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      <ProgramServiceRevenue>
        <Description>SERVICE FEES</Description>
        <BusinessCode>522100</BusinessCode>
        <TotalRevenueColumn>10505536</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>10505536</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <ProgramServiceRevenue>
        <Description>OTHER INCOME</Description>
        <BusinessCode>522100</BusinessCode>
        <TotalRevenueColumn>1408213</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>1408213</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <ProgramServiceRevenue>
        <Description>MEMBERS FINANCE</Description>
        <BusinessCode>523000</BusinessCode>
        <TotalRevenueColumn>325725</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>325725</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <ProgramServiceRevenue>
        <Description>NON MEMBER FEES</Description>
        <BusinessCode>522100</BusinessCode>
        <TotalRevenueColumn>225956</TotalRevenueColumn>
        <UnrelatedBusinessRevenue>225956</UnrelatedBusinessRevenue>
      </ProgramServiceRevenue>
      <TotalOthProgramServiceRevenue>
        <TotalRevenueColumn>248157</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>248157</RelatedOrExemptFunctionIncome>
      </TotalOthProgramServiceRevenue>
      <TotalProgramServiceRevenue>33531764</TotalProgramServiceRevenue>
      <GrossAmountSalesAssets>
        <Securities>7283206</Securities>
      </GrossAmountSalesAssets>
      <LessCostOthBasisSalesExpenses>
        <Securities>7131338</Securities>
      </LessCostOthBasisSalesExpenses>
      <GainOrLoss>
        <Securities>151868</Securities>
      </GainOrLoss>
      <NetGainOrLossInvestments>
        <TotalRevenueColumn>151868</TotalRevenueColumn>
        <ExclusionAmount>151868</ExclusionAmount>
      </NetGainOrLossInvestments>
      <TotalRevenue>
        <TotalRevenueColumn>33683632</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>33305808</RelatedOrExemptFunctionIncome>
        <UnrelatedBusinessRevenue>225956</UnrelatedBusinessRevenue>
        <ExclusionAmount>151868</ExclusionAmount>
      </TotalRevenue>
      <CompCurrentOfficersDirectors>
        <Total>1230256</Total>
      </CompCurrentOfficersDirectors>
      <OtherSalariesAndWages>
        <Total>6826515</Total>
      </OtherSalariesAndWages>
      <PensionPlanContributions>
        <Total>500374</Total>
      </PensionPlanContributions>
      <OtherEmployeeBenefits>
        <Total>1160986</Total>
      </OtherEmployeeBenefits>
      <PayrollTaxes>
        <Total>612202</Total>
      </PayrollTaxes>
      <FeesForServicesManagement>
        <Total>479244</Total>
      </FeesForServicesManagement>
      <FeesForServicesLegal>
        <Total>384754</Total>
      </FeesForServicesLegal>
      <FeesForServicesOther>
        <Total>123195</Total>
      </FeesForServicesOther>
      <Advertising>
        <Total>1162068</Total>
      </Advertising>
      <OfficeExpenses>
        <Total>873838</Total>
      </OfficeExpenses>
      <Occupancy>
        <Total>522159</Total>
      </Occupancy>
      <ConferencesMeetings>
        <Total>163669</Total>
      </ConferencesMeetings>
      <Interest>
        <Total>5637662</Total>
      </Interest>
      <DepreciationDepletion>
        <Total>1002127</Total>
      </DepreciationDepletion>
      <Insurance>
        <Total>1103463</Total>
      </Insurance>
      <OtherExpenses>
        <Description>PROVISION FOR LOAN LOSS</Description>
