﻿<?xml version="1.0" encoding="utf-8"?>
<Return xmlns="http://www.irs.gov/efile" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" returnVersion="2010v3.2">
  <ReturnHeader binaryAttachmentCount="0">
    <Timestamp>2011-06-06T08:50:05-05:00</Timestamp>
    <TaxPeriodEndDate>2010-12-31</TaxPeriodEndDate>
    <PreparerFirm>
      <PreparerFirmBusinessName>
        <BusinessNameLine1>HUBERTY &amp; ASSOCIATES SC</BusinessNameLine1>
      </PreparerFirmBusinessName>
      <PreparerFirmUSAddress>
        <AddressLine1>2831 EASTERN AVENUE</AddressLine1>
        <City>PLYMOUTH</City>
        <State>WI</State>
        <ZIPCode>530731840</ZIPCode>
      </PreparerFirmUSAddress>
    </PreparerFirm>
    <ReturnType>990EZ</ReturnType>
    <TaxPeriodBeginDate>2010-01-01</TaxPeriodBeginDate>
    <Filer>
      <EIN>562482299</EIN>
      <Name>
        <BusinessNameLine1>WISCONSIN PUPPY MILL PROJECT INC</BusinessNameLine1>
      </Name>
      <NameControl>WISC</NameControl>
      <Phone>9208762272</Phone>
      <USAddress>
        <AddressLine1>P O BOX 516</AddressLine1>
        <City>ELKHART LAKE</City>
        <State>WI</State>
        <ZIPCode>530200516</ZIPCode>
      </USAddress>
    </Filer>
    <Officer>
      <Name>SHARRON QUASIUS</Name>
      <Title>PRESIDENT</Title>
      <Phone>9208762272</Phone>
      <DateSigned>2011-05-26</DateSigned>
      <AuthorizeThirdParty>true</AuthorizeThirdParty>
    </Officer>
    <Preparer>
      <Name>WAYNE N HUBERTYCPA</Name>
      <Phone>9208922423</Phone>
      <DatePrepared>2011-06-06</DatePrepared>
    </Preparer>
    <TaxYear>2010</TaxYear>
    <BuildTS>2016-02-24 21:20:13Z</BuildTS>
  </ReturnHeader>
  <ReturnData documentCount="7">
    <IRS990EZ documentId="RetDoc8" referenceDocumentId="RetDoc7">
      <MethodOfAccountingCash>X</MethodOfAccountingCash>
      <WebSite>WWW.NOWISCONSINPUPPYMILLS.COM</WebSite>
      <Organization501c3 referenceDocumentId="RetDoc5">X</Organization501c3>
      <GrossReceipts>192541</GrossReceipts>
      <InfoInScheduleOPartI>X</InfoInScheduleOPartI>
      <ContributionsGiftsGrantsEtc>192541</ContributionsGiftsGrantsEtc>
      <TotalRevenue>192541</TotalRevenue>
      <SalariesOtherCompEmplBenefits>48542</SalariesOtherCompEmplBenefits>
      <FeesAndOthPymtToIndContractors>17984</FeesAndOthPymtToIndContractors>
      <OccupancyRentUtilitiesAndMaint>11959</OccupancyRentUtilitiesAndMaint>
      <PrintingPublicationsPostage>2739</PrintingPublicationsPostage>
      <OtherExpensesTotal>112065</OtherExpensesTotal>
      <TotalExpenses>193289</TotalExpenses>
      <ExcessOrDeficitForYear>-748</ExcessOrDeficitForYear>
      <NetAssetsOrFundBalancesBOY>6231</NetAssetsOrFundBalancesBOY>
      <OtherChangesInNetAssets>1</OtherChangesInNetAssets>
      <NetAssetsOrFundBalancesEOY>5484</NetAssetsOrFundBalancesEOY>
      <InfoInScheduleOPartII>X</InfoInScheduleOPartII>
      <CashSavingsAndInvestments>
        <BOY>2334</BOY>
        <EOY>703</EOY>
      </CashSavingsAndInvestments>
      <LandAndBuildings>
        <BOY>7739</BOY>
        <EOY>24201</EOY>
      </LandAndBuildings>
      <TotalAssets>
        <BOY>10073</BOY>
        <EOY>24904</EOY>
      </TotalAssets>
      <SumOfTotalLiabilities>
        <BOY>3842</BOY>
        <EOY>19420</EOY>
      </SumOfTotalLiabilities>
      <NetAssetsOrFundBalances>
        <BOY>6231</BOY>
        <EOY>5484</EOY>
