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      <TotalReportableCompFrmRltdOrgs>0</TotalReportableCompFrmRltdOrgs>
      <TotalOtherCompensation>239888</TotalOtherCompensation>
      <NumberIndividualsGT100K>8</NumberIndividualsGT100K>
      <FormersListed>0</FormersListed>
      <TotalCompGT150K>1</TotalCompGT150K>
      <CompensationFromOtherSources>0</CompensationFromOtherSources>
      <ContractorCompensation>
        <NameOfContractor>
          <NameBusiness>
            <BusinessNameLine1>GLOBAL EXPERIENCE SPECIALISTS</BusinessNameLine1>
          </NameBusiness>
        </NameOfContractor>
        <AddressOfContractor>
          <AddressUS>
            <AddressLine1>7000 LINDELL ROAD</AddressLine1>
            <City>LAS VEGAS</City>
            <State>NV</State>
            <ZIPCode>89118</ZIPCode>
          </AddressUS>
        </AddressOfContractor>
        <DescriptionOfServices>CONVENTION EXHIBITION SERVICES</DescriptionOfServices>
        <Compensation>293807</Compensation>
      </ContractorCompensation>
      <ContractorCompensation>
        <NameOfContractor>
          <NameBusiness>
            <BusinessNameLine1>COWS IN TREES</BusinessNameLine1>
          </NameBusiness>
        </NameOfContractor>
        <AddressOfContractor>
          <AddressUS>
            <AddressLine1>135 S LASALLE STREET SUITE 2910</AddressLine1>
            <City>CHICAGO</City>
            <State>IL</State>
            <ZIPCode>60603</ZIPCode>
          </AddressUS>
        </AddressOfContractor>
        <DescriptionOfServices>MARKETING</DescriptionOfServices>
        <Compensation>259124</Compensation>
      </ContractorCompensation>
      <ContractorCompensation>
        <NameOfContractor>
          <NameBusiness>
            <BusinessNameLine1>AMERICAN INST FOR CLEANING SCIENCES</BusinessNameLine1>
          </NameBusiness>
        </NameOfContractor>
        <AddressOfContractor>
          <AddressUS>
            <AddressLine1>2432 TERRARIDGE DR</AddressLine1>
            <City>HIGHLANDS RANCH</City>
            <State>CO</State>
            <ZIPCode>80126</ZIPCode>
          </AddressUS>
        </AddressOfContractor>
        <DescriptionOfServices>CERTIFICATION PROGRAMS</DescriptionOfServices>
        <Compensation>190167</Compensation>
      </ContractorCompensation>
      <ContractorCompensation>
        <NameOfContractor>
          <NameBusiness>
            <BusinessNameLine1>WASHINGTON SPEAKERS BUREAU INC</BusinessNameLine1>
          </NameBusiness>
        </NameOfContractor>
        <AddressOfContractor>
          <AddressUS>
            <AddressLine1>PO BOX 75021</AddressLine1>
            <City>BALTIMORE</City>
            <State>MD</State>
            <ZIPCode>21275</ZIPCode>
          </AddressUS>
        </AddressOfContractor>
        <DescriptionOfServices>CONVENTION SPEAKERS SERVICES</DescriptionOfServices>
        <Compensation>160235</Compensation>
      </ContractorCompensation>
      <ContractorCompensation>
        <NameOfContractor>
          <NameBusiness>
            <BusinessNameLine1>COMPUSYSTEMS INC</BusinessNameLine1>
          </NameBusiness>
        </NameOfContractor>
        <AddressOfContractor>
          <AddressUS>
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            <City>BROADVIEW</City>
            <State>IL</State>
            <ZIPCode>60155</ZIPCode>
          </AddressUS>
        </AddressOfContractor>
        <DescriptionOfServices>REGISTRATION SERVICE FOR CONVENTION</DescriptionOfServices>
        <Compensation>148326</Compensation>
      </ContractorCompensation>
      <NumberOfContractorsGT100K>6</NumberOfContractorsGT100K>
      <ProgramServiceRevenue>
        <Description>CONVENTION PROGRAMS</Description>
        <BusinessCode>900099</BusinessCode>
        <TotalRevenueColumn>8254454</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>7973831</RelatedOrExemptFunctionIncome>
        <UnrelatedBusinessRevenue>280623</UnrelatedBusinessRevenue>
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      <ProgramServiceRevenue>
        <Description>MEMBERSHIP DUES</Description>
        <BusinessCode>900099</BusinessCode>
        <TotalRevenueColumn>2334281</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>2334281</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <ProgramServiceRevenue>
        <Description>MEMBERSHIP SERVICES</Description>
        <BusinessCode>900099</BusinessCode>
        <TotalRevenueColumn>913207</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>913207</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <ProgramServiceRevenue>
        <Description>EDUCATIONAL PRODUCTS</Description>
        <BusinessCode>900099</BusinessCode>