        <Total>3108451</Total>
      </OtherExpenses>
      <OtherExpenses>
        <Description>CHECK CARD PROGRAM</Description>
        <Total>1070214</Total>
      </OtherExpenses>
      <OtherExpenses>
        <Description>OTHER EXPENSES</Description>
        <Total>1042876</Total>
      </OtherExpenses>
      <OtherExpenses>
        <Description>REPAIRS AND MAINTENANCE</Description>
        <Total>835773</Total>
      </OtherExpenses>
      <AllOtherExpenses>
        <Total>1706452</Total>
      </AllOtherExpenses>
      <TotalFunctionalExpenses>
        <Total>29546278</Total>
      </TotalFunctionalExpenses>
      <CashNonInterestBearing>
        <BOY>8937421</BOY>
        <EOY>33852337</EOY>
      </CashNonInterestBearing>
      <SavingsAndTempCashInvestments>
        <BOY>11025483</BOY>
        <EOY>1238876</EOY>
      </SavingsAndTempCashInvestments>
      <OtherNotesLoansReceivableNet>
        <BOY>296458311</BOY>
        <EOY>290872684</EOY>
      </OtherNotesLoansReceivableNet>
      <PrepaidExpensesDeferredCharges>
        <BOY>485771</BOY>
        <EOY>562544</EOY>
      </PrepaidExpensesDeferredCharges>
      <LandBuildingsEquipmentBasis>21571445</LandBuildingsEquipmentBasis>
      <LandBldgEquipmentAccumDeprec>10492274</LandBldgEquipmentAccumDeprec>
      <LandBuildingsEquipmentBasisNet>
        <BOY>11511798</BOY>
        <EOY>11079171</EOY>
      </LandBuildingsEquipmentBasisNet>
      <InvestmentsPubTradedSecurities>
        <BOY>56862320</BOY>
        <EOY>81589124</EOY>
      </InvestmentsPubTradedSecurities>
      <InvestmentsOtherSecurities>
        <BOY>2458776</BOY>
        <EOY>2531744</EOY>
      </InvestmentsOtherSecurities>
      <OtherAssetsTotal>
        <BOY>39888429</BOY>
        <EOY>30100218</EOY>
      </OtherAssetsTotal>
      <TotalAssets>
        <BOY>427628309</BOY>
        <EOY>451826698</EOY>
      </TotalAssets>
      <AccountsPayableAccruedExpenses>
        <BOY>2884431</BOY>
        <EOY>3605213</EOY>
      </AccountsPayableAccruedExpenses>
      <MortNotesPyblSecuredInvestProp>
        <BOY>18000000</BOY>
        <EOY>8000000</EOY>
      </MortNotesPyblSecuredInvestProp>
      <OtherLiabilities>
        <BOY>371758266</BOY>
        <EOY>401280535</EOY>
      </OtherLiabilities>
      <TotalLiabilities>
        <BOY>392642697</BOY>
        <EOY>412885748</EOY>
      </TotalLiabilities>
      <DoNotFollowSFAS117>X</DoNotFollowSFAS117>
      <CapStckTrstPrinCurrentFunds>
        <BOY>0</BOY>
        <EOY>0</EOY>
      </CapStckTrstPrinCurrentFunds>
      <PaidInCapSrplsLandBldgEqpFund>
        <BOY>0</BOY>
        <EOY>0</EOY>
      </PaidInCapSrplsLandBldgEqpFund>
      <RetainedEarningsEndowmentEtc>
        <BOY>34985612</BOY>
        <EOY>38940950</EOY>
      </RetainedEarningsEndowmentEtc>
      <TotalNetAssetsFundBalances>
        <BOY>34985612</BOY>
        <EOY>38940950</EOY>
      </TotalNetAssetsFundBalances>
      <TotalLiabNetAssetsFundBalances>
        <BOY>427628309</BOY>
        <EOY>451826698</EOY>
      </TotalLiabNetAssetsFundBalances>
      <InfoInScheduleOPartXI>X</InfoInScheduleOPartXI>
      <ReconcilationRevenueExpenses>4137354</ReconcilationRevenueExpenses>
      <ReconcilationOtherChanges>-182016</ReconcilationOtherChanges>
      <MethodOfAccountingAccrual>X</MethodOfAccountingAccrual>
      <AccountantCompileOrReview>0</AccountantCompileOrReview>
      <FSAudited>1</FSAudited>
      <AuditCommittee>1</AuditCommittee>
      <FinancialStatementConsolidated>X</FinancialStatementConsolidated>
