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      <MissionDescription>The Partnership at Drugfree.org is dedicated to solving the problem of teen substance abuse because ninety percent of addictions start in the teenage years. Together with experts in science, parenting and communications, The Partnership at Drugfree.org translates research on teen behavior, addiction and treatment into useful and effective resources for both individuals and communities working toward a vision where all young people will be able to live their lives free of drug and alcohol abuse, The Partnership at Drugfree.org works with parents and other influencers to help them prevent and get help for drug and alcohol abuse by teens and young adults. The organization depends on donations from individuals, corporations, foundations and the public.</MissionDescription>
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      <Description>Prevention &amp; Education The Partnership continues to expand and enrich its educational and resource offerings for parents and other youth influencers BY working with partners SUCH as the Treatment Research Institute in Philadelphia, perhaps the nation's leading center for addiction research. With support from THE MetLife Foundation, we have significantly expanded "Habla Con Tus Hijos", our online resource for Spanish-speaking parents and influencers, and are actively promoting it with media partners including Univision. Our Community Education program, PACT360, continues to roll out into new communities across the country. In 2011, an independent evaluation of Parents360 (the core component of PACT360) determined that the program is effective in improving parents' knowledge of substance abuse risks and in strengthening their feelings of self-efficacy - i.e., confidence that they can prevent their children from initiating drug or alcohol use. The Partnership's extensive suite of online and offline resources for parents and other influencers continue to be promoted via our extensive network of relationships with media and other strategic partners. In 2011, our media partners contributed over $100 million in pro bono support for Partnership messages, helping to drive nearly 5 million unique visitors to our drugfree.org website. Millions of parents and teenagers see and hear our public service messages every day. Also, more than 36,000 people - parents, law enforcement agents, community leaders - have been trained in our Parents360 and Pact360. Key programs include: "Play Healthy," "Healthy competition", "Time to Talk", "Habla con tus Hijos",and "Padres360".</Description>
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        <Description>Intervention Discovering that a child is using drugs oR alcohol can be a scary experience for parents. That's why our intervene resources offer step by step advice and guidance from top substance abuse experts, family therapists, scientists and fellow caregivers to guide parents to take immediate action. More than 150,000 parents and caregivers come to www.drugfree.org to seek intervention help and read our e-books on intervention. The Partnership stresses the importance of getting a professional assessment for a child's substance abuse problem. The Partnership's annual Partnership attitude tracking survey (PATS) is the longest running national research study of parents &amp; teen behaviors &amp; attitudes about drug and alcohol use in the USA. PATS helps The Partnership at Drugfree.org keep parents informed about what substances pose a threat to kids and families. For more details, go to www.drugfree.org.</Description>
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        <Description>Treatment and Recovery Addiction is a disease that almost always begins in adolescence. Parents can find a clear path to information and support for substance abuse treatment by going to www.drugfree.org/timetogethelp, or by calling our bilingual parents toll free help line 1-855-DRUGFREE, staffed by licensed social workers. Trained counselors help callers who are concerned about a child's, or other family member's, substance abuse - listening, suggesting appropriate action and helping them navigate the challenging substance abuse treatment system. 9 million American teens and young adults between ages of 12-25 need treatment for substance abuse. Of the 5 million who visited www.drugfree.org in 2011, over 25% of those parents and caregivers sought information from us regarding treatment and recovery issues.</Description>
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      <FederalIncomeTaxLiability>0</FederalIncomeTaxLiability>
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      <OwnForeignCorp>false</OwnForeignCorp>
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      <AgreementRefFundraising>true</AgreementRefFundraising>
      <FundraiserActivityInformation>
        <NameOfIndividual>SUSAN ULIN</NameOfIndividual>
        <AddressUS>
          <AddressLine1>156 FIFTH AVENUE SUITE 1100</AddressLine1>
          <City>NEW YORK</City>
          <State>NY</State>
          <ZIPCode>10010</ZIPCode>
        </AddressUS>
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      <LicensedStates>AK</LicensedStates>
      <LicensedStates>AZ</LicensedStates>
      <LicensedStates>AR</LicensedStates>
      <LicensedStates>CA</LicensedStates>
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      <LicensedStates>CT</LicensedStates>
      <LicensedStates>DC</LicensedStates>
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      <LicensedStates>IL</LicensedStates>
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      <LicensedStates>NY</LicensedStates>
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      <LicensedStates>ND</LicensedStates>
      <LicensedStates>OH</LicensedStates>
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      <LicensedStates>OR</LicensedStates>
      <LicensedStates>PA</LicensedStates>
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      <LicensedStates>WV</LicensedStates>
      <LicensedStates>WI</LicensedStates>
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      <Form990ScheduleJPartII>
