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        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>472391</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>SHERRIF KARAMAT</NamePerson>
        <BaseCompensationFilingOrg>354794</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>0</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>620</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>0</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>1980</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>357394</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>BRAD LEWIS</NamePerson>
        <BaseCompensationFilingOrg>184073</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>0</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>778</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>0</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>8917</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>193768</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>6887</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>ALBERT PEREIRA</NamePerson>
        <BaseCompensationFilingOrg>169297</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>0</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>435</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>0</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>3840</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>173572</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>3320</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>MARY LYNN NOVELLI</NamePerson>
        <BaseCompensationFilingOrg>154690</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>0</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>703</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>0</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>4282</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>159675</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>6601</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartIII>
        <ReturnReference>PART I, LINE 1A</ReturnReference>
        <Explanation>DEBORAH SEXTION - TRAVEL FOR COMPANIONS - $2,574 - INCLUDED IN TAXABLE INCOME DEBORAH SEXTION - DISCRETIONARY SPENDING ACCOUNT: AUTO ALLOWANCE - $6,000 - INCLUDED IN TAXABLE INCOME</Explanation>
      </Form990ScheduleJPartIII>
      <Form990ScheduleJPartIII>
        <ReturnReference>PART I, LINE 4B</ReturnReference>
        <Explanation>DEBORAH SEXTON, PRESIDENT &amp; CEO: NON-QUALIFIED RETIREMENT PLAN EMPLOYER CONTRIBUTION $22,000 - INCLUDED IN TAXABLE COMPENSATION</Explanation>
      </Form990ScheduleJPartIII>
    </IRS990ScheduleJ>
    <IRS990ScheduleL documentId="RetDoc1042800001">
      <Form990ScheduleLPartIV>
        <NameOfInterestedPerson>
          <NamePerson>FREEMAN</NamePerson>
        </NameOfInterestedPerson>
        <Relationship>C. FREEMAN-PARSONS, A PCMA BOARD MEMBER IS AN OFFICER OF FREEMAN</Relationship>
        <AmountOfTransaction>1148965</AmountOfTransaction>
        <DescriptionOfTransaction>AUDIO-VISUAL SERVICES AND MEETING PRODUCTION EXPENSES</DescriptionOfTransaction>
        <SharingOfRevenues>0</SharingOfRevenues>
      </Form990ScheduleLPartIV>
    </IRS990ScheduleL>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION A, LINE 1</ReturnReference>
        <Explanation>THE ASSOCIATION;S EXECUTIVE COMMITTEE IS COMPOSED OF THE OFFICERS OF THE BOARD, THE IMMEDIATE PAST CHAIR OF THE BOARD AND TWO SENIOR SUPPLIER PARTNER DIRECTORS. THE EXECUTIVE COMMITTEE HAS THE POWERS OF THE BOARD OF DIRECTORS WHEN THE BOARD IS NOT IN SESSION. THE EXECUTIVE COMMITTEE MUST REPORT ITS ACTIONS TO THE BOARD AT THE NEXT SUCCEEDING BOARD MEETING TO SEEK RATIFICATION OF ITS ACTIONS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION A, LINE 6</ReturnReference>
