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      <MissionDescription>UNIVERSALGIVING IS AN AWARD-WINNING WEBSITE THAT HELPS PEOPLE GIVE AND VOLUNTEER WITH THE TOP-PERFORMING PROJECTS ALL OVER THE WORLD. ALL PROJECTS ARE VETTED THROUGH UNIVERSALGIVING'S TRADEMARKED, PROPRETARY QUALITY MODEL. 100% OF EACH DONATION GOES DIRECTLY TO THE CAUSE.</MissionDescription>
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      <Description>PUBLIC SERVICEUNIVERSALGIVING HAS FACILITATED MORE THAN 10,000 VOLUNTEERS AND MORE THAN $1.5 MILLION IN DONATIONS, MUCH OF IT FROM SMALL DONATIONS OF $25 OR LESS. OUR FOCUS IS TO GET SMALLER DONATIONS TO DESERVING NONPROFITS WHO ARE NOT AS WELL KNOWN. UNIVERSALGIVING PROVIDES IMPORTANT VALUE TO ORGANIZATIONS WHICH NEED THE SUPPORT, AND TO WHICH OTHER ORGANIZATIONS PAY LESS ATTENTION. UNIVERSALGIVING SERVES AS A RESOURCE TO NUMEROUS, DIVERSE TYPES OF PEOPLE WHO WANT THEIR GIVING TO BE SECURE, AND WHO WANT 100% OF IT TO GO DIRECTLY TO THE CAUSE. UNIVERSALGIVING IS VERY POPULAR FOR GIVING GIFTS FOR THE HOLIDAYS, ANNIVERSARIES, CELEBRATIONS, TOURNAMENTS, GIFT REGISTRIES, WALK-A-THONS, AND MORE. UNIVERSALGIVING SERVES HIGH SCHOOL AND COLLEGE STUDENTS, FAMILIES, EMPLOYEES, RETIREES AND MORE FOR THEIR GIVING AND VOLUNTEERING INTERESTS. IN ADDITION, THESE PEOPLE ALSO USE UNIVERSALGIVING TO FIND QUALITY TRIPS FOR VOLUNTEERING IN MORE THAN 40 COUNTRIES. IN 2011, VISITORS TO THE UNIVERSALGIVING SITE GAVE MORE THAN 60,000 HOURS, DELIVERING MORE THAN $1.3 MILLION OF VALUE IN VOLUNTEER HOURS. OVERALL, UNIVERSALGIVING HAS DELIVERED OVER 800,000 VOLUNTEER HOURS TRANSLATING INTO $16.6 MILLION IN VALUE. SITUATIONS, ENSURING TRUSTWORTHY PHILANTHROPY IN THESE EMERGENCY SITUATIONS. WE HAVE RECENTLY UPDATED TO PRESENT A BANNER AND OPPORTUNITIES TO GIVE TO SUPPORT HURRICANE SANDY RELIEF.</Description>
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        <Description>CRISIS GIVINGEQUALLY IMPORTANT, UNIVERSALGIVING SERVES OUR NONPROFIT PARTNERS. UNIVERSALGIVING IS A RESOURCE FOR VETTED, TRUSTED ORGANIZATIONS AT WORK ON CRISES AROUND THE WORLD. ANYONE WHO WISHES TO GIVE IN RESPONSE TO A CRISIS SITUATION WILL BE ABLE TO FIND OPPORTUNITIES ON OUR SITE, AND WILL BE ASSURED THAT THEY ARE GIVING TO REPUTABLE, EFFECTIVE ORGANIZATIONS, HAVING THE GREATEST IMPACT POSSIBLE FROM THEIR DONATION. IN 2011 OUR CRISIS PROGRAM RELIEF EFFORTS FOCUSED ON THE JAPAN EARTHQUAKE AND TSUNAMI IN MARCH AND THE TURKEY EARTHQUAKE IN OCTOBER. A KEY EXPERTISE IS THAT UNIVERSALGIVING PROVIDES THE PUBLIC SERVICE OF RESPONDING TO ANY CRISIS WHICH THE PUBLIC ASKS US TO, WHERE MOST ORGANIZATIONS ONLY FOCUS ON A FEW.</Description>
