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        <AverageHoursPerWeek>0.50</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>JOSHUA KATZEN</NamePerson>
        <Title>DIRECTOR</Title>
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        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>ANDREW LAPPIN</NamePerson>
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        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>RICHARD STONE</NamePerson>
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        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>RUSSEL PERGAMENT</NamePerson>
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        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
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        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>ANDREA LEVIN</NamePerson>
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      </Form990PartVIISectionA>
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        <NamePerson>ALEX SAFIAN PHD</NamePerson>
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      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>DAVID D MLADINOV</NamePerson>
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        <OtherCompensation>7951</OtherCompensation>
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      <TotalContributions>2822586</TotalContributions>
      <InvestmentIncome>
        <TotalRevenueColumn>75228</TotalRevenueColumn>
        <ExclusionAmount>75228</ExclusionAmount>
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      <GrossAmountSalesAssets>
        <Securities>837025</Securities>
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      <LessCostOthBasisSalesExpenses>
        <Securities>755298</Securities>
      </LessCostOthBasisSalesExpenses>
      <GainOrLoss>
        <Securities>81727</Securities>
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      <NetGainOrLossInvestments>
        <TotalRevenueColumn>81727</TotalRevenueColumn>
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        <TotalRevenueColumn>428728</TotalRevenueColumn>
        <ExclusionAmount>428728</ExclusionAmount>
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      <OtherRevenueMisc>
        <Description>LIST RENTALS</Description>
        <BusinessCode>541860</BusinessCode>
        <TotalRevenueColumn>37073</TotalRevenueColumn>
        <ExclusionAmount>37073</ExclusionAmount>
      </OtherRevenueMisc>
      <TotalOtherRevenue>37073</TotalOtherRevenue>
      <TotalRevenue>
        <TotalRevenueColumn>3445342</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>0</RelatedOrExemptFunctionIncome>
        <UnrelatedBusinessRevenue>0</UnrelatedBusinessRevenue>
        <ExclusionAmount>622756</ExclusionAmount>
      </TotalRevenue>
      <ForeignGrants>
        <Total>25000</Total>
        <ProgramServices>25000</ProgramServices>
      </ForeignGrants>
      <CompCurrentOfficersDirectors>
        <Total>445569</Total>
        <ProgramServices>383691</ProgramServices>
        <ManagementAndGeneral>18818</ManagementAndGeneral>
        <Fundraising>43060</Fundraising>
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      <OtherSalariesAndWages>
        <Total>989772</Total>
        <ProgramServices>865056</ProgramServices>
        <ManagementAndGeneral>124716</ManagementAndGeneral>
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      <OtherEmployeeBenefits>
        <Total>21069</Total>
        <ProgramServices>18120</ProgramServices>
        <ManagementAndGeneral>1980</ManagementAndGeneral>
        <Fundraising>969</Fundraising>
      </OtherEmployeeBenefits>
      <PayrollTaxes>
        <Total>110017</Total>
        <ProgramServices>92414</ProgramServices>
        <ManagementAndGeneral>12102</ManagementAndGeneral>
        <Fundraising>5501</Fundraising>
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      <FeesForServicesAccounting>
        <Total>23098</Total>
        <ProgramServices>9239</ProgramServices>
        <ManagementAndGeneral>6930</ManagementAndGeneral>
