﻿<?xml version="1.0" encoding="utf-8"?>
<Return xmlns="http://www.irs.gov/efile" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.irs.gov/efile" returnVersion="2012v2.1">
  <ReturnHeader binaryAttachmentCount="0">
    <Timestamp>2013-08-01T12:43:49-05:00</Timestamp>
    <TaxPeriodEndDate>2012-12-31</TaxPeriodEndDate>
    <PreparerFirm>
      <EIN>411431613</EIN>
      <PreparerFirmBusinessName>
        <BusinessNameLine1>KERN DEWENTER VIERE LTD</BusinessNameLine1>
      </PreparerFirmBusinessName>
      <PreparerFirmUSAddress>
        <AddressLine1>3800 AMERICAN BLVD WEST SUITE 1000</AddressLine1>
        <City>BLOOMINGTON</City>
        <State>MN</State>
        <ZIPCode>554314423</ZIPCode>
      </PreparerFirmUSAddress>
    </PreparerFirm>
    <ReturnType>990</ReturnType>
    <TaxPeriodBeginDate>2012-01-01</TaxPeriodBeginDate>
    <Filer>
      <EIN>453571450</EIN>
      <Name>
        <BusinessNameLine1>PARENT AWARE FOR SCHOOL READINESS</BusinessNameLine1>
      </Name>
      <NameControl>PARE</NameControl>
      <Phone>6123676118</Phone>
      <USAddress>
        <AddressLine1>2021 EAST HENNEPIN AVE NO 250</AddressLine1>
        <City>MINNEAPOLIS</City>
        <State>MN</State>
        <ZIPCode>55413</ZIPCode>
      </USAddress>
    </Filer>
    <Officer>
      <Name>MICHAEL V CIRESI</Name>
      <Title>CHAIR</Title>
      <Phone>6123499539</Phone>
      <DateSigned>2013-07-25</DateSigned>
      <AuthorizeThirdParty>1</AuthorizeThirdParty>
    </Officer>
    <Preparer>
      <Name>JENNIFER THIENES CPA</Name>
      <PTIN>P00040921</PTIN>
      <Phone>9525636800</Phone>
    </Preparer>
    <TaxYear>2012</TaxYear>
    <BuildTS>2016-02-24 21:20:13Z</BuildTS>
  </ReturnHeader>
  <ReturnData documentCount="5">
    <IRS990 documentId="RetDoc1038000001" referenceDocumentId="RetDoc1044400001">
      <InitialReturn>X</InitialReturn>
      <NameOfPrincipalOfficerPerson>MICHAEL V CIRESI</NameOfPrincipalOfficerPerson>
      <AddressPrincipalOfficerUS>
        <AddressLine1>2021 EAST HENNEPIN AVE NO 250</AddressLine1>
        <City>MINNEAPOLIS</City>
        <State>MN</State>
        <ZIPCode>55413</ZIPCode>
      </AddressPrincipalOfficerUS>
      <GrossReceipts>1963644</GrossReceipts>
      <GroupReturnForAffiliates>0</GroupReturnForAffiliates>
      <Organization501c3>X</Organization501c3>
      <WebSite>WWW.PASRMN.ORG</WebSite>
      <TypeOfOrganizationCorporation>X</TypeOfOrganizationCorporation>
      <YearFormation>2011</YearFormation>
      <StateLegalDomicile>MN</StateLegalDomicile>
      <ActivityOrMissionDescription>PASR WILL PARTNER WITH KEY STAKEHOLDERS TO PROMOTE AND PROTECT THE PARENT AWARE RATINGS.</ActivityOrMissionDescription>
      <NbrVotingMembersGoverningBody>15</NbrVotingMembersGoverningBody>
      <NbrIndependentVotingMembers>15</NbrIndependentVotingMembers>
      <TotalNbrEmployees>1</TotalNbrEmployees>
      <TotalNbrVolunteers>16</TotalNbrVolunteers>
      <TotalGrossUBI>0</TotalGrossUBI>
      <NetUnrelatedBusinessTxblIncome>0</NetUnrelatedBusinessTxblIncome>
      <ContributionsGrantsCurrentYear>1963400</ContributionsGrantsCurrentYear>
      <ProgramServiceRevenueCY>0</ProgramServiceRevenueCY>
      <InvestmentIncomeCurrentYear>0</InvestmentIncomeCurrentYear>
      <OtherRevenueCurrentYear>244</OtherRevenueCurrentYear>
