2012-11-02T16:12:08-05:00 2012-06-30 410746749 CLIFTONLARSONALLEN LLP 8215 GREENWAY BOULEVARD SUITE 600 MIDDLETON WI 53562 990 2011-07-01 237363536 WISCONSIN PUBLIC RADIO ASSOCIATION INC WISC 6082631235 821 UNIVERSITY AVE MADISON WI 537061412 JOAN RUDNITZKI 6082631235 2012-10-30 1 KIMBERLY ANDERSON CPA P00188889 6086628600 2011 2016-02-24 21:20:13Z JOAN RUDNITZKI 821 UNIVERSITY AVE MADISON WI 537061412 7413691 0 X WWW.WPRA.ORG X 1974 WI THE WISCONSIN PUBLIC RADIO ASSOCIATION RAISES FUNDS TO SUPPORT WISCONSIN PUBLIC RADIO, WHICH BROADCASTS IN WISCONSIN ON THIRTY-THREE STATIONS AND ON THE INTERNET. THE IDEAS NETWORK PROVIDES CALL-IN TALK RADIO TO PROVIDE LISTENERS OPPORTUNITIES TO DISCUSS IMPORTANT ISSUES AND CONCERNS, WHILE THE NPR NEWS & CLASSICAL MUSIC NETWORK OFFERS CLASSICAL, JAZZ, FOLK, AND INTERNATIONAL PROGRAMS AND ACCLAIMED NEWS MAGAZINES. THESE NETWORKS, AS WELL AS THE HD CLASSICAL NETWORK, ARE ALSO STREAMED OVER THE INTERNET. 17 16 0 50 0 0 6549218 6863693 70525 84569 57040 31689 6812 -668 6683595 6979283 0 0 0 0 0 0 112110 111610 1533439 6583494 6930861 6695604 7042471 -12009 -63188 2679232 2451442 730052 571449 1949180 1879993 X THE PURPOSE OF THE WISCONSIN PUBLIC RADIO ASSOCIATION (WPRA) IS TO SUPPORT WISCONSIN PUBLIC RADIO. WPRA'S SUPPORT FALLS INTO THESE AREAS OF RESPONSIBILITY: 1. TO SERVE AS A STATEWIDE MEMBERSHIP ORGANIZATION FOR THOSE LISTENERS TO WISCONSIN PUBLIC RADIO WHO HAVE CONTRIBUTED AT A MINIMUM MEMBERSHIP LEVEL. 2. TO SERVE THE TWO LICENSEES OF WISCONSIN PUBLIC RADIO (UW BOARD OF REGENTS AND THE EDUCATIONAL COMMUNICATIONS BOARD [ECB]) AS A FISCAL AGENT FOR FUNDS RAISED ON BEHALF OF WISCONSIN PUBLIC RADIO. 3. TO ENGAGE IN FUNDRAISING TO SUPPORT THE PROGRAM SERVICE OF WISCONSIN PUBLIC RADIO 4. TO PROVIDE FUNDING AND GUIDANCE FOR LISTENER RESEARCH TO IMPROVE THE QUALITY OF PROGRAMMING AND SERVICES. 5. THROUGH REGIONAL COMMITTEES, TO SERVE AS LIAISON BETWEEN THE LICENSEES AND LISTENERS; TO SPONSOR PROJECTS THAT INVOLVE PUBLIC PARTICIPATION THROUGHOUT WISCONSIN PUBLIC RADIO'S LISTENER AREA; AND TO PROMOTE THE SERVICE SO AS TO ATTRACT ADDITIONAL MEMBER SUPPORT THROUGH PUBLIC AWARENESS ACTIVITIES. 1 0 5368885 83901 WISCONSIN PUBLIC RADIO (WPR) BROADCASTS FIFTY-EIGHT SIGNALS THROUGH DIGITAL MULTICASTING AND MORE THAN 475,000 LISTENERS TUNE IN WEEKLY TO WPR'S THIRTY-THREE RADIO STATIONS AND LIVE STREAMS ON THE INTERNET CARRYING PROGRAMS FROM WPR'S THREE NETWORKS: THE IDEAS NETWORK, THE NPR NEWS & CLASSICAL MUSIC NETWORK, AND THE HD CLASSICAL NETWORK. WPR ALSO OFFERS ARCHIVES AND PODCASTS OF MANY PROGRAMS ORIGINALLY BROADCAST ON THESE NETWORKS. THE IDEAS NETWORK ENCOURAGES COMMUNITY ENGAGEMENT THROUGH STATEWIDE, REGIONAL, AND NATIONAL CALL-IN SHOWS THAT FOCUS ON EVERYTHING FROM CURRENT EVENTS TO SCIENCE, TECHNOLOGY, AND POP CULTURE. WPR'S SEASONED HOSTS FACILITATE OVER 