2012-11-14T16:16:17-06:00 2012-06-30 390974031 WEGNER CPAS LLP 2110 LUANN LN MADISON WI 537133074 990 2011-07-01 391383497 MADISON CHILDREN'S MUSEUM INC MADI 6082566445 100 N HAMILTON ST MADISON WI 537032116 RUTH SHELLY 6082566445 2012-11-14 1 GLENN MILLER CPA P00086726 6082744020 2011 2016-02-24 21:20:13Z RUTH SHELLY 100 N HAMILTON ST MADISON WI 537032116 994338 0 X WWW.MADISONCHILDRENSMUSEUM.ORG X 1980 WI MADISON CHILDREN'S MUSEUM PROVIDES EDUCATIONAL EXHIBITS AND PROGRAMS FOR LEARNING THROUGH PLAY 29 29 86 250 0 0 2477159 183390 1372656 355989 31272 12524 170431 236549 4051518 788452 0 0 0 0 1504288 1505366 0 0 399569 1820954 1704760 3325242 3210126 726276 -2421674 19986821 16902148 6481527 6164478 13505294 10737670 X MADISON CHILDREN'S MUSEUM CONNECTS CHILDREN WITH THEIR FAMILIES, THEIR COMMUNITIES, AND THE WORLD BEYOND THROUGH DISCOVERY LEARNING AND CREATIVE PLAY. 0 0 1011631 30423 EXHIBIT PROGRAMS DEBUTED IN THE MUSEUM'S NEW BUILDING THAT OPENED IN AUGUST 2010, FEATURING 26,000 SQUARE FEET OF PUBLIC SPACE. EXHIBITS WERE DESIGNED AND FABRICATED BY A WISCONSIN WORKFORCE IN COLLABORATION WITH THE COMMUNITY--INCLUDING MORE THAN 120 LOCAL ARTISTS--AND FEATURED THE USE OF LOCALLY OBTAINED MATERIALS. EXHIBIT AREAS PROMOTE LEARNING THROUGH PLAY IN THE WILDERNEST, AN AREA FOR AGES 5 AND UNDER CONSTRUCTED OF ALL NATURAL MATERIALS. THE FOLLOWING AREAS ENGAGE CHILDREN UP TO AGE 12: POSSIBLE-OPOLIS, A "CITY" OF ART AND SCIENCE THAT ENCOURAGES INVENTION AND IMAGINATION THROUGH INTERACTION WITH RECYCLED MATERIALS; THE TWO-STORY HODGEPODGE MAHAL CLIMBER AND HUMAN-SIZED GERBIL WHEEL FOR WHOLE-BODY EXERCISE; AND THE ART STUDIO FOR CREATIVE EXPRESSION. AN ACCESSIBLE GREEN ROOF, THE ROOFTOP RAMBLE, ENABLES FOUR-SEASON EXPLORATION OF NATURE IN A "PARK IN THE SKY." 1039765 318601 VISITOR SERVICE AND EDUCATION PROGRAMS PROVIDE A WELCOMING, CHILD-FRIENDLY ATMOSPHERE FOR VISITORS AND ENRICH THE GUEST EXPERIENCE THROUGH EDUCATION PROGRAMS, CLASSES, AND SPECIAL EVENTS. PROGRAMS CENTER AROUND THE MUSEUM'S INITIATIVES OF ARTS, SCIENCE AND INNOVATION, CULTURE AND HISTORY, HEALTH, SUSTAINABILITY, EARLY LEARNING, AND ACCESSIBILITY. THE MUSEUM USES ITS PROGRAMS TO EXPRESS ITS VALUES, INCLUDING THE IMPORTANCE OF PLAY, CREATIVITY, RESILIENCE, SENSE OF PLACE, CRITICAL THINKING, AND COLLABORATION. DURING THE 2011-12 FISCAL YEAR, THE MUSEUM SERVED 221,674 CHILDREN AND FAMILIES ON SITE, WITH DIFFERENT SCHEDULED AND DROP-IN ACTIVITIES ALMOST EVERY SINGLE DAY. THE MUSEUM STRIVES TO SERVE EVERY CHILD, REGARDLESS OF ABILITY, CULTURE, OR ECONOMIC BACKGROUND, AND ITS ACCESS FOR EVERYONE PROGRAM PROVIDES FREE AND REDUCED-PRICE ADMISSION FOR FAMILIES ON PUBLIC ASSISTANCE. 