2011-08-15T11:09:42-05:00 2010-09-30 ALPERN ROSENTHAL 339 SIXTH AVENUE 8TH FL PITTSBURGH PA 152222525 990 2009-10-01 251010296 WQED MULTIMEDIA WQED 4126221300 4802 FIFTH AVENUE PITTSBURGH PA 15213 OFFICER 4126221300 2011-08-15 1 STEVEN T FELDBAUER 4122812501 2009 2016-02-24 21:20:13Z DEBORAH ACKLIN 4802 Fifth Avenue Pittsburgh PA 15213 15488022 0 X WWW.WQED.ORG X 1953 PA WQED Multimedia Pittsburgh changes lives through its educational television and radio programming and through interactive online content. WQED's education department integrates children's television programming with digital media and curriculum in the schools, through local and national programming, and through community involvement. WQED's mission of service to the community encompasses everything it does in television, radio, education, and on the Internet. The programming produced by this media company educates and stimulates people to think, and motivates its viewers to become involved in their community. WQED is a vital force in the lives of people in western Pennsylvania, eastern Ohio, northern West Virginia, and western Maryland. 27 25 148 286 553561 0 8648957 8742479 7139147 4973982 689437 84301 514530 273509 16992071 14074271 0 0 8906201 7810013 411896 480120 3473342 9147200 7486486 18465297 15776619 -1473226 -1702348 18880053 17861523 8390554 8638453 10489499 9223070 WQED Pittsburgh, honored with the 2007 and 2006 Mid-Atlantic Emmy Award for Station Excellence, was founded in 1954 as the nation's first community-supported broadcaster. WQED creates, produces, and distributes quality programs, products, and services to engage, inform, educate, and entertain the public within its community and around the world. WQED Pittsburgh is one of the first broadcasters in the country to be fully high-definition (HD) in its studio and field production capabilities. WQED MANAGES VARIOUS MEDIA DEPARTMENTS INCLUDING WQED-TV (PBS); WQED: The Neighborhood Channel; WQED: The Create Channel; WQEX-TV; Classical WQED-FM 89.3/Pittsburgh; Classical WQEJ-FM 89.7/Johnstown; local and national television and radio productions; WQED Interactive (www.wqed.org); and The WQED Education Department. 0 0 9429057 4973982 The people of WQED Pittsburgh create, produce and distribute quality programs, products and services to engage, inform, educate and entertain the public within their community and around the world. Below are highlights from FY 2010:New Local Programming LineupWQED premiered a new nightly local programming lineup beginning November 1, 2010, with much of the preparation happening in the 2009/2010 FY. THE LOCAL LINE-UP AT WQED WILL NOW HAVE different local programs available six nights a week from Monday through Saturday to enhance its civic journalism mission.Science Mission 101Science Mission 101 was WQED's new educational television series with a primary aim to motivate middle and high school students to consider careers in Science, Technology, Engineering and Mathematics (STEM); and to become comfortable with science and how it applies to their daily lives. The pilot for Science Mission 101 aired nationally on PBS stations across the country through American Public Television (APT).OnQOnQ aired some very compelling programming in its eleventh season. tHE most gripping program was a documentary about teen suicide called "Losing Lambert: A Journey Through Survival and Hope" that aired in October 2009. The program expanded to include a panel discussion with experts in the field of suicide. A live on-air community discussion in the WQED studios followed the documentary. Audience reaction to Losing Lambert was overwhelming, with more than 9,600 On Demand requests for the documentary on the WQED website.OnQ introduced a new format this year called OnQ Close Up that devoted a series of programs, usually once a week, to a specific topic of importance. The first Close Up was a week-long series on the Group of the G-20 Summit held in Pittsburgh at the end of September 2009. OnQ devoted a week of special programming in March 2010 to the obesity epidemic in this country with "Obesity: A Growing Problem". The four-part series outlined the health risks and the scope of an issue that has become a priority for First Lady Michelle Obama. OnQ Special Series asks: What's in the Water?OnQ aired a special series that examined local water challenges, including the Marcellus Shale issue, during World Environment Week in June 2010. The series addressed the issues concerning our region's water to coincide with the Global Water Conference, "Water