3,000 HOURS OF CONVERSATIONS WITH GUEST EXPERTS AND CALLERS EVERY YEAR. ON THE NPR & CLASSICAL MUSIC NETWORK, WPR CARRIES THE NPR AND BBC FLAGSHIP NEWS PROGRAM AND PRODUCES FIFTY-FIVE MINUTES OF STATE AND LOCAL NEWS EVERY WEEKDAY, WITH REPORTERS BASED IN SEVEN BUREAUS AROUND THE STATE AND AT THE CAPITOL. ON THE MUSIC SIDE, WPR CREATES OVER 2,500 HOURS OF PROGRAMMING EVERY YEAR INCLUDING CLASSICAL, FOLK, JAZZ, AND WORLD MUSIC. WPR ALSO CARRIES THE METROPOLITAN OPERA LIVE BROADCASTS AND PRODUCES REGIONAL MUSIC SHOWS. WPR'S NEWEST NETWORK IS THE HD CLASSICAL NETWORK, WHICH BROADCASTS CLASSICAL MUSIC TWENTY-FOUR HOURS A DAY USING A COMBINATION OF ORIGINAL AND SYNDICATED PROGRAMS. WPR SYNDICATES THREE WEEKLY PROGRAMS NATIONWIDE: MICHAEL FELDMAN'S WHAD'YA KNOW?, TO THE BEST OF OUR KNOWLEDGE, AND ZORBA PASTER ON YOUR HEALTH. THESE SHOWS ARE CARRIED ON 210, 188, AND 85 STATIONS, RESPECTIVELY, AND ARE HEARD BY MORE THAN 1.0 MILLION LISTENERS EVERY WEEK. EVERY WEEK, ABOUT 15,000 LISTENERS STREAM WPR'S NETWORK BROADCASTS AT WWW.WPR.ORG; THERE ARE 10,000 VISITORS WHO LIVE STREAM 40,000 SESSIONS/WEEK AND THERE ARE 5,000 VISITORS WHO DOWNLOAD OR LISTEN ONLINE TO 20000 ARCHIVED PROGRAM/WEEK. IN ADDITION, WPR'S NEWS AND CALL-IN PROGRAMS ARE AVAILABLE IN WPR'S EXTENSIVE AUDIO ARCHIVES AND MANY OF THE SHOWS CAN BE ACCESSED AS PODCASTS. 5368885 1 1 0 0 0 0 0 0 0 1 1 0 0 0 0 0 1 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 1 7 0 1 0 0 0 0 0 0 0 0 0 X 17 16 0 0 0 0 1 1 0 1 0 0 0 1 1 1 1 1 1 1 0 0 WI IL MN X PATTY STOCKDALE 6082631235 821 UNIVERSITY AVE MADISON WI 537061412 X KATZ ANNE 3.00 X X 0 0 0 RUDNITZKI JOAN 1.00 X X 0 0 0 DIETRICH DEAN R 1.00 X X 0 0 0 GAGNON DEAN P 1.00 X 0 0 0 GERLACH CHET 1.00 X 0 0 0 GILMORE BARBARA 1.00 X 0 0 0 GRAHAM LARRY 1.00 X 0 0 0 JASPER LAURA 1.00 X 0 0 0 KELLER KATRINA 1.00 X 0 0 0 KORKER MARY 1.00 X 0 0 0 PETERSON MARY 1.00 X X 0 0 0 POWLESS CHRIS 1.00 X 0 0 0 SCHNEIDER KATHERINE 1.00 X 0 0 0 SIGMAN MICHAEL 1.00 X 0 0 0 TENERELLI KAYE 1.00 X 0 0 0 UTLEY DAVID 1.00 X 0 0 0 CRANE MIKE 1.00 X 0 0 0 0 0 0 0 0 0 0 AM MAILING SERVICES LLC 100 INTERSTATE BLVD EDGERTON WI 53534 DIRECT MAILING SERVICES 220758 1 6863693 41634 6863693 WHAD'YA KNOW TICKETS 515100 84569 84569 84569 27135 27135 428768 424214 4554 4554 4554 9526 10194 -668 -668 6979283 83901 0 31689 10056 10056 111610 111610 6812 6812 77435 66043 11392 33400 33400 49623 49623 6247 6247 5980952 5246125 734827 2035 2035 MEMBERSHIP SOLICITATION 673575 673575 WHAD'YA KNOW PROJECT 89287 89287 MISCELLELLANEOUS EXPENS 1439 73 1366 7042471 5368885 140147 1533439 287124 370550 1405234 838644 310510 326771 31890 43657 11610 7926 25481 176224 60983 60983 2036 0 605347 687670 2679232 2451442 730052 571449 730052 571449 X 1714276 1651349 74526 68266 160378 160378 1949180 1879993 2679232 2451442 X -63188 -5999 X X 0 1 1 X 0 X 5609793 5977073 6405693 6549218 6863693 31405470 120766 113952 112859 81372 94095 523044 5730559 6091025 6518552 6630590 6957788 31928514 9710 13084 19356 24839 66989 0 9710 13084 19356 24839 66989 31861525 62107 83909 50943 43107 27135 267201 62107 83909 50943 43107 27135 267201 5792666 6174934 6569495 6673697 6984923 32195715 0.98960 0.98730 0.00830 0.01140 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 641078 142568 19232 46921 6812 749145 517176 43326 86294 5718 641078 366048 125896 28261 3029 517176 303842 90000 -26443 1351 366048 0.77880 0.21410 0.00710 0 0 60983 60983 0 0 6979283 7042471 -63188 -5999 -5999 -69187 6976666 -5999 -5999 6982665 6812 -10194 -3382 6979283 7045853 10194 10194 7035659 6812 6812 7042471 DESCRIPTION OF INTENDED USE OF ENDOWMENT FUNDS: PART V, LINE 4: THE INCOME FROM THE ENDOWMENT ASSETS CAN BE USED TO SUPPORT THE ASSOCIATION'S GENERAL ACTIVITIES. PART XII, LINE 4B - OTHER ADJUSTMENTS: COST OF GOODS SOLD REPORTED ON FORM 990, PART VIII, LINE 10B -10,194. PART XIII, LINE 2D - OTHER ADJUSTMENTS: COST OF GOODS SOLD REPORTED ON FORM 990, PART VIII, LINE 10B 10,194. X X X X 1 ACD DIRECT INC 1133 N MAIN STREET LAYTON UT 84041 CALL CENTER 0 1300960 40785 1260175 ARIA COMMUNICATIONS 717 WEST ST GERMAIN STREET ST CLOUD MN 56301 TELEMARKETING 0 89500 43459 46041 DEVELOPMENT EXCHANGE INC 401 NORTH 3RD STREET SUITE 370 MINNEAPOLIS MN 55401 ACQUISITIONS LIST 0 48172 27365 20807 1438632 111609 1327023 WI MN IL X 23 41634 MARKET VALUE 0 0 0 0 NEW PROGRAM SERVICES FORM 990, PART III, LINE 2 DURING THE YEAR WISCONSIN PUBLIC RADIO LAUNCHED ITS NEW WEBSITE. ALTHOUGH THE WHOLE WPR.ORG WILL BE REDESIGNED, SO FAR THE REDESIGNED WEBPAGES ARE "TO THE BEST OF OUR KNOWLEDGE" AT TTBOOK.ORG, MICHAEL FELDMAN'S "WHAD'YA KNOW?" AT NOTMUCH.COM, "WPR NEWS" AT WPRNEWS.ORG, "WISCONSIN VOTE" AT WISCONSINVOTE.ORG, AND "WPRA" AT WPRA.ORG. FOR "TO THE BEST OF OUR KNOWLEDGE" AT TTBOOK.ORG, THE SITE IS EASIER TO SEARCH AND FIND THOUSANDS OF ARCHIVED PROGRAM INTERVIEWS WITH AUTHORS, SCIENTISTS, ARTISTS AND THINKERS. FANS CAN ALSO GET PREVIEWS OF UPCOMING BROADCASTS, RECOMMENDATIONS FROM THE SHOW'S AWARD-WINNING PRODUCERS, AND READ AND SHARE COMMENTS ABOUT CURRENT AND ARCHIVED BROADCAST SEGMENTS. "WPR" NEWS AT WPRNEWS.ORG INTEGRATES WPR NEWS CONTENT INTO NATIONAL PUBLIC RADIO'S WEBSITE FORMAT. ADDITIONALLY, THE SHARED ACCESS TO BOTH WEBSITES ALLOWS WPR.ORG USERS TO EXPERIENCE THE DEPTH AND PROFESSIONALISM OF BOTH NPR NATIONAL NEWS AND WPR'S STATEWIDE NEWS REPORTING FORM 990, PART VI, SECTION A, LINE 6 PERSONS MAKING CONTRIBUTIONS TO THE ASSOCIATION WILL BECOME AND CONTINUE AS MEMBERS OF THE ASSOCIATION FOR A ONE-YEAR PERIOD BEGINNING UPON THE DATE OF CONTRIBUTION. FORM 990, PART VI, SECTION A, LINE 7A THE ELECTION OF DIRECTORS OCCURS BY SECRET BALLOT OF THE MEMBERSHIP. THE BOARD OF OPERATIONS