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        <RelatedOrExemptFunctionIncome>212213</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <ProgramServiceRevenue>
        <Description>OTHER PROGRAM REVENUE</Description>
        <BusinessCode>900099</BusinessCode>
        <TotalRevenueColumn>135869</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>135869</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <TotalProgramServiceRevenue>11850024</TotalProgramServiceRevenue>
      <InvestmentIncome>
        <TotalRevenueColumn>450222</TotalRevenueColumn>
        <ExclusionAmount>450222</ExclusionAmount>
      </InvestmentIncome>
      <GrossAmountSalesAssets>
        <Securities>7095404</Securities>
      </GrossAmountSalesAssets>
      <LessCostOthBasisSalesExpenses>
        <Securities>6534277</Securities>
      </LessCostOthBasisSalesExpenses>
      <GainOrLoss>
        <Securities>561127</Securities>
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      <NetGainOrLossInvestments>
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        <ExclusionAmount>561127</ExclusionAmount>
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      <TotalRevenue>
        <TotalRevenueColumn>12861373</TotalRevenueColumn>
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        <UnrelatedBusinessRevenue>280623</UnrelatedBusinessRevenue>
        <ExclusionAmount>1011349</ExclusionAmount>
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      <CompCurrentOfficersDirectors>
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      </CompCurrentOfficersDirectors>
      <OtherSalariesAndWages>
        <Total>2201078</Total>
      </OtherSalariesAndWages>
      <PensionPlanContributions>
        <Total>287800</Total>
      </PensionPlanContributions>
      <OtherEmployeeBenefits>
        <Total>344208</Total>
      </OtherEmployeeBenefits>
      <PayrollTaxes>
        <Total>209965</Total>
      </PayrollTaxes>
      <FeesForServicesLegal>
        <Total>35060</Total>
      </FeesForServicesLegal>
      <FeesForServicesAccounting>
        <Total>23900</Total>
      </FeesForServicesAccounting>
      <FeesForServicesInvstMgmntFees>
        <Total>62006</Total>
      </FeesForServicesInvstMgmntFees>
      <FeesForServicesOther>
        <Total>251068</Total>
      </FeesForServicesOther>
      <Advertising>
        <Total>1830971</Total>
      </Advertising>
      <OfficeExpenses>
        <Total>245794</Total>
      </OfficeExpenses>
      <InformationTechnology>
        <Total>250464</Total>
      </InformationTechnology>
      <Occupancy>
        <Total>160547</Total>
      </Occupancy>
      <Travel>
        <Total>244998</Total>
      </Travel>
      <ConferencesMeetings>
        <Total>2760786</Total>
      </ConferencesMeetings>
      <DepreciationDepletion>
        <Total>200628</Total>
      </DepreciationDepletion>
      <Insurance>
        <Total>39859</Total>
      </Insurance>
      <OtherExpenses>
        <Description>PROGRAMS AND LITERATURE</Description>
        <Total>582143</Total>
      </OtherExpenses>
      <OtherExpenses>
        <Description>MEMBER SERVICE ADMIN</Description>
        <Total>274569</Total>
      </OtherExpenses>
      <OtherExpenses>
        <Description>BOARD OF DIRECTOR MEETI</Description>
        <Total>238460</Total>
      </OtherExpenses>
      <OtherExpenses>
        <Description>COST OF EDUCATIONAL PRO</Description>
        <Total>144522</Total>
      </OtherExpenses>
      <OtherExpenses>
        <Description>MISC EXPENSE</Description>
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      </OtherExpenses>
      <AllOtherExpenses>
        <Total>114567</Total>
      </AllOtherExpenses>
      <TotalFunctionalExpenses>
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      <CashNonInterestBearing>
        <BOY>200</BOY>
        <EOY>200</EOY>
      </CashNonInterestBearing>
      <SavingsAndTempCashInvestments>
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        <EOY>782649</EOY>
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        <EOY>16264553</EOY>
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      <TotalAssets>
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      <DeferredRevenue>
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        <EOY>1810093</EOY>
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      <TotalLiabilities>
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      <FollowSFAS117>X</FollowSFAS117>
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        <EOY>16547080</EOY>
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      <TotalNetAssetsFundBalances>