88378 MARKETING AND COMMUNICATIONS PROGRAMS MAKE SURE THE MUSEUM MEETS ITS MISSION TO SERVE ALL CHILDREN BY DEVELOPING AND DELIVERING INFORMATION ABOUT EXHIBITS, PROGRAMS, AND SPECIAL EVENTS TO CONSTITUENTS THROUGHOUT SOUTH CENTRAL WISCONSIN. THE MUSEUM USES A VARIETY OF COMMUNICATION METHODS INCLUDING ITS WEBSITE, SOCIAL MEDIA, EMAIL, PUBLIC RELATIONS, ADVERTISING, AND PRINTED COLLATERAL MATERIALS TO SPREAD THE WORD ABOUT MUSEUM ACTIVITIES. ALL EXHIBIT SIGNAGE AND THE MUSEUM'S NEWSLETTER IS BILINGUAL ENGLISH/SPANISH. THE MUSEUM ACTIVELY COLLABORATES WITH THE DOWNTOWN IMPROVEMENT DISTRICT, GREATER MADISON CHAMBER OF COMMERCE, AND GREATER MADISON CONVENTION AND VISITORS BUREAU TO EXPAND ITS REACH THROUGH STRATEGIC PARTNERSHIPS. 2139774 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 1 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 1 24 0 86 1 0 0 0 0 0 0 0 0 0 0 X 29 29 0 0 0 0 0 0 0 1 1 0 0 0 1 1 1 0 1 1 0 0 WI X RUTH SHELLY 6082566445 100 N HAMILTON ST MADISON WI 537032116 DIANE BALLWEG 1.00 X X 0 0 0 MARGARET PYLE 1.00 X X 0 0 0 JENNY KRUEGER 1.00 X X 0 0 0 DAN MILLMAN 1.00 X X 0 0 0 KRISTINE SPERLING 1.00 X 0 0 0 ADRIANNA MATEUS 1.00 X 0 0 0 SUSAN BAKKE 1.00 X 0 0 0 ANNE ARNESEN 1.00 X 0 0 0 NATHAN BRINKMAN 1.00 X 0 0 0 BILL DEATLEY 1.00 X 0 0 0 PENELOPE GIALAMAS 1.00 X 0 0 0 ELIZABETH GREER 1.00 X 0 0 0 TIM HEINRICH 1.00 X 0 0 0 PAUL HIGGINBOTHAM 1.00 X 0 0 0 JEFFREY HIRSCH 1.00 X 0 0 0 NICK JACKSON 1.00 X 0 0 0 TOYA WHITAKER JOHNSON 1.00 X 0 0 0 TONY LANGENOHL 1.00 X 0 0 0 JAMES LAUDON 1.00 X 0 0 0 JOSE MADERA 1.00 X 0 0 0 TOM MARTORANA 1.00 X 0 0 0 MICHELLE REDDINGTON 1.00 X 0 0 0 KRISTIN SHADMAN 1.00 X 0 0 0 SANDRA SCHETTL 1.00 X 0 0 0 LINDA SLEPICA 1.00 X 0 0 0 SHELLY SPRINKMAN 1.00 X 0 0 0 MARY TURKE 1.00 X 0 0 0 ANDY WALLMAN 1.00 X 0 0 0 STEPHEN ZANONI 1.00 X 0 0 0 RUTH SHELLY 40.00 X 100144 0 3984 100144 0 3984 1 0 0 0 0 20880 113321 49189 183390 MUSEUM ADMISSIONS 712110 277411 277411 EDUCATIONAL PROGRAMS 712110 41190 41190 PARKING FEES 812930 24134 24134 CATERING SERVICES 722320 8454 8454 TENANT FEES 531120 4800 4800 355989 12524 12524 435808 20880 192294 243514 243514 6627 13592 -6965 -6965 788452 349024 0 256038 118215 35465 41375 41375 1183704 889485 113712 180507 80701 59724 8741 12236 122746 88298 14691 19757 48055 48055 183507 143543 35417 4547 34821 29467 181 5173 233238 157977 28388 46873 34477 10790 7703 15984 172446 71819 35991 64636 9912 8652 722 538 370027 261952 108075 560675 382278 178397 25432 25432 BAD DEBT EXPENSE 19803 19803 DUES AND SUBSCRIPTIONS 5905 185 4100 1620 6462 139 6323 3210126 2139774 670783 399569 45379 169785 2033928 2076 1460047 837215 5816 619367 843000 66194 47024 16462449 1468641 15530193 14993808 2264 2121 230752 19986821 16902148 616685 125651 26015 5838827 6038827 6481527 6164478 X 11976109 9680999 