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    <Timestamp>2012-09-19T13:51:48-07:00</Timestamp>
    <TaxPeriodEndDate>2011-12-31</TaxPeriodEndDate>
    <ReturnType>990</ReturnType>
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    <Filer>
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      <Name>
        <BusinessNameLine1>GOODWILL INDUSTRIES INC</BusinessNameLine1>
      </Name>
      <NameControl>GOOD</NameControl>
      <Phone>4023414609</Phone>
      <USAddress>
        <AddressLine1>4805 NORTH 72ND STREET</AddressLine1>
        <City>OMAHA</City>
        <State>NE</State>
        <ZIPCode>68134</ZIPCode>
      </USAddress>
    </Filer>
    <Officer>
      <Name>Frank McGree</Name>
      <Title>President and CEO</Title>
      <Phone>4023414609</Phone>
      <DateSigned>2012-09-19</DateSigned>
    </Officer>
    <TaxYear>2011</TaxYear>
    <BuildTS>2016-02-24 21:20:13Z</BuildTS>
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        <City>Omaha</City>
        <State>NE</State>
        <ZIPCode>68134</ZIPCode>
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      <WebSite>www.goodwillomaha.org</WebSite>
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      <Description>Goodwill operates 14 retail stores open to the public - ten in Omaha and one each in Council Bluffs, Iowa, and Fremont, Papillion, and Bellevue, Nebraska. There were two new stores opened in 2011 - Reserve in the Market and 78th and Dodge. The general public donates clothing, furniture, and household goods to Goodwill, and Goodwill employees sort, price, and distribute this merchandise for sale in the retail stores. Merchandise that does not sell within a reasonable time in the stores, other than the Goodwill WearHouse, is transferred to the Goodwill WearHouse store where it is offered for sale at a specified price per pound. Whenever possible, goods determined not to be saleable in the Goodwill stores are "salvaged" and sold to third parties, who either ship and sell the goods in third world or other markets or recycle them for their component textile, metal, or other recyclable materials. Profits generated from the sale of donated goods are used to help cover expenses associated with Goodwill's various employment and training programs.</Description>
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        <Description>WORKFORCE DEVELOPMENT PROGRAM SERIVCES - Goodwill provides educational and career services as well as job placement opportunities and post employment support to individuals with disabilities and other challenges to employment so they can find and keep jobs. Individuals can achieve greater levels of self sufficiency and economic success through Goodwills workforce development services such as employment training and education, work experience, employment retention, and youth based programs. Goodwill programs strengthen communities and families and promote independence and dignity for people who need it most.</Description>
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        <Description>CONTRACTS/INDUSTRIAL SERVICES PROGRAMS - Goodwill creates employment and job training opportunities for people who have significant disabilities or other challenges to employment by providing contract work for businesses, federal, state, and local government, and other community partners. These contracts offer opportunities in a variety of work experience and training environments including custodial services, grounds keeping, manufacturing, packaging, assembly, recycling, mailing services, and other administrative support areas.</Description>
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        <NamePerson>J Michael Connolly</NamePerson>
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        <NamePerson>Dave J Pfeffer</NamePerson>
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        <OtherCompensation>6418</OtherCompensation>
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        <BusinessCode>624100</BusinessCode>
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        <Personal>0</Personal>
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        <BusinessCode>561000</BusinessCode>
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      <TravelEntrtnmntPublicOfficials>