      <TotalRevenueCurrentYear>1963644</TotalRevenueCurrentYear>
      <GrantsAndSimilarAmntsCY>0</GrantsAndSimilarAmntsCY>
      <BenefitsPaidToMembersCY>0</BenefitsPaidToMembersCY>
      <SalariesEtcCurrentYear>53922</SalariesEtcCurrentYear>
      <TotalProfFundrsngExpCY>15000</TotalProfFundrsngExpCY>
      <TotalFundrsngExpCurrentYear>26276</TotalFundrsngExpCurrentYear>
      <OtherExpensesCurrentYear>753170</OtherExpensesCurrentYear>
      <TotalExpensesCurrentYear>822092</TotalExpensesCurrentYear>
      <RevenuesLessExpensesCY>1141552</RevenuesLessExpensesCY>
      <TotalAssetsBOY>59150</TotalAssetsBOY>
      <TotalAssetsEOY>1254849</TotalAssetsEOY>
      <TotalLiabilitiesEOY>54147</TotalLiabilitiesEOY>
      <NetAssetsOrFundBalancesBOY>59150</NetAssetsOrFundBalancesBOY>
      <NetAssetsOrFundBalancesEOY>1200702</NetAssetsOrFundBalancesEOY>
      <InfoInScheduleOPartIII>X</InfoInScheduleOPartIII>
      <MissionDescription>THE MISSION OF PARENT AWARE FOR SCHOOL READINESS IS TO USE PRIVATE SECTOR STRATEGIES, STRENGTHS, AND RESOURCES TO FOCUS MINNESOTA ON SCHOOL READINESS, SERVING AS THE CHANNEL FOR PRIVATE SUPPORT FOR PARENT AWARE, MINNESOTA'S QUALITY RATING AND IMPROVEMENT SYSTEM. PARENT AWARE IS DESIGNED TO HELP PARENTS FIND CHILD CARE PROVIDERS DELIVERING HIGH QUALITY EARLY LEARNING PROGRAMS TO PREPARE YOUNG CHILDREN FOR KINDERGARTEN READINESS. USING A ONE-TO FOUR-STAR RATING SYSTEM, PARENT AWARE MEASURES BEST PRACTICES IDENTIFIED BY RESEARCH THAT HELP CHILDREN SUCCEED IN KINDERGARTEN AND BEYOND.</MissionDescription>
      <SignificantNewProgramServices>0</SignificantNewProgramServices>
      <SignificantChange>0</SignificantChange>
      <Expense>475133</Expense>
      <Description>PROMOTE PARENT AWARE RATINGS. PASR FIRST EDUCATES PARENTS OF YOUNG CHILDREN ABOUT THE IMPORTANCE OF EARLY LEARNING FOR SCHOOL READINESS, THEN PROMOTES THE RATINGS TO PARENTS SEARCHING FOR CHILD CARE AND EARLY EDUCATION PROGRAMS, ENCOURAGING THEM TO SHOP USING THE RATINGS. INFORMED PARENTS ASKING PROVIDERS ABOUT BEST PRACTICES WILL PROVIDE A STRONG INCENTIVE FOR PROVIDERS TO IMPLEMENT THOSE PRACTICES. PASR'S KEY PROMOTION TOOLS INCLUDE MARKETING KITS TO HELP RATED PROGRAMS PROMOTE THEIR RATINGS IN THEIR COMMUNITY, AND ONLINE AND RADIO PROMOTIONS TARGETED AT PARENTS OF YOUNG CHILDREN IN MINNESOTA.</Description>
      <Activity2>
        <Expense>237638</Expense>
        <Description>PROTECT THE INTEGRITY OF THE PARENT AWARE RATINGS. PASR IS THE WATCHDOG OVER THE INTEGRITY OF THE RATING SYSTEM THROUGH ATTENTION TO STANDARDS, PROGRAM DESIGN, AND POLICY. PASR FUNDS ONGOING, RIGOROUS EVALUATION TO MEASURE THE EFFECTIVENESS OF THE RATINGS STANDARDS. EVALUATION DATA WILL PROVIDE PASR AND OTHERS WITH INFORMATION NECESSARY TO STRENGTHEN THE RATING SYSTEM OVER TIME, AND SOLID EVIDENCE TO FIGHT EFFORTS TO WEAKEN THE QUALITY STANDARDS. PASR ALSO WEIGHS IN ON THE SPECIFICS OF PARENT AWARE OPERATIONS, TO ENSURE THE PROGRAM IS AS SIMPLE, CLEAR, EFFICIENT, AND EFFECTIVE AS POSSIBLE. AT THE POLICY LEVEL, PASR BRINGS ITS STRONG AND UNIQUE PRIVATE SECTOR VOICE TO RESIST ANY ATTEMPTS TO KILL OR WEAKEN THE PARENT AWARE QRIS AND TO EDUCATE POLICYMAKERS AND OTHER STAKEHOLDERS ABOUT THE NEED FOR QUALITY EARLY EDUCATION.</Description>
      </Activity2>
      <TotalProgramServiceExpense>712771</TotalProgramServiceExpense>
