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        <Identifier>PROCEDURES FOR MONITORING THE USE OF GRANT FUNDS INSIDE THE UNITED STATES</Identifier>
        <ReturnReference>SCHEDULE I, PAGE 1, PART I, LINE 2</ReturnReference>
        <Explanation>SCHOLARSHIPS - SCHOLARSHIP FUNDS ARE PROVIDED TO PURDUE UNIVERSITY, WHICH CLOSELY MONITORS THE AWARDING OF ALL SCHOLARSHIP FUNDS THROUGH ITS DIVISION OF FINANCIAL AID. INTERNAL AUDITS AND EXTERNAL AUDITS ARE COMPLETED ROUTINELY TO ENSURE FUNDS ARE PROPERLY AWARDED TO STUDENTS BASED ON CRITERIA ESTABLISHED FOR EACH SCHOLARSHIP.</Explanation>
      </Form990ScheduleIPartIV>
    </IRS990ScheduleI>
    <IRS990ScheduleJ documentId="RetDoc8">
      <FirstClassOrCharterTravel>X</FirstClassOrCharterTravel>
      <TravelForCompanions>X</TravelForCompanions>
      <ClubDuesOrFees>X</ClubDuesOrFees>
      <WrittenPolicyReTAndEExpenses>true</WrittenPolicyReTAndEExpenses>
      <SubstantiationRequired>true</SubstantiationRequired>
      <CompensationSurvey>X</CompensationSurvey>
      <BoardOrCommitteeApproval>X</BoardOrCommitteeApproval>
      <SeverancePayment>false</SeverancePayment>
      <SupplementalNonqualRetirePlan>false</SupplementalNonqualRetirePlan>
      <EquityBasedCompArrangement>false</EquityBasedCompArrangement>
      <CompBasedOnRevenueOfFilingOrg>false</CompBasedOnRevenueOfFilingOrg>
      <CompBasedOnRevenueRelatedOrgs>false</CompBasedOnRevenueRelatedOrgs>
      <CompBasedNetEarningsFilingOrg>false</CompBasedNetEarningsFilingOrg>
      <CompBasedNetEarningsRelateOrgs>false</CompBasedNetEarningsRelateOrgs>
      <AnyNonFixedPayments>false</AnyNonFixedPayments>
      <InitialContractException>false</InitialContractException>
      <Form990ScheduleJPartII>
        <NamePerson>KIRK CERNY</NamePerson>
        <Title>PRESIDENT &amp; CEO</Title>
        <BaseCompensationFilingOrg>216557</BaseCompensationFilingOrg>
        <OtherCompensationFilingOrg>1503</OtherCompensationFilingOrg>
        <DeferredCompFilingOrg>31435</DeferredCompFilingOrg>
        <NontaxableBenefitsFilingOrg>27183</NontaxableBenefitsFilingOrg>
        <TotalCompensationFilingOrg>276678</TotalCompensationFilingOrg>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>JIM KARL</NamePerson>
        <Title>EXEC VICE PRESIDENT</Title>
        <BaseCompensationFilingOrg>127677</BaseCompensationFilingOrg>
        <OtherCompensationFilingOrg>1026</OtherCompensationFilingOrg>
        <DeferredCompFilingOrg>19433</DeferredCompFilingOrg>
        <NontaxableBenefitsFilingOrg>21399</NontaxableBenefitsFilingOrg>
        <TotalCompensationFilingOrg>169535</TotalCompensationFilingOrg>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartIII>
        <Identifier>FRINGE OR EXPENSE EXPLANATION</Identifier>
        <ReturnReference>SCHEDULE J, PAGE 1, PART I, LINE 1A</ReturnReference>
