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        <Total>67875</Total>
        <ProgramServices>67875</ProgramServices>
      </Advertising>
      <OfficeExpenses>
        <Total>55763</Total>
        <ManagementAndGeneral>55763</ManagementAndGeneral>
      </OfficeExpenses>
      <ConferencesMeetings>
        <Total>9404</Total>
        <ManagementAndGeneral>9404</ManagementAndGeneral>
      </ConferencesMeetings>
      <PaymentsToAffiliates>
        <Total>5298779</Total>
        <ProgramServices>4699657</ProgramServices>
        <Fundraising>599122</Fundraising>
      </PaymentsToAffiliates>
      <DepreciationDepletion>
        <Total>12212</Total>
        <Fundraising>12212</Fundraising>
      </DepreciationDepletion>
      <OtherExpenses>
        <Description>Membership solicitation</Description>
        <Total>680493</Total>
        <Fundraising>680493</Fundraising>
      </OtherExpenses>
      <OtherExpenses>
        <Description>Whad'Ya Know Project</Description>
        <Total>72147</Total>
        <ProgramServices>72147</ProgramServices>
      </OtherExpenses>
      <OtherExpenses>
        <Description>Miscellaneous expenses</Description>
        <Total>310</Total>
        <ManagementAndGeneral>310</ManagementAndGeneral>
      </OtherExpenses>
      <TotalFunctionalExpenses>
        <Total>6429382</Total>
        <ProgramServices>4839679</ProgramServices>
        <ManagementAndGeneral>140530</ManagementAndGeneral>
        <Fundraising>1449173</Fundraising>
      </TotalFunctionalExpenses>
      <SavingsAndTempCashInvestments>
        <BOY>1630106</BOY>
        <EOY>1837344</EOY>
      </SavingsAndTempCashInvestments>
      <PledgesAndGrantsReceivable>
        <BOY>232729</BOY>
        <EOY>247166</EOY>
      </PledgesAndGrantsReceivable>
      <AccountsReceivable>
        <BOY>27962</BOY>
        <EOY>21597</EOY>
      </AccountsReceivable>
      <InventoriesForSaleOrUse>
        <BOY>9822</BOY>
        <EOY>8943</EOY>
      </InventoriesForSaleOrUse>
      <PrepaidExpensesDeferredCharges>
        <BOY>15305</BOY>
        <EOY>18183</EOY>
      </PrepaidExpensesDeferredCharges>
      <LandBuildingsEquipmentBasis>60983</LandBuildingsEquipmentBasis>
      <LandBldgEquipmentAccumDeprec>46737</LandBldgEquipmentAccumDeprec>
      <LandBuildingsEquipmentBasisNet>
        <BOY>26458</BOY>
        <EOY>14246</EOY>
      </LandBuildingsEquipmentBasisNet>
      <InvestmentsPubTradedSecurities>
        <BOY>266808</BOY>
        <EOY>357360</EOY>
      </InvestmentsPubTradedSecurities>
      <TotalAssets>
        <BOY>2209190</BOY>
        <EOY>2504839</EOY>
      </TotalAssets>
      <AccountsPayableAccruedExpenses>
        <BOY>440463</BOY>
        <EOY>590825</EOY>
      </AccountsPayableAccruedExpenses>
      <DeferredRevenue>
        <BOY>7500</BOY>
        <EOY>5000</EOY>
      </DeferredRevenue>
      <TotalLiabilities>
        <BOY>447963</BOY>
        <EOY>595825</EOY>
      </TotalLiabilities>
      <FollowSFAS117>X</FollowSFAS117>
      <UnrestrictedNetAssets>
        <BOY>1625163</BOY>
        <EOY>1679671</EOY>
      </UnrestrictedNetAssets>
      <TemporarilyRestrictedNetAssets>
        <BOY>46064</BOY>
        <EOY>68965</EOY>
      </TemporarilyRestrictedNetAssets>
      <PermanentlyRestrictedNetAssets>
        <BOY>90000</BOY>
        <EOY>160378</EOY>
      </PermanentlyRestrictedNetAssets>
      <TotalNetAssetsFundBalances>
        <BOY>1761227</BOY>
        <EOY>1909014</EOY>
      </TotalNetAssetsFundBalances>
      <TotalLiabNetAssetsFundBalances>
        <BOY>2209190</BOY>
        <EOY>2504839</EOY>
      </TotalLiabNetAssetsFundBalances>
      <MethodOfAccountingAccrual>X</MethodOfAccountingAccrual>
      <AccountantCompileOrReview>0</AccountantCompileOrReview>
      <FSAudited>1</FSAudited>
      <AuditCommittee>1</AuditCommittee>
      <FinancialStatementSeparate>X</FinancialStatementSeparate>
      <FederalGrantAuditRequired>0</FederalGrantAuditRequired>
    </IRS990>
    <IRS990ScheduleA documentId="RetDoc1039100001">
      <PubliclySupportedOrg509a2>X</PubliclySupportedOrg509a2>
      <GiftsGrantsContribReceived509>
        <CurrentTaxYearMinus4Years>5112806</CurrentTaxYearMinus4Years>