        <Explanation>THE MEMBERSHIP OF PCMA IS COMPRISED OF PROFESSIONALS ENGAGED IN MEETINGS AND CONVENTIONS FOR THEIR RESPECTIVE ORGANIZATIONS OR OTHERS. THESE MEMBERS ARE CLASSIFIED AS PROFSSIONAL, ASSOCIATE PROFESSIONAL, SUPPLIER AND ASSOCIATE SUPPLIER. IN ADDITION, FACULTY AND STUDENT MEMBERS JOIN FROM EDUCATIONAL INSTITUTIONS SUPPORTING THE MEETING INDUSTRY.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION A, LINE 7A</ReturnReference>
        <Explanation>NOMINATIONS TO THE BOARD ARE OPEN TO ANY PROFESSIONAL OR SUPPLIER MEMBER IN GOOD STANDING FOR A MINIMUM OF THREE YEARS. A NOMINATING COMMITTEE THEN REVIEWS AND INTERVIEWS ALL SUBMISSIONS WHICH LEADS TO THE PROPOSAL OF A SLATE FOR ELECTION TO OPEN BOARD POSITIONS. FOLLOWING NOTIFICATION OF THE SLATE TO ALL MEMBERS, THERE IS A PERIOD OF TIME IN WHICH ADDITIONAL NOMINATIONS CAN BE MADE THROUGH A PRESCRIBED PETITION PROCESS. WHEN THE SPECIFIED PROCESS TIME ELAPSES AND, IF NO ADDITIONAL NOMINATIONS ARE RECEIVED, THE PROPOSED SLATE IS DEEMED TO BE ELECTED; OTHERWISE, A BALLOTING PROCESS IS CONDUCTED.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION A, LINE 7B</ReturnReference>
        <Explanation>DECISIONS OF THE GOVERNING BODY THAT REQUIRE MEMBER APPROVAL ARE VOTED UPON AS PRESCRIBED IN ARTICLE V OF THE ASSOCIATION'S BYLAWS, TYPICALLY AT THE ANNUAL BUSINESS MEETING OR BY MAIL.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 11</ReturnReference>
        <Explanation>MANAGEMENT CONDUCTED A DETAILED REVIEW OF THE FORM 990.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 12C</ReturnReference>
        <Explanation>BOARD MEMBERS ARE REQUIRED TO EXECUTE A CONFLICT OF INTEREST STATEMENT FOR EACH YEAR SERVING ON THE BOARD. THIS STATEMENT INCLUDES THEIR ACKNOWLEDGMENT TO INFORM THE CHAIR IN WRITING OF ANY CHANGES IN THEIR CIRCUMSTANCES AFFECTING THEIR RELATIONSHIP TO THE ORGANIZATION. BOARD MEMBERS MAY NOT PARTICIPATE IN ANY PRIVATE BUSINESS OR PERSONAL SERVICE WITH THE ORGANIZATION EXCEPT AS PROCEDURALLY CONTROLLED TO ASSURE OPENNESS, COMPETITIVE OPPORTUNITY AND EQUAL ACCESS TO INFORMATION. IF AN ACTUAL OR POTENTIAL CONFLICT ARISES, THE CONFLICTED INDIVIDUAL WITHDRAWS FROM BOARD DELIBERATION, VOTING AND ACCESS TO APPLICABLE BOARD INFORMATION. ALL PROCEEDINGS RELATED TO CONFLICTS OF INTEREST ARE DOCUMENTED IN THE MEETING MINUTES.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 15A</ReturnReference>
        <Explanation>COMPENSATION FOR THE PRESIDENT &amp; CEO IS REVIEWED AND APPROVED ANNUALLY BY THE BOARD'S EXECUTIVE COMMITTEE. THE COMMITTEE USED APPROPRIATE COMPARABILITY DATA AND CONTEMPORANEOUSLY SUBSTANTIATED THE DELIBERATION AND DECISION IN 2011 FOR THE PRESIDENT &amp; CEO, D. SEXTON. COMPENSATION FOR OTHER OFFICERS AND KEY EMPLOYEES IS REVIEWED AND APPROVED ANNUALLY BY THE PRESIDENT &amp; CEO.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION C, LINE 19</ReturnReference>
        <Explanation>THE ASSOCIATION MAKES ITS GOVERNING DOCUMENTS AVAILABLE TO THE PUBLIC UPON REQUEST, AS REQUIRED BY LAW. THE ASSOCIATION DOES NOT MAKE ITS CONFLICT OF INTEREST NOR ITS FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>ALLOCATION OF TIME BETWEEN RELATED ORGANIZATIONS</Identifier>
        <ReturnReference>FORM 990, PART VII, SECTION A</ReturnReference>