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        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
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        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
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        <NamePerson>Sean Clarkin</NamePerson>
        <BaseCompensationFilingOrg>166265</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>2810</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
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      </Form990ScheduleJPartII>
      <Form990ScheduleJPartIII>
        <Identifier>NON-FIXED PAYMENTS</Identifier>
        <ReturnReference>SCHEDULE J, LINE 7</ReturnReference>
        <Explanation>The Partnership offers an incentive compensation plan for all of its employees. The plan is based upon achievement of the organizations goals and individual/team/program goals for 2011.</Explanation>
      </Form990ScheduleJPartIII>
    </IRS990ScheduleJ>
    <IRS990ScheduleM documentId="IRS990ScheduleM">
      <WorksOfArt />
      <ArtHistoricalTreasures />
      <ArtFractionalInterest />
      <BooksAndPublications />
      <ClothingAndHouseholdGoods />
      <CarsAndOtherVehicles />
      <BoatsAndPlanes />
      <IntellectualProperty />
      <SecuritiesPubliclyTraded>
        <NonCashCheckbox>X</NonCashCheckbox>
        <NumberOfContributions>1</NumberOfContributions>
        <NoncashContribsRptdF990>25114</NoncashContribsRptdF990>
        <MethodOfDeterminingRevenues>cost or sale price</MethodOfDeterminingRevenues>
      </SecuritiesPubliclyTraded>
      <SecuritiesCloselyHeldStock />
      <SecuritiesPrtnrshpTrustIntrsts />
      <SecuritiesMiscellaneous />
      <QualifiedContribHistStruct />
      <QualifiedContribOther />
      <RealEstateResidential />
      <RealEstateCommercial />
      <RealEstateOther />
      <Collectibles />
      <FoodInventory />
      <DrugsAndMedicalSupplies />
      <Taxidermy />
      <HistoricalArtifacts />
      <ScientificSpecimens />
      <ArchaeologicalArtifacts />
      <AnyPropertyThatMustBeHeld>false</AnyPropertyThatMustBeHeld>
      <ReviewProcessUnusualNCGifts>false</ReviewProcessUnusualNCGifts>
      <ThirdPartiesUsed>true</ThirdPartiesUsed>
      <Form990ScheduleMPartII>
        <Identifier>THIRD PARTIES USED TO PROCESS NONCASH CONTRIBUTIONS</Identifier>
        <ReturnReference>PART I, LINE 32B</ReturnReference>
        <Explanation>THE ORGANIZATION USES BERNSTEIN TO SELL THE DONATED SECURITIES.</Explanation>
      </Form990ScheduleMPartII>
    </IRS990ScheduleM>
    <IRS990ScheduleO documentId="IRS990ScheduleO">
      <GeneralExplanation>
        <Identifier>BUSINESS RELATIONSHIP</Identifier>
        <ReturnReference>Form 990, Part VI, Line 2</ReturnReference>
        <Explanation>Roy J. Bostock and Craig Brown, board members, have a business relationship.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>REVIEW OF FEDERAL FORM 990</Identifier>
        <ReturnReference>Form 990, Part VI, Line 11</ReturnReference>
        <Explanation>Form 990 was prepared by a nationally renowned accounting firm in conjunction with the Partnership's financial department. A copy of the draft Form 990 was circulated to the full Board of Directors for discussion and comment. Each Board Member was provided ample opportunity to comment on the information contained in the 990 prior to its electronic filing with the Internal Revenue Service.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>CONFLICT OF INTEREST POLICY</Identifier>
        <ReturnReference>Form 990, Part VI, Line 12C</ReturnReference>
        <Explanation>Each officer, director, trustee and key employee of the Organization is required to annually disclose any conflicts of interest that arise by virtue of their employment, board service, or position with the Organization. The Organization monitors compliance with its conflict of interest policy through an annual questionnaire/disclosure statement that is distributed to these individuals. Potential conflicts are investigated immediately.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>PROCESS FOR DETERMINING COMPENSATION</Identifier>
        <ReturnReference>Form 990, Part VI, Line 15</ReturnReference>
        <Explanation>The Organization undertakes a thorough process to ensure that the executive compensation it pays to its top management official and all of its officers and key employees is reasonable given the market in which the Organization operates. The use of surveys and industry benchmarks are used for comparison, compensation review and approval by the board.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>AVAILABILITY OF DOCUMENTS FOR PUBLIC INSPECTION</Identifier>
        <ReturnReference>Form 990, Part VI, Line 19</ReturnReference>
        <Explanation>Form 990 and financial statements are published on the Partnership's website. The organization's governing documents and conflict of interest policy are not ordinarily made available to the public, but, if requested, will be provided at management's discretion.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Contributed Services, Media Time, and Space</Identifier>
        <Explanation>A substantial number of broadcast and print media, advertising agencies, and production, distribution and monitoring service companies have made significant contributions to the Partnership in the form of pro-bono advertising time and space, talent, production, and related services. In 2011, we estimated that our partners contributed over $100 million in pro-bono media support. The Partnership is dependent on these contributed services to continue its current programs, but does not control the placement of pro-bono messages in the media. The value of these contributed services is not reflected in the financial statements because such value is not easily measurable and it is not cost beneficial to attain such value.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>OTHER CHANGES IN NET ASSETS</Identifier>
        <ReturnReference>Form 990, Part XI, Line 5</ReturnReference>
        <Explanation>Unrealized Loss on investments.......$(237,644)</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
  </ReturnData>
</Return>