      </NetAssetsOrFundBalances>
      <InfoInScheduleOPartIII>X</InfoInScheduleOPartIII>
      <PrimaryExemptPurpose>TO EDUCATE THE PUBLIC ABOUT PUPPY MILLS, TO PREVENT CRUELTY TO ANIMALS, TO FOSTER UNDERSTANDING OF RESPONSIBLE PET ACQUISITION AND OWNERSHIP, AND TO PROMOTE ADOPTION OF HOMELESS COMPANION ANIMALS.</PrimaryExemptPurpose>
      <ProgramServiceAccomplishment>
        <DescriptionProgramServiceAccom>PROVIDE EDUCATION TO THE PUBLIC AND RESCUE &amp; CARE FOR NEEDY ANIMALS.</DescriptionProgramServiceAccom>
        <ProgramServiceExpenses>159449</ProgramServiceExpenses>
      </ProgramServiceAccomplishment>
      <TotalProgramServiceExpenses>159449</TotalProgramServiceExpenses>
      <OfficerDirectorTrusteeKeyEmpl>
        <PersonName referenceDocumentId="RetDoc4">EILENE RIBBENS</PersonName>
        <AddressUS>
          <AddressLine1>PO BOX 516</AddressLine1>
          <City>ELKHART LAKE</City>
          <State>WI</State>
          <ZIPCode>530200516</ZIPCode>
        </AddressUS>
        <Title>EXEC DIRECT</Title>
        <AvgHoursPerWkDevotedToPosition>40.00</AvgHoursPerWkDevotedToPosition>
        <Compensation>36000</Compensation>
        <ExpenseAccountOtherAllowances>9099</ExpenseAccountOtherAllowances>
      </OfficerDirectorTrusteeKeyEmpl>
      <OfficerDirectorTrusteeKeyEmpl>
        <PersonName referenceDocumentId="RetDoc4">SHARRON QUASIUS</PersonName>
        <AddressUS>
          <AddressLine1>PO BOX 516</AddressLine1>
          <City>ELKHART LAKE</City>
          <State>WI</State>
          <ZIPCode>530200516</ZIPCode>
        </AddressUS>
        <Title>PRESIDENT</Title>
        <AvgHoursPerWkDevotedToPosition>3.00</AvgHoursPerWkDevotedToPosition>
        <Compensation>0</Compensation>
      </OfficerDirectorTrusteeKeyEmpl>
      <OfficerDirectorTrusteeKeyEmpl>
        <PersonName referenceDocumentId="RetDoc4">CHERI WEGNER</PersonName>
        <AddressUS>
          <AddressLine1>PO BOX 516</AddressLine1>
          <City>ELKHART LAKE</City>
          <State>WI</State>
          <ZIPCode>530200516</ZIPCode>
        </AddressUS>
        <Title>VICE-PRES</Title>
        <AvgHoursPerWkDevotedToPosition>2.00</AvgHoursPerWkDevotedToPosition>
        <Compensation>0</Compensation>
      </OfficerDirectorTrusteeKeyEmpl>
      <OfficerDirectorTrusteeKeyEmpl>
        <PersonName referenceDocumentId="RetDoc4">DEB LEWIS</PersonName>
        <AddressUS>
          <AddressLine1>PO BOX 516</AddressLine1>
          <City>ELKHART LAKE</City>
          <State>WI</State>
          <ZIPCode>530200516</ZIPCode>
        </AddressUS>
        <Title>SECR/TREAS</Title>
        <AvgHoursPerWkDevotedToPosition>3.00</AvgHoursPerWkDevotedToPosition>
        <Compensation>0</Compensation>
      </OfficerDirectorTrusteeKeyEmpl>
      <ActivitiesNotPreviouslyRpt>false</ActivitiesNotPreviouslyRpt>
      <MadeChangesToOrgnzngEtcDoc>false</MadeChangesToOrgnzngEtcDoc>
      <OrganizationHadUBI referenceDocumentId="RetDoc6">false</OrganizationHadUBI>
      <OrganizationDissolvedEtc>false</OrganizationDissolvedEtc>
      <DidOrgFileForm1120POLThisYear>false</DidOrgFileForm1120POLThisYear>
      <MadeLoansToFromOfficers>false</MadeLoansToFromOfficers>
      <TaxImposedUnderIRC4911>184</TaxImposedUnderIRC4911>
      <EngagedInExcessBenefitTrans>false</EngagedInExcessBenefitTrans>
      <ProhibitedTaxShelterTrans>false</ProhibitedTaxShelterTrans>