      <DescribedIn501C3 referenceDocumentId="RetDoc1039100001">1</DescribedIn501C3>
      <ScheduleBRequired referenceDocumentId="RetDoc1234500001">1</ScheduleBRequired>
      <PoliticalActivities>0</PoliticalActivities>
      <LobbyingActivities>0</LobbyingActivities>
      <SubjectToProxyTax>0</SubjectToProxyTax>
      <DonorAdvisedFunds referenceDocumentId="RetDoc1040000001">0</DonorAdvisedFunds>
      <ConservationEasements referenceDocumentId="RetDoc1040000001">0</ConservationEasements>
      <CollectionsOfArt referenceDocumentId="RetDoc1040000001">0</CollectionsOfArt>
      <CreditCounseling referenceDocumentId="RetDoc1040000001">0</CreditCounseling>
      <TermOrPermanentEndowments referenceDocumentId="RetDoc1040000001">0</TermOrPermanentEndowments>
      <ReportLandBldgEquip referenceDocumentId="RetDoc1040000001">0</ReportLandBldgEquip>
      <ReportInvestOthSecurities referenceDocumentId="RetDoc1040000001">0</ReportInvestOthSecurities>
      <ReportProgRelInvest referenceDocumentId="RetDoc1040000001">0</ReportProgRelInvest>
      <ReportOtherAssets referenceDocumentId="RetDoc1040000001">0</ReportOtherAssets>
      <ReportOtherLiabilities referenceDocumentId="RetDoc1040000001">0</ReportOtherLiabilities>
      <ReportFin48Footnote referenceDocumentId="RetDoc1040000001">1</ReportFin48Footnote>
      <IndependentAuditFinancialStmt referenceDocumentId="RetDoc1040000001">1</IndependentAuditFinancialStmt>
      <ConsolidatedAuditFinancialStmt referenceDocumentId="RetDoc1040000001">0</ConsolidatedAuditFinancialStmt>
      <School>0</School>
      <ForeignOffice>0</ForeignOffice>
      <ForeignActivities>0</ForeignActivities>
      <MoreThan5000KToOrganizations>0</MoreThan5000KToOrganizations>
      <MoreThan5000KToIndividuals>0</MoreThan5000KToIndividuals>
      <ProfessionalFundraising>0</ProfessionalFundraising>
      <FundraisingActivities>0</FundraisingActivities>
      <Gaming>0</Gaming>
      <Hospital>0</Hospital>
      <GrantsToOrganizations>0</GrantsToOrganizations>
      <GrantsToIndividuals>0</GrantsToIndividuals>
      <ScheduleJRequired>0</ScheduleJRequired>
      <TaxExemptBonds>0</TaxExemptBonds>
      <ExcessBenefitTransaction>0</ExcessBenefitTransaction>
      <PriorExcessBenefitTransaction>0</PriorExcessBenefitTransaction>
      <LoanToOfficerOrDQP>0</LoanToOfficerOrDQP>
      <GrantToRelatedPerson>0</GrantToRelatedPerson>
      <BsnssRltnshpWithOrganization>0</BsnssRltnshpWithOrganization>
      <BsnssRltnshpThruFamilyMember>0</BsnssRltnshpThruFamilyMember>
      <OfficerEntityWithBsnssRltnshp>0</OfficerEntityWithBsnssRltnshp>
      <DeductibleNonCashContributions>0</DeductibleNonCashContributions>
      <DeductibleContributionsOfArt>0</DeductibleContributionsOfArt>
      <Terminated>0</Terminated>
      <PartialLiquidation>0</PartialLiquidation>
      <DisregardedEntity>0</DisregardedEntity>
      <RelatedEntity>0</RelatedEntity>
      <RelatedOrgControlledEntity>0</RelatedOrgControlledEntity>
      <TransfersToExemptNonChrtblOrg>0</TransfersToExemptNonChrtblOrg>
      <ActivitiesConductedPartnership>0</ActivitiesConductedPartnership>
      <ScheduleORequired>1</ScheduleORequired>
      <NumberFormsTransmittedWith1096>10</NumberFormsTransmittedWith1096>
      <NumberW2GIncluded>0</NumberW2GIncluded>
      <ComplianceWithBackupWitholding>1</ComplianceWithBackupWitholding>
