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      <Description>Education Services: APTPlus - a free web-based library service available to all educators in the state containing educational video content, teacher guides and lesson plans that are correlated to state teaching standards and searchable based on key learning concepts. As of 9/30/10, 62,585 educators were enrolled and supported in this service.eLearning for Educators - funded by a grant from the US Department of Education, this program trains educators in ten states how to develop and facilitate on-line professional development courses for teachers. As of 9/30/10, 543 educators had been trained to develop on-line courses and 660 educators had been trained to facilitate courses online. A total of 2,531 on-line courses were delivered to 37,208 teachers who completed them.Early Childhood Learning - AETFA, through its employed team of trainers and those of partner organizations whom AETFA's trainers have trained, conduct workshops throughout the entire state for educators and parents of pre-school children on how to incorporate PBS children's programs broadcast by APT into a comprehensive learning experience. During FY 2010, 403 workshops were conducted state-wide with 5,948 caregivers participating and reaching 28,394 children. A total of 54,807 books were distributed.</Description>
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      <ContractorCompensation>
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          <AddressUS>
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            <City>Columbia</City>
            <State>MO</State>
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        </AddressOfContractor>
        <DescriptionOfServices>Educational Materials</DescriptionOfServices>
        <Compensation>280610</Compensation>
      </ContractorCompensation>
      <ContractorCompensation>
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          <NameBusiness>
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        </NameOfContractor>
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            <State>WV</State>
            <ZIPCode>25305</ZIPCode>
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        </AddressOfContractor>
        <DescriptionOfServices>Educational Materials</DescriptionOfServices>
        <Compensation>269311</Compensation>
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        <BusinessCode>515100</BusinessCode>
        <TotalRevenueColumn>4457961</TotalRevenueColumn>
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      <ProgramServiceRevenue>
        <Description>Corporation for Public</Description>
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        <TotalRevenueColumn>2556703</TotalRevenueColumn>
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      <ProgramServiceRevenue>
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      <ProgramServiceRevenue>
        <Description>Other</Description>
        <BusinessCode>515100</BusinessCode>
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      <ProgramServiceRevenue>
        <Description>Maryland Public Televi</Description>
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        <TotalRevenueColumn>33855</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>33855</RelatedOrExemptFunctionIncome>
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      <OtherRevenueMisc>
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        <RelatedOrExemptFunctionIncome>9279</RelatedOrExemptFunctionIncome>
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      <GrantsToDomesticOrgs>
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        <ProgramServices>64906</ProgramServices>
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        <ProgramServices>15500</ProgramServices>
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        <ManagementAndGeneral>27426</ManagementAndGeneral>
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        <ManagementAndGeneral>850</ManagementAndGeneral>
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        <ProgramServices>9571</ProgramServices>
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        <ProgramServices>42073</ProgramServices>
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        <ManagementAndGeneral>1349017</ManagementAndGeneral>
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        <ManagementAndGeneral>76452</ManagementAndGeneral>
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        <ProgramServices>152881</ProgramServices>
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        <Fundraising>3448</Fundraising>
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        <Explanation>The earnings from restricted endowment funds are intended to be used to directly support the programmatic services of APT including purchasing equipment needed for local production efforts but not for administrative or overhead expenses. Some of the endowment funds are restricted by the donor to be used for specific programmatic purposes and these restrictions are documented and adhered to. The AETFA has also established quasi endowments for investing and spending sizable donations that come to the AETFA as unrestricted. The intention is for the earnings to be spent directly for the programmatic services of APT. The principle can only be spent upon the recommendation of the Executive Director for a specific purpose and approved by majority vote of the Board. The AETFA adopted an investment and spending policy in 2002 for its endowments in which an investment consultant was employed to invest the funds in accordance with an asset allocation plan approved by the AETFA Investment Committee. The spending policy provides a methodology for the amount of earnings that can be spent. This methodology averages out the highs and lows of the stock market over 16 rolling quarters. Only 50% of this amount can then be spent after adjusting for inflation. The intention is to preserve endowment principle at current dollar values and to grow the principal at a modest rate while allowing a portion of the earnings to support the intended or designated programmatic services.</Explanation>
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      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section B, line 12c</Identifier>