        <Explanation>FIRST CLASS OR CHARTER TRAVEL - THE INDIVIDUAL IS NOT PROHIBITED FROM PURCHASING FIRST CLASS AIRFARE WHEN FLYING FOR BUSINESS PURPOSES. TRAVEL FOR COMPANIONS - THE JOB OFFER LETTER TO THE INDIVIDUAL STATES THAT PRESIDENT &amp; CEO WILL RECEIVE "SUPPORT FOR YOUR SPOUSE TO ACCOMPANY YOU WHEN TRAVELING ON OFFICIAL PAA BUSINES (SUBJECT TO ADVANCE APPROVAL OF THE CHAIRMAN OF THE BOARD)." HEALTH OR SOCIAL-CLUB DUES OR INITIATION FEES - THE JOB OFFER LETTER TO THE INDIVIDUAL STATES THE PRESIDENT &amp; CEO WILL RECEIVE "MEMBERSHIP" IN A SOCIAL, SERVICE, OR COUNTRY CLUB. THE INDIVIDUAL HAD A FAMILY MEMBERSHIP IN THE LAFAYETTE COUNTRY CLUB AND INDIVIDUAL MEMBERSHIP IN THE SKYLINE CLUB (A PRIVATE BUSINESS AND SOCIAL DINING CLUB IN INDIANAPOLIS).</Explanation>
      </Form990ScheduleJPartIII>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="RetDoc9">
      <GeneralExplanation>
        <Identifier>CLASSES OF MEMBERS OR STOCKHOLDERS</Identifier>
        <ReturnReference>FORM 990, PAGE 6, PART VI, LINE 6</ReturnReference>
        <Explanation>INDIVIDUALS BECOME MEMBERS OF THE PURDUE ALUMNI ASSOCIATION UPON PAYMENT OF MEMBERSHIP DUES</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>ELECTION OF MEMBERS AND THEIR RIGHTS</Identifier>
        <ReturnReference>FORM 990, PAGE 6, PART VI, LINE 7A</ReturnReference>
        <Explanation>INDIVIDUALS WHO PAY MEMBERSHIP DUES TO PURDUE ALUMNI ASSOCIATION ELECT SOME MEMBERS OF THE GOVERNING BOARD OF THE ORGANIZATION.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>ORGANIZATION'S PROCESS USED TO REVIEW FORM 990</Identifier>
        <ReturnReference>FORM 990, PAGE 6, PART VI, LINE 11B</ReturnReference>
        <Explanation>THE 990 IS REVIEWED BY THE EXECUTIVE VICE PRESIDENT &amp; TREASURER. A DRAFT COPY IS PROVIDED TO THE FINANCE COMMITTEE OF THE BOARD AND THEY HAVE THE OPPORTUNITY TO ASK ORGANIZATION MANAGEMENT QUESTIONS BEFORE THE 990 IS SUBMITTED.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>ENFORCEMENT OF CONFLICTS POLICY</Identifier>
        <ReturnReference>FORM 990, PAGE 6, PART VI, LINE 12C</ReturnReference>
        <Explanation>ALL ORGANIZATION STAFF MEMBERS AND GOVERNING BOARD MEMBERS ARE REQUIRED TO FULLY DISCLOSE ANY POTENTIAL CONFLICT OF INTEREST THAT MAY EXIST AS A RESULT OF THEIR RELATIONSHIP TO THE ORGANIZATION. CONFLICT OF INTEREST DISCLOSURE STATEMENTS MUST BE SIGNED EACH YEAR. COPIES ARE MAINTAINED BY THE EXECUTIVE VICE PRESIDENT &amp; TREASURER AND PROVIDED TO THE FINANCE COMMITTEE FOR REVIEW. THE FINANCE COMMITTEE ADDRESSES ANY POTENTIAL CONFLICTS OF INTEREST. ANY POTENTIAL CONFLICT OF INTEREST ON THE PART OF ANY GOVERNING BOARD MEMBER IS DISCLOSED TO OTHER GOVERNING BOARD MEMBERS WHEN THE INTEREST BECOMES A MATTER OF GOVERNING BOARD ACTION. THE GOVERNING BOARD MEMBER SHALL NOT VOTE OR USE HIS OR HER INFLUENCE ON THE MATTER, AND THE MINUTES OF THE GOVERNING BOARD MEETING SHALL REFLECT THAT A DISCLOSURE WAS MADE AND THE GOVERNING BOARD MEMBER SHALL ABSTAIN FROM PARTICIPATION IN THE MATTER. ANY POTENTIAL CONFLICT OF INTEREST ON THE PART OF ANY ORGANIZATION STAFF MEMBER WHICH COULD AFFECT TRANSACTIONS TO WHICH THE ORGANIZATION IS A PARTY SHALL BE REPORTED TO THE PRESIDENT &amp; CEO. THE PRESIDENT &amp; CEO SHALL INVESTIGATE AND REPORT THE RESULTS AND FINDINGS TO THE EXECUTIVE COMMITTEE OF THE GOVERNING BOARD.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>COMPENSATION PROCESS FOR TOP OFFICIAL</Identifier>
