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        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
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      <Form990PartVIISectionA>
        <NamePerson>JOY R TAPPER MPA</NamePerson>
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        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
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        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
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      <ProgramServiceRevenue>
        <Description>CONFERENCE REVENUE</Description>
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        <ProgramServices>886089</ProgramServices>
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      <PensionPlanContributions>
        <Total>17482</Total>
        <ProgramServices>17482</ProgramServices>
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      <OtherEmployeeBenefits>
        <Total>114401</Total>
        <ProgramServices>114401</ProgramServices>
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      <PayrollTaxes>
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        <ProgramServices>68056</ProgramServices>
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        <Fundraising>685</Fundraising>
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      <FeesForServicesLegal>
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        <ManagementAndGeneral>5467</ManagementAndGeneral>
      </FeesForServicesLegal>
      <FeesForServicesAccounting>
        <Total>15950</Total>
        <ManagementAndGeneral>15950</ManagementAndGeneral>
      </FeesForServicesAccounting>
      <FeesForServicesOther>
        <Total>489651</Total>
        <ProgramServices>483045</ProgramServices>
        <ManagementAndGeneral>6606</ManagementAndGeneral>
      </FeesForServicesOther>
      <OfficeExpenses>
        <Total>67884</Total>
        <ProgramServices>57303</ProgramServices>
        <ManagementAndGeneral>10581</ManagementAndGeneral>
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      <Occupancy>
        <Total>105578</Total>
        <ProgramServices>95608</ProgramServices>
        <ManagementAndGeneral>9970</ManagementAndGeneral>
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      <Travel>
        <Total>44690</Total>
        <ProgramServices>33563</ProgramServices>
        <ManagementAndGeneral>11127</ManagementAndGeneral>
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      <ConferencesMeetings>
        <Total>63444</Total>
        <ProgramServices>30655</ProgramServices>
        <ManagementAndGeneral>32789</ManagementAndGeneral>
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      <DepreciationDepletion>
        <Total>7644</Total>
        <ProgramServices>1902</ProgramServices>
        <ManagementAndGeneral>5742</ManagementAndGeneral>
      </DepreciationDepletion>
      <Insurance>
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        <ProgramServices>9884</ProgramServices>
        <ManagementAndGeneral>893</ManagementAndGeneral>
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      <OtherExpenses>
        <Description>OTHER</Description>
        <Total>11158</Total>
        <ProgramServices>9863</ProgramServices>
        <ManagementAndGeneral>1295</ManagementAndGeneral>
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      <OtherExpenses>
        <Description>BOARD EXPENSES</Description>
        <Total>10080</Total>
        <ProgramServices>9770</ProgramServices>
        <ManagementAndGeneral>310</ManagementAndGeneral>
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      <OtherExpenses>
        <Description>DUES AND SUBSCRIPTIONS</Description>
        <Total>5216</Total>
        <ProgramServices>2473</ProgramServices>
        <ManagementAndGeneral>2743</ManagementAndGeneral>
      </OtherExpenses>
      <OtherExpenses>
        <Description>RECRUITMENT</Description>
        <Total>2348</Total>
        <ProgramServices>2158</ProgramServices>
        <ManagementAndGeneral>190</ManagementAndGeneral>
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      <TotalFunctionalExpenses>
        <Total>2117550</Total>
        <ProgramServices>1886806</ProgramServices>
        <ManagementAndGeneral>219909</ManagementAndGeneral>
        <Fundraising>10835</Fundraising>
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      <SavingsAndTempCashInvestments>
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        <EOY>389562</EOY>
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      <PledgesAndGrantsReceivable>
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        <EOY>188484</EOY>
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      <AccountsReceivable>
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        <EOY>68645</EOY>
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      <PrepaidExpensesDeferredCharges>
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        <EOY>22495</EOY>
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      <LandBuildingsEquipmentBasisNet>
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        <EOY>26554</EOY>
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        <EOY>96877</EOY>
      </InvestmentsOtherSecurities>
      <TotalAssets>
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        <EOY>792617</EOY>
      </TotalAssets>
      <AccountsPayableAccruedExpenses>
        <BOY>277879</BOY>
        <EOY>94406</EOY>
      </AccountsPayableAccruedExpenses>
      <DeferredRevenue>
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        <EOY>162347</EOY>
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      <TotalLiabilities>
        <BOY>412415</BOY>
        <EOY>256753</EOY>
      </TotalLiabilities>
      <FollowSFAS117>X</FollowSFAS117>
      <UnrestrictedNetAssets>
        <BOY>520380</BOY>
        <EOY>514960</EOY>
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      <TemporarilyRestrictedNetAssets>
        <EOY>20904</EOY>
      </TemporarilyRestrictedNetAssets>
      <TotalNetAssetsFundBalances>
        <BOY>520380</BOY>
        <EOY>535864</EOY>
      </TotalNetAssetsFundBalances>
      <TotalLiabNetAssetsFundBalances>
        <BOY>932795</BOY>
        <EOY>792617</EOY>
      </TotalLiabNetAssetsFundBalances>
      <ReconcilationRevenueExpenses>15484</ReconcilationRevenueExpenses>
      <ReconcilationOtherChanges>0</ReconcilationOtherChanges>
      <InfoInScheduleOPartXII>X</InfoInScheduleOPartXII>
      <MethodOfAccountingAccrual>X</MethodOfAccountingAccrual>
      <AccountantCompileOrReview>0</AccountantCompileOrReview>
      <FSAudited>1</FSAudited>
      <AuditCommittee>1</AuditCommittee>
      <FinancialStatementSeparate>X</FinancialStatementSeparate>
      <FederalGrantAuditRequired>1</FederalGrantAuditRequired>
      <FederalGrantAuditPerformed>1</FederalGrantAuditPerformed>
    </IRS990>
    <IRS990ScheduleA documentId="RetDoc1039100001">
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        <CurrentTaxYearMinus3Years>1161000</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>1086555</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>1429250</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>1744003</CurrentTaxYear>
        <Total>6381758</Total>
      </GiftsGrantsContribReceived170>
      <Total170>
        <CurrentTaxYearMinus4Years>960950</CurrentTaxYearMinus4Years>
        <CurrentTaxYearMinus3Years>1161000</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>1086555</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>1429250</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>1744003</CurrentTaxYear>
        <Total>6381758</Total>
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      <GrossInvestmentIncome170>
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        <CurrentTaxYearMinus3Years>4561</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>2808</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>5170</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>2810</CurrentTaxYear>
        <Total>36933</Total>
      </GrossInvestmentIncome170>
      <OtherIncome170>