        <CurrentTaxYearMinus3Years>5937837</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>5609793</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>5977073</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>6405693</CurrentTaxYear>
        <Total>29043202</Total>
      </GiftsGrantsContribReceived509>
      <GrossReceiptsFromAdmissions>
        <CurrentTaxYearMinus4Years>150444</CurrentTaxYearMinus4Years>
        <CurrentTaxYearMinus3Years>180504</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>120766</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>113952</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>112859</CurrentTaxYear>
        <Total>678525</Total>
      </GrossReceiptsFromAdmissions>
      <Total509>
        <CurrentTaxYearMinus4Years>5263250</CurrentTaxYearMinus4Years>
        <CurrentTaxYearMinus3Years>6118341</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>5730559</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>6091025</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>6518552</CurrentTaxYear>
        <Total>29721727</Total>
      </Total509>
      <AmtsRecdFromDisqualPersons>
        <CurrentTaxYearMinus1Year>9710</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>13084</CurrentTaxYear>
        <Total>22794</Total>
      </AmtsRecdFromDisqualPersons>
      <AmtsFromSubstContributors>
        <Total>0</Total>
      </AmtsFromSubstContributors>
      <SupportFromDQPsEtc>
        <CurrentTaxYearMinus1Year>9710</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>13084</CurrentTaxYear>
        <Total>22794</Total>
      </SupportFromDQPsEtc>
      <PublicSupportTotal509>29698933</PublicSupportTotal509>
      <GrossInvestmentIncome509>
        <CurrentTaxYearMinus4Years>97185</CurrentTaxYearMinus4Years>
        <CurrentTaxYearMinus3Years>116953</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>62107</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>83909</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>50943</CurrentTaxYear>
        <Total>411097</Total>
      </GrossInvestmentIncome509>
      <InvestmentIncomeAndUBTI>
        <CurrentTaxYearMinus4Years>97185</CurrentTaxYearMinus4Years>
        <CurrentTaxYearMinus3Years>116953</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>62107</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>83909</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>50943</CurrentTaxYear>
        <Total>411097</Total>
      </InvestmentIncomeAndUBTI>
      <TotalSupportTotal>
        <CurrentTaxYearMinus4Years>5360435</CurrentTaxYearMinus4Years>
        <CurrentTaxYearMinus3Years>6235294</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>5792666</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>6174934</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>6569495</CurrentTaxYear>
        <Total>30132824</Total>
      </TotalSupportTotal>
      <PublicSupportPercentage509>0.98560</PublicSupportPercentage509>
      <PriorYearSupportPercentage>0.98540</PriorYearSupportPercentage>
      <InvestmentIncomePercentage>0.01360</InvestmentIncomePercentage>
      <PriorYrInvestIncomePercentage>0.01430</PriorYrInvestIncomePercentage>
      <ThirtyThreePercntTestsCY509>X</ThirtyThreePercntTestsCY509>
    </IRS990ScheduleA>
    <IRS990ScheduleB documentId="RetDoc1234500001">
      <ContributorInfo>
        <ContributorNumber>RESTRICTED</ContributorNumber>
        <ContributorNameBusiness>
          <BusinessNameLine1>RESTRICTED</BusinessNameLine1>
        </ContributorNameBusiness>
        <ContributorAddressUS>
          <AddressLine1>RESTRICTED</AddressLine1>
          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
        </ContributorAddressUS>
        <AggregateContributions>RESTRICTED</AggregateContributions>
      </ContributorInfo>
    </IRS990ScheduleB>
    <IRS990ScheduleD documentId="RetDoc1040000001">
      <CurrentYear>
        <BeginningOfYearBalance>366048</BeginningOfYearBalance>
        <Contributions>125896</Contributions>
        <InvestmentEarningsOrLosses>28261</InvestmentEarningsOrLosses>
        <AdministrativeExpenses>3029</AdministrativeExpenses>
        <EndOfYearBalance>517176</EndOfYearBalance>
      </CurrentYear>
      <CurrentYearMinus1Year>
        <BeginningOfYearBalance>303842</BeginningOfYearBalance>
        <Contributions>90000</Contributions>
        <InvestmentEarningsOrLosses>-26443</InvestmentEarningsOrLosses>