      <FederalGrantAuditRequired>0</FederalGrantAuditRequired>
    </IRS990>
    <IRS990ScheduleD documentId="RetDoc1040000001">
      <AgentTrusteeEtc>1</AgentTrusteeEtc>
      <BeginningBalance>468014</BeginningBalance>
      <AdditionsDuringYear>2755052</AdditionsDuringYear>
      <DistributionsDuringYear>2778125</DistributionsDuringYear>
      <EndingBalance>444942</EndingBalance>
      <IncludedOnFS>0</IncludedOnFS>
      <Land>
        <OtherCostOrOtherBasis>2341815</OtherCostOrOtherBasis>
        <BookValue>2341815</BookValue>
      </Land>
      <Buildings>
        <OtherCostOrOtherBasis>11699014</OtherCostOrOtherBasis>
        <Depreciation>4300163</Depreciation>
        <BookValue>7398851</BookValue>
      </Buildings>
      <LeaseholdImprovements>
        <OtherCostOrOtherBasis>482815</OtherCostOrOtherBasis>
        <Depreciation>468588</Depreciation>
        <BookValue>14227</BookValue>
      </LeaseholdImprovements>
      <Equipment>
        <OtherCostOrOtherBasis>7047801</OtherCostOrOtherBasis>
        <Depreciation>5723523</Depreciation>
        <BookValue>1324278</BookValue>
      </Equipment>
      <TotalOfBookValueLandBuildings>11079171</TotalOfBookValueLandBuildings>
      <OtherAssets>
        <Description>NCUSIF DEPOSIT</Description>
        <BookValue>3812288</BookValue>
      </OtherAssets>
      <OtherAssets>
        <Description>TIME DEPOSITS</Description>
        <BookValue>11759243</BookValue>
      </OtherAssets>
      <OtherAssets>
        <Description>OTHER ASSETS</Description>
        <BookValue>13133811</BookValue>
      </OtherAssets>
      <OtherAssets>
        <Description>ACCRUED INTEREST RECEIVABLE</Description>
        <BookValue>1394876</BookValue>
      </OtherAssets>
      <TotalBookValueOtherAssets>30100218</TotalBookValueOtherAssets>
      <OtherLiabilities>
        <Description>OTHER LIABILITIES</Description>
        <Amount>2013544</Amount>
      </OtherLiabilities>
      <OtherLiabilities>
        <Description>MEMBERS' SHARES &amp; SAVINGS ACCOUNTS</Description>
        <Amount>399266991</Amount>
      </OtherLiabilities>
      <TotalOfAmounts>401280535</TotalOfAmounts>
      <Form990ScheduleDPartXIV>
        <ReturnReference>PART IV, LINE 1B:</ReturnReference>
        <Explanation>WE HAVE A CUSTODIAL ACCOUNT BELONGING TO FANNIE MAE IN WHICH LOAN PAYMENTS MADE ON LOANS SOLD TO FANNIE MAE HAVE BEEN DEPOSITED. THROUGH OUR SERVICING AGENT, TRUHOME SOLUTIONS, THESE FUNDS ARE SENT TO FANNIE MAE MONTHLY, OR WHENEVER THE BALANCE IS GREATER THAN $10,000, WHICHEVER IS FIRST. AS THE OWNER AND SERVICER OF LOANS SOLD TO FANNIE MAE, WE ARE CONTRACTUALLY OBLIGATED TO COLLECT LOAN PAYMENTS, CONSISTING OF PITI, ON THESE LOANS AND DEPOSIT THEM INTO A CUSTODIAL ACCOUNT ON BEHALF OF FANNIE MAE. WE ARE OBLIGATED TO REPORT THESE DEPOSITS AND TO TRANSFER THESE DEPOSITS TO OTHER FANNIE MAE ACCOUNTS AS SPECIFIED IN CONTRACTUAL DOCUMENTS WITH FANNIE MAE. WE USE AN AGENT CALLED TRUHOME SOLUTIONS TO MANAGE FANNIE MAE CUSTODIAL ACCOUNTS.</Explanation>
      </Form990ScheduleDPartXIV>
      <Form990ScheduleDPartXIV>
        <Identifier>DESCRIPTION OF UNCERTAIN TAX POSITIONS UNDER FIN 48:</Identifier>
        <ReturnReference>PART X:</ReturnReference>