      <StatesWhereCopyOfReturnIsFiled>WI</StatesWhereCopyOfReturnIsFiled>
      <TheBooksAreInCareOf>
        <NamePerson>EILENE RIBBENS</NamePerson>
        <AddressUS>
          <AddressLine1>PO BOX 516</AddressLine1>
          <City>ELKHART LAKE</City>
          <State>WI</State>
          <ZIPCode>53020</ZIPCode>
        </AddressUS>
        <TelephoneNumber>9208762272</TelephoneNumber>
      </TheBooksAreInCareOf>
      <ForeignFinancialAccount>false</ForeignFinancialAccount>
      <ForeignOffice>false</ForeignOffice>
      <MaintainAnyDonorAdvisedFunds>false</MaintainAnyDonorAdvisedFunds>
      <DoesOrgHaveHospital>false</DoesOrgHaveHospital>
      <TanningServicesProvided>false</TanningServicesProvided>
      <RelatedOrgControlledEntity>false</RelatedOrgControlledEntity>
      <TransactionWithControlEntity>false</TransactionWithControlEntity>
      <EngagePoliticalCmpgnActivities referenceDocumentId="RetDoc6">true</EngagePoliticalCmpgnActivities>
      <EngageInLobbyingActivities referenceDocumentId="RetDoc6">true</EngageInLobbyingActivities>
      <OperatingSchool>false</OperatingSchool>
      <TrnsfrsExemptNonCharRelatedOrg>false</TrnsfrsExemptNonCharRelatedOrg>
      <PartVIOfCompOfHighestPaidEmpl>NONE</PartVIOfCompOfHighestPaidEmpl>
      <PartVIAHghstPaidCntrctProfSer>NONE</PartVIAHghstPaidCntrctProfSer>
      <FiledScheduleA>true</FiledScheduleA>
    </IRS990EZ>
    <IRS990ScheduleA documentId="RetDoc5">
      <PubliclySupportedOrg509a2>X</PubliclySupportedOrg509a2>
      <GiftsGrantsContribReceived509>
        <CurrentTaxYearMinus4Years>93025</CurrentTaxYearMinus4Years>
        <CurrentTaxYearMinus3Years>109659</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>102710</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>112600</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>192541</CurrentTaxYear>
        <Total>610535</Total>
      </GiftsGrantsContribReceived509>
      <Total509>
        <CurrentTaxYearMinus4Years>93025</CurrentTaxYearMinus4Years>
        <CurrentTaxYearMinus3Years>109659</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>102710</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>112600</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>192541</CurrentTaxYear>
        <Total>610535</Total>
      </Total509>
      <PublicSupportTotal509>610535</PublicSupportTotal509>
      <GrossInvestmentIncome509>
        <CurrentTaxYearMinus2Years>1</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>1</CurrentTaxYearMinus1Year>
        <Total>2</Total>
      </GrossInvestmentIncome509>
      <InvestmentIncomeAndUBTI>
        <CurrentTaxYearMinus2Years>1</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>1</CurrentTaxYearMinus1Year>
        <Total>2</Total>
      </InvestmentIncomeAndUBTI>
      <TotalSupportTotal>
        <CurrentTaxYearMinus4Years>93025</CurrentTaxYearMinus4Years>
        <CurrentTaxYearMinus3Years>109659</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>102711</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>112601</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>192541</CurrentTaxYear>
        <Total>610537</Total>
      </TotalSupportTotal>
      <PublicSupportPercentage509>1.00000</PublicSupportPercentage509>
      <PriorYearSupportPercentage>1.00000</PriorYearSupportPercentage>