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      <TotalLiabNetAssetsFundBalances>
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      <InfoInScheduleOPartXI>X</InfoInScheduleOPartXI>
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      <ReconcilationOtherChanges>-790928</ReconcilationOtherChanges>
      <MethodOfAccountingAccrual>X</MethodOfAccountingAccrual>
      <AccountantCompileOrReview>0</AccountantCompileOrReview>
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      <FinancialStatementSeparate>X</FinancialStatementSeparate>
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        <ReturnReference>PART X:</ReturnReference>
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      <AcctsActvsOutUSTable>
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      <AcctsActvsOutUSTable>
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      <AcctsActvsOutUSTable>
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      <AcctsActvsOutUSTable>
        <Region>EUROPE (INCLUDING ICELAND &amp; GREENLAND)</Region>
        <TypeOfActivitiesConducted>FOREIGN BANK ACCOUNT</TypeOfActivitiesConducted>
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      <Form990ScheduleJPartII>
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        <TotalCompensationFilingOrg>152569</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartIII>
        <ReturnReference>PART I, LINE 1A</ReturnReference>
        <Explanation>SPOUSES ARE INVITED TO CERTAIN BOARD OF DIRECTOR MEETINGS IF THERE IS A BUSINESS PURPOSE. FOR SUCH MEETINGS, AIRFARE IS REIMBURSED AT THE LOWEST ECONOMY FARE AVAILABLE FOR THE BOARD MEMBER AND A SPOUSE OR COMPANION.</Explanation>
      </Form990ScheduleJPartIII>
      <Form990ScheduleJPartIII>
        <Explanation>THERE WAS NO NONQUALIFED RETIREMENT PLAN IN PLACE DURING THE CURRENT FISCAL YEAR. THE SUPPLEMENTAL NONQUALIFIED RETIREMENT PLAN WAS TERMINATED EFFECTIVE 12/31/09. JOHN P. GARFINKEL, EXECUTIVE DIRECTOR, WAS PAID IN FULL ON THE PLAN AND TAXABLE INCOME OF $143,352 WAS REPORTED ON HIS 2010 FORM W-2.</Explanation>
      </Form990ScheduleJPartIII>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION A, LINE 2</Identifier>
        <Explanation>BOARD MEMBERS ARE FROM THE SAME INDUSTRY AND AS SUCH OCCASIONALLY TRANSACT BUSINESS WITH EACH OTHER.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION A, LINE 6</Identifier>
        <Explanation>THE ASSOCIATION IS A MEMBERSHIP ORGANIZATION.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION A, LINE 7A</Identifier>
        <Explanation>THE ENTIRE MEMBERSHIP, EXCEPT ASSOCIATES AND BRANCH MEMBERS, HAS THE RIGHT TO ELECT THE MEMBERS OF THE BOARD OF DIRECTORS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION A, LINE 7B</Identifier>
        <Explanation>CERTAIN DECISIONS OF THE GOVERNING BODY ARE SUBJECT TO APPROVAL BY VOTE OF THE ENTIRE MEMBERSHIP, EXCEPT ASSOCIATES AND BRANCH MEMBERS OF THE ASSOCIATION.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION B, LINE 11</Identifier>
        <Explanation>THE BOARD RETAINS THE SERVICES OF AN INDEPENDENT CPA FIRM TO PREPARE THE ORGANIZATION'S FORM 990. THE FORM 990 IS REVIEWED BY FINANCIAL STAFF, EXECUTIVE MANAGEMENT AND THE FINANCE COMMITTEE. ANY QUESTIONS OR CONCERNS ARE DISCUSSED WITH THE OUTSIDE ACCOUNTING FIRM PRIOR TO FILING. A COPY OF THE FORM 990 IS MADE AVAILABLE TO ALL VOTING BOARD MEMBERS AFTER THE FORM 990 HAS BEEN FILED WITH THE IRS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 12C</ReturnReference>
        <Explanation>THE CONFLICT OF INTEREST POLICY IS SIGNED BY THE BOARD OF DIRECTORS. EMPLOYEES FOLLOW THE POLICIES OUTLINED IN THEIR EMPLOYEE HANDBOOKS. FAILURE TO COMPLY WITH THE POLICIES OUTLINED RESULTS IN DISMISSAL.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 15</ReturnReference>
        <Explanation>THE COMPENSATION COMMITTEE IS COMPRISED OF FIVE BOARD OFFICERS WHICH REVIEW THE COMPENSATION OF THE EXECUTIVE MANAGEMENT AND COMPARE IT WITH THE ASAE COMPENSATION AND BENEFITS STUDY. THE COMMITTEE MEETS WITH THE EXECUTIVE DIRECTOR SEMI-ANNUALLY TO REVIEW PERFORMANCE AND COMPENSATION.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION C, LINE 19</ReturnReference>
        <Explanation>GOVERNING DOCUMENTS ARE AVAILABLE THROUGH APPLICABLE GOVERNMENTAL AGENCIES; THE CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE AVAILABLE UPON WRITTEN REQUEST TO THE ORGANIZATION.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>CHANGES IN NET ASSETS OR FUND BALANCES:</Identifier>
        <ReturnReference>FORM 990, PART XI, LINE 5:</ReturnReference>
        <Explanation>NET UNREALIZED LOSSES ON INVESTMENTS: -790,928.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
  </ReturnData>
</Return>