2026-03-02T10:05:07-06:00 2025-06-30 410746749 CLIFTONLARSONALLEN LLP 1525 VALLEY CENTER PARKWAY STE 300 BETHLEHEM PA 180172285 990 2024-07-01 232327944 LEHIGH VALLEY CONVENTION AND VISITORS BUREAU INC DBA DISCOVER LEHIGH VALLEY LEHI 6108829200 1250 SIMON BLVD K102 EASTON PA 18042 ALEX MICHAELS PRESIDENT 6108829200 2026-02-27 1 0 CARY J GIACALONE II CPA P01799465 6104335501 2026-02-27 2024 2025-03-06 01:10:19Z ALEX MICHAELS 1250 SIMON BLVD K102 EASTON PA 18042 4802180 0 X WWW.DISCOVERLEHIGHVALLEY.COM X 1984 PA TO PROMOTE AND DEVELOP LEHIGH VALLEY AS A LEISURE AND BUSINESS TRAVEL DESTINATION. 19 19 11 25 0 0 4792893 4761204 24390 17730 22751 22246 1000 1000 4841034 4802180 0 0 0 0 954856 984866 0 0 0 3917660 4182055 4872516 5166921 -31482 -364741 5124275 4637481 866755 744702 4257520 3892779 X DISCOVER LEHIGH VALLEY BUILDS THE REGION'S ECONOMY AND IMAGE THROUGH DESTINATION MARKETING THAT INCREASES THE NUMBER OF LEISURE AND BUSINESS VISITORS, THE NUMBER OF NIGHTS THEY STAY, AND THE NUMBER OF THINGS THEY DO IN THE TWO-COUNTY AREA OF LEHIGH AND NORTHAMPTON COUNTIES. THESE MARKETING EFFORTS ALSO ENHANCE THE QUALITY OF LIFE AND SENSE OF HOMETOWN PRIDE FOR LEHIGH VALLEY, PA RESIDENTS. 0 0 18730 FY 24/25 REFLECTS A PROACTIVE MARKETING REINVESTMENT YEAR FOR DISCOVER LEHIGH VALLEY. WE INCREASED PROMOTIONAL SPENDING BY ROUGHLY $280,000 (+15%), STRATEGICALLY INVESTING IN DIGITAL ADVERTISING, WEB DEVELOPMENT, AND MARKET RESEARCH TOOLS TO BETTER POSITION OUR REGION FOR GROWTH AND IMPACT. DLV'S FUNCTIONAL EXPENSE ALLOCATION REMAINS MISSION-FOCUSED, WITH 87% OF TOTAL SPENDING SUPPORTING PROGRAMS SUCH AS MARKETING, MEETINGS, AND SPORTS, WHICH ARE WELL ABOVE NONPROFIT BEST-PRACTICE THRESHOLDS. 0 1 0 1 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 12 0 1 11 0 0 0 0 0 0 0 0 0 X 19 19 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 PA X X X ALEX MICHAELS PRESIDENT 6108829200 1250 SIMON BLVD K102 EASTON PA 18042 ALEX MICHAELS PRESIDENT 45.00 X X 230900 0 38817 JODIE STETZ CHAIR 1.00 X X 0 0 0 DAVID FULTON VICE CHAIR 1.00 X X 0 0 0 DEBORAH RICE TREASURER 1.00 X X 0 0 0 GUNNAR FOX SECRETARY (THROUGH 1/25) 1.00 X X 0 0 0 DARREN BETTERS IMMEDIATE PAST CHAIR 1.00 X X 0 0 0 DON CUNNINGHAM DIRECTOR 1.00 X 0 0 0 CHARLENE DONCHEZ-MOWERS DIRECTOR 1.00 X 0 0 0 FRANK FACCHIANO DIRECTOR 1.00 X 0 0 0 KASSIE HILGERT DIRECTOR 1.00 X 0 0 0 FRANK KANE DIRECTOR 1.00 X 0 0 0 KEITH KOEPKE DIRECTOR 1.00 X 0 0 0 ERIN LUDWIG DIRECTOR 1.00 X 0 0 0 DENISE MAIATICO DIRECTOR (THROUGH 2/25) 1.00 X 0 0 0 JILL MEYERS DIRECTOR 1.00 X 0 0 0 CLAIRE SADLER DIRECTOR 1.00 X 0 0 0 DAVID SCHWEIGER DIRECTOR (THROUGH 1/25) 1.00 X 0 0 0 MIKE SLIVKA DIRECTOR (THROUGH 1/25) 1.00 X 0 0 0 TINA SMITH DIRECTOR 1.00 X 0 0 0 ANDREA C WEISMILLER DIRECTOR 1.00 X 0 0 0 GENESIS ORTEGA DIRECTOR 1.00 X 0 0 0 BREE NIDDS COO 40.00 X 144700 0 17477 375600 0 56294 2 0 1 0 LEHIGH VALLEY ECONOMIC DEVELOPMENT CORPO 520 N NEW STREET BETHLEHEM PA 18018 PROMOTION OF LEHIGH VALLEY 1725692 RED HOUSE COMMUNICATIONS 1908 SARAH STREET PITTSBURGH PA 15203 AD PLACEMENT 735185 TEMPEST INTERACTIVE MEDIA 30 S 15TH STREET PHILADELPHIA PA 19102 WEB DEVELOPMENT 248044 VAULT COMMUNICATIONS 610 WEST