2013-07-24T09:30:25-05:00 2012-12-31 593651466 CROSS FERNANDEZ & RILEY LLP 201 S ORANGE AVE SUITE 800 ORLANDO FL 328013421 990 2012-01-01 592395248 OrlandoOrange County Convention and Visitors Bureau Inc ORLA 4073635800 6700 Forum Drive No 100 Orlando FL 32821 Larry Henrichs 4073635800 2013-07-23 1 Anne-Marie Barrett CPA P00546302 4078416930 2012 2016-02-24 21:20:13Z Visit Orlando Larry Henrichs 6700 Forum Drive No 100 Orlando FL 32821 56005045 0 X www.visitorlando.com/cvb X 1983 FL The mission of Visit Orlando, as the industry's leader, is to brand, market and sell the area globally as a premier leisure, convention and business destination for the continual economic benefit of the community. 31 31 487 0 3764074 0 37387012 37698126 8500812 8616677 41276 115129 969955 997657 46899055 47427589 0 0 0 0 15180869 15221709 0 0 0 27521171 33172217 42702040 48393926 4197015 -966337 20360347 19306171 5857404 5748977 14502943 13557194 THE MISSION OF VISIT ORLANDO, AS THE INDUSTRY'S LEADER, IS TO BRAND, MARKET AND SELL THE AREA GLOBALLY AS A PREMIER LEISURE, CONVENTION AND BUSINESS DESTINATION FOR THE CONTINUAL ECONOMIC BENEFIT OF THE COMMUNITY. 0 0 Convention and housing services - Provision of personnel, equipment and reservation assistance to conventions scheduled in the Orlando/Orange County area. Tourism, convention sales, promotion - Promote Orlando and Orange County as a destination for tourists and location for conventions and trade shows. Membership services - Provision of information and schedule educational meetings and seminars for membership. 0 1 0 1 0 0 0 0 0 1 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 62 0 1 487 1 1 1 0 0 0 0 0 X 31 31 0 0 0 0 1 1 0 1 1 0 0 1 1 1 1 1 1 1 1 0 X X X LARRY HENRICHS 4073635800 6700 FORUM DRIVE SUITE 100 ORLANDO FL 328218017 Paul Tang 6.00 X X 0 0 0 Paul S Mears III 4.00 X X 0 0 0 George Aguel 4.00 X X 0 0 0 William A Davis 4.00 X X 0 0 0 Peter Kacheris 4.00 X X 0 0 0 David Bartek 4.00 X 0 0 0 Daniel B Brown 4.00 X 0 0 0 Susan Godorov 4.00 X 0 0 0 Greg Hauenstein 4.00 X 0 0 0 Yolanda Londono 4.00 X 0 0 0 John Marzano 4.00 X 0 0 0 Doug Ridge 4.00 X 0 0 0 Leslie Menichini 4.00 X 0 0 0 Craig Swygert 4.00 X 0 0 0 Barbara Bowden 4.00 X 0 0 0 Steve Contos 4.00 X 0 0 0 John Martin 4.00 X 0 0 0 Alex Martins 4.00 X 0 0 0 Craig Mateer 4.00 X 0 0 0 Sami Haiman-Marrero 4.00 X 0 0 0 Mike Sole 4.00 X 0 0 0 William Dymond 4.00 X 0 0 0 Donald Engfer 4.00 X 0 0 0 Steven Jamieson 4.00 X 0 0 0 Kathie Canning 4.00 X 0 0 0 Rich Maladecki 4.00 X 0 0 0 Rick Weddle 4.00 X 0 0 0 Daniel Holsenbeck 4.00 X 0 0 0 Carolyn Fennell 4.00 X 0 0 0 Brooke Bonnett 4.00 X 0 0 0 Graciela Noriega-Jacoby 4.00 X 0 0 0 Gary Sain 60.00 X X 271498 0 19221 Larry Henrichs 60.00 X 245080 0 23446 Laurence Barron 40.00 X 202939 0 12875 Danielle Courtenay 40.00 X 229539 0 22473 Tammi Runzler 40.00 X 224519 0 21763 Deborah Kicklighter Henrichs 40.00 X 154070 0 17034 Sheryl Taylor 40.00 X 156228 0 20193 Terri Dougherty 40.00 X 190074 0 19477 Susan Zeiri 40.00 X 153174 0 18328 Fred Shea 40.00 X 171387 0 19933 1998508 0 194743 30 0 1 0 22 Squared Inc PO Box 102688 Atlanta GA 303680688 Media/Agency/Marketing 4379118 Corporation for Travel Promotion 1725 Eye St NW 8th Floor Washington DC 20001 Media/Agency/Marketing 2435700 Southwest Media Group Inc 2100 Ross Ave Suite 3000 Dallas TX 75201 Media/Agency/Marketing 2057456 Total Media Limited 125 Kensington high St London UK W85KF Media/Agency/Marketing 1887002 Google Inc PO Box 39000 San Francisco CA 941393181 Advertising 1691025 43 2728351 34969775 37698126 Tourism Marketing 900004 4872442 4872442 Publications 541800 2900004 119177 2780827 Convention/Housing Svc 900004 844231 844231 8616677 114502 114502 627 0 627 627 627 9560703 8577456 983247 983247 Other 900099 14410 14410 14410 47427589 5850887 3764074 114502 1273353 11198809 638906 1168153 942488 37918 39697 18343 25000 17012299 922899 922844 914441 1486700 2000 2335560 2535 395112 82905 Agency/int'l represent 3099778 Publications printing 1165090 Promotions & related 815623 Research 812184 3081289 48393926 5116 4711 8652495 7802798 5771801 6193388 495000 0 762085 861834 765625 2488552 4346530 3650536 771451 695994 1111774 1233894 2025000 25000 20360347 19306171 4596174 4588380 1261230 1160597 5857404 5748977 X 14502943 13557194 14502943 13557194 20360347 19306171 -966337 20588 0 X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 0 1 2728351 18343 17320 35663 35663 Part IV, Supplemental Information: The Orlando/Orange County Convention & Visitors Bureau, Inc. (Visit Orlando) does not engage in lobbying activities. Visit Orlando pays membership dues to other trade associations, a portion of which is understood to be used by those organizations for lobbying activities. As the organization's indirect lobbying expenditures are less than 1% of dues each year, the organization only reports the lobbying expenses after the expenditures exceed $50,000 in order to minimize the administrative burden placed on the organization. The above expenditures have been (or will be) reported in the organization's 2013 dues notices. 