        <Explanation>THE CREDIT UNION IS EXEMPT FROM MOST FEDERAL, STATE, AND LOCAL TAXES UNDER THE PROVISIONS OF THE INTERNAL REVENUE CODE AND STATE TAX LAWS. THE INCOME TAXES TOPIC OF THE FASB ASC CLARIFIES ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES REPORTED IN THE CONSOLIDATED FINANCIAL STATEMENTS. THE INTERPRETATION PROVIDES CRITERIA FOR ASSESSMENT OF INDIVIDUAL TAX POSITIONS AND A PROCESS FOR RECOGNITION AND MEASUREMENT OF UNCERTAIN TAX POSITIONS. TAX POSITIONS ARE EVALUATED ON WHETHER THEY MEET THE "MORE LIKELY THAN NOT" STANDARD FOR SUSTAINABILITY UPON EXAMINATION BY TAX AUTHORITIES. THE CREDIT UNION IS A STATE-CHARTERED CREDIT UNION AS DEFINED IN INTERNAL REVENUE CODE (IRC) SECTION 501(C)(14). AS SUCH, THE CREDIT UNION IS EXEMPT FROM FEDERAL TAXATION OF INCOME DERIVED FROM THE PERFORMANCE OF ACTIVITIES DIRECTLY RELATED TO ITS EXEMPT PURPOSES. HOWEVER, IRC SECTION 511 IMPOSES A TAX ON THE UNRELATED BUSINESS INCOME (UBI) DERIVED BY STATE-CHARTERED CREDIT UNIONS. BEGINNING IN MARCH 2008, THE INTERNAL REVENUE SERVICE (IRS) RELEASED TECHNICAL ADVICE MEMORANDUMS (TAMS) TO SPECIFIC STATE-CHARTERED CREDIT UNIONS SPECIFYING THE REVENUE SOURCES SUBJECT TO UNRELATED BUSINESS INCOME TAX (UBIT). UBI MAY ALSO BE SUBJECT TO TAX IN CERTAIN STATES. MANAGEMENT HAS ASSESSED THE CREDIT UNION'S ACTIVITIES AND ANY POTENTIAL FEDERAL OR STATE INCOME TAX LIABILITY AND DETERMINED THAT THE CREDIT UNION HAS NO UNCERTAIN TAX POSITIONS THAT QUALIFY FOR EITHER RECOGNITION OR DISCLOSURE IN THE CONSOLIDATED FINANCIAL STATEMENTS. ADDITIONALLY, NO INTEREST AND PENALTIES HAVE BEEN RECORDED IN THE ACCOMPANYING CONSOLIDATED FINANCIAL STATEMENTS RELATED TO UNCERTAIN TAX POSITIONS. CURRENTLY, THE 2010, 2009, AND 2008 FEDERAL INCOME TAX RETURNS ARE OPEN FOR EXAMINATION BY THE IRS. THE FILING YEARS OPEN FOR EXAMINATION BY THE STATE, IF APPLICABLE, MAY BE EQUAL TO, GREATER THAN OR LESS THAN THE YEARS OPEN FOR EXAMINATION BY THE IRS.</Explanation>
      </Form990ScheduleDPartXIV>
    </IRS990ScheduleD>
    <IRS990ScheduleJ documentId="RetDoc1042400001">
      <FirstClassOrCharterTravel>X</FirstClassOrCharterTravel>
      <TravelForCompanions>X</TravelForCompanions>
      <IdemnificationGrossUpPayments>X</IdemnificationGrossUpPayments>
      <WrittenPolicyReTAndEExpenses>1</WrittenPolicyReTAndEExpenses>
      <SubstantiationRequired>1</SubstantiationRequired>
      <BoardOrCommitteeApproval>X</BoardOrCommitteeApproval>
      <SeverancePayment>0</SeverancePayment>
      <SupplementalNonqualRetirePlan>1</SupplementalNonqualRetirePlan>
      <EquityBasedCompArrangement>0</EquityBasedCompArrangement>
      <Form990ScheduleJPartII>
        <NamePerson>BRANDON MICHAELS</NamePerson>
        <BaseCompensationFilingOrg>130074</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>14200</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>0</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>0</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>9479</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>153753</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>ROBERT GIVENS</NamePerson>
        <BaseCompensationFilingOrg>236627</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>44152</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>16104</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>0</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>9135</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>306018</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartIII>
        <ReturnReference>PART I, LINE 4B</ReturnReference>
        <Explanation>ROB GIVENS, FORMER CEO, PARTICIPATED IN A 457F PLAN. NO FUNDS WERE CONTRIBUTED IN 2011 FOR ROB'S FUTURE BENEFIT.</Explanation>
      </Form990ScheduleJPartIII>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <GeneralExplanation>