        <Explanation>The employees of the AETFA have password access to an employee intranet site that has an on-line employee guide that contains the conflict of interest policy. New employees are required to review all organizational policies in the employee guide within two weeks of employment and sign a statement that they have reviewed and understand these policies. All current employees are required to review the employee guide annually in January of each year and sign a statement that they have done so. The Board of Directors adopted the conflict of interest policy by majority vote and is periodically provided a hard copy of the policy in their board materials. New board members receive a hard copy of the policy in their board books provided immediately upon their appointments. The Board also adopted a confidential reporting system (more popularly known as a whistle-blower policy) available to all employees which is described in detail in the employee guide. This system provides a toll-free number for employees to call if they suspect any impropriety by managers and executives of the company in the form of misuse of company assets or that of other employees that they may feel have not been addressed appropriately. The phone call can be anonymous and goes to a third party provider that takes the information and then relays it directly to a Board member who has accepted responsibility for handling such employee concerns. It is then the responsibility of that Board member to take appropriation action depending on the nature of the concern. Since the implementation of the confidential reporting system in 2007, no complaints or concerns have been received.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section B, line 15</Identifier>
        <Explanation>Compensation for officers and key employees is done in accordance with the State of Alabama Personnel rules in order to be consistent with the process followed by all employees of AETC. However, this is not mandated by the State for AETFA. The AETFA chooses to follow the same rules so that there is one process for all employees that are consistent, fair and equitable. Therefore, all officers and key employees receive a six-month and an annual performance review by their immediate supervisor that has been previously reviewed and approved by a reviewing officer. The performance review is documented on a standardized form and key tasks are rated on the annual review. Based on the final score, the employee may receive a merit increase within the range allowable by the State of Alabama. When the State provides AETC employees with a cost of living raise, the same percentage increase is provided to AETFA employees, including officers and key employees.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section C, line 19</Identifier>
        <Explanation>The AETFA is a public corporation and is therefore subject to the Alabama Open Records Act of 1915. All documents of the corporation must be made available to any member of the public requesting to see them. The requestor may physically examine these documents during regular office hours at the corporate headquarters located in Birmingham, Alabama. Reasonable advance notice is required in order for staff to have sufficient time to pull the requested documents from the public file maintained by APT and to reserve space for the requestor to conduct their examination.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part 1, Line 1</Identifier>
        <ReturnReference>Additional information regarding mission statement</ReturnReference>
        <Explanation>Funds are raised primarily through grants for television and educational services solicited from local, state and national public and private organizations including other foundations. Fundraising efforts for the radio station are solicited from individuals and businesses. Solicitation from individuals is conducted through direct mail, through over-the-air pledge drives that are broadcast at various times during the year, and through face-to-face meetings. The AETFA has successfully competed for grants at the local, state and national level; the largest being a multi-year $22 million grant awarded in 2006 from the US Department of Education for on-line professional development for teachers in eight states including Alabama.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="RetDoc1043400001">
      <Form990ScheduleRPartII>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>Alabama Educational Television Commission</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>2112 11th Avenue South Suite 400</AddressLine1>
          <City>Birmingham</City>
          <State>AL</State>
          <ZIPCode>35205</ZIPCode>
        </AddressUS>
        <EIN>636000619</EIN>
        <PrimaryActivities>Educational Television</PrimaryActivities>
        <LegalDomicileState>AL</LegalDomicileState>
        <ExemptCodeSection>Governmental Entity</ExemptCodeSection>
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      <Form990ScheduleRPartII>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>The APT Foundation</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>2112 11th Avenue South Suite 400</AddressLine1>
          <City>Birmingham</City>
          <State>AL</State>
          <ZIPCode>35205</ZIPCode>
        </AddressUS>
        <EIN>263740432</EIN>
        <PrimaryActivities>Fundraising</PrimaryActivities>
        <LegalDomicileState>AL</LegalDomicileState>
        <ExemptCodeSection>501(c)(3)</ExemptCodeSection>
        <PublicCharityStatus>Line 11a, I</PublicCharityStatus>
      </Form990ScheduleRPartII>
      <ReceiptOfIntAnnRentsRoyalties>0</ReceiptOfIntAnnRentsRoyalties>
      <GiftGrantOrCapContrToOtherOrg>0</GiftGrantOrCapContrToOtherOrg>
      <GiftGrantOrCapContrFrOtherOrg>1</GiftGrantOrCapContrFrOtherOrg>
      <LoansOrGuaranteesToOtherOrg>0</LoansOrGuaranteesToOtherOrg>
      <LoansOrGuaranteesFromOtherOrg>0</LoansOrGuaranteesFromOtherOrg>
      <SaleOfAssetsToOtherOrg>0</SaleOfAssetsToOtherOrg>
      <PurchaseOfAssetsFromOtherOrg>0</PurchaseOfAssetsFromOtherOrg>
      <ExchangeOfAssets>0</ExchangeOfAssets>
      <RentalOfFacilitiesToOtherOrgs>0</RentalOfFacilitiesToOtherOrgs>
      <RentalOfFacilitiesFrOtherOrgs>0</RentalOfFacilitiesFrOtherOrgs>
      <PerformOfServicesForOtherOrgs>0</PerformOfServicesForOtherOrgs>
      <PerformOfServicesByOtherOrgs>0</PerformOfServicesByOtherOrgs>
      <SharingOfFacilities>1</SharingOfFacilities>
      <SharingOfPaidEmployees>1</SharingOfPaidEmployees>
      <ReimbursementPaidToOtherOrg>0</ReimbursementPaidToOtherOrg>
      <ReimbursementPaidByOtherOrg>0</ReimbursementPaidByOtherOrg>
      <OtherTransferToOtherOrg>1</OtherTransferToOtherOrg>
      <OtherTransferFromOtherOrg>0</OtherTransferFromOtherOrg>
      <TransactionsRelatedOrgsTable>
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          <BusinessNameLine1>Alabama Educational Television Commission</BusinessNameLine1>
        </NameOfOtherOrganization>
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      <TransactionsRelatedOrgsTable>
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          <BusinessNameLine1>Alabama Educational Television Commission</BusinessNameLine1>
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        <AmountInvolved>1349017</AmountInvolved>
      </TransactionsRelatedOrgsTable>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>The APT Foundation</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>C</TransactionType>
        <AmountInvolved>1035000</AmountInvolved>
      </TransactionsRelatedOrgsTable>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>The APT Foundation</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>N</TransactionType>
        <AmountInvolved>555064</AmountInvolved>
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    </IRS990ScheduleR>
  </ReturnData>
</Return>