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      </Form990PartVIISectionA>
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        <NamePerson>Stacy Boone</NamePerson>
        <Title>Director</Title>
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        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
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        <NamePerson>Ted Boyd</NamePerson>
        <Title>Director</Title>
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      </Form990PartVIISectionA>
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        <NamePerson>Linda E Brennan</NamePerson>
        <Title>Director</Title>
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      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>Phillip Crawley</NamePerson>
        <Title>Director</Title>
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        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
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        <NamePerson>Christopher Daly</NamePerson>
        <Title>Director</Title>
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        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>Gordon Fisher</NamePerson>
        <Title>Director</Title>
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        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
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        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
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        <NamePerson>Sara Hill</NamePerson>
        <Title>Director</Title>
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        <NamePerson>Scott Kruse</NamePerson>
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      </Form990PartVIISectionA>
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        <NamePerson>John McCarthy</NamePerson>
        <Title>Director</Title>
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        <NamePerson>Steven H Mueller</NamePerson>
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      </Form990PartVIISectionA>
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        <NamePerson>David P Murphy</NamePerson>
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        <NamePerson>David K Ronk</NamePerson>
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      </Form990PartVIISectionA>
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        <NamePerson>Steven M Sachs</NamePerson>
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        <NamePerson>Terry Snow</NamePerson>
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        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
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        <NamePerson>Alex Tamayo</NamePerson>
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      </Form990PartVIISectionA>
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        <NamePerson>John H Griffin</NamePerson>
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        <NamePerson>Michael J Lavery</NamePerson>
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        <OtherCompensation>148608</OtherCompensation>
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        <NamePerson>Paul Fajnor</NamePerson>
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        <OtherCompensation>37951</OtherCompensation>
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        <NamePerson>Michael K Moran</NamePerson>
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        <OtherCompensation>48911</OtherCompensation>
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        <NamePerson>Mark A Wachowicz</NamePerson>
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        <NamePerson>Neal Lulofs</NamePerson>
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        <NamePerson>Scott J Hanson</NamePerson>
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        <NamePerson>Teresa Perry</NamePerson>
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        <NamePerson>Kaydene Stachelski</NamePerson>
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        <NamePerson>George Bartman</NamePerson>
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        <NamePerson>Joan Brehl</NamePerson>
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      <GrantsToDomesticIndividuals>
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      <BenefitsToMembers>
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      <FSAudited>true</FSAudited>
      <AuditCommittee>true</AuditCommittee>
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      <TotalDirectLobbying />
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      <Equipment>
        <InvestmentCostOrOtherBasis>0</InvestmentCostOrOtherBasis>
        <OtherCostOrOtherBasis>3500664</OtherCostOrOtherBasis>
        <Depreciation>2964379</Depreciation>
        <BookValue>536285</BookValue>
      </Equipment>
      <OtherLandBuildings>
        <InvestmentCostOrOtherBasis>0</InvestmentCostOrOtherBasis>
        <OtherCostOrOtherBasis>4210191</OtherCostOrOtherBasis>
        <Depreciation>2807341</Depreciation>
        <BookValue>1402850</BookValue>
      </OtherLandBuildings>
      <TotalOfBookValueLandBuildings>7472352</TotalOfBookValueLandBuildings>
      <FinancialDerivatives />
      <CloselyHeldEquityInterests />
      <OtherSecurities>
        <Description>PIMCO STOCKS PLUS</Description>
        <BookValue>2965277</BookValue>
        <MethodOfValuation>F</MethodOfValuation>
      </OtherSecurities>
      <TotalOfBookValueSecurities>2965277</TotalOfBookValueSecurities>
      <FederalIncomeTaxLiability>0</FederalIncomeTaxLiability>
      <OtherLiabilities>
        <Description>MEMBER ADVANCE DEPOSITS, NET</Description>
        <Amount>13878067</Amount>
      </OtherLiabilities>
      <OtherLiabilities>
        <Description>ACCRUED PENSION LIABILITY</Description>
        <Amount>4995952</Amount>
      </OtherLiabilities>
      <OtherLiabilities>
        <Description>INVESTMENT IN SUBSIDIARIES</Description>
        <Amount>9515210</Amount>
      </OtherLiabilities>
      <TotalOfAmounts>28389229</TotalOfAmounts>
      <TotalRevenue>23420021</TotalRevenue>
      <TotalExpenses>22410554</TotalExpenses>
      <ExcessOrDeficitForYear>1009467</ExcessOrDeficitForYear>
      <NetUnrealizedGLOnInvestments>-155880</NetUnrealizedGLOnInvestments>
      <PriorPeriodAdjustments>877258</PriorPeriodAdjustments>
      <OtherAmount>-561240</OtherAmount>
      <TotalAdjustments>160138</TotalAdjustments>
      <ExcessOrDeficitPerFS>1169605</ExcessOrDeficitPerFS>
      <TotRevenueEtcAuditedFinclStmt>23382191</TotRevenueEtcAuditedFinclStmt>
      <OtherRevenues>846737</OtherRevenues>
      <RevenueNotRptdF990>846737</RevenueNotRptdF990>
      <RevenueSubtotal>22535454</RevenueSubtotal>
      <OtherRevenuesNotIncluded>884567</OtherRevenuesNotIncluded>
      <RevenueNotRptdOnFinStmt>884567</RevenueNotRptdOnFinStmt>
      <TotalRevenuePerForm990>23420021</TotalRevenuePerForm990>
      <TotExpensesEtcAuditedFinclStmt>22212629</TotExpensesEtcAuditedFinclStmt>
      <PriorYearAdjustments>-877258</PriorYearAdjustments>
      <OtherExpensesIncluded>679333</OtherExpensesIncluded>
      <ExpensesNotRptdF990>-197925</ExpensesNotRptdF990>
      <ExpensesSubtotal>22410554</ExpensesSubtotal>
      <TotalExpensesPerForm990>22410554</TotalExpensesPerForm990>
      <Form990ScheduleDPartXIV>
        <Identifier>Part X, Line 2:</Identifier>
        <Explanation>The Bureau follows the accounting standards for contingencies in evaluating uncertain tax positions. This guidance prescribes recognition threshold principles for the financial statement recognition of tax positions taken or expected to be taken on a tax return that are not certain to be realized. No liability has been recognized by the bureau for uncertain tax positions as of August 31, 2011. The bureau's tax returns are subject to review and examination by federal and state authorities. The tax returns for the current year as well as fiscal years 2008 through 2010 are open to examination by federal and state authorities.</Explanation>
      </Form990ScheduleDPartXIV>
      <Form990ScheduleDPartXIV>
        <Identifier>Part XI, Line 8:</Identifier>
        <Explanation>Investment in ABVS $469,050 GAAP/Tax difference ($702,928) Prior period adjustment $877,258 Pension-related changes ($258,046) Foreign Currency Adjustment ($69,316)</Explanation>
      </Form990ScheduleDPartXIV>
      <Form990ScheduleDPartXIV>
        <Identifier>Part XII, Line 2d</Identifier>
        <Explanation>Subsidiary revenue included in separate return ($846,737)</Explanation>
      </Form990ScheduleDPartXIV>
      <Form990ScheduleDPartXIV>
        <Identifier>Part XIII, Line 2d</Identifier>
        <Explanation>Subsidiary expenses included in separate return ($377,687) Pension related changes other than net periodic pension cost ($258,046) Overhead Allocation 25,716 Foreign Currency Adjustment ($69,316)</Explanation>
      </Form990ScheduleDPartXIV>
      <Form990ScheduleDPartXIV>
        <Identifier>Part XII, Line 4b</Identifier>
        <Explanation>Overhead allocation $25,716 GAAP/TAX difference in investment activity $702,971 Net Unrealized Losses $155,880</Explanation>
      </Form990ScheduleDPartXIV>
    </IRS990ScheduleD>
    <IRS990ScheduleF documentId="IRS990ScheduleF">
      <AcctsActvsOutUSTable>
        <Region>North America</Region>
        <NumberOfOffices>1</NumberOfOffices>
        <NumberOfEmployees>12</NumberOfEmployees>
        <TypeOfActivitiesConducted>Program Services</TypeOfActivitiesConducted>
        <SpecificServicesProvided>Circulation Auditing</SpecificServicesProvided>
        <TotalExpenditures>1659564</TotalExpenditures>
      </AcctsActvsOutUSTable>
      <SubtotalNumberOfOffices>1</SubtotalNumberOfOffices>
      <SubtotalNumberOfEmployees>12</SubtotalNumberOfEmployees>
      <TotalNumberOfOffices>1</TotalNumberOfOffices>
      <TotalNumberOfEmployees>12</TotalNumberOfEmployees>
      <SubtotalAmountSpent>1659564</SubtotalAmountSpent>
      <TotalAmountSpent>1659564</TotalAmountSpent>
      <TransferToForeignCorp>false</TransferToForeignCorp>
      <InterestInForeignTrust>false</InterestInForeignTrust>
      <OwnForeignCorp>false</OwnForeignCorp>
      <PassiveForeignInvestCo>false</PassiveForeignInvestCo>
      <ForeignPartnership>false</ForeignPartnership>
      <BoycottCountries>false</BoycottCountries>
      <Form990ScheduleFPartV>
        <Identifier>Part I, Line 3, Column (f):</Identifier>
        <Explanation>Accrual method</Explanation>
      </Form990ScheduleFPartV>
    </IRS990ScheduleF>
    <IRS990ScheduleJ documentId="IRS990ScheduleJ">
      <FirstClassOrCharterTravel>X</FirstClassOrCharterTravel>
      <TravelForCompanions>X</TravelForCompanions>
      <IdemnificationGrossUpPayments>X</IdemnificationGrossUpPayments>
      <WrittenPolicyReTAndEExpenses>true</WrittenPolicyReTAndEExpenses>
      <SubstantiationRequired>true</SubstantiationRequired>
      <CompensationCommittee>X</CompensationCommittee>
      <Form990OfOtherOrganizations>X</Form990OfOtherOrganizations>
      <BoardOrCommitteeApproval>X</BoardOrCommitteeApproval>
      <SeverancePayment>false</SeverancePayment>
      <SupplementalNonqualRetirePlan>true</SupplementalNonqualRetirePlan>
      <EquityBasedCompArrangement>false</EquityBasedCompArrangement>
      <Form990ScheduleJPartII>
        <NamePerson>Michael J Lavery</NamePerson>
        <BaseCompensationFilingOrg>381831</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>71033</BonusFilingOrg>
        <OtherCompensationFilingOrg>63901</OtherCompensationFilingOrg>
        <DeferredCompFilingOrg>132500</DeferredCompFilingOrg>
        <NontaxableBenefitsFilingOrg>16108</NontaxableBenefitsFilingOrg>
        <TotalCompensationFilingOrg>665373</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>Paul Fajnor</NamePerson>
        <BaseCompensationFilingOrg>129422</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>14755</BonusFilingOrg>
        <DeferredCompFilingOrg>22197</DeferredCompFilingOrg>
