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      <Form990PartVIISectionA>
        <NamePerson>RICH GOTTWALD</NamePerson>
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        <OtherCompensation>11943</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>WILLIAM WINSLOW</NamePerson>
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        <HighestCompensatedEmployee>X</HighestCompensatedEmployee>
        <ReportableCompFromOrganization>144816</ReportableCompFromOrganization>
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        <OtherCompensation>4928</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>DAVID HICKEY</NamePerson>
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        <AverageHoursPerWeek>35.00</AverageHoursPerWeek>
        <HighestCompensatedEmployee>X</HighestCompensatedEmployee>
        <ReportableCompFromOrganization>111737</ReportableCompFromOrganization>
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        <OtherCompensation>10222</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>BRANDON HENSLEY</NamePerson>
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        <AverageHoursPerWeek>35.00</AverageHoursPerWeek>
        <HighestCompensatedEmployee>X</HighestCompensatedEmployee>
        <ReportableCompFromOrganization>149860</ReportableCompFromOrganization>
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          <NameBusiness>
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          <AddressUS>
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        <ExclusionAmount>6619</ExclusionAmount>
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        <Securities>851279</Securities>
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        <Total>417234</Total>
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      <InformationTechnology>
        <Total>199956</Total>
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      <Occupancy>
        <Total>218214</Total>
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        <Total>407226</Total>
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      <OtherExpenses>
        <Description>EMPLOYEE DEVELOPMENT</Description>
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        <Description>TAXES</Description>
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      <AllOtherExpenses>
        <Total>6785</Total>
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      <TotalFunctionalExpenses>
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      <GrantsPayable>
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      <TotalLiabNetAssetsFundBalances>
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      <InfoInScheduleOPartXI>X</InfoInScheduleOPartXI>
      <ReconcilationRevenueExpenses>458071</ReconcilationRevenueExpenses>
      <ReconcilationOtherChanges>-38921</ReconcilationOtherChanges>
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        <Identifier>DESCRIPTION OF UNCERTAIN TAX POSITIONS UNDER FIN 48:</Identifier>
        <ReturnReference>PART X:</ReturnReference>
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      <RecipientTable>
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      </Form990ScheduleJPartII>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION A, LINE 6</ReturnReference>
        <Explanation>LOCAL, NATIONAL, ARCHITECTURAL, DIGITAL, SUPPLIERS, DISTRIBUTORS, BUSINESS IDENTITY, AFFILIATED ASSOCIATIONS, AND INTERNATIONAL MEMBER DIVISIONS ELECT THE BOARD OF DIRECTORS BY DIRECT VOTE.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION A, LINE 7A</ReturnReference>
        <Explanation>NINE DIRECTORS REPRESENT EACH OF THE NINE REGIONS WITHIN THE LOCAL/CUSTOM SIGN MEMBER DIVISION. FOUR DIRECTORS REPRESENT THE NATIONAL SIGN DIVISION. ISA VOTING MEMBERS ELECT THE BOARD OF DIRECTORS BY DIRECT VOTE.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 11</ReturnReference>
