2026-03-26T09:01:24-05:00 2025-12-31 251622758 MAHER DUESSEL CPA'S 4250 CRUMS MILL ROAD SUITE 302 HARRISBURG PA 17112 990 2025-01-01 231610907 PENNSYLVANIA DUTCH TOURIST BUREAU PENN 7172998901 501 GREENFIELD ROAD LANCASTER PA 17601 JEFFREY VASSER PRESIDENT 7172998901 2026-03-26 1 JONATHAN C MENTZER P01795412 7172321230 2025 2025-03-06 01:10:19Z DISCOVER LANCASTER JEFFREY VASSER 501 GREENFIELD ROAD LANCASTER PA 17601 6342537 0 X WWW.DISCOVERLANCASTER.COM X 1972 PA TO INSPIRE PEOPLE TO VISIT AND DISCOVER LANCASTER. 11 11 24 11 295930 0 0 0 5917495 6107865 253936 207267 14800 27405 6186231 6342537 0 0 0 0 1497337 1669002 0 0 0 4614582 5152838 6111919 6821840 74312 -479303 7335796 6970564 636695 750766 6699101 6219798 TO INSPIRE PEOPLE TO VISIT AND DISCOVER LANCASTER. 0 0 PROMOTE TRAVEL TO LANCASTER COUNTY PENNSYLVANIA. SERVE THE APPROXIMATELY 530 BUREAU PARTNERS AND 10.2 MILLION VISITORS. 0 0 0 0 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 32 0 1 24 1 1 1 0 0 0 0 0 0 0 X 11 11 0 0 0 0 1 0 0 1 1 0 0 1 1 1 1 1 1 0 0 0 X JUDY GERHART 7172998901 501 GREENFIELD ROAD LANCASTER PA 17601 JONAS NISSLEY CHAIR 5.00 X X 0 0 0 SARA MURPHY VICE CHAIR 2.00 X X 0 0 0 ASHLEY FLECK TREASURER/SECRETARY 2.00 X X 0 0 0 HOPE GRABY PAST CHAIR 1.00 X 0 0 0 CHEILA HUETTNER DIRECTOR 1.00 X 0 0 0 DEVON BURNLEY DIRECTOR 1.00 X 0 0 0 JIM LAUNER DIRECTOR 1.00 X 0 0 0 STEPHEN SIKKING DIRECTOR 1.00 X 0 0 0 KEVIN MOLLOY DIRECTOR 1.00 X 0 0 0 KIM LEVENSON DIRECTOR 1.00 X 0 0 0 BRANDON MARTIN DIRECTOR 1.00 X 0 0 0 SARAH LONG INTERIM PRESIDENT (UNTIL APRIL 2025) 40.00 X X 115916 0 22237 JEFFREY VASSER PRESIDENT AND CEO (STARTING APRIL 2025) 40.00 X X 140402 0 13282 JOEL CLIFF DIRECTOR OF COMM. AND ADVO 40.00 X 108179 0 26004 JUDITH GERHART DIRECTOR OF FINANCE AND ADMINISTRATION 40.00 X 103084 0 15865 467581 0 77388 4 0 1 0 HARMELIN MEDIA 251 SAINT ASAPHS ROAD BALA CYNWYD PA 19004 MEDIA 2199884 TARGET MEDIA 4801 LINDLE ROAD HARRISBURG PA 17111 MEDIA 281000 INTELLICOR COMMUNICATIONS LLC PO BOX 7903 LANCASTER PA 17604 COMMUNICATIONS 195294 GOOGLE LLC 1600 AMPHITHEATRE PKWY MOUNTAIN VIEW CA 94043 MEDIA 129315 ADARA CRESTVIEW TOWER SUITE 450 105 DECK IRVING TX 75062 MEDIA 126831 5 HOTEL EXCISE AND ROOM 541900 5157061 5157061 PARTNERSHIP DUES 900099 408147 408147 OTHER ADVERTISING 541800 183275 37650 145625 GETAWAY GUIDE 541800 144105 144105 CO-OP ADVERTISING 541800 140500 140500 74777 68577 6200 6107865 207267 207267 MISCELLANEOUS 900099 27405 27405 27405 6342537 5839340 295930 207267 291837 1044757 53931 178896 99581 7284 25020 72622 3950860 117033 150476 136003 8739 137683 93175 29639 PRINTING AND PUBLICATIO 252743 HOTEL EXCISE TAX ADMIN 121902 VISITOR CENTER EXPENSES 30622 MISCELLANEOUS 19037 6821840 21316 31334 4319547 3662506 2443764 2540785 10945 9526 50662 182918 2040049 1502840 482754 537209 6808 6286 7335796 6970564 164469 244133 471226 505633 1000 1000 636695 750766 X 6699101 6219798 6699101 6219798 7335796 6970564 -479303 0 X X 0 1 X 1 0 1554901 1228888 326013 416879 273952 