        <NontaxableBenefitsFilingOrg>15754</NontaxableBenefitsFilingOrg>
        <TotalCompensationFilingOrg>182128</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>Michael K Moran</NamePerson>
        <BaseCompensationFilingOrg>204479</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>28329</BonusFilingOrg>
        <OtherCompensationFilingOrg>599</OtherCompensationFilingOrg>
        <DeferredCompFilingOrg>32499</DeferredCompFilingOrg>
        <NontaxableBenefitsFilingOrg>16412</NontaxableBenefitsFilingOrg>
        <TotalCompensationFilingOrg>282318</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>Mark A Wachowicz</NamePerson>
        <BaseCompensationFilingOrg>171722</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>18357</BonusFilingOrg>
        <OtherCompensationFilingOrg>0</OtherCompensationFilingOrg>
        <DeferredCompFilingOrg>28986</DeferredCompFilingOrg>
        <NontaxableBenefitsFilingOrg>15813</NontaxableBenefitsFilingOrg>
        <TotalCompensationFilingOrg>234878</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>Scott J Hanson</NamePerson>
        <BaseCompensationFilingOrg>147696</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>16843</BonusFilingOrg>
        <OtherCompensationFilingOrg>0</OtherCompensationFilingOrg>
        <DeferredCompFilingOrg>25614</DeferredCompFilingOrg>
        <NontaxableBenefitsFilingOrg>15784</NontaxableBenefitsFilingOrg>
        <TotalCompensationFilingOrg>205937</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>Teresa Perry</NamePerson>
        <BaseCompensationFilingOrg>142644</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>15384</BonusFilingOrg>
        <OtherCompensationFilingOrg>0</OtherCompensationFilingOrg>
        <DeferredCompFilingOrg>25132</DeferredCompFilingOrg>
        <NontaxableBenefitsFilingOrg>22417</NontaxableBenefitsFilingOrg>
        <TotalCompensationFilingOrg>205577</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>Kaydene Stachelski</NamePerson>
        <BaseCompensationFilingOrg>138694</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>11511</BonusFilingOrg>
        <OtherCompensationFilingOrg>0</OtherCompensationFilingOrg>
        <DeferredCompFilingOrg>23083</DeferredCompFilingOrg>
        <NontaxableBenefitsFilingOrg>15767</NontaxableBenefitsFilingOrg>
        <TotalCompensationFilingOrg>189055</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>George Bartman</NamePerson>
        <BaseCompensationFilingOrg>156134</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>12227</BonusFilingOrg>
        <OtherCompensationFilingOrg>0</OtherCompensationFilingOrg>
        <DeferredCompFilingOrg>20068</DeferredCompFilingOrg>
        <NontaxableBenefitsFilingOrg>220</NontaxableBenefitsFilingOrg>
        <TotalCompensationFilingOrg>188649</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>Neal Lulofs</NamePerson>
        <BaseCompensationFilingOrg>139834</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>14268</BonusFilingOrg>
        <OtherCompensationFilingOrg>0</OtherCompensationFilingOrg>
        <DeferredCompFilingOrg>23804</DeferredCompFilingOrg>
        <NontaxableBenefitsFilingOrg>15770</NontaxableBenefitsFilingOrg>
        <TotalCompensationFilingOrg>193676</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>Joan Brehl</NamePerson>
        <BaseCompensationFilingOrg>181765</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>14320</BonusFilingOrg>
        <OtherCompensationFilingOrg>0</OtherCompensationFilingOrg>
        <DeferredCompFilingOrg>11669</DeferredCompFilingOrg>
        <TotalCompensationFilingOrg>207754</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartIII>
        <Identifier>Part I Line 1a:</Identifier>
        <Explanation>First Class or Charter - the Audit Bureau of Circulations (ABC) Directors' travel policy allows all ABC Directors to be reimbursed with proper support documentation for a first class airline ticket when a trip requires more than three hours total flight time.</Explanation>
      </Form990ScheduleJPartIII>