        <Fundraising>6929</Fundraising>
      </FeesForServicesAccounting>
      <FeesForServicesOther>
        <Total>85698</Total>
        <ProgramServices>34279</ProgramServices>
        <ManagementAndGeneral>25709</ManagementAndGeneral>
        <Fundraising>25710</Fundraising>
      </FeesForServicesOther>
      <Advertising>
        <Total>14436</Total>
        <ProgramServices>13880</ProgramServices>
        <Fundraising>556</Fundraising>
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      <OfficeExpenses>
        <Total>18019</Total>
        <ProgramServices>15496</ProgramServices>
        <ManagementAndGeneral>1802</ManagementAndGeneral>
        <Fundraising>721</Fundraising>
      </OfficeExpenses>
      <Occupancy>
        <Total>101428</Total>
        <ProgramServices>87968</ProgramServices>
        <ManagementAndGeneral>11624</ManagementAndGeneral>
        <Fundraising>1836</Fundraising>
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      <Travel>
        <Total>217395</Total>
        <ProgramServices>213047</ProgramServices>
        <Fundraising>4348</Fundraising>
      </Travel>
      <ConferencesMeetings>
        <Total>185122</Total>
        <ProgramServices>185122</ProgramServices>
      </ConferencesMeetings>
      <DepreciationDepletion>
        <Total>32396</Total>
        <ProgramServices>28107</ProgramServices>
        <ManagementAndGeneral>3064</ManagementAndGeneral>
        <Fundraising>1225</Fundraising>
      </DepreciationDepletion>
      <Insurance>
        <Total>130438</Total>
        <ProgramServices>109568</ProgramServices>
        <ManagementAndGeneral>14348</ManagementAndGeneral>
        <Fundraising>6522</Fundraising>
      </Insurance>
      <OtherExpenses>
        <Description>PRINTING &amp; PRODUCTION C</Description>
        <Total>214455</Total>
        <ProgramServices>170145</ProgramServices>
        <ManagementAndGeneral>6540</ManagementAndGeneral>
        <Fundraising>37770</Fundraising>
      </OtherExpenses>
      <OtherExpenses>
        <Description>DIRECT MAIL &amp; POSTAGE</Description>
        <Total>98483</Total>
        <ProgramServices>88386</ProgramServices>
        <ManagementAndGeneral>0</ManagementAndGeneral>
        <Fundraising>10097</Fundraising>
      </OtherExpenses>
      <OtherExpenses>
        <Description>HONORARIUM</Description>
        <Total>82660</Total>
        <ProgramServices>82660</ProgramServices>
        <ManagementAndGeneral>0</ManagementAndGeneral>
        <Fundraising>0</Fundraising>
      </OtherExpenses>
      <OtherExpenses>
        <Description>RESEARCH SERVICES</Description>
        <Total>26980</Total>
        <ProgramServices>26980</ProgramServices>
        <ManagementAndGeneral>0</ManagementAndGeneral>
        <Fundraising>0</Fundraising>
      </OtherExpenses>
      <OtherExpenses>
        <Description>WEB HOSTING &amp; INTERNET</Description>
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        <ProgramServices>22550</ProgramServices>
        <ManagementAndGeneral>0</ManagementAndGeneral>
        <Fundraising>2120</Fundraising>
      </OtherExpenses>
      <AllOtherExpenses>
        <Total>120187</Total>
        <ProgramServices>91665</ProgramServices>
        <ManagementAndGeneral>4798</ManagementAndGeneral>
        <Fundraising>23724</Fundraising>
      </AllOtherExpenses>
      <TotalFunctionalExpenses>
        <Total>2966892</Total>
        <ProgramServices>2563373</ProgramServices>
        <ManagementAndGeneral>232431</ManagementAndGeneral>
        <Fundraising>171088</Fundraising>
      </TotalFunctionalExpenses>
      <JointCosts>X</JointCosts>
      <CashNonInterestBearing>
        <BOY>1423581</BOY>
        <EOY>2032835</EOY>
      </CashNonInterestBearing>
      <PledgesAndGrantsReceivable>
        <EOY>17500</EOY>
      </PledgesAndGrantsReceivable>
      <InventoriesForSaleOrUse>
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        <EOY>20626</EOY>
      </InventoriesForSaleOrUse>
      <PrepaidExpensesDeferredCharges>
        <BOY>66871</BOY>
        <EOY>62712</EOY>
      </PrepaidExpensesDeferredCharges>
