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          <BusinessNameLine1>Mark A Wachowicz</BusinessNameLine1>
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          <BusinessNameLine1>Scott J Hanson</BusinessNameLine1>
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          <BusinessNameLine1>Teresa Perry</BusinessNameLine1>
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        <NameBusiness>
          <BusinessNameLine1>Kaydene Stachelski</BusinessNameLine1>
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          <BusinessNameLine1>Robert White</BusinessNameLine1>
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        <NameBusiness>
          <BusinessNameLine1>George Bartman</BusinessNameLine1>
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      <Form990ScheduleJPartIII>
        <ReturnReference>Part I, Line 1a</ReturnReference>
        <Explanation>Part I, Line 1a: First Class or Charter - the Audit Bureau of Circulations (ABC) Directors' travel policy allows all ABC Directors to be reimbursed, with proper support documentation, for a first class airline ticket when trip requires more than three hours total flight time. Part I, Line 1a: Travel for Companions - ABC will reimburse, with proper support documentation, travel expense associated with a companion. As such, ABC will include in and issue the appropriate government form (i.e. 1099). Part I, Line 1a: Tax Indemnification and Gross-up Payments - From time to time ABC will reimburse employees for gross-up payments associated with certain expenses (i.e. relocation, automobile). As such, these amounts are included in the appropriate government tax form.</Explanation>
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        <ReturnReference>Part I, Line 4a</ReturnReference>
        <Explanation>Part I, Line 4a: Robert White - Robert White entered into a severance agreement with ABC in the amount of $245,000. This severance agreement included both medical and dental coverage for one month. Part I, Line 4b: Michael J. Lavery - $100,000 Audit Bureau of Circulations (ABC) maintains an executive retirement plan (ERP) and is subject to the provisions of Internal Revenue Code Section 457(f). Amounts attributed to ABC's ERP will vest 1) 50% upon the participant's attainment of age 62 and 50% upon the participant's attainment of age 65 or 2) participant's termination of employment due to death or disability. Benefits will be paid in a single lump sum.</Explanation>
      </Form990ScheduleJPartIII>
    </IRS990ScheduleJ>
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          <NameBusiness>
            <BusinessNameLine1>Advance Publications</BusinessNameLine1>
          </NameBusiness>
        </NameOfInterestedPerson>
        <Relationship>ABC Director/Publishing Company Executive</Relationship>
        <AmountOfTransaction>764213</AmountOfTransaction>
        <DescriptionOfTransaction>Provide Audit and Report Services</DescriptionOfTransaction>
        <SharingOfRevenues>0</SharingOfRevenues>
      </Form990ScheduleLPartIV>
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        <NameOfInterestedPerson>
          <NameBusiness>
            <BusinessNameLine1>American Media Inc</BusinessNameLine1>
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        <Relationship>ABC Director/Publishing Company Executive</Relationship>
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        <DescriptionOfTransaction>provide audit and report services</DescriptionOfTransaction>
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      </Form990ScheduleLPartIV>
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        <NameOfInterestedPerson>
          <NameBusiness>
            <BusinessNameLine1>Rogers Publishing</BusinessNameLine1>
          </NameBusiness>
        </NameOfInterestedPerson>
        <Relationship>ABC Director/Publishing Company Executive</Relationship>
        <AmountOfTransaction>309813</AmountOfTransaction>
        <DescriptionOfTransaction>Provide Audit and Report Services</DescriptionOfTransaction>
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      </Form990ScheduleLPartIV>
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        <NameOfInterestedPerson>
          <NameBusiness>
            <BusinessNameLine1>Gannett Co Inc</BusinessNameLine1>
          </NameBusiness>
        </NameOfInterestedPerson>
        <Relationship>ABC Director/Publishing Company Executive</Relationship>
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        <DescriptionOfTransaction>Provide Audit and Report Services</DescriptionOfTransaction>
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      </Form990ScheduleLPartIV>
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        <NameOfInterestedPerson>
          <NameBusiness>
            <BusinessNameLine1>Meredith Corporation</BusinessNameLine1>
          </NameBusiness>
        </NameOfInterestedPerson>
        <Relationship>ABC Director/Publishing Company Executive</Relationship>
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        <DescriptionOfTransaction>Provide Audit and Report Services</DescriptionOfTransaction>
        <SharingOfRevenues>0</SharingOfRevenues>
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        <NameOfInterestedPerson>
          <NameBusiness>
            <BusinessNameLine1>National Geographic Society</BusinessNameLine1>
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        <Relationship>ABC Director/Publishing Company Executive</Relationship>