Matters!" that was held in Pittsburgh. Breakfast Special This year's national PBS program from Rick Sebak was A Breakfast Special. Rick showcased great American places to get a truly memorable morning meal. PBS Kids Personalities Visit PittsburghThe WQED Tent has become a staple of the Three Rivers Arts Festival. This year, we welcomed Mr. Steve, Miss Rosa, and Super Why! From PBS Kids and The Rainbow Kids for performances and a meet and greet with kids and families on June 5 and 6, 2010. EQT Corporation Presents: The PBS KIDS GO! Writers Contest with WQED PittsburghWQED participated in a new version of the former PBS Reading Rainbow Writing Contest in 2010. This year the competition was called EQT Corporation Presents: The PBS KIDS GO! Writers Contest with WQED Pittsburgh. The local contest was part of a larger effort to mobilize children across America to write and illustrate their own storiesMister Rogers' Neighborhood Open HouseMore than 5,000 children, families and friends came through the WQED studios on November 7 and 8, 2009 for free tours of the Mister Rogers Neighborhood of Make-Believe set, autographs and pictures with Mr. McFeely, crafts, and giveaways.Building Community ConnectionsApproximately 150 people from the community took part in a unique gathering in the Fred Rogers Studio on May 27, 2010 to discuss revitalization strategies and next steps for creating a better future for the Pittsburgh region.A Film Screening and Community Engagement Dialogue about Revitalizing Pittsburgh's Core Communities' was the culmination of a month-long series of programming on WQED focused on renewing urban America. The event was part of an innovative outreach strategy emerging from public television stations. 9429057 1 1 0 1 0 0 0 0 1 1 0 1 0 0 0 0 0 1 1 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 1 38 0 148 1 1 1 0 0 0 0 1 1 0 0 0 27 25 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 PA OH WV X X X CAROLE BAILEY 4126221349 4802 FIFTH AVENUE PITTSBURGH PA 15213 GEORGE L MILES JR 45.00 X X 252785 0 18255 LIDIA BASTIANICH 1.00 X 0 0 0 GREGG BEHR 1.00 X 0 0 0 CLYDE JONES 1.00 X 0 0 0 THEODORE M BOVARD 1.00 X 0 0 0 REP DAN FRANKEL 1.00 X 0 0 0 DR PETER GERSZTEN 1.00 X 0 0 0 DEBRA CAPLAN 2.00 X X 0 0 0 LARA WASHINGTON 1.00 X 0 0 0 JOSEPH PLATT 1.00 X 0 0 0 RICHARD L STOVER 2.00 X X 0 0 0 MARK HORNAK 1.00 X 0 0 0 carole a BAILEY 1.00 X 0 0 0 R YVONNE CAMPOS 1.00 X 0 0 0 DANA E MALIn 1.00 X 0 0 0 MICKEY MCMANUS 1.00 X 0 0 0 DEE JAY OSHRY 1.00 X 0 0 0 DONNA C PETERMAN 1.00 X 0 0 0 TOM R TABOR 1.00 X 0 0 0 WILLIAM R CAROSELLI 1.00 X 0 0 0 GILBERT Z SCHNEIDER 1.00 X 0 0 0 LEONARD A STEPT 1.00 X 0 0 0 CHRISTINE WARD 1.00 X 0 0 0 JOSEPH E BUTE 1.00 X 0 0 0 MICHAEL A BRYSON 1.00 X 0 0 0 DARIA C CRAWLEY 1.00 X 0 0 0 DEBORAH L ACKLIN 45.00 X 208191 0 11925 STEVEN A REUBI 45.00 X 102122 0 3220 JACQUELYN THOMAS 45.00 X 114457 0 9697 PATRICIA WALKER 40.00 X 125448 0 571 DARRYL FORD-WILLIAMS 40.00 X 124500 0 893 LILLI MOSCO 40.00 X 119841 0 8385 RALPH KAISER 40.00 X 123925 0 6341 RICK SEBAK 40.00 X 118599 0 3220 1289868 0 62507 9 0 1 0 MCPHERSON ASSOCIATES INC 312 EAST KING STREET MALVERN PA 19355 MAIL SOLICITATION 287577 IMPERIAL CREDIT CORPORATION 1001 WINSTEAD DRIVE SUITE 500 CARY NC 27513 INSURANCE 169829 PHONE BANK SYSTEMS INC 4990 NORTHWIND DRIVE SUITE 235 EAST LANSING MI 48823 ANSWERING SERVICE 122999 3 352122 1901512 6488845 8742479 PROGRAM PRODUCTION 515100 2031318 2031318 DIST. & ANCIL. SVCS 515100 1539919 986358 553561 UNDERWRITING & ADV 515100 795900 795900 ECRC 515100 466425 466425 INTERNET & TRADE 515100 49886 49886 90534 90534 4973982 82375 82375 200499 200499 650029 497155 152874 152874 152874 753044 744283 6835 8761 -6835 1926 1926 70028 352122 165478 -95450 -95450 PARKING 515100 15383 15383 MISCELLANEOUS 515100 203 203 15586 14074271 4420421 553561 357810 677555 677555 5699673 3405423 1142173 1152077 50075 44117 5958 956745 510801 273065 172879 425965 262143 75688 88134 203954 93906 60473 49575 45000 45000 480120 480120 339993 8090 74299 257604 577990 68778 16284 492928 612937 237885 36273 338779 984186 643289 248634 92263 180897 134224 21887 24786 143686 143686 1316212 1316212 PROGRAM ACQUISITION 2113846 1928966 184880 PBS AFFILIATION FEES AN 361386 344800 16536 50 EQUIPMENT RENTAL & MAIN 213212 86833 102619 23760 STORY, MUSIC, AND TALEN 49094 49094 TRADE EXPENSES 31029 10872 11455 8702 313064 139938 72279 100847 15776619 9429057 2874220 3473342 58932 993 2000 2647539 2413470 595099 519547 226425 216381 26270832 16459985 10392930 9810847 4611383 4554540 345745 345745 