      <LandBuildingsEquipmentBasis>171067</LandBuildingsEquipmentBasis>
      <LandBldgEquipmentAccumDeprec>159878</LandBldgEquipmentAccumDeprec>
      <LandBuildingsEquipmentBasisNet>
        <BOY>19955</BOY>
        <EOY>11189</EOY>
      </LandBuildingsEquipmentBasisNet>
      <InvestmentsPubTradedSecurities>
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        <EOY>3608535</EOY>
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      <InvestmentsOtherSecurities>
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        <EOY>125607</EOY>
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      <IntangibleAssets>
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        <EOY>59338</EOY>
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      <OtherAssetsTotal>
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        <EOY>1732</EOY>
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      <TotalAssets>
        <BOY>5085663</BOY>
        <EOY>5940074</EOY>
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      <AccountsPayableAccruedExpenses>
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      </AccountsPayableAccruedExpenses>
      <DeferredRevenue>
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      </DeferredRevenue>
      <TotalLiabilities>
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        <EOY>107690</EOY>
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      <FollowSFAS117>X</FollowSFAS117>
      <UnrestrictedNetAssets>
        <BOY>4961634</BOY>
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      <TemporarilyRestrictedNetAssets>
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      <TotalNetAssetsFundBalances>
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        <EOY>5832384</EOY>
      </TotalNetAssetsFundBalances>
      <TotalLiabNetAssetsFundBalances>
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        <EOY>5940074</EOY>
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      <InfoInScheduleOPartXI>X</InfoInScheduleOPartXI>
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      <ReconcilationOtherChanges>328950</ReconcilationOtherChanges>
      <InfoInScheduleOPartXII>X</InfoInScheduleOPartXII>
      <MethodOfAccountingAccrual>X</MethodOfAccountingAccrual>
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      <AuditCommittee>1</AuditCommittee>
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    </IRS990>
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        <CurrentTaxYearMinus2Years>3588489</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>3024113</CurrentTaxYearMinus1Year>
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      </GiftsGrantsContribReceived170>
      <Total170>
        <CurrentTaxYearMinus4Years>2482185</CurrentTaxYearMinus4Years>
        <CurrentTaxYearMinus3Years>3957942</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>3588489</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>3024113</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>3523599</CurrentTaxYear>
        <Total>16576328</Total>
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      <PublicSupportTotal170>16576328</PublicSupportTotal170>
      <GrossInvestmentIncome170>
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        <CurrentTaxYearMinus1Year>138561</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>106811</CurrentTaxYear>
        <Total>639911</Total>
      </GrossInvestmentIncome170>
      <TotalSupport>17216239</TotalSupport>
      <PublicSupportPertcentage170>0.96280</PublicSupportPertcentage170>
      <PublicSupportPertcentPriorYear>0.96150</PublicSupportPertcentPriorYear>
      <ThirtyThreePercntTestsCY170>X</ThirtyThreePercntTestsCY170>
    </IRS990ScheduleA>
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      <ContributorInfo>
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        <ContributorNameBusiness>
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        </ContributorNameBusiness>
        <ContributorAddressUS>
          <AddressLine1>RESTRICTED</AddressLine1>
