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      <DateSigned>2011-05-15</DateSigned>
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      <DatePrepared>2011-05-06</DatePrepared>
      <SelfEmployed>X</SelfEmployed>
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    <TaxYear>2010</TaxYear>
    <BuildTS>2016-02-24 21:20:13Z</BuildTS>
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      <ForeignFinancialAccount>false</ForeignFinancialAccount>
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      <OperatingSchool>false</OperatingSchool>
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      <PartVIOfCompOfHighestPaidEmpl>NONE</PartVIOfCompOfHighestPaidEmpl>
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        <Identifier>OTHER EXPENSES</Identifier>
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        <Explanation>EXPENSES ADVERTISING &amp; PROMOTION 6,582 OFFICE EXPENSES 8,643 TRAVEL 370 INSURANCE 427 FILMING 17,221 CONTENT DEVELOPMENT 160 EDITING 12,735 WEB DESIGN 6,838 BANK SERVICE CHARGES 155 ENTERTAINMENT 59 MEMBERSHIPS 25 TOTAL 53,215</Explanation>
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      <GeneralExplanation>
        <Identifier>OTHER ASSETS</Identifier>
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        <ReturnReference>FORM 990-EZ, PART III</ReturnReference>
        <Explanation>WE CREATE CHANGE BY CURATING THE MOST COMPELLING STORIES AND MOST IMPACTFUL CHANGE STRATEGIES TO GET PEOPLES ATTENTION AND ENCOURAGE THEM TO ACT. WE RUN SINGLE-ISSUE CAMPAIGNS TO FOCUS ATTENTION AND ACTION, WITH A SERIES OF CAMPAIGNS AND ISSUES DEVELOPED OVER TIME, ALL LINKED BY A COMMON THEME OF IMPROVING HUMANITY. WE PARTNER WITH THE ORGANIZATIONS DOING THE MOST EFFECTIVE DIRECT SERVICE OR ADVOCACY WORK ON A GIVEN ISSUE - WE TELL THEIR STORIES AND OUR CONTENT AND CAMPAIGNS COMPEL PEOPLE TO SUPPORT THEIR WORK.</Explanation>
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        <PersonName>ESTHER PEARLSTONE</PersonName>
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