        <AdministrativeExpenses>1351</AdministrativeExpenses>
        <EndOfYearBalance>366048</EndOfYearBalance>
      </CurrentYearMinus1Year>
      <BoardDesignatedEOYBalance>0.69000</BoardDesignatedEOYBalance>
      <PermanentEndowmentEOYBalance>0.31000</PermanentEndowmentEOYBalance>
      <EndowmentsHeldByUnrelatedOrgs>0</EndowmentsHeldByUnrelatedOrgs>
      <EndowmentsHeldByRelatedOrgs>0</EndowmentsHeldByRelatedOrgs>
      <OtherLandBuildings>
        <OtherCostOrOtherBasis>60983</OtherCostOrOtherBasis>
        <Depreciation>46737</Depreciation>
        <BookValue>14246</BookValue>
      </OtherLandBuildings>
      <TotalOfBookValueLandBuildings>14246</TotalOfBookValueLandBuildings>
      <TotalRevenue>6573917</TotalRevenue>
      <TotalExpenses>6429382</TotalExpenses>
      <ExcessOrDeficitForYear>144535</ExcessOrDeficitForYear>
      <NetUnrealizedGLOnInvestments>3252</NetUnrealizedGLOnInvestments>
      <TotalAdjustments>3252</TotalAdjustments>
      <ExcessOrDeficitPerFS>147787</ExcessOrDeficitPerFS>
      <TotRevenueEtcAuditedFinclStmt>6583803</TotRevenueEtcAuditedFinclStmt>
      <NetUnrealizedGainsInvestments>3252</NetUnrealizedGainsInvestments>
      <OtherRevenues>-3029</OtherRevenues>
      <RevenueNotRptdF990>223</RevenueNotRptdF990>
      <RevenueSubtotal>6583580</RevenueSubtotal>
      <OtherRevenuesNotIncluded>-9663</OtherRevenuesNotIncluded>
      <RevenueNotRptdOnFinStmt>-9663</RevenueNotRptdOnFinStmt>
      <TotalRevenuePerForm990>6573917</TotalRevenuePerForm990>
      <TotExpensesEtcAuditedFinclStmt>6436016</TotExpensesEtcAuditedFinclStmt>
      <OtherExpensesIncluded>9663</OtherExpensesIncluded>
      <ExpensesNotRptdF990>9663</ExpensesNotRptdF990>
      <ExpensesSubtotal>6426353</ExpensesSubtotal>
      <InvestmentExpensesNotIncluded2>3029</InvestmentExpensesNotIncluded2>
      <ExpensesNotRptdOnFinStmt>3029</ExpensesNotRptdOnFinStmt>
      <TotalExpensesPerForm990>6429382</TotalExpensesPerForm990>
      <Form990ScheduleDPartXIV>
        <Identifier>Part V, Line 4:</Identifier>
        <ReturnReference>Description of Intended Use of Endowment Funds:</ReturnReference>
        <Explanation>The income from the endowment assets can be used to support the Association's general activities.</Explanation>
      </Form990ScheduleDPartXIV>
      <Form990ScheduleDPartXIV>
        <Identifier>Part XII, Line 2d - Other Adjustments:</Identifier>
        <Explanation>Investment expenses not included on Form 990, Part VIII, line 7b</Explanation>
      </Form990ScheduleDPartXIV>
      <Form990ScheduleDPartXIV>
        <Identifier>Part XII, Line 4b - Other Adjustments:</Identifier>
        <Explanation>Cost of goods sold reported on Form 990, Part VIII, line 10b</Explanation>
      </Form990ScheduleDPartXIV>
      <Form990ScheduleDPartXIV>
        <Identifier>Part XIII, Line 2d - Other Adjustments:</Identifier>
        <Explanation>Cost of goods sold reported on Form 990, Part VIII, line 10b</Explanation>
      </Form990ScheduleDPartXIV>
    </IRS990ScheduleD>
    <IRS990ScheduleG documentId="RetDoc1041200001">
      <MailSolicitations>X</MailSolicitations>
      <EmailSolicitations>X</EmailSolicitations>
      <PhoneSolicitations>X</PhoneSolicitations>
      <InPersonSolicitations>X</InPersonSolicitations>
      <AgreementRefFundraising>1</AgreementRefFundraising>
      <FundraiserActivityInformation>
        <NameOfOrganization>
          <BusinessNameLine1>ACD Direct Inc</BusinessNameLine1>
        </NameOfOrganization>
        <Activity>Call center</Activity>
        <FundraiserControlOfFunds>0</FundraiserControlOfFunds>
        <GrossReceipts>1347187</GrossReceipts>
        <AmountRetainedByContractor>39664</AmountRetainedByContractor>
        <NetToOrganization>1307523</NetToOrganization>
      </FundraiserActivityInformation>
      <FundraiserActivityInformation>
        <NameOfOrganization>
          <BusinessNameLine1>Development Exchange Inc</BusinessNameLine1>
        </NameOfOrganization>
        <Activity>Acquisition lists and campaign design</Activity>
        <FundraiserControlOfFunds>0</FundraiserControlOfFunds>
        <GrossReceipts>52629</GrossReceipts>
        <AmountRetainedByContractor>21403</AmountRetainedByContractor>
        <NetToOrganization>31226</NetToOrganization>