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        <ManagementAndGeneral>34565</ManagementAndGeneral>
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        <ProgramServices>0</ProgramServices>
        <ManagementAndGeneral>0</ManagementAndGeneral>
        <Fundraising>0</Fundraising>
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      <PaymentsToAffiliates>
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        <ProgramServices>104735</ProgramServices>
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        <ProgramServices>892423</ProgramServices>
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        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>Todd H Milbrandt</NamePerson>
        <BaseCompensationFilingOrg>115590</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>37501</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>3656</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>0</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>22170</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>178917</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartIII>
        <Identifier>SchJ_P01_S00_L01a</Identifier>
        <ReturnReference>Schedule J, Part I, Line 1a</ReturnReference>
        <Explanation>EMPLOYMENT AGREEMENT BETWEEN GOODWILL INDUSTRIES AND FRANK MCGREE PRESIDENT AND CEO INCLUDES PAYMENT OF THE EXPENSES FOR SPOUSE TO ATTEND TWO EVENTS PER YEAR. THIS AGREEMENT ALSO INCLUDES REIMBURSEMENT OF SOCIAL MEMBERSHIP DUES AT SHADOW RIDGE COUNTRY CLUB.</Explanation>
      </Form990ScheduleJPartIII>
      <Form990ScheduleJPartIII>
        <Identifier>SchJ_P01_S00_L03</Identifier>
        <ReturnReference>Schedule J, Part I, Line 3</ReturnReference>
        <Explanation>The Executive Committee of the Board of Trustees appoints an Executive Compensation Committee to review and evaluate the compensation of the President and CEO as well as the 7 Vice Presidents. Since 2006, the Compensation Committee has retained a professional compensation, benefits, and human resources consulting firm to assess the reasonableness and competitiveness of total cash compensation. Comparability data is assembled from a variety of sources, including regional IRS Form 990 data, Goodwill Industries International survey data, national not-for-profit published survey data, and the national for-profit published survey data. Based on the results of the assessment study, the Compensation Committee recommends to the Board of Trustees compensation levels for the President and Vice Presidents. These levels are approved in the executive session of the Board of Trustees at its annual meeting in January each year.</Explanation>
      </Form990ScheduleJPartIII>
      <Form990ScheduleJPartIII>
        <Identifier>SchJ_P01_S00_L04</Identifier>
        <ReturnReference>Schedule J, Part I, Line 4</ReturnReference>
        <Explanation>GOODWILL INDUSTRIES MADE PAYMENTS TO A 457F PLAN FOR FRANK MCGREE $32500, ANDY BRADLEY $14500, AND J MICHAEL CONNOLLY $8500 FOR THE YEAR 2011</Explanation>
      </Form990ScheduleJPartIII>
      <Form990ScheduleJPartIII>
        <Identifier>SchJ_P01_S00_L05</Identifier>
        <ReturnReference>Schedule J, Part I, Line 5</ReturnReference>
        <Explanation>RANDY J PARKS COO RECEIVED BONUS PAY BASED ON COMPARABLE STORE SALES INCREASE OVER PREVIOUS YEAR AT A RATE OF 5% OF SALES INCREASE PAID MONTHLY WITH AN $800 CAP</Explanation>
      </Form990ScheduleJPartIII>
      <Form990ScheduleJPartIII>
        <Identifier>SchJ_P01_S00_L06</Identifier>
        <ReturnReference>Schedule J, Part I, Line 6</ReturnReference>
        <Explanation>RANDY PARKS COO RECEIVED A PROFITABILITY BONUS PAID AT A RATE OF 1.15% OF COMBINED NET PROFITS FOR ALL RETAIL OPERATIONS WITH A MAXIMUM OF $33000 FOR THE YEAR</Explanation>
      </Form990ScheduleJPartIII>
    </IRS990ScheduleJ>
    <IRS990ScheduleK documentId="R000008" softwareId="11000129" softwareVersion="v1.00">
      <Form990ScheduleKPartI>
        <IssuerName>
          <BusinessNameLine1>City of Crescent IA</BusinessNameLine1>
        </IssuerName>
        <IssuerEIN>420997216</IssuerEIN>
        <DateIssued>2004-12-16</DateIssued>
        <IssuePrice>1700000</IssuePrice>
        <DescriptionOfPurpose>Refinance short term taxable indebtedness incurred to finance Goodwill facility</DescriptionOfPurpose>
