2012-03-06T15:58:40-08:00 2011-07-31 Saggar & Rosenberg PC One Church Street Suite 204 Rockville MD 20850 990 2010-08-01 521218336 People for the Ethical Treatment of Animals Inc PEOP 7579628304 501 Front Street Norfolk VA 23510 Ingrid E Newkirk 2012-03-06 Susan J Rosenberg 3017389040 2010 2016-02-24 21:20:13Z Ingrid E Newkirk 501 Front Street Norfolk VA 23510 42272156 false false X www.peta.org X 1980 VA Protection of animal rights 3 2 271 57 58756 -52307 32987039 30591252 557007 660816 532626 248267 1205474 311780 35282146 31812115 1082288 3158194 0 7514657 7644965 378354 514071 5146342 26816427 25552084 35791726 36869314 -509580 -5057199 21894531 18023301 4697559 5875320 17196972 12147981 X Protection of animal rights false false 10699621 319451 RESEARCH, INVESTIGATIONS & RESCUE - PETA receives complaints of cruelty to animals; works for the release of and obtains care for abused, neglected, and at-risk animals; investigates cruelty cases; and takes action to ensure the enforcement of laws and regulations in an effort to protect animals. PETA's undercover investigation of Professional Laboratory Research Services (PLRS)-an animal testing facility in which animals were kicked, thrown, dragged, and otherwise abused resulted in criminal charges for cruelty to animals. PLRS was forced to close and surrender more than 250 cats and dogs. PETA pressured the European Union to mandate a non-animal test that will spare 300,000 animals a year from agonizing tests to measure the toxicity of shellfish intended for human consumption; convinced the Environmental Protection Agency not to require animal tests for certain chemicals, a move that will spare approximately 1,400 animals; succeeded in getting the U.S. Department of Transportation to promote non-animal skin corrosion instead of tests on rabbits, and persuaded the Organization for Economic Cooperation and Development to implement a new test that will spare as many as 2,400 animals every time it is conducted. The Securities and Exchange Commission (SEC) allowed PETA's shareholder resolution calling on a major American automaker to reduce the number of animals it uses in medical research, and agreed that a major pharmaceutical company should consistently use alternatives to animal testing where available. PETA pressured NASA to end its cruel radiation experiments on monkeys, convinced a state university conference to drop dissection, helped get a dissection choice policy implemented in a Tennessee school, got a deadly fish experiment canceled at an Idaho high school, and persuaded a community college to end rat dissections. After purchasing the largest kosher cattle slaughterhouse in the U.S., at which a PETA investigation revealed that conscious cattle had their tracheas and esophagi ripped from their throats, a kosher meat producer agreed to adopt six out of seven of PETA's recommendations for animal welfare improvements. After being pressured by PETA, a Nebraska egg company stopped putting hundreds of thousands of hens a year through a grinder alive. As a result of a PETA undercover investigation, more than 230 cats were seized from a South Carolina hoarder's pseudo-sanctuary. While those suffering most severely were euthanized by the examining veterinarians, more than 100 cats were put up for adoption. PETA also investigated Angel's Gate, a self-proclaimed "hospice and rehabilitation center" in New York, where animals were left to suffer without medication or pain relief, and turned over evidence to the district attorney, who launched an investigation. Because of PETA's efforts, a West Virginia cockfighter was forced to relinquish all the roosters on his property and was banned from owning animals for five years, the owner of a dog in North Carolina whose flesh had grown around a too-small chain was banned from owning animals for three years, an Ohio hoarder was charged with cruelty and forced to relinquish more than 415 dogs and cats, and a number of other individuals around the nation were punished for abusing or neglecting animals. PETA's Community Animal Project-which provides hands-on help to animals in the Hampton Roads, Virginia, area- handled 2,582 calls for assistance (including but not limited to calls for financial assistance with veterinary care, calls involving injured or orphaned wildlife, doghouse requests, and calls involving neglected and abused animals), rescued and/or took custody of 2,369 animals, and dealt with more than 2,300 cases of animal abuse or neglect. 10124809 1000 PUBLIC OUTREACH & EDUCATION - PETA conducts educational campaigns and publishes materials that are distributed to students, teachers, the general public, and supporters. These efforts include materials made available through our programs for younger children, high school and college students, and educators as well as publications such as factsheets, booklets, fliers, posters, and PETA's magazine, Animal Times. Campaigns involve renowned celebrities, extensive media attention, interactive social networking, website features and blogs that reach millions of viewers, and public service announcements, which are typically placed for free in high-exposure outlets. 7582121 820239 INTERNATIONAL GRASSROOTS CAMPAIGNS - PETA organizes campaigns to inform the public how animals are abused in the food, clothing, experimentation, and entertainment industries, and elsewhere. In fiscal year 2011, PETA helped a chicken producer become the first U.S. company to adopt a much less cruel chicken slaughter method, known as controlled-atmosphere-killing (CAK); persuaded a restaurant chain to give purchasing preference to suppliers that use CAK, that offer cage-free eggs, and that don't confine pigs to gestation crates; prompted a leading food service provider to stop offering foie gras, got a Washington, DC, grocery store to honor the company's promise not to sell live lobsters, worked with a local group to get a California bar and restaurant to remove a cruel game in which patrons pluck live lobsters from a tank, and prompted a sushi restaurant in Sacramento, California, to stop serving live shrimp. A popular retail store for young women removed all fur items from its more than 90 outlets across the U.S. because of pressure from PETA, and a national women's retailer re-considered its plan to start selling fur again after hearing from PETA. The same retailer also informed PETA that it would phase out the use of wool from mutilated Australian sheep, and another upscale women's retailer agreed to decrease its use of wool from mulesed lambs, as well. PETA convinced a Mexican and Colombian telecommunication company to cancel a plan to raffle off 200 puppies, persuaded an online charity auction to stop auctioning animals, got a retailer that sells squirrel-like marsupials called sugar gliders banned from 71 malls, and prompted Department of Motor Vehicles offices in Nevada, Ohio, Idaho, and Virginia to warn drivers not to leave dogs unattended in vehicles on warm days. From August, 2010 to July, 2011, PETA held 117 protests against circuses that force elephants and other captive exotic animals to perform frightening, dangerous stunts. PETA also got a popular children's retailer, a university's student government, a global health and wellness network, the Maryland State Board of Education, and several newspaper editorial boards and public libraries to stop promoting Ringling Bros. and Barnum & Bailey Circus, and presented a university student with an award for convincing the school's alumni association to stop offering discounted tickets to the circus. After hearing from PETA, a U.S. automobile manufacturer removed chimpanzee footage from a commercial, cancelled a series of print ads featuring a chimpanzee, and pledged not to use great apes in future advertising campaigns; a multinational pharmaceutical corporation pulled two commercials featuring an orangutan, created a new commercial with a computer-generated ape, pledged not to feature apes in future ad campaigns, and posted information about abusive great ape training methods on its website. A payment and credit processing service and three of the largest advertising agencies in the U.S. (including the biggest in America and the 10th largest in the world) signed PETA's pledge not to use great apes in advertising. A luggage maker agreed to post a disclaimer stating that it does not condone bullfighting on its commercial featuring bullfighting images. Among other things, PETA also succeeded in getting a global foodservice and support service company (with 16,000 cafeterias), a tea retailer (with 130 stores), a leading financial institution, the Chicago Transit Authority, the Hampton Roads Transit Authority, the largest municipal police force in the U.S., and numerous universities to stop using cruel glue traps. 2823747 2017504 31230298 true true false true false false false false false true true false false false true false true false false false false true false true true false false true true false false false false false false false false false false false false true false false false false true false false false false true 211 0 true 271 true true true true CA false false false false false false false false 0 false false false false false false false false false false false X 3 2 false false false false false false false true true false false false true true true true true true true true false false WI VT VA UT SC OR NY NM NC MS MO MN ME MD MA LA IN IL IA GA FL DC CT CO CA AZ AL X Angela Tumwa 7579628304 501 Front Street Norfolk VA 23510 Tracy Reiman 40.00 X 77691 0 3937 Michael Rodman 1.00 X X 0 0 0 Jeff Kerr 40.00 X 0 118847 6170 Jeanne Roush 1.00 X X 0 0 0 Ingrid E Newkirk 40.00 X X 37239 0 3442 114930 118847 13549 0 false false false Schumann Printers Inc PO Box 128 Falls River WI 53932 Printing 462014 Production Solutions 1953 Gallows Rd Suite 600 Vienna VA 22182 Postage/Printing 2078467 Moore Wallace Response Mktg Svcs 1333 Scheuring Rd De Pere WI 54115 Postage/Printing 1840441 Foundation to Support Animal Protection 501 Front Street Norfolk VA 23510 Supporting Services 8775226 Donor Services Group LLC 6715 Sunset Blvd Los Angeles CA 90028 Telemarketing 465788 21 415604 821306 29354342 386170 30591252 Spay/Neuter Program 900099 607554 607554 Advertising revenue 900004 53262 53262 660816 225789 225789 0 0 15278 15822 -544 -544 -544 8865585 11435 8846669 7873 18916 3562 22478 18916 3562 356296 821306 997489 -641193 -641193 0 1032139 592188 439951 434457 5494 Royalties 900099 148025 148025 Miscellaneous Income 900099 365541 365541 513566 31812115 1060927 58756 101180 2241896 2241896 6000 6000 910298 910298 0 138249 137882 180 187 0 6939296 6920907 9021 9368 30092 30012 39 41 34970 34858 36 76 502358 501027 653 678 0 1962439 1604941 72002 285496 66222 54158 2430 9634 0 514071 514071 0 10191448 8336661 373618 1481169 0 775407 672653 6410 96344 0 0 931468 910668 6101 14699 944169 792267 6770 145132 0 0 127581 105854 1292 20435 0 130243 108063 1319 20861 0 Printing and Publications 3026493 1985743 121 1040629 Postage and Shipping 4159126 2945867 1380 1211879 Media & Press Support 807265 795395 11870 General Operating Expenses 1088222 902897 11026 174299 Education, Promo Communication 1297769 1188803 41 108925 44232 43448 235 549 36869314 31230298 492674 5146342 X 8607300 5829984 54650 2722666 196265 504987 112580 225626 106361 117781 2016263 636272 0 0 0 315742 70306 613105 338215 1459674 798990 429325 660684 17996404 15369482 0 0 0 108486 99948 21894531 18023301 2081703 3186339 351762 326225 2264094 2362756 4697559 5875320 X 10946429 6351698 3214277 2665421 3036266 3130862 17196972 12147981 21894531 18023301 X -5057199 8208 X false true true X false false X 28377557 30746691 31977871 32987039 30591258 154680416 0 0 28377557 30746691 31977871 32987039 30591258 154680416 20545342 134135074 957502 902913 575592 572316 389086 3397409 0 0 158077825 8732406 0.84850 0.85140 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED false false 12204 30559 42763 37316103 37358866 1000000 250000 false 1000000 1000000 1000000 1000000 4000000 6000000 91819 68458 23897 42763 226937 250000 250000 250000 250000 1000000 1500000 61802 67536 949 12204 142491 6250543 3994610 94596 4543466 5796283 5105785 4462220 17832 3335294 6250543 4584257 4546742 121767 4146981 5105785 0.54000 0.46000 false false false 91170 91170 137016 68387 95214 110189 944132 547507 396625 218969 156269 62700 660684 Annuities Payable 2362756 2362756 31812115 36869314 -5057199 8208 8208 -5048991 32345193 8208 -83140 608010 533078 31812115 31812115 37394184 -83140 608010 524870 36869314 36869314 Part XIII, Line 2d Part XIII, Line 2d: Other expenses and losses per audited F/S Rental expenses $15822 Cost of goods sold $592188 Part XII, Line 2d Part XII, Line 2d: Other revenue amounts included in F/S but not included on form 990 Rental expenses $15822 Cost of goods sold $592188 Direct expenses - special events $0 Part V, Line 4 Part V, Line 4: Intended uses of the endowment fund. Permanently restricted net assets are comprised of three separate endowment funds. Under the terms of the first endowment fund, 20% of the ordinary earnings from investments are permanently restricted while 35% are available for unrestricted use and the remaining 45% are donated to other organizations. Earnings on the second and third endowment fund are unrestricted.Temporarily restricted assets are available for campaigns against animal testing and for periods after July 31, 2011. true South Asia Animal Protection 555010 Wire East Asia/Pacif Animal Protection 333430 Wire 2 false false false false false false Grantmaker's Description of How Grants are Used in Foreign Country PETA monitors the use of grant funds outside the U.S. through an internal donation request form specifying information that allows management to evaluate that the entity will use the funds exclusively for exempt purposes. X X X X X true ROI Solutions Telefundraising false 13790 Mal Warwick Prof Fundraisin false 25500 Public Interest Telefundraising false 48174 63148 Donor Services Telefundraising false 438427 465152 486601 567590 VT WV WI WA VA UT TN SC RI PA OR OK OH NY NM NJ NH ND NC MS MO MN MI ME MD MA LA KY KS IL HI GA FL DC CT CO CA AZ AR AL AK 30th Anniversary Gala 744693 388397 356296 54448 219023 452450 201812 San Diego Event 136837 136837 1286 9316 5 296072 296072 621 8206 13180 37147 1177602 821306 356296 1286 621 62654 232203 452450 248275 997489 -641193 true Vegan Outreach PO Box 30865 Tucson AZ 85751 860736818 501(c)(3) 113185 0 Animal Protection SciWorks 1760 Jonestown Road Winston Salem NC 27103 560815746 501(c)(3) 5145 0 Animal Protection PAWS PO Box 1037 Lynnwood WA 98046 916073154 501(c)(3) 10185 0 Animal Protection Intl