        <Identifier>EXPLANATION FOR NOT FILING FORM 990-T</Identifier>
        <ReturnReference>FORM 990, PART V, LINE 3B</ReturnReference>
        <Explanation>HISTORICALLY, THE NET INCOME GENERATED FROM UNRELATED BUSINESS ACTIVITIES HAS RESULTED IN A LOSS. FURTHERMORE, A NET OPERATING LOSS WAS GENERATED FROM UNRELATED BUSINESS ACTIVITIES FOR THE 2011 TAX YEAR. THE TAXPAYER HAS THEREFORE ELECTED NOT TO FILE A 2011 FORM 990-T. THE TAXPAYER WILL ANALYZE WHETHER THE 990-T SHOULD OR SHOULD NOT BE FILED GOING FORWARD.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION A, LINE 6</ReturnReference>
        <Explanation>EVERY INDIVIDUAL THAT HAS A DEPOSIT OF $25.00 IN THE CREDIT UNION HAS OWNERSHIP OF 1 VOTING SHARE OF THE ORGANIZATION AND MAY VOTE ON THE ELECTION OF BOARD MEMBERS. NO MEMBER HAS MORE THAN 1 VOTING SHARE, REGARDLESS OF THE TOTAL AMOUNT OF DEPOSITS IN THAT MEMBER'S ACCOUNT. WE HAVE APPROXIMATELY 52,500 MEMBERS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION A, LINE 7A</ReturnReference>
        <Explanation>THE ORGANIZATION IS RUN BY A BOARD OF DIRECTORS MADE UP OF ORGANIZATION MEMBERS THAT WERE VOTED IN BY ALL OTHER MEMBERS OF THE ORGANIZATION.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 11</ReturnReference>
        <Explanation>THE VP/CFO PROVIDES INPUT INTO THE PREPARATION OF THE 990 AND 990T AND REVIEWS THE RETURNS PRIOR TO FILING. THE CEO ALSO REVIEWS THE 990 AND 990T RETURNS PRIOR TO FILING. THEN, THE CEO REPORTS THE FILING OF THE 990 AND 990T TO THE BOARD AND MAKES THE RETURNS AVAILABLE FOR PUBLIC INSPECTION.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 12C</ReturnReference>
        <Explanation>CONFLICT OF INTEREST STATEMENTS ARE OBTAINED EACH YEAR FROM MANAGEMENT, THE BOARD OF DIRECTORS, AND THE SUPERVISORY COMMITTEE.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 15</ReturnReference>
        <Explanation>THE CEO'S COMPENSATION IS BASED UPON CONTRACT AND REACHING PREDETERMINED BENCHMARKS. ALL OTHER PAID EMPLOYEES ARE BASED UPON A STANDARD SALARY GRID AND ANNUAL REVIEW PROCESS. BONUSES, IF ANY, ARE PAID BASED UPON SUCCESSFUL COMPLETION OF MAJOR PROJECTS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION C, LINE 19</ReturnReference>
        <Explanation>FINANCIAL STATEMENTS ARE POSTED IN BRANCH LOBBIES. POLICIES ARE AVAILABLE BASED UPON REQUEST AND FOLLOWING SPECIFIED PROCEDURES.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>CHANGES IN NET ASSETS OR FUND BALANCES:</Identifier>
        <ReturnReference>FORM 990, PART XI, LINE 5:</ReturnReference>
        <Explanation>CHANGE IN ACCUMULATED OTHER COMPREHENSIVE INCOME -182,016. TOTAL TO FORM 990, PART XI, LINE 5: -182,016.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="RetDoc1043500001">
      <Form990ScheduleRPartIII>
        <NameOfRelatedOrg>
          <BusinessNameLine1>BEYOND MARKETING</BusinessNameLine1>
        </NameOfRelatedOrg>
        <AddressUS>
          <AddressLine1>16011 COLLEGE BLVD STE 208</AddressLine1>
          <City>LENEXA</City>
          <State>KS</State>
          <ZIPCode>66219</ZIPCode>
        </AddressUS>
        <EIN>582670690</EIN>
        <PrimaryActivity>MARKETING</PrimaryActivity>
        <LegalDomicileState>MO</LegalDomicileState>
        <DirectControllingEntityName>
          <BusinessNameLine1>CU HOLDING CO</BusinessNameLine1>
        </DirectControllingEntityName>
        <PredominantIncomeType>UNRELATED</PredominantIncomeType>
        <ShareOfTotalIncome>-230729</ShareOfTotalIncome>
