2011-05-09T14:00:49-05:00 2010-12-31 MICHAEL P SWEENEY CPA 945 HOPMEADOW ST SIMSBURY CT 06070 990 2010-01-01 132942996 MARKETING RESEARCH ASSOCIATION INC MARK 110 NATIONAL DRIVE GLASTONBURY CT 06033 KEVIN LONNIE 2011-05-06 true 8606511901 X 2010 2016-02-24 21:20:13Z 3028472 false X N/A X 1957 NY THE PROMOTION OF MARKETING RESEARCH TRENDS,TECHNIQUES & INFORMATION WORLDWIDE, THROUGH THE USE OF VARIOUS PROGRAMS,COMMUNICATIONS AND PUBLICATIONS. 18 18 22 343194 738618 715173 1827799 1762686 -54229 62742 12587 0 2524775 2540601 0 0 0 0 1430138 1235701 0 0 0 1141055 1275218 2571193 2510919 -46418 29682 1766581 1588611 962662 754635 803919 833976 THE PROMOTION OF MARKETING RESEARCH TRENDS,TECHNIQUES & INFORMATION WORLDWIDE, THROUGH THE USE OF VARIOUS PROGRAMS,COMMUNICATIONS AND PUBLICATIONS. false false 541900 409383 561207 DEVELOPMENT, PROMOTION AND DISSEMINATION OF KNOWLEDGE & INFORMATION RELATING TO MARKETING RESEARCH AND THE ACHIEVEMENT OF ITS EXEMPT PURPOSE AND OBJECTIVES THROUGH PUBLICATIONS AND 541900 54365 142858 THE FURTHERANCE OF ITS EXEMPT PURPOSE THROUGH THE PROMOTION OF PROFESSIONAL DEVELOPMENT, EDUCATION AND INFORMATIONAL BENEFIT TO ITS MEMBERSHIP. 541900 263311 1686602 MAINTENANCE OF INDUSTRY PROGRAMS AND INITATIVES AIMED AT PROVIDING INFORMATION AND AWARENESS OF CURRENT EVENTS, CHANGES IN THE INDUSTRY, AND PRESENTATION OF FEDERAL ACTIVITY AFFECTING MEMBERS. 727059 false false false false false false false false false true false false false true false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false 5 0 true 22 true true true false false false false false false false false false X 18 18 false false false false false false false true true false true true true true true true true true true false false CT X ANN MARIE CHATMAN 8606821000 110 NATIONAL DRIVE 2ND FLOOR GLASTONBURY CT 06033 X VAUGHN MORDECAI X 0 0 CATHY SCOTT X 0 0 KIM LARSON X X 0 0 SCOTT BAKER X 0 0 MELISSA PEPPER X 0 0 DAN WOMACK X 0 0 ELISA GALLOWAY X X 0 0 BETTE ANNE CHAMPION X 0 0 KEN ROBERTS X X 0 0 MARISA POPE X 0 0 ADAM WEINSTEIN X 0 0 JILL DONAHUE X X 0 0 KEVIN LONNIE X X 0 0 MAGDA AYOUB COOLING X 0 0 TED DONNELLY X 0 0 ANGELA LORINCHAK X 0 0 DEBBY SCHLESINGER-HELLMAN X 0 0 JANET SAVOIE X 0 0 KRISTEN DARBY X X 123236 0 DAVID ALMY X X 101874 0 225110 0 2 false false false 0 715173 715173 ADVERTISING, OTHER 541800 343194 343194 BUSINESS SERVICES 641950 641950 EDUCATION 33741 33741 CERTIFICATION 44825 44825 OTHER PROGRAMS 10892 10892 688084 688084 1762686 47332 47332 0 0 503281 487871 15410 15410 0 0 0 0 2540601 1466824 343194 0 0 0 0 225110 225110 0 849741 849741 0 60322 