        <Defeased>0</Defeased>
        <OnBehalfOfIssuer>0</OnBehalfOfIssuer>
        <PoolFinancing>0</PoolFinancing>
      </Form990ScheduleKPartI>
      <Form990ScheduleKPartII>
        <AmountRetired>440130</AmountRetired>
        <AmountBondDefeased>0</AmountBondDefeased>
        <TotalProceeds>1700000</TotalProceeds>
        <AmountInReserveFund>0</AmountInReserveFund>
        <CapitalizedInterest>0</CapitalizedInterest>
        <RefundingEscrow>0</RefundingEscrow>
        <IssuanceCostsFromProceeds>34000</IssuanceCostsFromProceeds>
        <CreditEnhancement>0</CreditEnhancement>
        <WorkingCapitalExpenditures>0</WorkingCapitalExpenditures>
        <CapitalExpenditures>1666000</CapitalExpenditures>
        <OtherSpentProceeds>0</OtherSpentProceeds>
        <AmountUnspent>0</AmountUnspent>
        <YearOfSubstCompletion>2004</YearOfSubstCompletion>
        <CurrentRefunding>0</CurrentRefunding>
        <AdvanceRefunding>0</AdvanceRefunding>
        <FinalAllocationMade>1</FinalAllocationMade>
        <AdequateBooksAndRecdsMaintaind>1</AdequateBooksAndRecdsMaintaind>
      </Form990ScheduleKPartII>
      <Form990ScheduleKPartIII>
        <OwningBondFinancedProperty>0</OwningBondFinancedProperty>
        <AnyLeaseArrangements>0</AnyLeaseArrangements>
        <MngmentCntrctBondFinancdPrprty>0</MngmentCntrctBondFinancdPrprty>
        <AnyResearchAgreements>0</AnyResearchAgreements>
        <PrcntgePrvtBusinessUseByOthers>0</PrcntgePrvtBusinessUseByOthers>
        <PercentageOfPrvtBusinessReUBI>0</PercentageOfPrvtBusinessReUBI>
        <TotalPrivateBusinessUse>0</TotalPrivateBusinessUse>
        <PostIssuanceComplianceProcdrs>0</PostIssuanceComplianceProcdrs>
      </Form990ScheduleKPartIII>
      <Form990ScheduleKPartIV>
        <Form8038TFiled>0</Form8038TFiled>
        <VariableRateIssue>0</VariableRateIssue>
        <HedgeIdentifiedInBooksAndRecds>0</HedgeIdentifiedInBooksAndRecds>
        <GrossProceedsInvestedInGIC>0</GrossProceedsInvestedInGIC>
        <GrossProceedsInvested>0</GrossProceedsInvested>
        <ExceptionToRebate>1</ExceptionToRebate>
      </Form990ScheduleKPartIV>
      <Form990ScheduleKPartVI>
        <Identifier>SchK_P05_S00_L00</Identifier>
        <ReturnReference>Schedule K, Part V</ReturnReference>
        <Explanation>GOODWILL BOARD IS IN THE PROCESS OF DEVELOPING AND APPROVING PROCEDURES BEFORE TAX FILING DEADLINE OF NOVEMBER 15 2012. BOARD ADOPTED PROCEDURES WILL ADDRESS MATTERS DESCRIBED IN PART III LINE 7 AND PART V.</Explanation>
      </Form990ScheduleKPartVI>
    </IRS990ScheduleK>
    <IRS990ScheduleL documentId="R000009" softwareId="11000129" softwareVersion="v1.00">
      <Form990ScheduleLPartIV>
        <NameOfInterestedPerson>
          <NameBusiness>
            <BusinessNameLine1>Kiewit Construction</BusinessNameLine1>
          </NameBusiness>
        </NameOfInterestedPerson>
        <Relationship>Joe Lempka Officer Kiewit Const</Relationship>
        <AmountOfTransaction>975582</AmountOfTransaction>
        <DescriptionOfTransaction>Construction Costs</DescriptionOfTransaction>
        <SharingOfRevenues>0</SharingOfRevenues>
      </Form990ScheduleLPartIV>
      <Form990ScheduleLPartIV>
        <NameOfInterestedPerson>
          <NameBusiness>
            <BusinessNameLine1>RDG Schutte Wilscam Birge</BusinessNameLine1>
          </NameBusiness>
        </NameOfInterestedPerson>
        <Relationship>Joe Lang Principal at RDG</Relationship>
        <AmountOfTransaction>210996</AmountOfTransaction>
        <DescriptionOfTransaction>Construction Planning and Design Costs</DescriptionOfTransaction>
        <SharingOfRevenues>0</SharingOfRevenues>
      </Form990ScheduleLPartIV>
      <Form990ScheduleLPartIV>
        <NameOfInterestedPerson>
          <NamePerson>Shannon McGree</NamePerson>
        </NameOfInterestedPerson>
        <Relationship>Daughter of President Frank McGree</Relationship>
        <AmountOfTransaction>83778</AmountOfTransaction>
        <DescriptionOfTransaction>Employment</DescriptionOfTransaction>
        <SharingOfRevenues>1</SharingOfRevenues>
      </Form990ScheduleLPartIV>
      <Form990ScheduleLPartV>
        <Identifier>SchL_P04_S00_L00</Identifier>
        <ReturnReference>Schedule L, Part IV</ReturnReference>
