2011-07-28T14:58:05-05:00 2010-12-31 CROSS FERNANDEZ & RILEY LLP 201 S ORANGE AVE SUITE 800 ORLANDO FL 328013421 990 2010-01-01 592395248 OrlandoOrange County Convention and Visitors Bureau Inc ORLA 4073635800 6700 Forum Drive No 100 Orlando FL 32821 Larry Henrichs 4073635800 2011-07-28 1 Anne-Marie Barrett CPA 4078416930 2010 2016-03-07 17:11:31Z Visit Orlando Larry Henrichs 6700 Forum Drive No 100 Orlando FL 32821 48923979 0 X www.visitorlando.com/cvb X 1983 FL The mission of the Orlando/Orange County Convention & Visitors Bureau, Inc., as the industry's leader, is to brand, market and sell the area globally as a premier leisure, convention and business destination for the continual economic benefit of the community. 34 34 447 0 3200065 -34642 31110214 33375615 9126704 7781993 5994 1185 644040 779868 40886952 41938661 0 0 0 0 13498178 14130624 0 0 0 28861569 26724771 42359747 40855395 -1472795 1083266 13579016 14745170 4446188 4397577 9132828 10347593 THE MISSION OF THE ORLANDO/ORANGE COUNTY CONVENTION & VISITORS BUREAU, INC., AS THE INDUSTRY'S LEADER, IS TO BRAND, MARKET AND SELL THE AREA GLOBALLY AS A PREMIER LEISURE, CONVENTION AND BUSINESS DESTINATION FOR THE CONTINUAL ECONOMIC BENEFIT OF THE COMMUNITY. 0 0 Convention and housing services - Provision of personnel, equipment and reservation assistance to conventions scheduled in the Orlando/Orange County area. Tourism, convention sales, promotion - Promote Orlando and Orange County as a destination for tourists and location for conventions and trade shows. Membership services - Provision of information and schedule educational meetings and seminars for membership. 0 1 0 1 0 0 0 0 0 1 1 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 1 91 0 1 447 1 1 1 0 0 0 0 0 X 34 34 0 0 0 0 1 1 0 1 1 0 0 1 1 1 1 1 1 1 1 0 X X LARRY HENRICHS 4073635800 6700 FORUM DRIVE SUITE 100 ORLANDO FL 328218017 X 1George Aguel 6.00 X X 0 0 0 2Paul Tang 4.00 X X 0 0 0 3Mark McHugh 4.00 X X 0 0 0 4Steven Jamieson 4.00 X X 0 0 0 5Paul S Mears III 4.00 X X 0 0 0 6Kevin Healy 4.00 X 0 0 0 7Leslie A Menichini 4.00 X 0 0 0 8Randy Cook 4.00 X 0 0 0 9Patrick Aliu 4.00 X 0 0 0 10Mark J Ferland 4.00 X 0 0 0 11Stephen P Weisz 4.00 X 0 0 0 12Craig Swygert 4.00 X 0 0 0 13Olga Calvet 4.00 X 0 0 0 14Alan Villaverde 4.00 X 0 0 0 15Yolanda Londono 4.00 X 0 0 0 16Kelley Mossburg 4.00 X 0 0 0 17J Brian Paradis 4.00 X 0 0 0 18Peter Kacheris 4.00 X 0 0 0 19Daniel Brown 4.00 X 0 0 0 20Donald Engfer 4.00 X 0 0 0 21Anne T Deli 4.00 X 0 0 0 22Margot H Knight 4.00 X 0 0 0 23William A Davis 4.00 X 0 0 0 24Edward Gilbert 4.00 X 0 0 0 25Carolyn Fennell 4.00 X 0 0 0 26Rich Maladecki 4.00 X 0 0 0 27Jessie Allen 4.00 X 0 0 0 28Ann Sonntag 4.00 X 0 0 0 29Daniel Holsenbeck 4.00 X 0 0 0 30Alex Martins 4.00 X 0 0 0 31George Rodon 4.00 X 0 0 0 32Brooke R Bonnett 4.00 X 0 0 0 33Roger Cepero 4.00 X 0 0 0 34Craig Mateer 4.00 X 0 0 0 Gary Sain 60.00 X X 295023 0 24873 Larry Henrichs 50.00 X 190190 0 19299 Laurence Barron 40.00 X 142216 0 14886 Danielle Courtenay 50.00 X 177247 0 18567 Peter Cranis 40.00 X 105752 0 9199 Susan Greer 40.00 X 96473 0 12645 Deborah Kicklighter Henrichs 40.00 X 137234 0 15519 Melissa Johantgen 40.00 X 107414 0 14260 Tammi Runzler 50.00 X 192505 0 19442 Jair Santos 40.00 X 131146 0 15434 Karen Soto 40.00 X 95016 0 12638 Sheryl Taylor 40.00 X 152505 0 17451 Terri Dougherty 40.00 X 189003 0 19104 Nancy McFadyen 40.00 X 156123 0 17633 Susan Zeiri 40.00 X 140809 0 16093 Fred Shea 40.00 X 145691 0 13942 Sandra Lee Daugherty 40.00 X 139916 0 15772 2594263 0 276757 26 0 1 0 22 Squared Inc PO Box 102688 Atlanta GA 303680688 Media/Agency/Marketing 3011115 Total Media Limited 125 Kensington high St London UK W85KF Media/Agency/Marketing 1880095 Southwest Media Group Inc 2100 Ross Ave Suite 3000 Dallas TX 75201 Media/Agency/Marketing 1268555 Google Inc PO Box 39000 San Francisco CA 941393181 Advertising 1207481 United