAFT, LIVONIA, MI 48150. JOE SCHUMACKER - 4380 OAKES ROAD, SUITE 802, DAVIE, FL 33314. JOHN SNYDER - 2192 US 23 SOUTH, ALPENA, MI 49707. MICHAEL DUCAT - 2010 DUNDEE ROAD, WINTER HAVEN, FL 33884.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>CHANGES IN NET ASSETS OR FUND BALANCES:</Identifier>
        <ReturnReference>FORM 990, PART XI, LINE 5:</ReturnReference>
        <Explanation>NET UNREALIZED GAINS ON INVESTMENTS: 28,962.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>PART XII, LINE 2C</ReturnReference>
        <Explanation>THE FINANCIAL STATEMENTS ARE AUDITED BY INDEPENDENT AUDITORS AND REVIEWED BY THE BOARD OF DIRECTORS.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="RetDoc1043400001">
      <Form990ScheduleRPartII>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>BOWLING PROPRIETORS ASSOCIATION OF AMERICA INC</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>621 SIX FLAGS DRIVE</AddressLine1>
          <City>ARLINGTON</City>
          <State>TX</State>
          <ZIPCode>76011</ZIPCode>
        </AddressUS>
        <EIN>362143480</EIN>
        <PrimaryActivities>TO PROMOTE THE SPORT OF BOWLING</PrimaryActivities>
        <LegalDomicileState>TX</LegalDomicileState>
        <ExemptCodeSection>501 (C)(6)</ExemptCodeSection>
        <ControlledOrg>0</ControlledOrg>
      </Form990ScheduleRPartII>
      <Form990ScheduleRPartII>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>THE BOWLING FOUNDATION</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>621 SIX FLAGS DRIVE</AddressLine1>
          <City>ARLINGTON</City>
          <State>TX</State>
          <ZIPCode>76011</ZIPCode>
        </AddressUS>
        <EIN>752500367</EIN>
        <PrimaryActivities>TO PROMOTE THE SPORT OF BOWLING THROUGH FOSTERING YOUTH AND COMMUNITY HEALTH</PrimaryActivities>
        <LegalDomicileState>TX</LegalDomicileState>
        <PublicCharityStatus>LINE 11,A, TYPE 1</PublicCharityStatus>
        <ControlledOrg>0</ControlledOrg>
      </Form990ScheduleRPartII>
      <ReceiptOfIntAnnRentsRoyalties>0</ReceiptOfIntAnnRentsRoyalties>
      <GiftGrantOrCapContrToOtherOrg>0</GiftGrantOrCapContrToOtherOrg>
      <GiftGrantOrCapContrFrOtherOrg>1</GiftGrantOrCapContrFrOtherOrg>
      <LoansOrGuaranteesToOtherOrg>0</LoansOrGuaranteesToOtherOrg>
      <LoansOrGuaranteesFromOtherOrg>0</LoansOrGuaranteesFromOtherOrg>
      <SaleOfAssetsToOtherOrg>0</SaleOfAssetsToOtherOrg>
      <PurchaseOfAssetsFromOtherOrg>0</PurchaseOfAssetsFromOtherOrg>
      <ExchangeOfAssets>0</ExchangeOfAssets>
      <RentalOfFacilitiesToOtherOrgs>0</RentalOfFacilitiesToOtherOrgs>
      <RentalOfFacilitiesFrOtherOrgs>0</RentalOfFacilitiesFrOtherOrgs>
      <PerformOfServicesForOtherOrgs>0</PerformOfServicesForOtherOrgs>
      <PerformOfServicesByOtherOrgs>0</PerformOfServicesByOtherOrgs>
      <SharingOfFacilities>0</SharingOfFacilities>
      <SharingOfPaidEmployees>0</SharingOfPaidEmployees>
      <ReimbursementPaidToOtherOrg>0</ReimbursementPaidToOtherOrg>
      <ReimbursementPaidByOtherOrg>0</ReimbursementPaidByOtherOrg>
      <OtherTransferToOtherOrg>0</OtherTransferToOtherOrg>
      <OtherTransferFromOtherOrg>0</OtherTransferFromOtherOrg>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>BOWLING PROPRIETORS ASSOCIATION OF AMERICA INC</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>C</TransactionType>
        <AmountInvolved>920000</AmountInvolved>
      </TransactionsRelatedOrgsTable>
    </IRS990ScheduleR>
  </ReturnData>
</Return>