      <Form990ScheduleJPartIII>
        <Identifier>Part I Line 1a:</Identifier>
        <Explanation>Travel for Companions - ABC will reimburse, with proper support documentation, travel expense associated with a companion. As such, ABC will include in and issue the appropriate government form (i.e. 1099).</Explanation>
      </Form990ScheduleJPartIII>
      <Form990ScheduleJPartIII>
        <Identifier>Part I Line 1a:</Identifier>
        <Explanation>Tax Indemnification and Gross up Payments - From time to time ABC will gross up payments associated with certain expenses (i.e. relocation, automobile). As such these amounts are included in the appropriate government tax form.</Explanation>
      </Form990ScheduleJPartIII>
      <Form990ScheduleJPartIII>
        <Identifier>Part I, Line 4b:</Identifier>
        <Explanation>Michael J. Lavery - $100,000 Audit Bureau of Circulations (ABC) maintains an executive retirement plan (ERP) and is subject to the provisions of Internal Revenue Code Section 457(f). Amounts attributed to ABC's ERP will vest 1) 50% upon the participant's attainment of age 62 and 50% upon the participant's attainment of age 65 or 2)partipant's termination of employment due to death or disability. Benefits will be paid in a single lump sum.</Explanation>
      </Form990ScheduleJPartIII>
    </IRS990ScheduleJ>
    <IRS990ScheduleL documentId="IRS990ScheduleL">
      <Form990ScheduleLPartIV>
        <NameOfInterestedPerson>
          <NamePerson>Advance Publications</NamePerson>
        </NameOfInterestedPerson>
        <Relationship>ABC Director/Publishing</Relationship>
        <AmountOfTransaction>633542</AmountOfTransaction>
        <DescriptionOfTransaction>Provide audit &amp; report service</DescriptionOfTransaction>
        <SharingOfRevenues>false</SharingOfRevenues>
      </Form990ScheduleLPartIV>
      <Form990ScheduleLPartIV>
        <NameOfInterestedPerson>
          <NamePerson>American Media Inc</NamePerson>
        </NameOfInterestedPerson>
        <Relationship>ABC Director/Publishing</Relationship>
        <AmountOfTransaction>252445</AmountOfTransaction>
        <DescriptionOfTransaction>Provide audit &amp; report service</DescriptionOfTransaction>
        <SharingOfRevenues>false</SharingOfRevenues>
      </Form990ScheduleLPartIV>
      <Form990ScheduleLPartIV>
        <NameOfInterestedPerson>
          <NamePerson>Gannett Co Inc</NamePerson>
        </NameOfInterestedPerson>
        <Relationship>ABC Director/Publishing</Relationship>
        <AmountOfTransaction>877617</AmountOfTransaction>
        <DescriptionOfTransaction>Provide audit &amp; report service</DescriptionOfTransaction>
        <SharingOfRevenues>false</SharingOfRevenues>
      </Form990ScheduleLPartIV>
      <Form990ScheduleLPartIV>
        <NameOfInterestedPerson>
          <NamePerson>Bonnier Corporation</NamePerson>
        </NameOfInterestedPerson>
        <Relationship>ABC Director/Publishing</Relationship>
        <AmountOfTransaction>627921</AmountOfTransaction>
        <DescriptionOfTransaction>Provide audit &amp; report service</DescriptionOfTransaction>
        <SharingOfRevenues>false</SharingOfRevenues>
      </Form990ScheduleLPartIV>
      <Form990ScheduleLPartIV>
        <NameOfInterestedPerson>
          <NamePerson>Gatehouse Media Inc</NamePerson>
        </NameOfInterestedPerson>
        <Relationship>ABC Director/Publishing</Relationship>
        <AmountOfTransaction>124580</AmountOfTransaction>
        <DescriptionOfTransaction>Provide audit &amp; report service</DescriptionOfTransaction>
        <SharingOfRevenues>false</SharingOfRevenues>
      </Form990ScheduleLPartIV>
      <Form990ScheduleLPartIV>
        <NameOfInterestedPerson>
          <NamePerson>American City Business Journals</NamePerson>
        </NameOfInterestedPerson>
        <Relationship>ABC Director/Publishing</Relationship>
        <AmountOfTransaction>278207</AmountOfTransaction>
        <DescriptionOfTransaction>Provide audit &amp; report service</DescriptionOfTransaction>