Healthcare 22703 Network Place Chicago IL 606731227 Health Insurance 1119240 47 2565717 30809898 33375615 Tourism Marketing 900004 4524586 4524586 Publications 541800 2568956 132652 2436304 Convention/Housing Svc 900004 688451 688451 7781993 1290 1290 105 -105 -105 -105 7748974 6985213 763761 763761 Other 900099 16107 16107 16107 41938661 5361691 3200065 1290 2016932 9656103 559648 1059882 838059 32539 65893 18944 12830104 811994 667338 878118 1496415 1502066 313 275438 99534 Agency/int'l represent 2442953 Publications printing 1758922 Research 666794 Consumer inquiry fulfil 464625 Promotions & related 330860 2381921 40855395 5138 4898 6163188 5464134 4637851 4931843 1100000 826398 698172 648887 791701 3795200 3078082 391749 717118 905805 1037304 13579016 14745170 3279172 3265408 1167016 1132169 4446188 4397577 X 9132828 10347593 9132828 10347593 13579016 14745170 X 1083266 131499 X 0 1 1 X 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 0 1 2565717 18944 62163 81107 62163 18944 Part IV, Supplemental Information: The Orlando/Orange County Convention & Visitors Bureau, Inc. (Visit Orlando) does not engage in lobbying activities. Visit Orlando pays membership dues to other trade associations, a portion of which is understood to be used by those organizations for lobbying activities. As the organization's indirect lobbying expenditures are less than 1% of dues each year, the organization only reports the lobbying expenses after the expenditures exceed $50,000 in order to minimize the administrative burden placed on the organization. The above expenditures have been (or will be) reported in the organization's dues notices. 456642 433262 23380 2045570 1669559 376011 1292988 975261 317727 717118 Ridgeworth Lg Cap Value 244946 F Ridgeworth Inv Grade 255700 F Ridgeworth Capital 147753 F Ridgeworth Sm Cap Value 166629 F Ridgeworth Qual Growth 82694 F Ridgeworth Sm Cap Growth 48712 F Ridgeworth Lg Cap Rel 35227 F Ridgeworth Int'l Equity 30643 F Certificate of Deposit 25000 F 1037304 41938661 40855395 1083266 131499 131499 1214765 49055373 131499 131499 48923874 -6985213 -6985213 41938661 47840608 6985213 6985213 40855395 0 40855395 Description of Uncertain Tax Positions Under FIN 48: Part X: Visit Orlando follows the provisions of the Codification 740-10, "Uncertainty in Income Taxes," which was adopted on January 1, 2009 and provides guidance on the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. Visit Orlando has not recognized a liability as a result of the implementation of FASB ASC 740-10. A reconciliation of the beginning and ending amount of unrecognized tax benefits has not been provided since there is no unrecognized benefit as of the date of adoption. Visit Orlando has not recognized interest expense or penalties as a result of the implementation of FASB ASC 740-10. If there were an unrecognized tax benefit, Visit Orlando would recognize interest accrued related to unrecognized tax benefits in interest expense and penalties in operating expenses. Part XII, Line 4b - Other Adjustments: Cost of Goods sold included in Stmt of Revenue for 990 -6,985,213. Part XIII, Line 2d - Other Adjustments: Cost of Goods sold included in Stmt of Revenue for 990 6,985,213. X X X X X X 0 0 0 Gary Sain 295023 0 0 0 0 0 19013 0 5860 0 319896 0 0 0 Larry Henrichs 190190 0 0 0 0 0 13439 0 5860 0 209489 0 0 0 Laurence Barron 142216 0 0 0 0 0 9026 0 5860 0 157102 0 0 0 Danielle Courtenay 177247 0 0 0 0 0 12707 0 5860 0 195814 0 0 0 Peter Cranis 105752 0 0 0 0 0 3339 0 5860 0 114951 0 0 0 Susan Greer 96473 0 0 0 0 0 6785 0 5860 0 109118 0 0 0 Deborah Kicklighter Henrichs 137234 0 0 0 0 0 9659 0 5860 0 152753 0 0 0 Melissa Johantgen 107414 0 0 0 0 0 8400 0 5860 0 121674 0 0 0 Tammi Runzler 175260 0 17245 0 0 0 13582 0 5860 0 211947 0 0 0 Jair Santos 121113 0 10033 0 0 0 9574 0 5860 0 146580 0 0 0 Karen Soto 95016 0 0 0 0 0 6778 0 5860 0 107654 