        <ReturnReference>FORM 990, PAGE 6, PART VI, LINE 15A</ReturnReference>
        <Explanation>THE EXECUTIVE COMMITTEE SHALL MAKE A RECOMMENDATION TO THE BOARD OF DIRECTORS REGARDING THE PRESDIENT &amp; CEO'S COMPENSATION. THE EXECUTIVE COMMITTEE SHALL OBTAIN AND RELY UPON COMPENSATION DATA FOR COMPARABLE UNIVERSITY POSITIONS, AND COMPENSATION DATA FOR PRESDIENTS AT OTHER ALUMNI ASSOCIATIONS, WHEN MAKING ITS RECOMMENDATION. THE BOARD OF DIRECTORS SHALL APPROVE THE PRESIDENT &amp; CEO'S COMPENSATION AFTER CONSIDERING THE RECOMMENDATION PROVIDED BY THE EXECUTIVE COMMITTEE. THE BOARD OF DIRECTORS SHALL ADEQUATELY DOCUMENT THE BASIS FOR THE DETERMINATION OF THE PRESDIENT &amp; CEO'S COMPENSATION, AND COMMUNICATE SUCH TO THE CORPORATION'S PRIMARY FINANCIAL STAFF MEMBER.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>GOVERNING DOCUMENTS DISCLOSURE EXPLANATION</Identifier>
        <ReturnReference>FORM 990, PAGE 6, PART VI, LINE 19</ReturnReference>
        <Explanation>THE ORGANIZATION MAKES ITS TAX RETURNS, GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC ON AN AS-REQUESTED BASIS. INDIVIDUALS MAY REVIEW DOCUMENTS AT THE OFFICE OF THE ORGANIZATION. INDIVIDUALS WHO WISH TO HAVE A COPY MUST MAKE THEIR REQUEST IN PERSON OR IN WRITING, AND AR REQUIRED TO REIMBURSE THE ORGANIZATION FOR THE COST OF REPRODUCTION (BASED ON 0.05 PER PAGE X THE NUMBER OF PAGES) PLUS THE COST OF 1ST CLASS POSTAGE (IF MAILED). PAYMENT IS REQUIRED BEFORE THE COPY WILL BE PROVIDED.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>OTHER EXPENSES</Identifier>
        <ReturnReference>FORM 990, PART IX, LINE 24E</ReturnReference>
        <Explanation>BOARD OF DIRECTORS 0 84,150 0 BOILERMAKER BALL EXPENSE 76,147 0 0 PRESIDENTS INITIATIVES 0 61,712 0 PASE EXPENSE 0 0 56,517 DIRECT MAIL PROMOTIONS 0 0 53,069 DESIGN &amp; WRITING 51,797 0 0 PRE-GAME TAILGATE EVENT 43,601 0 0 REUNIONS &amp; AWARDS 39,025 0 0 INTERNATIONAL 35,259 0 0 ALUMNI INTEREST GROUP SUP 27,208 0 0 CURRENT STUDENTS 27,037 0 0 ELECTRONIC COMMUNICATIONS 25,592 0 0 REGIONAL CAMP DUE SHARING 20,489 0 0 TOUR EXPENSES - BOWL GAME 18,745 0 0 TOURS 17,607 0 0 YOUNG ALUMNI 12,276 0 0 CLUB GENERAL 9,812 0 0 SPECIAL EVENTS 9,684 0 0 SPECIAL PROJECTS 1,588 0 0 CHICAGO, IL -1 0 0 CENTRAL IOWA (DES MOINES) -23 0 0 MUNCIE (DELAWARE COUNTY) -39 0 0 UPSTATE SOUTH CAROLINA -42 0 0 CLEVELAND, OH -71 0 0 ATLANTA, GA -95 0 0 HENDRICKS COUNTY -99 0 0 SOUTHWEST MICHIGAN-ST JOE -115 0 0 KANSAS CITY, MO -123 0 0 SOUTHERN AZ (TUCSON) -139 0 0 LEHIGH VALLEY, PA -177 0 0 CASS COUNTY -183 0 0 DALLAS, TX -201 0 0 OMAHA (MIDLANDS) -220 0 0 JACKSONVILLE, FL -225 0 0 SOUTHEAST MICHIGAN (DET) -245 0 0 MEMPHIS, TN -245 0 0 PUTNAM COUNTY -283 0 0 LAS VEGAS, NV -353 0 0 DUBOIS COUNTY -370 0 0 COLORADO -624 0 0 ANDERSON (MADISON COUNTY) -636 0 0 ST. LOUIS, MO -709 0 0 BOSTON, MA -746 0 0 NEW JERSEY -895 0 0 HOUSTON, TX -1,048 0 0 SAN FRANCISCO, CA -1,081 0 0 NORTHWEST INDIANA -1,161 0 0 FALLS CITIES (LOUISVILLE) -1,286 0 0 BOONE COUNTY -1,420 0 0 WASHINGTON, D.C. -1,566 0 0 FT. WAYNE (ALLEN COUNTY) -1,688 0 0 TIPPECANOE COUNTY -4,908 0 0</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>RECONCILIATION OF CHANGES - OTHER</Identifier>
        <ReturnReference>FORM 990, PART XI, LINE 9</ReturnReference>
        <Explanation>DIRECT COSTS TO DONORS NETTED WITH REVENUE ON 990 82,709 BOOK TO TAX DIFFERENCE IN DISPOSALS 1,277 DIRECT COSTS TO DONORS NETTED WITH REVENUE ON 990 -82,709 BOOK / TAX DEPRECIATION DIFFERENCE -348</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="RetDoc10">
      <Form990ScheduleRPartIV>
        <NameOfRelatedOrg>
          <BusinessNameLine1>D1 PARTNERS LLC</BusinessNameLine1>
        </NameOfRelatedOrg>
        <AddressUS>
          <AddressLine1>403 WEST WOOD STREET</AddressLine1>
          <City>WEST LAFAYETTE</City>
          <State>IN</State>
          <ZIPCode>47907</ZIPCode>
        </AddressUS>
        <EIN>451471437</EIN>
        <PrimaryActivity>ADVERTISE</PrimaryActivity>
        <LegalDomicileState>IN</LegalDomicileState>
        <DirectControllingEntityNA>N/A</DirectControllingEntityNA>
        <TypeOfEntity>C CORP</TypeOfEntity>
        <ShareOfTotalIncome>24510</ShareOfTotalIncome>
        <ShareOfEOYAssets>17371</ShareOfEOYAssets>
        <PercentageOwnership>1.00000</PercentageOwnership>
        <ControlledOrg>false</ControlledOrg>
      </Form990ScheduleRPartIV>
      <ReceiptOfIntAnnRentsRoyalties>false</ReceiptOfIntAnnRentsRoyalties>
      <GiftGrantOrCapContrToOtherOrg>false</GiftGrantOrCapContrToOtherOrg>
      <GiftGrantOrCapContrFrOtherOrg>false</GiftGrantOrCapContrFrOtherOrg>
      <LoansOrGuaranteesToOtherOrg>false</LoansOrGuaranteesToOtherOrg>
      <LoansOrGuaranteesFromOtherOrg>false</LoansOrGuaranteesFromOtherOrg>
      <DividendsRelatedOrganization>false</DividendsRelatedOrganization>
      <SaleOfAssetsToOtherOrg>false</SaleOfAssetsToOtherOrg>
      <PurchaseOfAssetsFromOtherOrg>false</PurchaseOfAssetsFromOtherOrg>
      <ExchangeOfAssets>false</ExchangeOfAssets>
      <RentalOfFacilitiesToOtherOrgs>false</RentalOfFacilitiesToOtherOrgs>
      <RentalOfFacilitiesFrOtherOrgs>false</RentalOfFacilitiesFrOtherOrgs>
      <PerformOfServicesForOtherOrgs>true</PerformOfServicesForOtherOrgs>
      <PerformOfServicesByOtherOrgs>false</PerformOfServicesByOtherOrgs>
      <SharingOfFacilities>false</SharingOfFacilities>
      <SharingOfPaidEmployees>false</SharingOfPaidEmployees>
      <ReimbursementPaidToOtherOrg>false</ReimbursementPaidToOtherOrg>
      <ReimbursementPaidByOtherOrg>true</ReimbursementPaidByOtherOrg>
      <OtherTransferToOtherOrg>false</OtherTransferToOtherOrg>
      <OtherTransferFromOtherOrg>false</OtherTransferFromOtherOrg>
    </IRS990ScheduleR>
  </ReturnData>
</Return>