      <NumberOfEmployees>1</NumberOfEmployees>
      <EmploymentTaxReturnsFiled>1</EmploymentTaxReturnsFiled>
      <UnrelatedBusinessIncome>0</UnrelatedBusinessIncome>
      <ForeignFinancialAccount>0</ForeignFinancialAccount>
      <ProhibitedTaxShelterTrans>0</ProhibitedTaxShelterTrans>
      <TaxablePartyNotification>0</TaxablePartyNotification>
      <NonDeductibleContributions>0</NonDeductibleContributions>
      <QuidProQuoContributions>0</QuidProQuoContributions>
      <Form8282PropertyDisposedOf>0</Form8282PropertyDisposedOf>
      <FundsToPayPremiums>0</FundsToPayPremiums>
      <PremiumsPaid>0</PremiumsPaid>
      <IndoorTanningServices>0</IndoorTanningServices>
      <InfoInScheduleOPartVI>X</InfoInScheduleOPartVI>
      <NbrVotingGoverningBodyMembers>15</NbrVotingGoverningBodyMembers>
      <NumberIndependentVotingMembers>15</NumberIndependentVotingMembers>
      <FamilyOrBusinessRelationship>0</FamilyOrBusinessRelationship>
      <DelegationOfManagementDuties>0</DelegationOfManagementDuties>
      <ChangesToOrganizingDocs>0</ChangesToOrganizingDocs>
      <MaterialDiversionOrMisuse>0</MaterialDiversionOrMisuse>
      <MembersOrStockholders>0</MembersOrStockholders>
      <ElectionOfBoardMembers>0</ElectionOfBoardMembers>
      <DecisionsSubjectToApproval>0</DecisionsSubjectToApproval>
      <MinutesOfGoverningBody>1</MinutesOfGoverningBody>
      <MinutesOfCommittees>1</MinutesOfCommittees>
      <OfficerMailingAddress>0</OfficerMailingAddress>
      <LocalChapters>0</LocalChapters>
      <Form990ProvidedToGoverningBody>1</Form990ProvidedToGoverningBody>
      <ConflictOfInterestPolicy>1</ConflictOfInterestPolicy>
      <AnnualDisclosureCoveredPersons>1</AnnualDisclosureCoveredPersons>
      <RegularMonitoringEnforcement>1</RegularMonitoringEnforcement>
      <WhistleblowerPolicy>1</WhistleblowerPolicy>
      <DocumentRetentionPolicy>1</DocumentRetentionPolicy>
      <CompensationProcessCEO>1</CompensationProcessCEO>
      <CompensationProcessOther>0</CompensationProcessOther>
      <InvestmentInJointVenture>0</InvestmentInJointVenture>
      <StatesWhereCopyOfReturnIsFiled>MN</StatesWhereCopyOfReturnIsFiled>
      <UponRequest>X</UponRequest>
      <TheBooksAreInCareOf>
        <NameBusiness>
          <BusinessNameLine1>THE ORGANIZATION</BusinessNameLine1>
        </NameBusiness>
        <TelephoneNumber>6123676118</TelephoneNumber>
        <AddressUS>
          <AddressLine1>2021 EAST HENNEPIN AVE NO 250</AddressLine1>
          <City>MINNEAPOLIS</City>
          <State>MN</State>
          <ZIPCode>55413</ZIPCode>
        </AddressUS>
      </TheBooksAreInCareOf>
      <Form990PartVIISectionA>
        <NamePerson>MICHAEL V CIRESI</NamePerson>
        <Title>CHAIR</Title>
        <AverageHoursPerWeek>0.30</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <Officer>X</Officer>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>DOUGLAS M BAKER JR</NamePerson>
        <Title>VICE CHAIR</Title>
        <AverageHoursPerWeek>0.30</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <Officer>X</Officer>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>JAN KRUCHOSKI</NamePerson>
        <Title>TREASURER</Title>
        <AverageHoursPerWeek>0.30</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <Officer>X</Officer>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>TIM PENNY</NamePerson>
        <Title>SECRETARY</Title>
        <AverageHoursPerWeek>0.30</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <Officer>X</Officer>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>CAROL BARNETT</NamePerson>
        <Title>BOARD MEMBER</Title>
        <AverageHoursPerWeek>0.30</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>MARY BRAINERD</NamePerson>
        <Title>BOARD MEMBER</Title>
        <AverageHoursPerWeek>0.30</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>KENNETH BURDICK</NamePerson>
        <Title>BOARD MEMBER</Title>
        <AverageHoursPerWeek>0.30</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>MARYELLEN COUGHLAN MED</NamePerson>
        <Title>BOARD MEMBER</Title>
        <AverageHoursPerWeek>0.30</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>LYNN HAGLIN</NamePerson>
        <Title>BOARD MEMBER</Title>
        <AverageHoursPerWeek>0.30</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>ROBBIN JOHNSON</NamePerson>
        <Title>BOARD MEMBER</Title>
        <AverageHoursPerWeek>0.30</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>SCOTT JONES</NamePerson>
        <Title>BOARD MEMBER</Title>
        <AverageHoursPerWeek>0.30</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>PETER J MCDONALD</NamePerson>
        <Title>BOARD MEMBER</Title>
        <AverageHoursPerWeek>0.30</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>ARTHUR J ROLNICK</NamePerson>
        <Title>BOARD MEMBER</Title>
        <AverageHoursPerWeek>0.30</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>FRED SENN</NamePerson>
        <Title>BOARD MEMBER</Title>
        <AverageHoursPerWeek>0.30</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>WARREN STALEY</NamePerson>
        <Title>BOARD MEMBER</Title>
        <AverageHoursPerWeek>0.30</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>ROBERT BRUININKS</NamePerson>
        <Title>BOARD MEMBER - RESIGNED</Title>
        <AverageHoursPerWeek>0.30</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>KEN POWELL</NamePerson>
        <Title>BOARD MEMBER - RESIGNED</Title>
        <AverageHoursPerWeek>0.30</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>ERICCA L RICHTER-MAAS</NamePerson>
        <Title>EXECUTIVE DIRECTOR</Title>
        <AverageHoursPerWeek>35.00</AverageHoursPerWeek>
        <Officer>X</Officer>
        <ReportableCompFromOrganization>43500</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>2610</OtherCompensation>
      </Form990PartVIISectionA>
      <TotalReportableCompFromOrg>43500</TotalReportableCompFromOrg>
      <TotalReportableCompFrmRltdOrgs>0</TotalReportableCompFrmRltdOrgs>
      <TotalOtherCompensation>2610</TotalOtherCompensation>
      <NumberIndividualsGT100K>0</NumberIndividualsGT100K>
      <FormersListed>0</FormersListed>
      <TotalCompGT150K>0</TotalCompGT150K>
      <CompensationFromOtherSources>0</CompensationFromOtherSources>
      <ContractorCompensation>
        <NameOfContractor>
          <NameBusiness>
            <BusinessNameLine1>CHILD TRENDS</BusinessNameLine1>
          </NameBusiness>
        </NameOfContractor>
        <AddressOfContractor>
          <AddressUS>
            <AddressLine1>4301 CONNECTICUT AVE NW STE 350</AddressLine1>
            <City>WASHINGTON</City>
            <State>DC</State>
            <ZIPCode>20008</ZIPCode>
          </AddressUS>
        </AddressOfContractor>
        <DescriptionOfServices>EVALUATION OF PARENT AWARE RATINGS</DescriptionOfServices>
        <Compensation>146711</Compensation>
      </ContractorCompensation>
      <ContractorCompensation>
        <NameOfContractor>
          <NameBusiness>
            <BusinessNameLine1>HARBERMAN &amp; ASSOCIATES INC</BusinessNameLine1>
          </NameBusiness>
        </NameOfContractor>
        <AddressOfContractor>
          <AddressUS>
            <AddressLine1>430 FIRST AVENUE N SUITE 216</AddressLine1>
            <City>MINNEAPOLIS</City>
            <State>MN</State>
            <ZIPCode>55401</ZIPCode>
          </AddressUS>
        </AddressOfContractor>
        <DescriptionOfServices>MARKETING OF PARENT AWARE</DescriptionOfServices>
        <Compensation>117584</Compensation>
      </ContractorCompensation>
      <NumberOfContractorsGT100K>2</NumberOfContractorsGT100K>
      <AllOtherContributions>1963400</AllOtherContributions>
      <NoncashContributions>22942</NoncashContributions>
      <TotalContributions>1963400</TotalContributions>
      <OtherRevenueMisc>
        <Description>MISCELLANEOUS REVENUE</Description>
        <BusinessCode>900099</BusinessCode>
        <TotalRevenueColumn>244</TotalRevenueColumn>
        <ExclusionAmount>244</ExclusionAmount>
      </OtherRevenueMisc>
      <TotalOtherRevenue>244</TotalOtherRevenue>
      <TotalRevenue>
        <TotalRevenueColumn>1963644</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>0</RelatedOrExemptFunctionIncome>
        <UnrelatedBusinessRevenue>0</UnrelatedBusinessRevenue>
        <ExclusionAmount>244</ExclusionAmount>
      </TotalRevenue>
      <CompCurrentOfficersDirectors>
        <Total>49596</Total>
        <ProgramServices>19839</ProgramServices>
        <ManagementAndGeneral>19838</ManagementAndGeneral>
        <Fundraising>9919</Fundraising>
      </CompCurrentOfficersDirectors>
      <PayrollTaxes>
        <Total>4326</Total>
        <ProgramServices>1731</ProgramServices>
        <ManagementAndGeneral>1730</ManagementAndGeneral>
        <Fundraising>865</Fundraising>
      </PayrollTaxes>
      <FeesForServicesManagement>
        <Total>52456</Total>
        <ManagementAndGeneral>52456</ManagementAndGeneral>
      </FeesForServicesManagement>
      <FeesForServicesAccounting>
        <Total>330</Total>
        <ManagementAndGeneral>330</ManagementAndGeneral>
      </FeesForServicesAccounting>
      <FeesForServicesProfFundraising>
        <Total>15000</Total>
        <Fundraising>15000</Fundraising>
      </FeesForServicesProfFundraising>
      <FeesForServicesOther>
        <Total>49459</Total>
        <ProgramServices>49356</ProgramServices>
        <Fundraising>103</Fundraising>
      </FeesForServicesOther>
      <Advertising>
        <Total>385542</Total>
        <ProgramServices>385542</ProgramServices>
      </Advertising>
      <Occupancy>
        <Total>3750</Total>
        <ManagementAndGeneral>3750</ManagementAndGeneral>
      </Occupancy>
      <Travel>
        <Total>737</Total>
        <ProgramServices>440</ProgramServices>
        <ManagementAndGeneral>297</ManagementAndGeneral>
      </Travel>