0 0 0 Sheryl Taylor 77121 0 75384 0 0 0 11591 0 5860 0 169956 0 0 0 Terri Dougherty 73807 0 115196 0 0 0 13244 0 5860 0 208107 0 0 0 Nancy McFadyen 132248 0 23875 0 0 0 11773 0 5860 0 173756 0 0 0 Susan Zeiri 112282 0 28527 0 0 0 10233 0 5860 0 156902 0 0 0 Fred Shea 131935 0 13756 0 0 0 8082 0 5860 0 159633 0 0 0 Sandra Lee Daugherty 68630 0 71286 0 0 0 9912 0 5860 0 155688 0 0 0 Supplemental Information Part III The organization has chosen to disclose all key employees (even if below the $150,000 compensation threshold) and the five highest compensated employees on Schedule J. Walt Disney World Attractions Director 3712387 Attraction ticket purchases, at arms-length pricing, from entities of which Visit Orlando directors are key employees. 0 Universal Studios Orlando Director 2633800 Attraction ticket purchases, at arms-length pricing, from entities of which Visit Orlando directors are key employees. 0 Sea World of Florida Director 717630 Attraction ticket purchases, at arms-length pricing, from entities of which Visit Orlando directors are key employees. 0 Form 990, Part VI, Section A, line 6 The Orlando/Orange County Convention & Visitors Bureau, Inc. (Visit Orlando) is a non-profit, membership based organization. Members of the Orlando CVB elect the Board of Directors. Form 990, Part VI, Section A, line 7a Visit Orlando is a non-profit, membership based organization. Members of Visit Orlando elect the Board of Directors. Form 990, Part VI, Section B, line 11 Form 990 is reviewed and approved by the Board of Directors Audit and Oversight Committee. The return is then presented and discussed with the entire board prior to filing. Form 990, Part VI, Section B, line 12c Visit Orlando distributes a conflicts of interest policy, along with other similar policies, to Board members upon joining the organization. Board members are expected to, and regularly do, recuse themselves from voting on issues that could potentially be a conflict. A conflict of interest policy is communicated to all employees at time of hire by a representative of the Human Resources Department and is included in the employee handbook. The employees are instructed that if at any time during their employment they have a question regarding this policy or if they have a question regarding if something would be considered a conflict of interest they are to address this with the Vice President of their area or with someone from Human Resources. Form 990, Part VI, Section B, line 15 Compensation for the CEO is set and approved by the Board of Directors. Ongoing compensation analysis and surveys are obtained by the Associate Vice President of Human Resources utilizing several third party external sources including survey data from the hospitality industry, the CVB industry and individual compensation professionals. The compensation of the other key executives is determined by multiple sources including the CEO and the Associate Vice President of Human Resources who utilize several industry salary surveys and information from independent thiry party compensation professionals. Form 990, Part VI, Section C, line 19 Visit Orlando makes its governing documents available to our members, local county government and to the public upon request. The By Laws have been recently updated and provided to our members for their approval. We make our conflict of interest policy available to our Board of Directors and our employees. We distribute our financial statements to local county government and post them to our website for access to the public. Form 990, Part VII, Section A: The organization has chosen to disclose all employees that it considers to be key employees in the organization even though some of the employees are below the $150,000 compensation threshold. Changes in Net Assets or Fund Balances: Form 990, Part XI, line 5: Net unrealized gains on investments: 131,499.