QSAR Fndn to Reduce Animal Testing 1501 W Knife River Road Two Harbors MN 55616 050578022 501(c)(3) 62000 0 Animal Protection Foundation to Support Animal Protection 501 Front Street Norfolk VA 23510 521842274 501(c)(3) 2016004 0 Animal Protection Chimp Haven 13600 Chimpanzee Place Keithville LA 71047 742766663 501(c)(3) 8000 0 Animal Protection 6 0 Animal Protection 1 6000 Grantmaker's Description of How Grants are Used PETA monitors the use of grant funds in the U.S. through an internal donation request form specifying information that allows management to evaluate that the entity will use the funds exclusively for exempt purposes. X 34 191431 Market Value X Various 124 194739 FMV false true true Part I, Line 32, Hire and Use of Third Parties PETA sold jewelry items through an auction house, which takes a percentage; PETA used Ebay and Craigslist to sell some items; vehicle donations are sold using VDAC which accepts, processes, sells, and then distributes the money in the form of a grant to PETA, and the same situation occurs with timeshares, which are handled through Donate for a Cause. Form 990, Part VI, Line 19 Form 990, Part VI, Line 19: Other Organization Documents Publicly Available The specified documents are made available at the Board of Director's discretion. Form 990, Part VI, Line 15b Form 990, Part VI, Line 15b: Compensation Review and Approval Process for Officers and Key Employees Lines 15a and 15b - Persons who receive compensation are precluded from voting on matters pertaining to their compensation. PETA's President and the Director of Human Resources of FSAP evaluate the reasonableness of Officers' compensation, which is based on comparable remuneration for similarly qualified persons with consideration of background, experience, education and organizational knowledge in similarly situated environments. Deliberations of the governing body are verbal with decisions regarding compensation arrangements documented in the personnel files. Form 990, Part VI, Line 12c Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts Regular confirmation and certification by board members and through internal controls put into place. Form 990, Part VI, Line 11 Form 990, Part VI, Line 11: Form 990 Review Process PETA's audit committee and the Controller of the Foundation to Support Animal Protection (FSAP), a supporting organization, review the Form 990 with FSAP's General Counsel and Senior Vice President of Corporate Affairs. The audit committee and the supporting organization's Controller discuss the Form 990 with the organization's independent auditors. The organization files the Form 990 after Board of Director approval and acceptance. Form 990, Part III, Line 4d Form 990, Part III, Line 4d : Other Program Services Description OTHER PROGRAM SERVICES 4: CRUELTY FREE MERCHANDISE PROGRAM - PETA encourages and facilitates cruelty-free living by providing educational materials and consumer products, such as cosmetics and household cleaners that are not tested on animals, animal care products, message T-shirts, educational videos and books, animal rescue equipment, and campaign materials that are used by concerned people around the world. These items are available online through the PETA Mall, the PETA Catalog, and the PETA Bookstore. OTHER PROGRAM SERVICES 5: Supporting Organization Activities - The Foundation to Support Animal Protection (the "Foundation") is a tax-exempt organization under Section 501(c)(3) of the Internal Revenue Code and a supporting organization under Section 509(a)(3) of the Internal Revenue Code. The Foundation supports the operations of certain animal protection organizations, including PETA. PETA France 6 Place De La Madeleine Paris FR 75008 Protection of animal rights FR N/A N/A NA false PETA Asia GPO Box 1700 HK Protection of animal rights HK N/A N/A N/A false PETA India PO Box No 2 Pune IN 411011 Protection of animal rights IN N/A N/A NA false PETA Foundation PO Box 36678 London UK SE1 1YE Protection of animal rights UK N/A N/A NA false PETA Deutschland EV Dieselstr 21 Gerlington GM 21 70839 Protection of animal rights GM N/A N/A NA false Stitching PETA Nederland Wittevrouwensignel Utrecht NL 1023514 AM Protection of animal rights NL N/A N/A NA false Foundation to Support Animal Protection 501 Front Street Norfolk VA 23510 521842274 Support services to certain animal protection organizations DE 501 (c)(3) 11 Type I NA false PETA Australia PO Box 20308 Sydney AS NSW 2002 Protection of animal rights AS NA C corp PETA Europe Limited PO Box 36668 London UK SE1 1WA Protection of animal rights UK NA C corp false true false false false false false false false true false false false false true false false false PETA Asia b 281818 FMV PETA India b 370000 FMV Foundation to Support Animal Protection o 9348604 FMV Foundation to Support Animal Protection j 710125 FMV Foundation to Support Animal Protection b 2016004 FMV