18880053 17861523 3373458 3367048 117096 71405 4900000 5200000 8390554 8638453 X -319241 -77436 4453742 4065508 6354998 5234998 10489499 9223070 18880053 17861523 X 0 1 1 X 0 X 8733860 10742623 11175223 8648957 8742479 48043142 8733860 10742623 11175223 8648957 8742479 48043142 48043142 3981560 5436382 5548476 1132263 932903 17031584 19422 20466 16533 11188 15586 83195 65157921 33172513 0.73730 0.69650 X Schedule A, Part II, Line 10, Explanation of Other Income: PARKING 15,383 MISCELLANEOUS 203 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 0 0 0 0 0 1 161935 0 0 161935 0 4611383 -56843 4554540 4243046 478312 -109975 4611383 0.93650 0.06350 1 0 300 300 3952125 2180227 1771898 11793768 5790348 6003420 10524639 8489410 2035229 9810847 14074271 15776619 -1702348 244059 191860 435919 -1266429 15315963 244059 335000 662633 1241692 14074271 0 14074271 16774252 335000 662633 997633 15776619 0 15776619 Part V, Line 4: Description of Intended Use of Endowment Funds: Endowment Funds are designated for the purpose of programming on our TV and FM radio stations. Principal is to stay intact and the earnings from the principal can be used to help further the programming on these medias. Part X: Description of Uncertain Tax Positions Under FIN 48: The Organization adopted the accounting standard for uncertain tax positions as of October 1, 2009. The standard requires a two-step approach to recognizing and measuring uncertain tax positions accounted for in accordance with the asset and liability method. The first step is to evaluate the tax position for recognition by determining whether evidence indicates that it is more likely than not that a position be sustained if examined by a taxing authority. The second step is to measure the tax benefit as the largest amount that is 50% likely of being realized upon settlement with a taxing authority. The adoption of the standard on uncertain tax positions did not have a material impact on the Organization's consolidated financial statements at September 30, 2010. Part XI, Line 8 - Other Adjustments: REVERSAL OF VOLUNTARY PENSION ACCRUAL: 191860. Part XII, Line 2d - Other Adjustments: RENTAL EXPENSES: 497155. SPECIAL EVENT EXPENSES: 165478. Part XIII, Line 2d - Other Adjustments: RENTAL EXPENSES: 497155. SPECIAL EVENT EXPENSES: 165478. X X X X X X X 1 McPhereson Associates Direct Mail 0 964346 309151 655195 Phone Bank Systems Telemarketing 0 351392 170968 180424 1315738 480119 835619 PA OH WV ELSIE AWARDS 422150 352122 70028 38195 127283 422150 352122 70028 38195 127283 165478 -95450 X X 1 1 X X X X X X 0 0 0 0 0 0 0 0 0 GEORGE L MILES JR 252785 0 0 0 0 0 0 0 18255 0 271040 0 0 0 DEBORAH L ACKLIN 208191 0 0 0 0 0 0 0 11925 0 220116 0 0 0 Form 990, Part VI, Section B, line 11 The Business, Operations, and Finance Committee of the board are given a copy of the return to review. A quorum of the committee discusses and approves the return in a conference call. Subsequent to approval by the Business, Operations, and Finance Committee all members of the board are sent a copy of the final 990 before it is filed. Form 990, Part VI, Section B, line 12c Every year, each board member is required to complete a new conflicts questionnaire which addresses all the points in the conflict of interest policy. Form 990, Part VI, Section B, line 15 WQED MULTIMEDIA IS A PUBLIC TV AND RADIO OPERATOR OF WHICH THERE IS A larger NETWORK; THEREFORE, BASED ON THE TYPE AND THE DEMOGRAPHICS, THERE IS COMPARABLE COMPENSATION available ON AN ONGOING BASIS. Every 3 or 4 years, or as necessary, an independent salary consultant does a survey to make sure that compensation is within the market range of other comparable organizations. The Executive committee of the Board approves the executive compensation annually for the organization and also approves a sum of money that can be used for general staff raises if applicable. Compensation amounts for general staff are agreed upon by department heads and Human Resources using the findings of the independent consultant and comparable data for similar organizations as a guideline. All compensation amounts are based on market rates and are determined to be reAsonable. Form 990, Part VI, Section C, line 19 the organization's governing documents, conflict of interest policy, and financial statements are available to the public upon written request. WQED PRODUCTIONS LLC 4802 FIFTH AVE PITTSBURGH PA 15213 010682712 EDUCational MEDIA PA 1000 N/A WAR THAT MADE AMERICA LLC 4802 FIFTH AVE PITTSBURGH PA 15213 010682697 EDUCational MEDIA PA N/A