142927 68269 68269 537209 SECURITY DEPOSIT 1000 1000 X 6427537 85000 85000 6342537 0 6342537 6906840 85000 85000 6821840 0 6821840 PART X, LINE 2: THE ORGANIZATION ADOPTED THE PROVISIONS OF FASB ASC 740, RELATED TO ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES. THE ORGANIZATION RECOGNIZES THE BENEFITS OR LIABILITY ASSOCIATED WITH A TAX POSITION DURING THE PERIOD WHICH, BASED ON ALL AVAILABLE EVIDENCE, MANAGEMENT BELIEVES IT IS "MORE LIKELY THAN NOT" (GREATER THAN FIFTY PERCENT PROBABILITY) THAT THE POSITION WILL BE SUSTAINED UPON EXAMINATION, INCLUDING THE RESOLUTION OF APPEALS OR LITIGATION PROCESSES, IF ANY. THE PORTION OF THE BENEFITS ASSOCIATED WITH INCOME TAX POSITIONS CLAIMED ON INCOME TAX RETURNS THAT DOES NOT MEET THE ABOVE THRESHOLD IS REFLECTED AS A LIABILITY FOR UNCERTAIN TAX POSITIONS IN THE STATEMENT OF FINANCIAL POSITION. ANY INTEREST AND PENALTIES ASSOCIATED WITH UNCERTAIN TAX POSITIONS (THOSE NOT MEETING THE FIFTY PERCENT PROBABILITY THRESHOLD) ARE RECORDED IN THE STATEMENT OF ACTIVITIES AND CHANGE IN NET ASSETS AND ANY RELATED ACCRUAL IS RECOGNIZED ON THE STATEMENT OF FINANCIAL POSITION. TAX POSITIONS THAT ARE OTHER THAN ROUTINE BUSINESS TRANSACTIONS ARE REEVALUATED ON AN ANNUAL BASIS FOR BOTH POTENTIAL RECOGNITION AND DERECOGNITION. MANAGEMENT IS NOT AWARE OF ANY UNCERTAIN TAX POSITIONS TAKEN BY THE ORGANIZATION. PART X, LINE 2: PENNSYLVANIA DUTCH TOURIST BUREAU 23-1610907 ASSOCIATED WITH INCOME TAX POSITIONS CLAIMED ON INCOME TAX RETURNS THAT DOES NOT MEET THE ABOVE THRESHOLD IS REFLECTED AS A LIABILITY FOR UNCERTAIN TAX POSITIONS IN THE STATEMENT OF FINANCIAL POSITION. ANY INTEREST AND PENALTIES ASSOCIATED WITH UNCERTAIN TAX POSITIONS (THOSE NOT MEETING THE FIFTY PERCENT PROBABILITY THRESHOLD) ARE RECORDED IN THE STATEMENT OF ACTIVITIES AND CHANGE IN NET ASSETS AND ANY RELATED ACCRUAL IS RECOGNIZED ON THE STATEMENT OF FINANCIAL POSITION. TAX POSITIONS THAT ARE OTHER THAN ROUTINE BUSINESS TRANSACTIONS ARE REEVALUATED ON AN ANNUAL BASIS FOR BOTH POTENTIAL RECOGNITION AND DERECOGNITION. MANAGEMENT IS NOT AWARE OF ANY UNCERTAIN TAX POSITIONS TAKEN BY THE ORGANIZATION. X X 0 0 0 JEFFREY VASSER PRESIDENT AND CEO (STARTING APRIL 20 140402 0 0 0 0 0 0 0 13282 0 153684 0 0 0 FORM 990, PART VI, SECTION A, LINE 6 THE ORGANIZATION HAS APPROXIMATELY 530 PARTNERS. FORM 990, PART VI, SECTION B, LINE 11B A COPY OF THE 990 IS DISTRIBUTED TO EACH BOARD MEMBER FOR REVIEW, DISCUSSION, AND APPROVAL AT A DESIGNATED BOARD MEETING PRIOR TO FILING THE 990. FORM 990, PART VI, SECTION B, LINE 12C ALL BOARD MEMBERS MUST SIGN A CONFLICT OF INTEREST STATEMENT BEFORE BEGINNING THEIR TERM. THE BOARD OF DIRECTORS REGULARLY REVIEWS TO ENSURE THAT THERE ARE NO CONFLICTS OF INTEREST. FORM 990, PART VI, SECTION B, LINE 15 THE EXECUTIVE DIRECTOR IS HIRED BY THE BOARD OF DIRECTORS. THE EXECUTIVE DIRECTOR'S SALARY IS DETERMINED BY THE BOARD OF DIRECTORS BY USING COMPARABLE DATA AND OTHER RELEVANT INFORMATION. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST.