2012-07-11T19:15:49-05:00 2011-08-31 FRANK RIMERMAN & CO LLP 1801 PAGE MILL ROAD PALO ALTO CA 94304 990 2010-09-01 204683289 MY NEW RED SHOES MYNE 6502413911 SOBRATO NONPROF330 TWIN DOLPHIN DR NO 135 REDWOOD CITY CA 94065 JENNIFER YEAGLEY 6503752650 2012-07-03 1 6508458100 2010 2016-02-24 21:20:13Z X JENNIFER YEAGLEY 330 TWIN DOLPHIN DRIVE STE 135 REDWOOD CITY CA 94065 642679 0 X MYNEWREDSHOES.ORG X 2006 CA PROVIDE NEW SCHOOL CLOTHING AND SHOES TO UNDERPRIVILEGED CHILDREN. 11 11 9 5 0 0 471381 632083 6000 6457 858 429 0 -6830 478239 632139 0 0 0 0 242931 230291 11148 0 68527 131180 359459 385259 589750 92980 42389 321874 355345 32577 66755 289297 288590 X THE MISSION OF MY NEW RED SHOES IS TO HELP HOMELESS AND LOW-INCOME CHILDREN LOOK AND FEEL CONFIDENT AS THEY START THE SCHOOL YEAR BY PROVIDING THEM WITH NEW CLOTHING AND SHOES AND BY RALLYING YOUTH AND ADULTS AROUND THIS EFFORT THROUGH VOLUNTEER AND EDUCATIONAL OPPORTUNITIES FOR INDIVIDUALS, FAMILIES, SCHOOLS, CORPORATIONS, AND COMMUNITY GROUPS. 0 0 378085 0 CLOTHING FOR CONFIDENCE: THROUGH THIS PROGRAM, MY NEW RED SHOES WORKS THROUGH PARTNERING ORGANIZATIONS, INCLUDING HOMELESS SHELTERS, DOMESTIC VIOLENCE SHELTERS AND CASE MANAGEMENT AGENCIES, TO PROVIDE HOMELESS AND EXTREMELY LOW-INCOME CHILDREN WITH: - A BRAND NEW PAIR OF SHOES, - A $50 GIFT CARD TO A CLOTHING RETAILER, AND - AN AGE-APPROPRIATE SCHOOL SUPPLY DURING THE BACK-TO-SCHOOL SEASON.3,583 CHILDEN WERE SERVED DURING THIS FY. WE PACKAGE THESE ITEMS IN A GIFT BAG HAND-SEWN BY A VOLUNTEER AND ALSO INCLUDE A HANDWRITTEN NOTE FROM A VOLUNTEER, WISHING THE RECIPIENT WELL ON HIS OR HER FIRST DAY OF SCHOOL. MY NEW RED SHOES DIRECTLY BENEFITS THE SCHOOL-AGED CHILDREN WE SERVE BY ENHANCING THEIR SELF-ESTEEM AND IMPROVING THEIR SCHOOL EXPERIENCE THROUGH THE GIFT OF CONFIDENCE. WE ALSO ALLEVIATE A FINANCIAL BURDEN ON PARENTS AND FAMILIES, AS WELL AS SUPPORT OUR COMMUNITY PARTNERS IN PROVIDING BASIC NECESSITIES FOR THE CHILDREN IN THEIR CARE. 86296 6457 COMMUNITY OUTREACH & EDUCATION: THE COE PROGRAM INVOLVED 5,900 STUDENTS IN YOUTH LEADERSHIP OPPORTUNITIES AND OVER 1,100 VOLUNTEERS OF ALL AGES IN MORE THAN 4,000 HOURS OF SERVICE IN SUPPORT OF THE HOMELESS CHILDREN MY NEW RED SHOES SERVES IN 2011. THE COE PROGRAM OFFERS AGE-APPROPRIATE AWARENESS EDUCATION TO PROVIDE A CONTEXT FOR MY NEW RED SHOES' VOLUNTEER OPPORTUNITIES, WHICH CAN BE TAILORED TO CHILDREN AS YOUNG AS FOUR YEARS-OLD. VOLUNTEER OPPORTUNITIES ARE AVAILABLE FOR INDIVIDUALS, FAMILIES, YOUTH AND ADULT SERVICE GROUPS, SCHOOL GROUPS AND CORPORATE TEAMS AND INCLUDE SEWING GIFT BAGS, CREATING "FIRST DAY CARDS" AND SORTING AND PACKING SHOES TO BE DISTRIBUTED TO LOCAL HOMELESS CHILDREN. 464381 1 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 1 2 0 1 9 1 0 0 0 0 0 1 1 0 0 0 0 0 0 0 0 X 11 11 0 0 1 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 0 0 CA X X MY NEW RED SHOES (THE ORGANIZATION) 6502413911 SOBRATO CENTER FOR NONPROFITS 330 REDWOOD CITY CA 94065 HEATHER HOPKINS 18.00 X X 0 0 0 TIMI MOST 5.00 X X 0 0 0 ANDY PAGE 0.50 X X 0 0 0 JOHN BROWN 0.80 X X 0 0 0 ALISON WAGONFELD 0.80 X X 0 0 0 RAY BRAMSON 0.30 X 0 0 0 SOHI SOHN CHIEN 0.30 X 0 0 0 MICHELLE DEMARTINI WLAZLO 0.30 X 0 0 0 MEGAN IWERSEN 0.30 X 0 0 0 KEN PELOWSKI 0.30 X 0 0 0 ROBERT PIETSCH 0.30 X 0 0 0 JENNIFER YEAGLEY 40.00 X 78348 0 0 78348 0 0 0 0 0 0 0 56086 2750 573247 122866 632083 KIDS HELPING KIDS YOUT 624100 6457 6457 6457 429 429 3710 56086 10540 -6830 -6830 632139 6457 0 -6401 53661 23513 9543 20605 145357 123247 219 21891 4693 3846 231 616 9399 4536 4706 157 17181 12831 721 3629 12919 12919 9425 9425 14684 3072 8208 3404 5436 754 1424 3258 16044 12525 1750 1769 3216 2313 401 502 3197 3197 2613 2613 GIFT CARDS 179171 179171 SHOES 66271 66271 ACCESSORIES 29271 29271 PRINTING 9408 170 558 8680 CREDIT CARD FEES 2383 138 2245 5421 2861 789 1771 589750 464381 56842 68527 34460 157151 115727 70261 1000 20000 159039 97795 1698 3385 9950 3197 9950 6753 321874 355345 32577 15825 50930 32577 66755 X 289297 288590 0 0 0 0 289297 288590 321874 355345 X 42389 -43096 X 1 0 0 X 0 X 103967 205707 486099 471381 638540 1905694 1800 6000 3710 11510 103967 205707 487899 477381 642250 1917204 0 0 0 1917204 134 2656 764 858 429 4841 134 2656 764 858 429 4841 104101 208363 488663 478239 642679 1922045 0.99750 0.99660 0.00250 0.00340 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 9950 3197 6753 6753 FASHION SHOW 50526 46816 3710 7628 2885 STILETTO STRUT 9270 9270 27 59796 56086 3710 7628 2912 10540 -6830 X PAIRS OF SHOES 5456 72091 AVERAGE RETAIL VALUE X GIFT CARDS 3600 48750 DISCOUNT RECEIVED X SCHOOL SUPPLIES 2000 1200 FMV X FABRIC GIFT BAGS 75 225 FMV 0 0 0 FORM 990, PART VI, SECTION A, LINE 4 MY NEW RED SHOES UPDATED ITS BYLAWS TO REPRESENT THE NEW FISCAL YEAR. THE BYLAWS NOW STATE THAT THE FISCAL YEAR OF THE CORPORATION SHALL BEGIN ON THE FIRST DAY OF SEPTEMBER AND END ON THE LAST DAY OF AUGUST IN EACH YEAR. FORM 990, PART VI, SECTION B, LINE 11 UPON COMPLETION OF FORM 990 AND SCHEDULES, THE EXECUTIVE DIRECTOR PROVIDES THE FORM TO THE BOARD CO-CHAIRS AND BOARD TREASURER WHO REVIEW IT FOR COMPLETION AND ACCURACY. FOLLOWING REVIEW, THE BOARD TREASURER MAKES A RECOMMENDATION FOR BOARD APPROVAL OF THE FORM AND ALL SCHEDULES PRIOR TO SUBMISSION. ALL BOARD MEMBERS ARE PROVIDED COPIES OF FORM 990 AND ALL SCHEDULES. FORM 990, PART VI, SECTION B, LINE 12C MY NEW RED SHOES HAS A WRITTEN CONFLICT OF INTEREST POLICY IN WHICH ALL BOARD MEMBERS ARE ASKED TO DISCLOSE POTENTIAL CONFLICTS. THE POLICY IS REVIEWED AND THE AGREEMENT FORM IS COMPLETED AND SIGNED BY ALL BOARD MEMBERS ANNUALLY. FORM 990, PART VI, SECTION B, LINE 15A FOR THE CURRENT EXECUTIVE DIRECTOR'S COMPENSATION, THE BOARD ENGAGED A LEADERSHIP AND TRANSITION CONSULTANT WHO PROVIDED EXECUTIVE DIRECTOR COMPENSATION DATA FOR ORGANIZATIONS OF SIMILAR SIZE AND SCOPE IN THE BAY AREA. THE BOARD AS A WHOLE DETERMINED APPROPRIATE COMPENSATION BASED ON THIS RECOMMENDATION, THE OVERALL BUDGET, AND THE SKILLS AND EXPERIENCE OF THE EXECUTIVE DIRECTOR. THE PROCESS WAS LAST UNDERTAKEN IN FY 2011. FORM 990, PART VI, SECTION C, LINE 18 MY NEW RED SHOES MAKES ITS ANNUAL FORM 990 AVAILABLE FOR PUBLIC INSPECTION ON THE ORGANIZATION'S WEBSITE AND UPON REQUEST. FORM 990, PART VI, SECTION C, LINE 19 MY NEW RED SHOES POSTS THE ANNUAL FINANCIAL STATEMENTS AS A PART OF ITS ANNUAL REPORT ON THE ORGANIZATION'S WEBSITE. THE ORGANIZATION'S CONFLICT OF INTEREST POLICY IS ALSO AVAILABLE ON THE ORGANIZATION'S WEB-SITE, AND ALL GOVERNING DOCUMENTS ARE AVAILABLE UPON REQUEST. CHANGES IN NET ASSETS OR FUND BALANCES: FORM 990, PART XI, LINE 5: NET UNREALIZED LOSSES ON INVESTMENTS: -416. PRIOR PERIOD ADJUSTMENTS: -42,680. THE ORGANIZATION'S BOARD OF DIRECTORS APPROVED A CHANGE IN THE ORGANIZATION'S YEAR END FROM SEPTEMBER 30 TO AUGUST 31. THIS CHANGE TOOK EFFECT IN THE PRIOR FISCAL YEAR AND THE 2009 RETURN REFLECTS THE SHORT PERIOD OCTOBER 1, 2009 THROUGH AUGUST 31, 2010. THIS RETURN REFLECTS A FULL 12 MONTH PERIOD.