      <OtherExpenses>
        <Description>EVALUATION SERVICES</Description>
        <Total>238009</Total>
        <ProgramServices>238009</ProgramServices>
      </OtherExpenses>
      <OtherExpenses>
        <Description>OPERATIONS</Description>
        <Total>14031</Total>
        <ProgramServices>10553</ProgramServices>
        <ManagementAndGeneral>3253</ManagementAndGeneral>
        <Fundraising>225</Fundraising>
      </OtherExpenses>
      <OtherExpenses>
        <Description>OTHER EXPENSES</Description>
        <Total>8817</Total>
        <ProgramServices>7301</ProgramServices>
        <ManagementAndGeneral>1352</ManagementAndGeneral>
        <Fundraising>164</Fundraising>
      </OtherExpenses>
      <OtherExpenses>
        <Description>BUSINESS EXPENSES</Description>
        <Total>39</Total>
        <ManagementAndGeneral>39</ManagementAndGeneral>
      </OtherExpenses>
      <TotalFunctionalExpenses>
        <Total>822092</Total>
        <ProgramServices>712771</ProgramServices>
        <ManagementAndGeneral>83045</ManagementAndGeneral>
        <Fundraising>26276</Fundraising>
      </TotalFunctionalExpenses>
      <CashNonInterestBearing>
        <BOY>59150</BOY>
        <EOY>758475</EOY>
      </CashNonInterestBearing>
      <PledgesAndGrantsReceivable>
        <EOY>495414</EOY>
      </PledgesAndGrantsReceivable>
      <PrepaidExpensesDeferredCharges>
        <EOY>960</EOY>
      </PrepaidExpensesDeferredCharges>
      <TotalAssets>
        <BOY>59150</BOY>
        <EOY>1254849</EOY>
      </TotalAssets>
      <AccountsPayableAccruedExpenses>
        <EOY>54147</EOY>
      </AccountsPayableAccruedExpenses>
      <TotalLiabilities>
        <BOY>0</BOY>
        <EOY>54147</EOY>
      </TotalLiabilities>
      <FollowSFAS117>X</FollowSFAS117>
      <UnrestrictedNetAssets>
        <BOY>59150</BOY>
        <EOY>1200702</EOY>
      </UnrestrictedNetAssets>
      <TotalNetAssetsFundBalances>
        <BOY>59150</BOY>
        <EOY>1200702</EOY>
      </TotalNetAssetsFundBalances>
      <TotalLiabNetAssetsFundBalances>
        <BOY>59150</BOY>
        <EOY>1254849</EOY>
      </TotalLiabNetAssetsFundBalances>
      <ReconcilationRevenueExpenses>1141552</ReconcilationRevenueExpenses>
      <ReconcilationOtherChanges>0</ReconcilationOtherChanges>
      <InfoInScheduleOPartXII>X</InfoInScheduleOPartXII>
      <MethodOfAccountingAccrual>X</MethodOfAccountingAccrual>
      <AccountantCompileOrReview>0</AccountantCompileOrReview>
      <FSAudited>1</FSAudited>
      <FSAuditedBasis>
        <FinancialStatementSeparate>X</FinancialStatementSeparate>
      </FSAuditedBasis>
      <AuditCommittee>1</AuditCommittee>
      <FederalGrantAuditRequired>0</FederalGrantAuditRequired>
    </IRS990>
    <IRS990ScheduleA documentId="RetDoc1039100001">
      <PubliclySupportedOrg170b1Avi>X</PubliclySupportedOrg170b1Avi>
      <GiftsGrantsContribReceived170>
        <CurrentTaxYear>1963400</CurrentTaxYear>
        <Total>1963400</Total>
      </GiftsGrantsContribReceived170>
      <Total170>
        <CurrentTaxYear>1963400</CurrentTaxYear>
        <Total>1963400</Total>
      </Total170>
      <AmountsSubstContributorsTotal>932181</AmountsSubstContributorsTotal>
      <PublicSupportTotal170>1031219</PublicSupportTotal170>
      <OtherIncome170>
        <CurrentTaxYear>244</CurrentTaxYear>