          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
        </ContributorAddressUS>
        <AggregateContributions>RESTRICTED</AggregateContributions>
      </ContributorInfo>
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      </Equipment>
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      <TotalAdjustments>328950</TotalAdjustments>
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      <RevenueSubtotal>3420342</RevenueSubtotal>
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      <RevenueNotRptdOnFinStmt>25000</RevenueNotRptdOnFinStmt>
      <TotalRevenuePerForm990>3445342</TotalRevenuePerForm990>
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      <ExpensesNotRptdF990>0</ExpensesNotRptdF990>
      <ExpensesSubtotal>2941892</ExpensesSubtotal>
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      <ExpensesNotRptdOnFinStmt>25000</ExpensesNotRptdOnFinStmt>
      <TotalExpensesPerForm990>2966892</TotalExpensesPerForm990>
      <Form990ScheduleDPartXIV>
        <Explanation>ON FINANCIAL STATEMENTS, GRANT GIVEN NETTED AGAINST REVENUES</Explanation>
      </Form990ScheduleDPartXIV>
    </IRS990ScheduleD>
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      <AcctsActvsOutUSTable>
        <Region>ISRAEL</Region>
        <NumberOfEmployees>1</NumberOfEmployees>
        <TypeOfActivitiesConducted>EMPLOYEE WORKING FROM HOME OFFICE IN ISRAEL PROVIDING PROGRAM SERVICES</TypeOfActivitiesConducted>
        <SpecificServicesProvided>MEDIA WATCH IN ISRAEL AND SURROUNDING COUNTRIES</SpecificServicesProvided>
        <TotalExpenditures>46800</TotalExpenditures>
      </AcctsActvsOutUSTable>
      <SubtotalNumberOfEmployees>1</SubtotalNumberOfEmployees>
      <ContNumberOfEmployees>0</ContNumberOfEmployees>
      <TotalNumberOfEmployees>1</TotalNumberOfEmployees>
      <SubtotalAmountSpent>46800</SubtotalAmountSpent>
      <ContAmountSpent>0</ContAmountSpent>
      <TotalAmountSpent>46800</TotalAmountSpent>
      <GrantsToOrgsOutsideUS>
        <Region>UNITED KINGDOM</Region>
        <PurposeOfGrant>PROVIDE CONTRIBUTION FOR MEDIA WATCH PROGRAM SERVICES</PurposeOfGrant>
        <AmountOfCashGrant>25000</AmountOfCashGrant>
        <MannerOfCashDisbursement>WIRE TRANSFER</MannerOfCashDisbursement>
        <MethodOfValuation>N/A</MethodOfValuation>
      </GrantsToOrgsOutsideUS>
      <TotalNumberOf501c3Orgs>1</TotalNumberOf501c3Orgs>
      <TotalNumberOfOtherOrgs>0</TotalNumberOfOtherOrgs>
      <TransferToForeignCorp>0</TransferToForeignCorp>
      <InterestInForeignTrust>0</InterestInForeignTrust>
      <OwnForeignCorp>0</OwnForeignCorp>
      <PassiveForeignInvestCo>0</PassiveForeignInvestCo>
      <ForeignPartnership>0</ForeignPartnership>
      <BoycottCountries>0</BoycottCountries>
      <Form990ScheduleFPartV>
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        <Explanation>SCHEDULE F, PART I, LINE 3: EXPENDITURES ARE 100% SALARY EXPENSE</Explanation>
      </Form990ScheduleFPartV>
    </IRS990ScheduleF>
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        <GrossRevenueEvent1>654157</GrossRevenueEvent1>
        <RentFacilityCostsEvent1>128101</RentFacilityCostsEvent1>
        <FoodAndBeverageEvent1>56300</FoodAndBeverageEvent1>
        <OtherDirectExpensesEvent1>41028</OtherDirectExpensesEvent1>
        <GrossReceiptsTotal>654157</GrossReceiptsTotal>
        <GrossRevenueTotalEvents>654157</GrossRevenueTotalEvents>
        <RentFacilityCostsTotalEvents>128101</RentFacilityCostsTotalEvents>
        <FoodAndBeverageTotalEvents>56300</FoodAndBeverageTotalEvents>
        <OtherDirectExpensesTotalEvents>41028</OtherDirectExpensesTotalEvents>
        <DirectExpenseSummaryEvents>225429</DirectExpenseSummaryEvents>
        <NetIncomeSummary>428728</NetIncomeSummary>
      </EventsInformation>
    </IRS990ScheduleG>
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      <Form990OfOtherOrganizations>X</Form990OfOtherOrganizations>
      <SeverancePayment>0</SeverancePayment>
      <SupplementalNonqualRetirePlan>0</SupplementalNonqualRetirePlan>