GERMANTOWN PIKE PLYMOUTH MEETING PA 19462 AGENCY SUPPORT & AD PLACEMENT 185809 GOOGLE LLC PO BOX 883654 LOS ANGELES CA 90088 SOFTWARE SUBSCRIPTIONS 166671 5 4761204 4761204 ADVERTISING AND PROMOT 541800 9100 9100 PARTNERSHIP DUES 900099 8630 8630 17730 22246 22246 MISCELLANEOUS 900099 1000 1000 1000 4802180 18730 0 22246 455350 380146 19063 71524 58783 3192 55814 40545 1929916 11756 308956 65279 14414 16155 7000 HOTEL TAXES PAID FOR BU 1723978 STAFF DEVELOPMENT 5050 5166921 3103056 2612690 772641 788069 872876 870244 104210 76802 303187 131727 132615 171460 138877 118216 5124275 4637481 723863 621613 142892 123089 866755 744702 X 4257520 3892779 4257520 3892779 5124275 4637481 -364741 0 X X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 1 1 0 1927 1927 0 301260 129800 171460 171460 OPERATING LEASE 123089 123089 X 3078202 -1723978 -1723978 4802180 0 4802180 3442943 0 3442943 1723978 1723978 5166921 PART X, LINE 2: THE ORGANIZATION IS EXEMPT FROM INCOME TAXES UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE. HOWEVER, INCOME FROM CERTAIN ACTIVITIES NOT DIRECTLY RELATED TO THE ORGANIZATION'S TAX-EXEMPT PURPOSE IS SUBJECT TO TAXATION AS UNRELATED BUSINESS INCOME. THE ORGANIZATION COMPLIES WITH THE GUIDANCE FOR UNCERTAINTY IN INCOME TAXES USING THE PROVISIONS OF FASB ASC 740, INCOME TAXES. USING THAT GUIDANCE, TAX POSITIONS INITIALLY NEEDED TO BE RECOGNIZED IN THE FINANCIAL STATEMENTS WHEN IT IS MORE-LIKELY-THAN-NOT THE POSITION WILL BE SUSTAINED UPON EXAMINATION BY TAX AUTHORITIES. AS OF JUNE 30, 2025 AND 2024, THE ORGANIZATION HAD NO UNCERTAIN TAX POSITIONS THAT QUALIFY FOR EITHER RECOGNITION OR DISCLOSURE IN THE FINANCIAL STATEMENTS. PART XI, LINE 2D - OTHER ADJUSTMENTS: ROOM TAX PROCEEDS PAID TO LVEDC NETTED ON FINANCIAL STATEMENTS -1,723,978. PART XII, LINE 4B - OTHER ADJUSTMENTS: ROOM TAX PROCEEDS PAID TO LVEDC NETTED ON FINANCIAL STATEMENTS 1,723,978. X X 0 0 0 ALEX MICHAELS PRESIDENT 228200 0 0 0 2700 0 13692 0 25125 0 269717 0 0 0 BREE NIDDS COO 142000 0 0 0 2700 0 8520 0 8957 0 162177 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B THE ORGANIZATION'S 990 IS REVIEWED AND APPROVED BY THE FINANCE COMMITTEE. IT IS THEN DISTRIBUTED AMONGST THE ENTIRE BOARD FOR COMMENT/FINAL REVIEW AND APPROVAL PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C THE ORGANIZATION'S BOARD MEMBERS ARE REQUIRED TO SIGN A CONFLICT OF INTEREST POLICY. FORM 990, PART VI, SECTION B, LINE 15 THE ORGANIZATION DETERMINES OFFICER COMPENSATION THROUGH COMPARABILITY DATA, SUBSTANTIATION AND DELIBERATION AND A REVIEW OF THE COMPENSATION BY INDEPENDENT PERSONS. FORM 990, PART VI, SECTION C, LINE 18 THE ORGANIZATION MAKES AVAILABLE COPIES OF IRS FORM 990 ON ITS WEBSITE AND PROVIDES PRINTED COPIES OF THE FORM 990 UPON REQUEST. THE ORGANIZATION FILED ITS FORM 1023 BEFORE JULY 1987 AND IS EXEMPT FROM THE IRS REQUIREMENT OF SUPPLYING OR SHOWING ITS FORM 1023 TO ANYONE REQUESTING THIS DOCUMENT. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION DOES NOT MAKE THESE DOCUMENTS AVAILABLE TO THE PUBLIC. FORM 990 PART XI LINE 2C THE ORGANIZATION'S BOARD OF DIRECTORS SELECTS THE INDEPENDENT AUDITOR AND THE COMPENSATION OF THE AUDITOR.