516210 469878 46332 2400087 2024374 375713 1430233 1156284 273949 695994 X 56025633 20588 20588 56005045 -8577456 -8577456 47427589 56971382 8577456 8577456 48393926 0 48393926 Description of Uncertain Tax Positions Under FIN 48: Part X, Line 2: Visit Orlando identifies and evaluates uncertain tax positions, if any, and recognizes the impact of uncertain tax positions for which there is a less than more-likely-than-not probability of the position being upheld when reviewed by the relevant taxing authority. Such positions are deemed to be unrecognized tax benefits and a corresponding liability is established on the statement of financial position. Visit Orlando has not recognized a liability for uncertain tax positions. If there were an unrecognized tax benefit, Visit Orlando would recognize interest accrued related to unrecognized tax benefits in interest expense and penalties in operating expenses. Visit Orlando's open tax years subject to examination by the Internal Revenue Service generally remain open for three years from the date of filing. Part XI, Line 4b - Other Adjustments: Cost of Goods sold included in Stmt of Revenue for 990 -8,577,456. Part XII, Line 2d - Other Adjustments: Cost of Goods sold included in Stmt of Revenue for 990 8,577,456. X X X X X X 0 0 0 Gary Sain 141916 0 129582 0 0 0 16283 0 2938 0 290719 0 0 0 Larry Henrichs 201486 0 43594 0 0 0 17161 0 6285 0 268526 0 0 0 Laurence Barron 187088 0 15851 0 0 0 6232 0 6643 0 215814 0 0 0 Danielle Courtenay 193105 0 36434 0 0 0 16188 0 6285 0 252012 0 0 0 Tammi Runzler 190681 0 33838 0 0 0 15684 0 6079 0 246282 0 0 0 Deborah Kicklighter Henrichs 145379 0 8691 0 0 0 10749 0 6285 0 171104 0 0 0 Sheryl Taylor 85059 0 71169 0 0 0 11674 0 8519 0 176421 0 0 0 Terri Dougherty 38190 0 151884 0 0 0 13192 0 6285 0 209551 0 0 0 Susan Zeiri 119054 0 34120 0 0 0 9809 0 8519 0 171502 0 0 0 Fred Shea 155533 0 15854 0 0 0 12426 0 7507 0 191320 0 0 0 Walt Disney World Attractions Director 4289187 Attraction ticket purchases, at arms-length pricing, from entities of which Visit Orlando directors are key employees. 0 Universal Studios Orlando Director 3123605 Attraction ticket purchases, at arms-length pricing, from entities of which Visit Orlando directors are key employees. 0 Sea World of Florida Director 1114788 Attraction ticket purchases, at arms-length pricing, from entities of which Visit Orlando directors are key employees. 0 Form 990, Part VI, Section A, line 6 The Orlando/Orange County Convention & Visitors Bureau, Inc. (Visit Orlando) is a non-profit, membership based organization. Members of Visit Orlando elect the Board of Directors. Form 990, Part VI, Section A, line 7a Visit Orlando is a non-profit, membership based organization. Members of Visit Orlando elect the Board of Directors. Form 990, Part VI, Section B, line 11 Form 990 is reviewed and approved by the Board of Directors Audit and Oversight Committee. The return is then presented and discussed with the board or its Executive Committee prior to filing. Form 990, Part VI, Section B, line 12c Visit Orlando distributes a conflicts of interest policy, along with other similar policies, to Board members annually. Board members are expected to, and regularly do, recuse themselves from voting on issues that could potentially be a conflict. A conflict of interest policy is communicated to all employees at time of hire by a representative of the Human Resources Department and is included in the employee handbook. The employees are instructed that if at any time during their employment they have a question regarding this policy or if they have a question regarding if something would be considered a conflict of interest they are to address this with the Vice President of their area or with someone from Human Resources. Form 990, Part VI, Section B, line 15 Compensation for the CEO is set and approved by the Board of Directors. Ongoing compensation analysis and surveys are obtained by the Associate Vice President of Human Resources utilizing several third party external sources including survey data from the hospitality industry, the CVB industry and individual compensation professionals. The compensation of the other key executives is determined by multiple sources including the CEO and the Associate Vice President of Human Resources who utilize several industry salary surveys and information from independent thiry party compensation professionals. Form 990, Part VI, Section C, line 19 Visit Orlando makes its governing documents available to our members, local county government and to the public upon request. We make our conflict of interest policy available to our Board of Directors and our employees. We distribute our financial statements to local county government and post them to our website for access to the public.