COMMITTEE ESTABLISHES PROCEDURES CONCERNING THE CONDUCT OF ELECTIONS, DISTRIBUTES BALLOTS TO ALL MEMBERS, AND COUNTS THE BALLOTS (WPRA AUDITORS COUNT BALLOTS). RESULTS OF AN ELECTION ARE MADE KNOWN TO THE MEMBERSHIP BY PUBLICATION OR OTHER MEANS AS SOON AS PRACTICABLE AFTER THE ELECTION. FORM 990, PART VI, SECTION A, LINE 8B THE ASSOCIATION'S COMMITTEES DO NOT HAVE THE AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY. FORM 990, PART VI, SECTION B, LINE 11 THE ASSOCIATION REQUIRES ALL VOTING MEMBERS OF THE GOVERNING BODY TO HAVE ACCESS FOR REVIEW PURPOSES OF THE IRS FORM 990 PRIOR TO IT BEING FILED WITH THE INTERNAL REVENUE SERVICE. THE EXECUTIVE DIRECTOR OR DESIGNEE WILL SUBMIT A DRAFT COPY OF THE FORM TO THE DIRECTORS AT THE EARLIER OF EITHER THE MEETING PRIOR TO THE DUE DATE OF THE RETURN OR THIRTY DAYS BEFORE THE RETURN IS DUE. EACH DIRECTOR WILL BE GIVEN THE OPPORTUNITY TO RESPOND IN WRITING OR BY EMAIL TO THE EXECUTIVE DIRECTOR OR DESIGNEE ASKING ANY QUESTIONS OR OBJECTING TO ANY INFORMATION PRESENTED IN THE RETURN. IN THE EVENT THAT THE OBJECT CANNOT BE RESOLVED BETWEEN THE DIRECTOR AND THE EXECUTIVE DIRECTOR OR DESIGNEE, THE RETURN WILL BE EXTENDED AND THE SUBJECT INCLUDED AS AN AGENDA ITEM AT THE NEXT REGULARLY SCHEDULED MEETING. IT IS SUFFICIENT FOR THE EXECUTIVE DIRECTOR OR DESIGNEE TO PROVIDE A DRAFT COPY TO ALL VOTING MEMBERS BY EMAIL AND REQUESTING THAT APPROVAL IS IMPLIED BY NO RESPONSE TO THE EMAIL. THE EXECUTIVE DIRECTOR OR DESIGNEE PROVIDES EVIDENCE THAT THIS POLICY HAS BEEN COMPLIED WITH AND MAINTAINS COPIES OF ALL CORRESPONDENCE, QUESTIONS, AND OBJECTIONS. FORM 990, PART VI, SECTION B, LINE 12C CONFLICT OF INTEREST DISCLOSURES ARE DOCUMENTED IN THE MINUTES BY THE RESPECTIVE MEETING OF THE GOVERNING BODY. FORM 990, PART VI, SECTION B, LINE 15A THE EXECUTIVE DIRECTOR IS AN EMPLOYEE OF THE UNIVERSITY OF WISCONSIN AND THE EDUCATIONAL COMMUNICATIONS BOARD. HIS/HER TOTAL COMPENSATION PACKAGE, INCLUDING SALARY AND BENEFITS, IS NEGOTIATED WITH THE EXECUTIVE DIRECTORS OF THE LICENSEES OF WISCONSIN PUBLIC RADIO AND IS CONSISTENT WITH UNIVERSITY OF WISCONSIN AND STATE OF WISCONSIN COMPENSATION POLICIES. THE LICENSEES CONDUCTED A COMPARATIVE SALARY SURVEY IN MARCH 2008 TO ALIGN EXECUTIVE COMPENSATION WITHIN PUBLIC RADIO MARKETS. THE SURVEYS TYPICALLY USE DATA SUPPLIED BY THE CORPORATION FOR PUBLIC BROADCASTING. ADJUSTMENTS TO THE SALARY RANGES WERE MADE BY THE UW-SYSTEM IN MAY, 2010 BASED ON INTERNAL EQUITY COMPARISONS. FORM 990, PART VI, SECTION C, LINE 19 THE ASSOCIATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE UPON REQUEST. CHANGES IN NET ASSETS OR FUND BALANCES: FORM 990, PART XI, LINE 5: NET UNREALIZED LOSSES ON INVESTMENTS: -5,999. FORM 990, PART XI, LINE 2C THE ORGANIZATION HAS NOT CHANGED ITS OVERSIGHT PROCESS OR SELECTION PROCESS DURING THE TAX YEAR.