60322 100528 100528 0 19395 19395 10800 10800 0 0 13970 13970 618 618 0 40621 40621 0 0 100847 100847 0 0 0 0 0 31446 31446 0 MARKETING, PUBLIC RELATIONS 74433 74433 MEMBERSHIP & CHAPTERS 20750 20750 BUSINESS SERVICES 224149 224149 EDUCATION 4346 4346 CEO PROGRAM 17160 17160 716683 460654 256029 2510919 727059 1783860 433477 208775 7200 3233 7452 7452 32992 18968 272652 233342 67380 39310 1208661 1301454 9419 9419 1766581 1588611 66467 21484 896134 733077 61 74 962662 754635 X 803919 833976 803919 833976 1766581 1588611 X 29682 375 X true false true X 3000 1593 1407 269652 231749 37903 39310 0 ACCRUED TAXES 74 74 CONFLICT OF INTEREST POLICY PART IV. SECTION B # 12c ANY CONFLICTS OF INTEREST ARE IDENTIFIED BY TRACKING THE INDUSTRY NEWS ACTIVITY DURING AND THROUGHOUT EACH FISCAL YEAR. ANY DEVIATIONS OR CONCERNS ARE BROUGHT TO THE BOARD OF DIRECTOR'S ATTENTION FOR FURTHER REVIEW AND RESOLUTION. COMPENSATION OF CEO PART IV. SECTION B #15a, 15b 15a-COMPENSATION PAID TO THE CEO IS ACCOMPLISHED FIRST BY THE CREATION OF A CONTRACTUAL OBLIGATION. THE TERMS ARE NEGOTIATED BETWEEN THE EXCEUTIVE COMMITTEE OF THE BOARD OF DIRECTORS AND THE CEO. SUCH ISSUES AS BASE COMPENSATION AND BONUSES, IF ANY, ARE DETERMINED AT THE TIME OF THE NEGOTIATIONS AND INCLUDED IN THE TERMS OF THE CONTRACT. PERFORMANCE IS REVIEWED ON AN ANNUAL BASIS, BY THE EXECUTIVE COMMITTEE AND BROUGHT TO THE FULL BOARD FOR APPROVAL,TO DETERMINE COMPLIANCE AND TO PAY BONUSES BASED UPON THAT PERFORMANCE. 15b-ALL OTHER COMPENSATION IS SET BY THE CEO BASED UPON LOCAL COMMUNITY STANDARDS AND ON INDUSTRY STANDARDS REVIEWED ON AN ANNUAL BASIS. REVIEW OF FORM 990 PART IV. SECTION A #10 REVIEW OF THE FORM 990 IS PERFORMED AS A JOINT EFFORT BETWEEN THE EXECUTIVE COMMITTEE, THE CEO AND THE DIRECTOR OF FINANCE TO ENSURE ACCURACY, COMPLETENESS AND OVERALL COMPLIANCE. ANY ISSUES REGARDING ACCURACY, OR COMPLETENESS ARE CORRECTED PRIOR TO ISSUANCE OF THE FORM 990. DISCLOSURE PART IV. SECTION C # 19 GOVERNING DOCUMENTS AND THE ORGANIZATION'S CONFLICT OF INTEREST POLICY ARE PROVIDED TO INTERESTED PARTIES UPON REQUEST. FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST, PROVIDED THE REQUEST IS IN WRITING AND A REASONABLE AMOUNT OF TIME IS ALLOWED TO GATHER THE INFORMATION AND TO DELIVER IT TO THE REQUESTER. FORM 990 IS AVAILABLE TO ALL INTERESTED PARTIES BY ACCESSING THE GUIDESTAR WEBSITE. RECONCILIATION OF NET ASSETS PART XI, LINE 5 $375 REPRESENTS A PRIOR PERIOD MISCELLANEOUS ADJUSTMENT TO BRING BALANCE SHEET AND NET ASSET ACCOUNTS INTO BALANCE. THE ADJUSTMENT WAS DEEMED IMMATERIAL AND NO FURTHER INQUIRY WAS MADE.