        <Explanation>CERTAIN OFFICERS OF THE ASSOCIATION ALSO SERVE THE EDUCATION FOUNDATION OF THE PROFESSIONAL CONVENTION MANAGEMENT ASSOCIATION, A RELATED ORGANIZATION. DEBORAH L. SEXTON AND SHERRIF KARAMAT SERVED THE ASSOCIATION FOR APPROXIMATELY 32 HOURS PER WEEK AND THE EDUCATION FOUNDATION OF THE PROFESSIONAL CONVENTION MANAGEMENT ASSOCIATION FOR APPROXIMATELY 8 HOURS PER WEEK. BRAD LEWIS SERVED THE EDUCATION FOUNDATION OF THE PROFESSIONAL CONVENTION MANAGEMENT ASSOCIATION, A RELATED ORGANIZATION. HE SERVED THE ASSOCIATION FOR APPROXIMATELY 10 HOURS PER WEEK AND THE EDUCATION FOUNDATION OF THE PROFESSIONAL CONVENTION MANAGEMENT ASSOCIATION FOR APPROXIMATELY 30 HOURS PER WEEK. KENT E. ALLAWAY AND SUSAN R. KATZ AND SERVED THE ASSOCIATION BOARD FOR APPROXIMATELY 3 HOURS PER WEEK AND THE FOUNDATION BOARD FOR APPROXIMATELY 2 HOURS PER WEEK.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>CHANGES IN NET ASSETS OR FUND BALANCES:</Identifier>
        <ReturnReference>FORM 990, PART XI, LINE 5:</ReturnReference>
        <Explanation>NET UNREALIZED LOSSES ON INVESTMENTS: -62,585. FOREIGN EXCHANGE LOSS -2,794. TOTAL TO FORM 990, PART XI, LINE 5: -65,379.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="RetDoc1043400001">
      <Form990ScheduleRPartII>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>PCMA EDUCATION FOUNDATION</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>35 EAST WACKER DRIVE SUITE 500</AddressLine1>
          <City>CHICAGO</City>
          <State>IL</State>
          <ZIPCode>60601</ZIPCode>
        </AddressUS>
        <EIN>529999947</EIN>
        <PrimaryActivities>EDUCATION AND RESEARCH GRANTS</PrimaryActivities>
        <LegalDomicileState>DC</LegalDomicileState>
        <ExemptCodeSection>501(C)(3)</ExemptCodeSection>
        <PublicCharityStatus>LINE 11B, II</PublicCharityStatus>
        <DirectControllingEntityName>
          <BusinessNameLine1>PROFESSIONAL CONVENTION MANAGEMENT ASSOCIATION</BusinessNameLine1>
        </DirectControllingEntityName>
        <ControlledOrg>1</ControlledOrg>
      </Form990ScheduleRPartII>
      <Form990ScheduleRPartIII>
        <NameOfRelatedOrg>
          <BusinessNameLine1>VIRTUAL EDGE INSTITUTE LLC</BusinessNameLine1>
        </NameOfRelatedOrg>
        <AddressUS>
          <AddressLine1>35 EAST WACKER DRIVE SUITE 500</AddressLine1>
          <City>CHICAGO</City>
          <State>IL</State>
          <ZIPCode>60601</ZIPCode>
        </AddressUS>
        <EIN>453608663</EIN>
        <PrimaryActivity>EVENT AND MEETING TECHNOLOGY</PrimaryActivity>
        <LegalDomicileState>IL</LegalDomicileState>
        <DirectControllingEntityName>
          <BusinessNameLine1>PROFESSIONAL CONVENTION MANAGEMENT ASSOCIATION</BusinessNameLine1>
        </DirectControllingEntityName>
        <PredominantIncomeType>RELATED</PredominantIncomeType>
        <ShareOfEOYAssets>531808</ShareOfEOYAssets>
        <DisproportionateAllocations>0</DisproportionateAllocations>
        <GeneralOrManagingPartner>1</GeneralOrManagingPartner>
        <PercentageOwnership>0.51000</PercentageOwnership>
      </Form990ScheduleRPartIII>
      <Form990ScheduleRPartIV>
        <NameOfRelatedOrg>
          <BusinessNameLine1>PCMA SERVICES INC</BusinessNameLine1>
        </NameOfRelatedOrg>
        <AddressUS>
          <AddressLine1>35 EAST WACKER DRIVE SUITE 500</AddressLine1>
          <City>CHICAGO</City>
          <State>IL</State>
          <ZIPCode>60601</ZIPCode>
        </AddressUS>
        <EIN>631079617</EIN>
        <PrimaryActivity>MAGAZINE PUBLISHING</PrimaryActivity>
        <LegalDomicileState>AL</LegalDomicileState>
        <DirectControllingEntityNA>N/A</DirectControllingEntityNA>
        <TypeOfEntity>C</TypeOfEntity>
        <ShareOfTotalIncome>3614181</ShareOfTotalIncome>