      <InvestmentIncomePercentage>0.00000</InvestmentIncomePercentage>
      <ThirtyThreePercntTestsCY509>X</ThirtyThreePercntTestsCY509>
    </IRS990ScheduleA>
    <IRS990ScheduleB documentId="RetDoc1">
      <ContributorInfo>
        <ContributorNumber>RESTRICTED</ContributorNumber>
        <ContributorNameBusiness>
          <BusinessNameLine1>RESTRICTED</BusinessNameLine1>
        </ContributorNameBusiness>
        <ContributorAddressUS>
          <AddressLine1>RESTRICTED</AddressLine1>
          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
        </ContributorAddressUS>
        <AggregateContributions>RESTRICTED</AggregateContributions>
      </ContributorInfo>
    </IRS990ScheduleB>
    <IRS990ScheduleC documentId="RetDoc6">
      <PoliticalExpenditures>775</PoliticalExpenditures>
      <Form4720Filed4955Tax>false</Form4720Filed4955Tax>
      <CorrectionMade>false</CorrectionMade>
      <Form1120PolFiled>false</Form1120PolFiled>
      <TotalGrassrootsLobbying>
        <FilingOrganizationsTotals>775</FilingOrganizationsTotals>
      </TotalGrassrootsLobbying>
      <TotalLobbyingExpenditures>
        <FilingOrganizationsTotals>775</FilingOrganizationsTotals>
      </TotalLobbyingExpenditures>
      <TotalExemptPurposeExpenditures>
        <FilingOrganizationsTotals>775</FilingOrganizationsTotals>
      </TotalExemptPurposeExpenditures>
      <LobbyingNontaxableAmount>
        <FilingOrganizationsTotals>155</FilingOrganizationsTotals>
      </LobbyingNontaxableAmount>
      <GrassrootsNontaxableAmount>
        <FilingOrganizationsTotals>39</FilingOrganizationsTotals>
      </GrassrootsNontaxableAmount>
      <TotLobbyingGrassrootMinusNonTx>
        <FilingOrganizationsTotals>736</FilingOrganizationsTotals>
      </TotLobbyingGrassrootMinusNonTx>
      <TotLobbyExpendMnsLobbyingNontx>
        <FilingOrganizationsTotals>620</FilingOrganizationsTotals>
      </TotLobbyExpendMnsLobbyingNontx>
      <Form4720Filed>false</Form4720Filed>
      <LobbyingNontaxableAmount2>
        <CurrentYearMinus2>150</CurrentYearMinus2>
        <CurrentYearMinus1>556</CurrentYearMinus1>
        <CurrentYear>155</CurrentYear>
        <Total>861</Total>
      </LobbyingNontaxableAmount2>
      <LobbyingCeilingAmount>1292</LobbyingCeilingAmount>
      <TotalLobbyingExpenditures2>
        <CurrentYearMinus2>750</CurrentYearMinus2>
        <CurrentYearMinus1>2779</CurrentYearMinus1>
        <CurrentYear>775</CurrentYear>
        <Total>4304</Total>
      </TotalLobbyingExpenditures2>
      <GrassrootsNontaxableAmount2>
        <CurrentYearMinus2>38</CurrentYearMinus2>
        <CurrentYearMinus1>139</CurrentYearMinus1>
        <CurrentYear>39</CurrentYear>
        <Total>216</Total>
      </GrassrootsNontaxableAmount2>
      <GrassrootsCeilingAmount>324</GrassrootsCeilingAmount>
      <GrassrootsLobbyingExpenditures>
        <CurrentYearMinus2>750</CurrentYearMinus2>
        <CurrentYearMinus1>2779</CurrentYearMinus1>
        <CurrentYear>775</CurrentYear>
        <Total>4304</Total>
      </GrassrootsLobbyingExpenditures>
      <Volunteers>false</Volunteers>
      <PaidStaffOrManagement>false</PaidStaffOrManagement>
      <MediaAdvertisements>false</MediaAdvertisements>
      <MailingsMembers>false</MailingsMembers>
      <PublicationsOrBroadcast>false</PublicationsOrBroadcast>
      <GrantsOtherOrganizations>false</GrantsOtherOrganizations>