        <ShareOfEOYAssets>145909</ShareOfEOYAssets>
        <DisproportionateAllocations>0</DisproportionateAllocations>
        <GeneralOrManagingPartner>0</GeneralOrManagingPartner>
        <PercentageOwnership>0.90000</PercentageOwnership>
      </Form990ScheduleRPartIII>
      <Form990ScheduleRPartIII>
        <NameOfRelatedOrg>
          <BusinessNameLine1>XTRA CASH LLC</BusinessNameLine1>
        </NameOfRelatedOrg>
        <AddressUS>
          <AddressLine1>16011 COLLEGE BLVD STE 208</AddressLine1>
          <City>LENEXA</City>
          <State>KS</State>
          <ZIPCode>66209</ZIPCode>
        </AddressUS>
        <EIN>205881652</EIN>
        <PrimaryActivity>PAYDAY LOANS</PrimaryActivity>
        <LegalDomicileState>MO</LegalDomicileState>
        <DirectControllingEntityName>
          <BusinessNameLine1>CU HOLDING CO</BusinessNameLine1>
        </DirectControllingEntityName>
        <ShareOfTotalIncome>86764</ShareOfTotalIncome>
        <ShareOfEOYAssets>515869</ShareOfEOYAssets>
        <DisproportionateAllocations>0</DisproportionateAllocations>
        <GeneralOrManagingPartner>0</GeneralOrManagingPartner>
        <PercentageOwnership>1.00000</PercentageOwnership>
      </Form990ScheduleRPartIII>
      <Form990ScheduleRPartIV>
        <NameOfRelatedOrg>
          <BusinessNameLine1>CU HOLDING COMPANY LLC</BusinessNameLine1>
        </NameOfRelatedOrg>
        <AddressUS>
          <AddressLine1>16011 COLLEGE BLVD STE 208</AddressLine1>
          <City>LENEXA</City>
          <State>KS</State>
          <ZIPCode>66219</ZIPCode>
        </AddressUS>
        <EIN>870695887</EIN>
        <PrimaryActivity>HOLDING CO.</PrimaryActivity>
        <LegalDomicileState>MO</LegalDomicileState>
        <DirectControllingEntityName>
          <BusinessNameLine1>MAZUMA CU</BusinessNameLine1>
        </DirectControllingEntityName>
        <TypeOfEntity>C</TypeOfEntity>
        <ShareOfTotalIncome>52360</ShareOfTotalIncome>
        <ShareOfEOYAssets>1866865</ShareOfEOYAssets>
        <PercentageOwnership>1.00000</PercentageOwnership>
      </Form990ScheduleRPartIV>
      <ReceiptOfIntAnnRentsRoyalties>0</ReceiptOfIntAnnRentsRoyalties>
      <GiftGrantOrCapContrToOtherOrg>0</GiftGrantOrCapContrToOtherOrg>
      <GiftGrantOrCapContrFrOtherOrg>0</GiftGrantOrCapContrFrOtherOrg>
      <LoansOrGuaranteesToOtherOrg>0</LoansOrGuaranteesToOtherOrg>
      <LoansOrGuaranteesFromOtherOrg>0</LoansOrGuaranteesFromOtherOrg>
      <SaleOfAssetsToOtherOrg>0</SaleOfAssetsToOtherOrg>
      <PurchaseOfAssetsFromOtherOrg>0</PurchaseOfAssetsFromOtherOrg>
      <ExchangeOfAssets>0</ExchangeOfAssets>
      <RentalOfFacilitiesToOtherOrgs>0</RentalOfFacilitiesToOtherOrgs>
      <RentalOfFacilitiesFrOtherOrgs>0</RentalOfFacilitiesFrOtherOrgs>
      <PerformOfServicesForOtherOrgs>0</PerformOfServicesForOtherOrgs>
      <PerformOfServicesByOtherOrgs>0</PerformOfServicesByOtherOrgs>
      <SharingOfFacilities>0</SharingOfFacilities>
      <SharingOfPaidEmployees>0</SharingOfPaidEmployees>
      <ReimbursementPaidToOtherOrg>1</ReimbursementPaidToOtherOrg>
      <ReimbursementPaidByOtherOrg>0</ReimbursementPaidByOtherOrg>
      <OtherTransferToOtherOrg>0</OtherTransferToOtherOrg>
      <OtherTransferFromOtherOrg>0</OtherTransferFromOtherOrg>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>BEYOND MARKETING LLC</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>O</TransactionType>
        <AmountInvolved>1081621</AmountInvolved>
      </TransactionsRelatedOrgsTable>
    </IRS990ScheduleR>
  </ReturnData>
</Return>