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        <DescriptionOfTransaction>Provide Audit and Report Services</DescriptionOfTransaction>
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          <NameBusiness>
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        <DescriptionOfTransaction>Provide Audit and Report Services</DescriptionOfTransaction>
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            <BusinessNameLine1>American City Business Journals</BusinessNameLine1>
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        <DescriptionOfTransaction>Provide Audit and Report Services</DescriptionOfTransaction>
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            <BusinessNameLine1>California Newspapers Partnership</BusinessNameLine1>
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    <IRS990ScheduleO documentId="RetDoc1044400001">
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section A, line 4</Identifier>
        <Explanation>At the Audit Bureau of Circulations (ABC) July, 2010 Board meeting, the ABC Board voted to increase the number of directors from 36 to 38.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section A, line 6</Identifier>
        <Explanation>The Audit Bureau of Circulations is a trade association whose members represent both the advertising and publishing industry. The Audit Bureau of Circulations members participate in the election of Directors to the governing body, as well as serving on various advisory committees for the benefit of the advertising and publishing industry.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section A, line 7a</Identifier>
        <Explanation>All member in each of Audit Bureau of Circulations respective membership divisions, who are present in person or by proxy and eligible to vote, are eligible to nominate and vote on the election of all of the directors who will represent their respective membership division.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section A, line 7b</Identifier>
        <Explanation>All members in each of Audit Bureau of Circulations (ABC) respective membership divisions are eligible to vote for ABC Directors, membership eligibility requirements, approval of annual meeting minutes and other potential votes by members required by the Illinois Not-For-Profit Corporation Act. All decisions by the ABC Board of Directors are subject to the Bureau's bylaws governing special meetings.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section B, line 11</Identifier>
        <Explanation>As outlined in ABC's Audit Committee Charter, ABC's President, SVP-Finance and Administration and the Tax Partner from ABC's Public Accounting firm, review ABC's U.S. Form 990 with ABC's Audit Committee prior to submission to the IRS. This review is conducted at the ABC's March Board of Directors meeting and consisted of a review of tax accounting principles, practices and judgments.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section B, line 12c</Identifier>
        <Explanation>All ABC Board members, as well as all ABC employees are required to sign a conflict of interest policy annually. Within the Conflict of Interest policy is a requirement to divulge any conflict. The signed documents are retained by the ABC.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section B, line 15a</Identifier>
        <Explanation>During the annual review of ABC's fiscal budget, the ABC's Operations Committee will review and recommend to ABC's Board of Directors the approval of compensation for all ABC officers. The approval of the fiscal budget is documented in ABC's Board meeting minutes. In determining the President's compensation, ABC's Treasurer will seek and receive input from the Chair's of ABC's Media Committees, plus the Chairman of the Board, plus use Form 990's from other not for profit organizations. ABC used an independent compensation consultant for the President in July 2007.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section C, line 19</Identifier>
        <Explanation>Upon completion of the annual financial audit, Audit Bureau of Circulations posts its consolidated financial statements on its website. In addition, the ABC's bylaws and rules are posited on its website. No other documents are available to the public.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
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        </NameOfDisregardedEntity>
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          <City>Arlington Heights</City>
          <State>IL</State>
          <ZIPCode>60005</ZIPCode>
        </AddressUS>
        <EIN>061639763</EIN>
        <PrimaryActivities>Admin/Production</PrimaryActivities>
        <LegalDomicileState>IL</LegalDomicileState>
        <TotalIncome>1267828</TotalIncome>
        <EOYAssets>661049</EOYAssets>
        <DirectControllingEntityNA>N/A</DirectControllingEntityNA>
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          <BusinessNameLine1>Audit Bureau of Verification Services Inc</BusinessNameLine1>
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          <City>Arlington Heights</City>
          <State>IL</State>
          <ZIPCode>60005</ZIPCode>
        </AddressUS>
        <EIN>364051356</EIN>
        <PrimaryActivity>Interactive/Web Auditing</PrimaryActivity>
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        <PrimaryActivity>Trade Show Auditing</PrimaryActivity>
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