        <ShareOfEOYAssets>712701</ShareOfEOYAssets>
        <PercentageOwnership>1.00000</PercentageOwnership>
      </Form990ScheduleRPartIV>
      <ReceiptOfIntAnnRentsRoyalties>0</ReceiptOfIntAnnRentsRoyalties>
      <GiftGrantOrCapContrToOtherOrg>1</GiftGrantOrCapContrToOtherOrg>
      <GiftGrantOrCapContrFrOtherOrg>1</GiftGrantOrCapContrFrOtherOrg>
      <LoansOrGuaranteesToOtherOrg>1</LoansOrGuaranteesToOtherOrg>
      <LoansOrGuaranteesFromOtherOrg>1</LoansOrGuaranteesFromOtherOrg>
      <SaleOfAssetsToOtherOrg>0</SaleOfAssetsToOtherOrg>
      <PurchaseOfAssetsFromOtherOrg>0</PurchaseOfAssetsFromOtherOrg>
      <ExchangeOfAssets>0</ExchangeOfAssets>
      <RentalOfFacilitiesToOtherOrgs>0</RentalOfFacilitiesToOtherOrgs>
      <RentalOfFacilitiesFrOtherOrgs>0</RentalOfFacilitiesFrOtherOrgs>
      <PerformOfServicesForOtherOrgs>1</PerformOfServicesForOtherOrgs>
      <PerformOfServicesByOtherOrgs>0</PerformOfServicesByOtherOrgs>
      <SharingOfFacilities>1</SharingOfFacilities>
      <SharingOfPaidEmployees>1</SharingOfPaidEmployees>
      <ReimbursementPaidToOtherOrg>1</ReimbursementPaidToOtherOrg>
      <ReimbursementPaidByOtherOrg>0</ReimbursementPaidByOtherOrg>
      <OtherTransferToOtherOrg>1</OtherTransferToOtherOrg>
      <OtherTransferFromOtherOrg>1</OtherTransferFromOtherOrg>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>PCMA SERVICES INC</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>K</TransactionType>
        <AmountInvolved>282250</AmountInvolved>
        <MethodOfAmtDetermination>CONTRACT PRICE</MethodOfAmtDetermination>
      </TransactionsRelatedOrgsTable>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>PCMA SERVICES INC</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>M</TransactionType>
        <AmountInvolved>314500</AmountInvolved>
        <MethodOfAmtDetermination>OVERHEAD ALLOCATION</MethodOfAmtDetermination>
      </TransactionsRelatedOrgsTable>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>PCMA SERVICES INC</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>N</TransactionType>
        <AmountInvolved>1161300</AmountInvolved>
        <MethodOfAmtDetermination>CASH TRANSFER</MethodOfAmtDetermination>
      </TransactionsRelatedOrgsTable>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>PCMA SERVICES INC</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>Q</TransactionType>
        <AmountInvolved>380000</AmountInvolved>
        <MethodOfAmtDetermination>CASH TRANSFER</MethodOfAmtDetermination>
      </TransactionsRelatedOrgsTable>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>PROFESSIONAL CONVENTION MANAGEMENT ASSOCIATION EDUCATION FOUNDATION</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>C</TransactionType>
        <AmountInvolved>62213</AmountInvolved>
        <MethodOfAmtDetermination>LOAN PAYMENT</MethodOfAmtDetermination>
      </TransactionsRelatedOrgsTable>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>VIRTUAL EDGE INSTITUTE LLC</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>B</TransactionType>
        <AmountInvolved>100000</AmountInvolved>
        <MethodOfAmtDetermination>CAPITAL CONTRIBUTION</MethodOfAmtDetermination>
      </TransactionsRelatedOrgsTable>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>VIRTUAL EDGE INSTITUTE LLC</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>D</TransactionType>
        <AmountInvolved>169100</AmountInvolved>
        <MethodOfAmtDetermination>CASH TRANSFER LINE OF CREDIT</MethodOfAmtDetermination>
      </TransactionsRelatedOrgsTable>
    </IRS990ScheduleR>
  </ReturnData>
</Return>