        <SharingOfRevenues>false</SharingOfRevenues>
      </Form990ScheduleLPartIV>
      <Form990ScheduleLPartIV>
        <NameOfInterestedPerson>
          <NamePerson>California Newspapers Partnership</NamePerson>
        </NameOfInterestedPerson>
        <Relationship>ABC Director/Publishing</Relationship>
        <AmountOfTransaction>581814</AmountOfTransaction>
        <DescriptionOfTransaction>Provide audit &amp; report service</DescriptionOfTransaction>
        <SharingOfRevenues>false</SharingOfRevenues>
      </Form990ScheduleLPartIV>
    </IRS990ScheduleL>
    <IRS990ScheduleO documentId="IRS990ScheduleO">
      <GeneralExplanation>
        <Identifier>Form 990, Part I, Line 1</Identifier>
        <Explanation>they use, for the independent verification and dissemination of our members' circulation, readership and audience information.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section A, line 6:</Identifier>
        <Explanation>The Audit Bureau of Circulations is a trade association whose members represent both the advertising and publishing industry. The Audit Bureau of Circulations' members participate in the election of Directors to the governing body, as well as serving on various advisory committees for the benefit of the advertising and publishing industry.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section A, Line 7a:</Identifier>
        <Explanation>Members of each of respective membership division, within the organization, who are present in person or by proxy and eligible to vote, are eligible to nominate and vote on the election of all the directors who will represent their respective membership division.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section A, line 7b:</Identifier>
        <Explanation>Members of each respective membership division are eligible to vote for ABC directors, membership eligibility requirements, approval of annual meeting minutes and other potential votes by members required by the Illinois Not-for-Profit Corporation Act. All decisions by the ABC Board of Directors are subject to the Bureau's bylaws governing special meetings.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section B, Line 11:</Identifier>
        <Explanation>As outlines in ABC's Audit Committee Charter, ABC's President, SVP-Finance and Administration and the Tax Partner from ABC's Public Accounting firm, review ABC's U.S. Form 990 with ABC's Audit Committee prior to submission to the IRS. This review is conducted at the ABC's May Audit Committee and consisted of a review of tax accounting principles, practices and judgments.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section B, Line 12c:</Identifier>
        <Explanation>All ABC Board members, as well as all ABC employees are required to sign a conflict of interest policy annually. Within the Conflict of Interest Policy is a requirement to divulge any conflict. The signed documents are retained by the ABC.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section B, Line 15a:</Identifier>
        <Explanation>During the annual review of ABC's fiscal budget, the ABC's Operations Committee will review and recommend to ABC's Board of Directors the approval of compensation for all ABC officers. The approval of the fiscal budget is documented in ABC's Board meeting minutes. In determining the President's compensation, ABC's Treasurer will seek and receive input from the Chair's of ABC Media Committees, plus the Chairman of the Board, plus use Form 990's from other not for profit organizations. ABC used an independent compensation consultant for the President in July 2007.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section C, Line 19:</Identifier>
        <Explanation>Upon completion of the annual financial audit, Audit Bureau of Circulations posts its consolidated financial statements on its website. In addition, the ABC's bylaws and rules are posted on its website. No other documents are available to the public.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part XI, Line 5:</Identifier>