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        <Description>MAJOR PARTNERSHIPSUNIVERSALGIVING REGULARLY PARTNERS WITH OTHER ORGANIZATIONS, PROVIDING OUR SERVICES TO ASSIST IN THEIR MISSIONS, WHICH SUPPORTS OUR MISSION OF GIVING AND VOLUNTEERING. LINK TV IS A COMMUNITY RESOURCE ON SOCIAL ISSUES, AND IS A KEY PARTNERSHIP. WE ARE COLLABORATING WITH THEM FOR COMMUNITY BASED JOURNALISM, A CONCEPT WE HAVE PIONEERED: AFTER SOMEONE IS INSPIRED BY READING AN ARTICLE OR WATCHING A VIDEO ON LINK TV, A LINK IS PROVIDED FOR THEM TO TAKE ACTION ON UNIVERSALGIVING. FOR EXAMPLE, THEY READ AN ARTICLE ON A CRISIS, AND THERE ARE LINKS TO GIVE AND VOLUNTEER AT THE END. CHRISTIAN SCIENCE MONITOR IS ANOTHER COMMUNITY BASED JOURNALISM PARTNERSHIP, PROVIDING OPPORTUNITIES TO LINK AT THE END OF THEIR "PEOPLE MAKING A DIFFERENCE" ARTICLES. WE ALSO WORK WITH OTHER GROUPS, CONCERT TOURS AND EVENTS HELPING THEM PROMOTE AND FACILITATE GIVING. WE WORKED WITH YONAS MEDIA, PROVIDING A CUSTOMIZED PLATFORM FOR THEM, AND IDENTIFIED NONPROFITS WHICH COULD BE DONATED TO AS PART OF THEIR MUSICAL TOUR. WE ALSO SEE PUBLIC SPEAKING AND WRITING ABOUT PHILANTHROPY AND COMMUNITY SERVICE AS PART OF OUR WORK TO HELP THE COMMUNITY. OUR CEO, PAMELA HAWLEY, TAUGHT A CONTINUING STUDIES COURSE AT STANFORD UNIVERSITY ON SOCIAL RESPONSIBILITY; HAS SPOKEN AT MORE THAN 10 SPEAKING ENGAGEMENTS PER YEAR SUCH AS INDEPENDENT SECTOR, USC BUSINESS SCHOOL, DUKE FORUM FOR WOMEN AND IEEC, WHICH FACILITATES GROUPS OF INTERNATIONAL STUDENTS. SHE WRITES REGULARLY ON TOPICS OF GLOBAL PHILANTHROPY AND SOCIAL RESPONSIBILITY FOR CSRWIRE, SEECHANGE, FAST COMPANY, BUSINESSWEEK, PHILANTHROPY JOURNAL AND 10 OTHER MEDIA ORGANIZATIONS.</Description>
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      <OtherLiabilities>
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      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 11</ReturnReference>
        <Explanation>OUR FORM 990 IS PREPARED BY HOOD &amp; STRONG LLP, A PUBLIC ACCOUNTING FIRM. IT IS REVIEWED BY OUR CEO, COO AND MANAGER OF OPERATIONS AND FINANCE. IT IS THEN PASSED OFF TO OUR FINANCIAL COMMITTEE ON THE UNIVERSALGIVING BOARD, WHO REVIEWS IT TO ENSURE THE HIGHEST QUALITY, DETAIL AND THOROUGHNESS, REPRESENTING OUR MISSION AND ACTIVITIES WITH CLARITY. A COMPLETE COPY OF FORM 990 IS MADE AVAILABLE TO ALL BOARD MEMBERS PRIOR TO FILING.</Explanation>
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      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 12C</ReturnReference>
        <Explanation>THE ORGANIZATION ENSURES THAT NO BENEFITS INURE TO THE BOARD MEMBERS AS A RESULT OF THEIR POSITIONS AS BOARD MEMBERS BY PROHIBITING THE MEMBERS FROM ENGAGING IN RELATIONSHIPS THAT MIGHT RESULT IN A DIRECT OR INDIRECT BENEFIT TO THE MEMBERS.</Explanation>
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      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION C, LINE 19</ReturnReference>
        <Explanation>THE ORGANIZATION MAKES SOME OF THE GOVERNING DOCUMENTS AVAILABLE ON ITS WEBSITE. THE GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE UPON REQUEST.</Explanation>
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      <GeneralExplanation>
        <Identifier>CHANGES IN NET ASSETS OR FUND BALANCES:</Identifier>
        <ReturnReference>FORM 990, PART XI, LINE 5:</ReturnReference>
        <Explanation>PRIOR PERIOD ADJUSTMENTS: 5,609.</Explanation>
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