        <Explanation>KIEWIT CORPORATION IS THE EMPLOYER OF JOE LEMPKA. RDG IS THE EMPLOYER OF JOE LANG. SHANNON MCGREE IS THE DAUGHTER OF FRANK MCGREE, PRESIDENT AND CEO.</Explanation>
      </Form990ScheduleLPartV>
    </IRS990ScheduleL>
    <IRS990ScheduleM documentId="R000010" softwareId="11000129" softwareVersion="v1.00">
      <ClothingAndHouseholdGoods>
        <NonCashCheckbox>X</NonCashCheckbox>
        <NoncashContribsRptdF990>0</NoncashContribsRptdF990>
        <MethodOfDeterminingRevenues>SALES PRICE</MethodOfDeterminingRevenues>
      </ClothingAndHouseholdGoods>
      <NumberOf8283Received>1</NumberOf8283Received>
      <AnyPropertyThatMustBeHeld>0</AnyPropertyThatMustBeHeld>
      <ReviewProcessUnusualNCGifts>0</ReviewProcessUnusualNCGifts>
      <ThirdPartiesUsed>0</ThirdPartiesUsed>
      <Form990ScheduleMPartII>
        <Identifier>SchM_P01_S00_L05</Identifier>
        <ReturnReference>Schedule M, Part I, Line 5</ReturnReference>
        <Explanation>GOODWILL INDUSTRIES INC RECEIVES DONATIONS OF CLOTHING AND HOUSEHOLD ITEMS FROM THE GENERAL PUBLIC AND NO VALUE IS RECORDED AT THE TIME OF DONATION FOR THESE ITEMS. REVENUE IS RECOGNIZED WHEN ITEMS ARE RESOLD AS REPRESENTED IN PROGRAM REVENUE FOR RETAIL OPERATIONS OF $15,487,044.</Explanation>
      </Form990ScheduleMPartII>
    </IRS990ScheduleM>
    <IRS990ScheduleO documentId="R000011" softwareId="11000129" softwareVersion="v1.00">
      <GeneralExplanation>
        <Identifier>F990_P03_S00_L02</Identifier>
        <ReturnReference>Form 990, Part III, Line 2</ReturnReference>
        <Explanation>WIA ADULT AND DISLOCATED WORKER PROGRAM - The Adult Career Services program is funded by a Workforce Investment grant and assists those unemployed and underemployed in obtaining self-supporting employment. This is accomplished by offering personalized services that address educational and employment goals that will lead to a job and increased retention at that job.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>F990_P06_S0A_L02</Identifier>
        <ReturnReference>Form 990, Part VI, Section A, Line 2</ReturnReference>
        <Explanation>DAVID ANDERSON AND CAROL RUSSELL - BUSINESS RELATIONSHIP</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>F990_P06_S0B_L11b</Identifier>
        <ReturnReference>Form 990, Part VI, Section B, Line 11b</ReturnReference>
        <Explanation>Form 990 is prepared based on the audited financial statements of the organization. The completed 990 is provided to the Audit Committee of the Board of Trustees, and to an independent CPA firm who reviews and approves the document and then approval is given for online filing. The 990 return is also sent to the Board of Trustees to provide them an opportunity for inquiry. The Audit Committee Chairman reports its activities and results to the Board of Trustees at its next meeting, and this report is included in the meeting minutes.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>F990_P06_S0B_L12c</Identifier>
        <ReturnReference>Form 990, Part VI, Section B, Line 12c</ReturnReference>
        <Explanation>A signed conflict of interest statement is obtained from each officer, member of the Board of Trustees, and key employees of the organization. Each statement documents direct business relationships, family business relationships, and inter and intra family and business relationships. For any official action of the Board or its committees, any individuals with whom a conflict may be construed, are precluded from voting.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>F990_P06_S0B_L15</Identifier>
        <ReturnReference>Form 990, Part VI, Section B, Line 15</ReturnReference>
        <Explanation>The Executive Committee of the Board of Trustees appoints an Executive Compensation Committee to review and evaluate the compensation of the President and CEO as well as the 7 Vice Presidents. Since 2006, the Compensation Committee has retained a professional compensation, benefits, and human resources consulting firm to assess the reasonableness and competitiveness of total cash compensation. Comparability data is assembled from a variety of sources, including regional IRS Form 990 data, Goodwill Industries International survey data, national not-for-profit published survey data, and the national for-profit published survey data. Based on the results of the assessment study, the Compensation Committee recommends to the Board of Trustees compensation levels for the President and Vice Presidents. These levels are approved in the executive session of the Board of Trustees at its annual meeting in January each year.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>F990_P06_S0C_L19</Identifier>