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        <CurrentTaxYearMinus3Years>15436</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>118764</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>302837</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>386221</CurrentTaxYear>
        <Total>918641</Total>
      </OtherIncome170>
      <TotalSupport>7337332</TotalSupport>
      <GrossReceiptsFromAdmissionsEtc>1007296</GrossReceiptsFromAdmissionsEtc>
      <PublicSupportPertcentage170>0.86980</PublicSupportPertcentage170>
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      <ThirtyThreePercntTestsCY170>X</ThirtyThreePercntTestsCY170>
      <GeneralExplanation>SCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME: GROSS RECEIPTS</GeneralExplanation>
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        <ContributorNameBusiness>
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        </ContributorNameBusiness>
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          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
        </ContributorAddressUS>
        <AggregateContributions>RESTRICTED</AggregateContributions>
      </ContributorInfo>
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      </TotalGrassrootsLobbying>
      <TotalDirectLobbying>
        <FilingOrganizationsTotals>5447</FilingOrganizationsTotals>
      </TotalDirectLobbying>
      <TotalLobbyingExpenditures>
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      </TotalLobbyingExpenditures>
      <OtherExemptPurposeExpenditures>
        <FilingOrganizationsTotals>2045983</FilingOrganizationsTotals>
      </OtherExemptPurposeExpenditures>
      <TotalExemptPurposeExpenditures>
        <FilingOrganizationsTotals>2117550</FilingOrganizationsTotals>
      </TotalExemptPurposeExpenditures>
      <LobbyingNontaxableAmount>
        <FilingOrganizationsTotals>255878</FilingOrganizationsTotals>
      </LobbyingNontaxableAmount>
      <GrassrootsNontaxableAmount>
        <FilingOrganizationsTotals>63970</FilingOrganizationsTotals>
      </GrassrootsNontaxableAmount>
      <TotLobbyingGrassrootMinusNonTx>
        <FilingOrganizationsTotals>2150</FilingOrganizationsTotals>
      </TotLobbyingGrassrootMinusNonTx>
      <TotLobbyExpendMnsLobbyingNontx>
        <FilingOrganizationsTotals>0</FilingOrganizationsTotals>
      </TotLobbyExpendMnsLobbyingNontx>
      <Form4720Filed>1</Form4720Filed>
      <LobbyingNontaxableAmount2>
        <CurrentYearMinus1>237013</CurrentYearMinus1>
        <CurrentYear>255878</CurrentYear>
        <Total>492891</Total>
      </LobbyingNontaxableAmount2>
      <LobbyingCeilingAmount>739337</LobbyingCeilingAmount>
      <TotalLobbyingExpenditures2>
        <CurrentYearMinus1>48216</CurrentYearMinus1>
        <CurrentYear>71567</CurrentYear>
        <Total>119783</Total>
      </TotalLobbyingExpenditures2>
      <GrassrootsNontaxableAmount2>
        <CurrentYearMinus1>59253</CurrentYearMinus1>
        <CurrentYear>63970</CurrentYear>
        <Total>123223</Total>
      </GrassrootsNontaxableAmount2>
      <GrassrootsCeilingAmount>184835</GrassrootsCeilingAmount>
      <GrassrootsLobbyingExpenditures>
        <CurrentYearMinus1>32736</CurrentYearMinus1>
        <CurrentYear>66120</CurrentYear>
        <Total>98856</Total>
      </GrassrootsLobbyingExpenditures>
    </IRS990ScheduleC>
    <IRS990ScheduleD documentId="RetDoc1040000001">
      <LeaseholdImprovements>
        <OtherCostOrOtherBasis>5540</OtherCostOrOtherBasis>
        <Depreciation>528</Depreciation>
        <BookValue>5012</BookValue>
      </LeaseholdImprovements>
      <Equipment>
        <OtherCostOrOtherBasis>38844</OtherCostOrOtherBasis>
        <Depreciation>17302</Depreciation>
        <BookValue>21542</BookValue>
      </Equipment>
      <TotalOfBookValueLandBuildings>26554</TotalOfBookValueLandBuildings>
      <OtherSecurities>
        <Description>CERTIFICATES OF DEPOSIT</Description>
        <BookValue>96877</BookValue>
        <MethodOfValuation>C</MethodOfValuation>
      </OtherSecurities>
      <TotalOfBookValueSecurities>96877</TotalOfBookValueSecurities>
      <TotalRevenue>2133034</TotalRevenue>
      <TotalExpenses>2117550</TotalExpenses>