      <EquityBasedCompArrangement>0</EquityBasedCompArrangement>
      <CompBasedOnRevenueOfFilingOrg>0</CompBasedOnRevenueOfFilingOrg>
      <CompBasedOnRevenueRelatedOrgs>0</CompBasedOnRevenueRelatedOrgs>
      <CompBasedNetEarningsFilingOrg>0</CompBasedNetEarningsFilingOrg>
      <CompBasedNetEarningsRelateOrgs>0</CompBasedNetEarningsRelateOrgs>
      <AnyNonFixedPayments>0</AnyNonFixedPayments>
      <InitialContractException>0</InitialContractException>
      <Form990ScheduleJPartII>
        <NamePerson>ANDREA LEVIN</NamePerson>
        <BaseCompensationFilingOrg>195500</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>0</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>0</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>0</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>10591</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>206091</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
    </IRS990ScheduleJ>
    <IRS990ScheduleL documentId="RetDoc1042800001">
      <Form990ScheduleLPartIV>
        <NameOfInterestedPerson>
          <NamePerson>ELI E HERTZ - SOLE SHAREHOLDER OF</NamePerson>
        </NameOfInterestedPerson>
        <Relationship>MEMBER OF THE BOARD OF DIRECTORS</Relationship>
        <AmountOfTransaction>24635</AmountOfTransaction>
        <DescriptionOfTransaction>WEBSITE DESIGN AND CONSULTING SERVICES PROVIDED IN 2010 TOTALING $24,635</DescriptionOfTransaction>
        <SharingOfRevenues>0</SharingOfRevenues>
      </Form990ScheduleLPartIV>
    </IRS990ScheduleL>
    <IRS990ScheduleM documentId="RetDoc1042900001">
      <SecuritiesPubliclyTraded>
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        <NumberOfContributions>7</NumberOfContributions>
        <NoncashContribsRptdF990>146385</NoncashContribsRptdF990>
        <MethodOfDeterminingRevenues>FAIR MARKET VALUE</MethodOfDeterminingRevenues>
      </SecuritiesPubliclyTraded>
      <AnyPropertyThatMustBeHeld>0</AnyPropertyThatMustBeHeld>
      <ReviewProcessUnusualNCGifts>0</ReviewProcessUnusualNCGifts>
      <ThirdPartiesUsed>0</ThirdPartiesUsed>
    </IRS990ScheduleM>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION A, LINE 2</Identifier>
        <Explanation>AMONG THE BOARD OF DIRECTORS AND KEY EMPLOYEES, THERE ARE FOUR HUSBAND AND WIFE TEAMS: ANDREA &amp; KENNETH LEVIN, DAVID &amp; MAXINE WOLF, JOSHUA &amp; AMELIA KATZEN, AND HERMAN &amp; JUDITH SWARTZ.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION A, LINE 8B</Identifier>
        <Explanation>MEETINGS HELD BY FINANCE AND AUDIT COMMITTEES DO NOT CUSTOMARILY HAVE WRITTEN MINUTES. MEMBERS OF THE FINANCE AND AUDIT COMMITTEES FREQUENTLY COMMUNICATE WITH THE EXECUTIVE DIRECTOR AND THE BOARD OF DIRECTORS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION B, LINE 11</Identifier>
        <Explanation>THE FORM 990 WAS REVIEWED BY THE EXECUTIVE DIRECTOR AND ASSOCIATE DIRECTOR FOR ACCURACY. ANY COMMENTS OR CHANGES WERE SUBMITTED TO THE PREPARER. THE PREPARER RETURNED THE EDITED FORM WHICH WAS SUBSEQUENTLY REVIEWED BEFORE SIGNATURES MADE AND ELECTRONIC SUBMISSION.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 12C</ReturnReference>
        <Explanation>MANAGEMENT IS RESPONSIBLE TO REVIEW BUSINESS RELATIONSHIPS AND CONTRACTS ANNUALLY FOR POSSIBLE CONFLICTS OF INTEREST.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 15</ReturnReference>
        <Explanation>ANNUAL REVIEW OF THE EXECUTIVE DIRECTOR PERFORMED BY MEMBERS OF THE BOARD WHO COMPARE COMPENSATION PACKAGE TO SIMILAR NONPROFIT ORGANZATIONS' FORM 990 COMPENSATION INFORMATION AVAILABLE THROUGH GUIDESTAR.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION C, LINE 18</ReturnReference>
        <Explanation>FORM 990 IS AVAILABLE THROUGH GUIDESTAR INTERNET SERVICE.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION C, LINE 19</ReturnReference>
        <Explanation>GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Explanation>AN AUDIT COMMITTEE OF THREE BOARD MEMBERS IS RESPONSIBLE FOR AUDIT OVERSIGHT AND COMMUNICATIONS WITH THE AUDITOR.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
  </ReturnData>
</Return>