        <ReturnReference>Form 990, Part VI, Section C, Line 19</ReturnReference>
        <Explanation>An annual report is published each year which includes the audited financial statements. This report is mailed to all major donors, referral agencies, and other interested parties. The report is also available online on our Goodwill website. Hard copies of the report, Goodwill's governing documents, and conflict of interest policy are all available upon request.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>F990_P11_S00_L05</Identifier>
        <ReturnReference>Form 990, Part XI, Line 5</ReturnReference>
        <Explanation>Unrealized loss on investments for 2011</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="R000012" softwareId="11000129" softwareVersion="v1.00">
      <Form990ScheduleRPartII>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>Goodwill Specialty Services</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>4805 North 72nd Street</AddressLine1>
          <City>Omaha</City>
          <State>NE</State>
          <ZIPCode>68134</ZIPCode>
        </AddressUS>
        <EIN>470818929</EIN>
        <PrimaryActivities>Job Training and Career Development</PrimaryActivities>
        <LegalDomicileState>NE</LegalDomicileState>
        <ExemptCodeSection>501(c)(3)</ExemptCodeSection>
        <PublicCharityStatus>Line 9</PublicCharityStatus>
        <DirectControllingEntityName>
          <BusinessNameLine1>Goodwill Industries Inc</BusinessNameLine1>
        </DirectControllingEntityName>
        <ControlledOrg>1</ControlledOrg>
      </Form990ScheduleRPartII>
      <ReceiptOfIntAnnRentsRoyalties>0</ReceiptOfIntAnnRentsRoyalties>
      <GiftGrantOrCapContrToOtherOrg>0</GiftGrantOrCapContrToOtherOrg>
      <GiftGrantOrCapContrFrOtherOrg>0</GiftGrantOrCapContrFrOtherOrg>
      <LoansOrGuaranteesToOtherOrg>0</LoansOrGuaranteesToOtherOrg>
      <LoansOrGuaranteesFromOtherOrg>0</LoansOrGuaranteesFromOtherOrg>
      <SaleOfAssetsToOtherOrg>0</SaleOfAssetsToOtherOrg>
      <PurchaseOfAssetsFromOtherOrg>0</PurchaseOfAssetsFromOtherOrg>
      <ExchangeOfAssets>0</ExchangeOfAssets>
      <RentalOfFacilitiesToOtherOrgs>0</RentalOfFacilitiesToOtherOrgs>
      <RentalOfFacilitiesFrOtherOrgs>0</RentalOfFacilitiesFrOtherOrgs>
      <PerformOfServicesForOtherOrgs>0</PerformOfServicesForOtherOrgs>
      <PerformOfServicesByOtherOrgs>0</PerformOfServicesByOtherOrgs>
      <SharingOfFacilities>1</SharingOfFacilities>
      <SharingOfPaidEmployees>1</SharingOfPaidEmployees>
      <ReimbursementPaidToOtherOrg>0</ReimbursementPaidToOtherOrg>
      <ReimbursementPaidByOtherOrg>0</ReimbursementPaidByOtherOrg>
      <OtherTransferToOtherOrg>0</OtherTransferToOtherOrg>
      <OtherTransferFromOtherOrg>1</OtherTransferFromOtherOrg>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>Goodwill Specialty Services</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>n</TransactionType>
        <AmountInvolved>3804974</AmountInvolved>
        <MethodOfAmtDetermination>LEASED EMPLOYEES SALARIES AND BENEFITS</MethodOfAmtDetermination>
      </TransactionsRelatedOrgsTable>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>Goodwill Specialty Services</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>r</TransactionType>
        <AmountInvolved>1094424</AmountInvolved>
        <MethodOfAmtDetermination>MANAGEMENT FEE</MethodOfAmtDetermination>
      </TransactionsRelatedOrgsTable>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>Goodwill Specialty Services</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>m</TransactionType>
        <AmountInvolved>407388</AmountInvolved>
        <MethodOfAmtDetermination>FACILITY RENT</MethodOfAmtDetermination>
      </TransactionsRelatedOrgsTable>
    </IRS990ScheduleR>
    <ReasonableCauseExplanation documentId="R000013" softwareId="11000129" softwareVersion="v1.00">
      <Explanation>Extension filed with IRS</Explanation>
    </ReasonableCauseExplanation>
  </ReturnData>
</Return>