        <Explanation>FORM 990 IS REVIEWED BY THE VP OF FINANCE. THE RETURN IS THEN SUBMITTED TO THE EXECUTIVE AND FINANCE COMMITTEES FOR REVIEW BEFORE FILING. THOSE COMMITTEES INFORMED THE FULL BOARD OF DIRECTORS THAT THEY HAVE REVIEWED THE FORM 990 BEFORE FILING.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 12C</ReturnReference>
        <Explanation>REVIEW OF THE CONFLICT OF INTEREST POLICY IS REQUIRED BY THE BOARD HANDBOOK. RELATIONSHIPS WHICH MAY CREATE CONFLICTS OF INTEREST MUST BE DISCLOSED AND ARE CONSTANTLY REVIEWED TO ENSURE THAT NO CONFLICTS OF INTEREST EXIST.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 15</ReturnReference>
        <Explanation>THE EXECUTIVE COMMITTEE USED COMPARABILITY DATA IN DETERMINING THE PRESIDENT AND CEO'S COMPENSATION ANNUALLY. THE COMMITTEE MEETING MINUTES WERE RECORDED. THE PRESIDENT AND CEO REVIEWED ALL EMPLOYEES' COMPENSATION ANNUALLY USING COMPARABILITY DATA. EMPLOYEE FILES REFLECT REVIEW BY CEO, SUPERVISORS, AND VICE PRESIDENT OF FINANCE.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION C, LINE 19</ReturnReference>
        <Explanation>ISA'S BY-LAWS ARE AVAILABLE TO THE PUBLIC ON ITS WEBSITE. FINANCIAL STATEMENTS AND CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Explanation>FORM 990, PART VII HOURS PER WEEK DEVOTED TO RELATED ORGANIZATIONS WILLIAN WINSLOW 5.0 HRS PER WEEK SIGNAGE FOUNDATION, INC.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>CHANGES IN NET ASSETS OR FUND BALANCES:</Identifier>
        <ReturnReference>FORM 990, PART XI, LINE 5:</ReturnReference>
        <Explanation>NET UNREALIZED LOSSES ON INVESTMENTS: -38,921.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="RetDoc1043400001">
      <Form990ScheduleRPartII>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>SIGNAGE FOUNDATION INC</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>1001 NORTH FAIRFAX</AddressLine1>
          <City>ALEXANDRIA</City>
          <State>VA</State>
          <ZIPCode>22314</ZIPCode>
        </AddressUS>
        <EIN>542091972</EIN>
        <PrimaryActivities>CHARITABLE FOUNDATION</PrimaryActivities>
        <LegalDomicileState>DC</LegalDomicileState>
        <ExemptCodeSection>501(C)(3)</ExemptCodeSection>
        <PublicCharityStatus>LINE 11B, II</PublicCharityStatus>
        <DirectControllingEntityName>
          <BusinessNameLine1>INTERNATIONAL SIGN ASSOCIATION</BusinessNameLine1>
        </DirectControllingEntityName>
        <ControlledOrg>0</ControlledOrg>
      </Form990ScheduleRPartII>
      <ReceiptOfIntAnnRentsRoyalties>0</ReceiptOfIntAnnRentsRoyalties>
      <GiftGrantOrCapContrToOtherOrg>1</GiftGrantOrCapContrToOtherOrg>
      <GiftGrantOrCapContrFrOtherOrg>0</GiftGrantOrCapContrFrOtherOrg>
      <LoansOrGuaranteesToOtherOrg>0</LoansOrGuaranteesToOtherOrg>
      <LoansOrGuaranteesFromOtherOrg>0</LoansOrGuaranteesFromOtherOrg>
      <SaleOfAssetsToOtherOrg>0</SaleOfAssetsToOtherOrg>
      <PurchaseOfAssetsFromOtherOrg>0</PurchaseOfAssetsFromOtherOrg>
      <ExchangeOfAssets>0</ExchangeOfAssets>
      <RentalOfFacilitiesToOtherOrgs>0</RentalOfFacilitiesToOtherOrgs>
      <RentalOfFacilitiesFrOtherOrgs>0</RentalOfFacilitiesFrOtherOrgs>
      <PerformOfServicesForOtherOrgs>0</PerformOfServicesForOtherOrgs>
      <PerformOfServicesByOtherOrgs>0</PerformOfServicesByOtherOrgs>
      <SharingOfFacilities>1</SharingOfFacilities>
      <SharingOfPaidEmployees>1</SharingOfPaidEmployees>
      <ReimbursementPaidToOtherOrg>0</ReimbursementPaidToOtherOrg>
      <ReimbursementPaidByOtherOrg>0</ReimbursementPaidByOtherOrg>
      <OtherTransferToOtherOrg>0</OtherTransferToOtherOrg>
      <OtherTransferFromOtherOrg>0</OtherTransferFromOtherOrg>
    </IRS990ScheduleR>
  </ReturnData>
</Return>