1529185 1056671 13505294 10737670 19986821 16902148 X -2421674 -345950 X 0 1 1 X 0 X 4795455 6695102 2442555 2477159 183390 16593661 4795455 6695102 2442555 2477159 183390 16593661 7247313 9346348 47180 39176 10993 31272 12524 141145 39131 16880 664 56675 16791481 5700882 0.55660 0.58050 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 15568850 771801 14797049 236288 232461 3827 657311 464379 192932 14993808 788452 3210126 -2421674 50 -346000 -345950 -2767624 1008628 50 14240 14290 994338 -205886 -205886 788452 3776252 360240 205886 566126 3210126 0 3210126 PART XII, LINE 4B - OTHER ADJUSTMENTS: DIRECT EXPENSES REPORTED ON FORM 990, PART VIII, LINE 8B -192,294. COST OF GOODS SOLD REPORTED ON FORM 990, PART VIII, LINE 10B -13,592. PART XIII, LINE 2D - OTHER ADJUSTMENTS: DIRECT EXPENSES REPORTED ON FORM 990, PART VIII, LINE 8B 192,294. COST OF GOODS SOLD REPORTED ON FORM 990, PART VIII, LINE 10B 13,592. ANNUAL BENEFIT SALE 365796 9880 355916 66479 63256 WONDERBALL 85672 8000 77672 37289 19192 5220 1 5220 3000 2220 858 456688 20880 435808 103768 19192 69334 192294 243514 FORM 990, PART VI, SECTION B, LINE 11 THE PREPARED FORM 990 IS REVIEWED BY THE ORGANIZATION'S MANAGEMENT BEFORE THE RETURN IS FILED WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C THE ORGANIZATION'S CONFLICT OF INTEREST POLICY COVERS ALL OF ITS DIRECTORS AND OFFICERS. ANY DIRECTOR, OFFICER, OR MEMBER OF A COMMITTEE WHO HAS A DIRECT OR INDIRECT FINANCIAL INTEREST IS CONSIDERED AN INTERESTED PERSON. AN INTERESTED PERSON MUST DISCLOSE THE EXISTENCE OF THE FINANCIAL INTEREST AND BE GIVEN THE OPPORTUNITY TO DISCLOSE ALL MATERIAL FACTS TO THE DIRECTORS CONSIDERING THE PROPOSED TRANSACTION OR ARRANGEMENT. THE INTERESTED PERSON MUST ABSTAIN FROM ANY VOTE ON THE ARRANGEMENT. EACH DIRECTOR AND OFFICER ANNUALLY SIGNS A CONFLICT OF INTEREST STATEMENT AND THE SIGNED STATEMENTS ARE REVIEWED BY MANAGEMENT. FORM 990, PART VI, SECTION B, LINE 15A THE EXECUTIVE COMMITTEE OF THE GOVERNING BODY ANNUALLY DETERMINES THE INITIAL COMPENSATION OF THE EXECUTIVE DIRECTOR, CONDUCTS AN ANNUAL PERFORMANCE REVIEW OF THE EXECUTIVE DIRECTOR, AND RECOMMENDS ANY RAISES OR OTHER COMPENSATION ADJUSTMENTS TO THE ENTIRE GOVERNING BODY FOR APPROVAL. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. CHANGES IN NET ASSETS OR FUND BALANCES: FORM 990, PART XI, LINE 5: NET UNREALIZED GAINS ON INVESTMENTS: 50. DONATED SERVICES AND USE OF FACILITIES: -346,000. TOTAL TO FORM 990, PART XI, LINE 5: -345,950. MADISON CHILDREN'S MUSEUM FOUNDATION INC 100 N HAMILTON ST MADISON WI 537032116 431956290 SUPPORTING ORGANIZATION OF MADISON CHILDREN'S MUSEUM, INC. WI 501(C)(3) LINE 11A, I MADISON CHILDREN'S MUSEUM INC 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0