      <DirectContactLegislators>false</DirectContactLegislators>
      <RalliesDemonstrations>false</RalliesDemonstrations>
      <OtherActivities>false</OtherActivities>
      <NotDescribedIn501c3>false</NotDescribedIn501c3>
      <Form4720Filed4912Tax>false</Form4720Filed4912Tax>
      <SubstantiallyAllDuesNondeduct>false</SubstantiallyAllDuesNondeduct>
      <OnlyInHouseLobbying>false</OnlyInHouseLobbying>
      <AgreeToCarryoverPriorYear>false</AgreeToCarryoverPriorYear>
      <Form990ScheduleCPartIV>
        <ReturnReference>SCHEDULE C, PART I-A, LINE 1</ReturnReference>
        <Explanation>INDIRECT - MONITOR LEGISLATION AS IT RELATES TO THE HUMANE TREATMENT OF DOGS USED TO BREED AND PRODUCE PUPPIES. DIRECT - TESTIFY AT MEETINGS/HEARINGS TO EDUCATE LEGISLATORS AND COMMUNITY LEADERS ON THE IMPORTANCE OF HUMANE TREATMENT OF DOGS IN BREEDING FACILITIES.</Explanation>
      </Form990ScheduleCPartIV>
    </IRS990ScheduleC>
    <IRS990ScheduleO documentId="RetDoc7">
      <GeneralExplanation>
        <Identifier>OTHER EXPENSES</Identifier>
        <ReturnReference>FORM 990-EZ, PART I, LINE 16</ReturnReference>
        <Explanation>EXPENSES ADVERTISING -EDUCATIONAL 2,754 EDUCATIONAL MATERIALS &amp; PRINT 244 OFFICE EXPENSE 2,261 GAS 4,351 CONFERENCES/TRAINING 1,224 INTEREST EXPENSE 674 INSURANCE 2,963 ANIMAL AND VET CARE 5,397 DUES AND MEMBERSHIPS 503 MISCELLANEOUS EXPENSES 557 CONTRIBUTIONS 91,085 BANK, PAYPAL, CC FEES 52 TOTAL 112,065</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>OTHER CHANGES IN NET ASSETS OR FUND BALANCES</Identifier>
        <ReturnReference>FORM 990-EZ, PART I, LINE 20</ReturnReference>
        <Explanation>ROUNDING 1</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>OTHER LIABILITIES</Identifier>
        <ReturnReference>FORM 990-EZ, PART II, LINE 26</ReturnReference>
        <Explanation>ACCOUNTS PAYABLE AND ACCRUED EXPENSES 3,842 -40 MORTGAGE AND OTHER NOTES PAYABLE 0 19,460</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>PRIMARY EXEMPT PURPOSE</Identifier>
        <ReturnReference>FORM 990-EZ, PART III</ReturnReference>
        <Explanation>TO EDUCATE THE PUBLIC ABOUT PUPPY MILLS, TO PREVENT CRUELTY TO ANIMALS, TO FOSTER UNDERSTANDING OF RESPONSIBLE PET ACQUISITION AND OWNERSHIP, AND TO PROMOTE ADOPTION OF HOMELESS COMPANION ANIMALS.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
    <CompensationExplanation documentId="RetDoc4">
      <Compensation>
        <PersonName>EILENE RIBBENS</PersonName>
      </Compensation>
      <Compensation>
        <PersonName>SHARRON QUASIUS</PersonName>
      </Compensation>
      <Compensation>
        <PersonName>CHERI WEGNER</PersonName>
      </Compensation>
      <Compensation>
        <PersonName>DEB LEWIS</PersonName>
      </Compensation>
    </CompensationExplanation>
    <AveragingAttachment documentId="RetDoc3">
      <Explanation>2008 IS THE FIRST YEAR THE ORGANIZATION WAS REGISTERED TO LOBBY SO THERE IS NO DATA PRIOR TO THAT YEAR. 2010 THERE ARE NO HOURS BECAUSE EXECUTIVE DIRECTOR, EILENE, WAS WORKING ON ADMIN RULES AND WAS ASKED TO SERVE AT THE REQUEST OF THE DEPARTMENT (WHICH DON'T COUNT AS LOBBYING HOURS). ALSO, THE PUPPY MILL LIMITED THEIR CONTACTS DOWN FAR ENOUGH THEY WON'T HAVE TO REGISTER FOR THE 2011-2012 SESSION.</Explanation>
    </AveragingAttachment>
  </ReturnData>
</Return>