      </FundraiserActivityInformation>
      <FundraiserActivityInformation>
        <NameOfOrganization>
          <BusinessNameLine1>Phone Bank Systems Inc</BusinessNameLine1>
        </NameOfOrganization>
        <Activity>Telemarketing</Activity>
        <FundraiserControlOfFunds>0</FundraiserControlOfFunds>
        <GrossReceipts>42270</GrossReceipts>
        <AmountRetainedByContractor>14143</AmountRetainedByContractor>
        <NetToOrganization>28127</NetToOrganization>
      </FundraiserActivityInformation>
      <TotalGrossReceipts>1442086</TotalGrossReceipts>
      <TotalRetainedByContractors>75210</TotalRetainedByContractors>
      <TotalNetToOrganization>1366876</TotalNetToOrganization>
      <LicensedStates>WI</LicensedStates>
      <LicensedStates>MN</LicensedStates>
      <LicensedStates>IL</LicensedStates>
    </IRS990ScheduleG>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section A, line 6</Identifier>
        <Explanation>Persons making contributions to the Association will become and continue as members of the Association for a one-year period beginning upon the date of contribution.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section A, line 7a</Identifier>
        <Explanation>The election of directors occurs by secret ballot of the membership. The Board of Operations Committee establishes procedures concerning the conduct of elections, distributes ballots to all members, and counts the ballots. Results of an election are made known to the membership by publication or other means as soon as practicable after the election.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section A, line 8b</Identifier>
        <Explanation>The Association's committees do not have the authority to act on behalf of the governing body.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section B, line 11</Identifier>
        <Explanation>The Association requires all voting members of the governing body to have access for review purposes of the IRS Form 990 prior to it being filed with the Internal Revenue Service. The executive director or designee will submit a draft copy of the form to the directors at the earlier of either the meeting prior to the due date of the return or thirty days before the return is due. Each director will be given the opportunity to respond in writing or by email to the executive director or designee asking any questions or objecting to any information presented on the return. In the event that the objection cannot be resolved between the director and the executive director or designee, the return will be extended and the subject is included as an agenda item at the next regularly scheduled meeting. It is sufficient for the executive director or designee to provide a draft copy to all voting members by email and requesting that approval is implied by no response to the email. The executive director or designee provides evidence that this policy has been complied with and maintains copies of all correspondence, questions, and objections.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section B, line 12c</Identifier>
        <Explanation>Conflict of interest disclosures are documented in the minutes of the respective meeting of the governing body.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section B, line 15a</Identifier>
        <Explanation>The executive director is an employee of the University of Wisconsin and the Educational Communications Board. His/her total compensation package, including salary and benefits, is negotiated with the executive directors of the licensees of Wisconsin Public Radio and is consistent with University of Wisconsin and State of Wisconsin compensation policies. The licensees conducted a comparative salary survey in March 2008 to align executive compensation within public radio markets. The surveys typically use data supplied by the Corporation for Public Broadcasting.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section C, line 19</Identifier>
        <Explanation>The Association posts its governing documents, conflict of interest policy, and financial statements on its website (www.wpra.org). These items are also made available to the public upon request.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
  </ReturnData>
</Return>