        <Explanation>Unrealized gains $30,832 Unrealized loss ($186,712) Investment in ABVS $469,050 Book/Tax adjustment ($702,928) Prior year adjustment $877,258 Pension-related changes ($258,046) Change in foreign currently ($69,316)</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="IRS990ScheduleR">
      <Form990ScheduleRPartI>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>ABC Report Services LLC</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>48 Seegers Road</AddressLine1>
          <City>Arlington Hgts</City>
          <State>IL</State>
          <ZIPCode>60005</ZIPCode>
        </AddressUS>
        <EIN>061639763</EIN>
        <PrimaryActivities>Admin/Product</PrimaryActivities>
        <LegalDomicileState>IL</LegalDomicileState>
        <TotalIncome>1200523</TotalIncome>
        <EOYAssets>716197</EOYAssets>
        <DirectControllingEntityName>
          <BusinessNameLine1>Audit Bureau</BusinessNameLine1>
        </DirectControllingEntityName>
      </Form990ScheduleRPartI>
      <Form990ScheduleRPartIV>
        <NameOfRelatedOrg>
          <BusinessNameLine1>Audit Bureau of Verification Services</BusinessNameLine1>
        </NameOfRelatedOrg>
        <AddressUS>
          <AddressLine1>48 West Seegers Road</AddressLine1>
          <City>Arlington Heights</City>
          <State>IL</State>
          <ZIPCode>60005</ZIPCode>
        </AddressUS>
        <EIN>364051356</EIN>
        <PrimaryActivity>Web Auditing</PrimaryActivity>
        <LegalDomicileState>IL</LegalDomicileState>
        <TypeOfEntity>C Corp</TypeOfEntity>
        <ShareOfTotalIncome>841794</ShareOfTotalIncome>
        <ShareOfEOYAssets>53381</ShareOfEOYAssets>
        <PercentageOwnership>1.00000</PercentageOwnership>
      </Form990ScheduleRPartIV>
      <Form990ScheduleRPartIV>
        <NameOfRelatedOrg>
          <BusinessNameLine1>Audit Bureau of Marketing Services</BusinessNameLine1>
        </NameOfRelatedOrg>
        <AddressUS>
          <AddressLine1>48 West Seegers Road</AddressLine1>
          <City>Arlington Heights</City>
          <State>IL</State>
          <ZIPCode>60005</ZIPCode>
        </AddressUS>
        <EIN>364405804</EIN>
        <PrimaryActivity>Trade Show Audits</PrimaryActivity>
        <LegalDomicileState>IL</LegalDomicileState>
        <TypeOfEntity>C-Corp</TypeOfEntity>
        <ShareOfTotalIncome>0</ShareOfTotalIncome>
        <ShareOfEOYAssets>0</ShareOfEOYAssets>
        <PercentageOwnership>1.00000</PercentageOwnership>
      </Form990ScheduleRPartIV>
      <ReceiptOfIntAnnRentsRoyalties>false</ReceiptOfIntAnnRentsRoyalties>
      <GiftGrantOrCapContrToOtherOrg>false</GiftGrantOrCapContrToOtherOrg>
      <GiftGrantOrCapContrFrOtherOrg>false</GiftGrantOrCapContrFrOtherOrg>
      <LoansOrGuaranteesToOtherOrg>false</LoansOrGuaranteesToOtherOrg>
      <LoansOrGuaranteesFromOtherOrg>false</LoansOrGuaranteesFromOtherOrg>
      <SaleOfAssetsToOtherOrg>false</SaleOfAssetsToOtherOrg>
      <PurchaseOfAssetsFromOtherOrg>false</PurchaseOfAssetsFromOtherOrg>
      <ExchangeOfAssets>false</ExchangeOfAssets>
      <RentalOfFacilitiesToOtherOrgs>false</RentalOfFacilitiesToOtherOrgs>
      <RentalOfFacilitiesFrOtherOrgs>false</RentalOfFacilitiesFrOtherOrgs>
      <PerformOfServicesForOtherOrgs>false</PerformOfServicesForOtherOrgs>
      <PerformOfServicesByOtherOrgs>false</PerformOfServicesByOtherOrgs>
      <SharingOfFacilities>false</SharingOfFacilities>
      <SharingOfPaidEmployees>true</SharingOfPaidEmployees>
      <ReimbursementPaidToOtherOrg>false</ReimbursementPaidToOtherOrg>
      <ReimbursementPaidByOtherOrg>false</ReimbursementPaidByOtherOrg>
      <OtherTransferToOtherOrg>false</OtherTransferToOtherOrg>
      <OtherTransferFromOtherOrg>false</OtherTransferFromOtherOrg>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>Audit Bureau of Verification Services</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>n</TransactionType>
        <AmountInvolved>25716</AmountInvolved>
      </TransactionsRelatedOrgsTable>
    </IRS990ScheduleR>
  </ReturnData>
</Return>