      <ExcessOrDeficitForYear>15484</ExcessOrDeficitForYear>
      <ExcessOrDeficitPerFS>15484</ExcessOrDeficitPerFS>
      <TotRevenueEtcAuditedFinclStmt>2133034</TotRevenueEtcAuditedFinclStmt>
      <RevenueNotRptdF990>0</RevenueNotRptdF990>
      <RevenueSubtotal>2133034</RevenueSubtotal>
      <RevenueNotRptdOnFinStmt>0</RevenueNotRptdOnFinStmt>
      <TotalRevenuePerForm990>2133034</TotalRevenuePerForm990>
      <TotExpensesEtcAuditedFinclStmt>2117550</TotExpensesEtcAuditedFinclStmt>
      <ExpensesNotRptdF990>0</ExpensesNotRptdF990>
      <ExpensesSubtotal>2117550</ExpensesSubtotal>
      <ExpensesNotRptdOnFinStmt>0</ExpensesNotRptdOnFinStmt>
      <TotalExpensesPerForm990>2117550</TotalExpensesPerForm990>
      <Form990ScheduleDPartXIV>
        <Identifier>DESCRIPTION OF UNCERTAIN TAX POSITIONS UNDER FIN 48:</Identifier>
        <ReturnReference>PART X:</ReturnReference>
        <Explanation>WPHCA IS REQUIRED TO ASSESS WHETHER IT IS MORE LIKELY THAN NOT THAT A TAX POSITION WILL BE SUSTAINED UPON EXAMINATION ON THE TECHNICAL MERITS OF THE POSITION ASSUMING THE TAXING AUTHORITY HAS FULL KNOWLEDGE OF ALL INFORMATION. IF THE TAX POSITION DOES NOT MEET THE MORE LIKELY THAN NOT RECOGNITION THRESHOLD, THE BENEFIT OF THAT POSITION IS NOT RECOGNIZED IN THE FINANCIAL STATEMENTS. WPHCA HAS DETERMINED THERE ARE NO AMOUNTS TO RECORD AS ASSETS OR LIABILITIES RELATED TO UNCERTAIN TAX POSITIONS. FEDERAL RETURNS FOR THE FISCAL YEARS ENDED 2009, AND BEYOND REMAIN SUBJECT TO EXAMINATION BY THE INTERNAL REVENUE SERVICE.</Explanation>
      </Form990ScheduleDPartXIV>
    </IRS990ScheduleD>
    <IRS990ScheduleI documentId="RetDoc1041900001">
      <RecordsMaintained>1</RecordsMaintained>
      <NoGrantMoreThan5000>X</NoGrantMoreThan5000>
      <Form990ScheduleIPartIV>
        <Identifier>PROCEDURE FOR MONITORING GRANTS IN THE U.S.:</Identifier>
        <ReturnReference>PART I, LINE 2:</ReturnReference>
        <Explanation>SCHEDULE I, PART I, LINE 2: WISCONSIN PRIMARY HEALTH CARE ASSOCIATION MAINTAINS RECORDS OF WHICH ORGANIZATIONS RECEIVE GRANTS AND FINANCIAL ASSISTANCE.</Explanation>
      </Form990ScheduleIPartIV>
    </IRS990ScheduleI>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION A, LINE 2</ReturnReference>
        <Explanation>BYRON CROUSE, AT-LARGE BOARD MEMBER, IS MARRIED TO PAM CROUSE, STAFF MEMBER. THE BOARD MEMBER RECUSES HIMSELF FROM ANY PERSONNEL MATTERS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION A, LINE 6</ReturnReference>
        <Explanation>THE ORGANIZATION HAS MEMBERS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION A, LINE 7A</ReturnReference>
        <Explanation>THE ORGANIZATION HAS MEMBERS WHO MAY ELECT THE GOVERNING BODY.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 11</ReturnReference>
        <Explanation>THE 990 IS REVIEWED IN A SIMILAR MANNER AS THE ANNUAL AUDIT. A DRAFT COPY IS PROVIDED BY THE AUDIT FIRM. THE EXECUTIVE DIRECTOR REVIEWS THIS COPY AND MAKES ANY NECESSARY CORRECTIONS. THE FINAL COPY IS PROVIDED TO THE WPHC BOARD OF DIRECTOR'S FOR REVIEW AND APPROVAL.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 12C</ReturnReference>
        <Explanation>BOARD MEMBERS AND STAFF ANNUALLY SIGN A CONFLICT OF INTEREST DISCLOSURE FORM, WHICH IS THEN REVIEWED BY THE BOARD OF DIRECTORS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 15</ReturnReference>
        <Explanation>THE ASSOCIATION CONTRACTED WITH AN INDEPENDENT PARTY TO PROVIDE SALARY RECOMMENDATIONS. A COMPENSATION SCHEDULE WAS DEVELOPED USING LOCAL AND STATE WIDE DATA OF SIMILAR POSITIONS. THESE RECOMMENDATIONS WERE BROUGHT BEFORE THE BOARD'S PERSONNEL COMMITTEE AND BOARD OF DIRECTORS FOR APPROVAL.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION C, LINE 19</ReturnReference>
        <Explanation>THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART XII, LINE 2C</ReturnReference>
        <Explanation>THE BOARD OF DIRECTORS ASSUMES RESPONSIBILITY FOR OVERSIGHT OF THE AUDIT OF ITS FINANCIAL STATEMENTS AND SELECTION OF AN INDEPENDENT ACCOUNTANT. THERE HAS BEEN NO CHANGE FROM PRIOR YEAR.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
  </ReturnData>
</Return>