        <Total>244</Total>
      </OtherIncome170>
      <TotalSupport>1963644</TotalSupport>
      <First5Years170>X</First5Years170>
    </IRS990ScheduleA>
    <IRS990ScheduleB documentId="RetDoc1234500001">
      <ContributorInfo>
        <ContributorNumber>RESTRICTED</ContributorNumber>
        <ContributorNameBusiness>
          <BusinessNameLine1>RESTRICTED</BusinessNameLine1>
        </ContributorNameBusiness>
        <ContributorAddressUS>
          <AddressLine1>RESTRICTED</AddressLine1>
          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
        </ContributorAddressUS>
        <AggregateContributions>RESTRICTED</AggregateContributions>
      </ContributorInfo>
    </IRS990ScheduleB>
    <IRS990ScheduleD documentId="RetDoc1040000001">
      <TotalOfBookValueLandBuildings>0</TotalOfBookValueLandBuildings>
      <FootnoteInPartXIII>X</FootnoteInPartXIII>
      <TotRevenueEtcAuditedFinclStmt>1975694</TotRevenueEtcAuditedFinclStmt>
      <DonatedSrvcAndUseOfFacilities>12050</DonatedSrvcAndUseOfFacilities>
      <RevenueNotRptdF990>12050</RevenueNotRptdF990>
      <RevenueSubtotal>1963644</RevenueSubtotal>
      <RevenueNotRptdOnFinStmt>0</RevenueNotRptdOnFinStmt>
      <TotalRevenuePerForm990>1963644</TotalRevenuePerForm990>
      <TotExpensesEtcAuditedFinclStmt>834142</TotExpensesEtcAuditedFinclStmt>
      <DonatedServicesUseOfFacilities>12050</DonatedServicesUseOfFacilities>
      <ExpensesNotRptdF990>12050</ExpensesNotRptdF990>
      <ExpensesSubtotal>822092</ExpensesSubtotal>
      <ExpensesNotRptdOnFinStmt>0</ExpensesNotRptdOnFinStmt>
      <TotalExpensesPerForm990>822092</TotalExpensesPerForm990>
      <Form990ScheduleDPartXIII>
        <Identifier>DESCRIPTION OF UNCERTAIN TAX POSITIONS UNDER FIN 48:</Identifier>
        <ReturnReference>PART X, LINE 2:</ReturnReference>
        <Explanation>THE ORGANIZATION IS REQUIRED TO ASSESS WHETHER AN UNCERTAIN TAX POSITION EXISTS AND IF THERE SHOULD BE RECOGNITION OF A RELATED BENEFIT OR LIABILITY IN THE FINANCIAL STATEMENTS. THE ORGANIZATION HAS DETERMINED THERE ARE NO AMOUNTS TO RECORD AS ASSETS OR LIABILITIES RELATED TO UNCERTAIN TAX POSITIONS.</Explanation>
      </Form990ScheduleDPartXIII>
    </IRS990ScheduleD>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 11</ReturnReference>
        <Explanation>EACH BOARD MEMBER RECEIVES AN ELECTRONIC COPY OF FORM 990 AND REVIEWS IT BEFORE IT IS SIGNED AND FILED.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 12C</ReturnReference>
        <Explanation>EACH YEAR OFFICERS AND DIRECTORS ARE REQUIRED TO REVIEW AND SIGN A CONFLICT OF INTEREST STATEMENT.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 15A</ReturnReference>
        <Explanation>THE FINANCE COMMITTEE USES THE ANNUAL REVIEW PROCESS AND COMPARABILITY DATA FROM THE NONPROFIT SALARY SURVEY TO DETERMINE THE EXECUTIVE DIRECTOR'S SALARY.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION C, LINE 19</ReturnReference>
        <Explanation>THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART XII, LINE 2C:</ReturnReference>
        <Explanation>THE FINANCE COMMITTEE ASSUMES THE RESPONSIBILITY FOR OVERSIGHT OF THE AUDIT OF ITS FINANCIAL STATEMENTS AND SELECTION OF AN INDEPENDENT ACCOUNTANT.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
  </ReturnData>
</Return>