2013-06-24T08:44:39-05:00 2012-09-30 251408703 SCHNEIDER DOWNS & CO INC 1133 PENN AVENUE PITTSBURGH PA 15222 990 2011-10-01 251010296 WQED MULTIMEDIA WQED 4126221300 4802 FIFTH AVENUE PITTSBURGH PA 15213 DEBORAH ACKLIN 4126221300 2013-06-19 1 SUSAN M KIRSCH P00341397 4122613644 2011 2016-02-24 21:20:13Z DEBORAH ACKLIN 4802 FIFTH AVENUE PITTSBURGH PA 15213 15559099 0 X WWW.WQED.ORG X 1953 PA TO PROVIDES QUALITY PRODUCTS AND SERVICES TO ENGAGE, INFORM, EDUCATE AND ENTERTAIN THE PUBLIC. 25 23 184 212 285929 -75936 10731019 10528549 3156997 1583481 2372197 206120 1049446 1467706 17309659 13785856 0 0 0 0 6841473 6532323 529056 520607 3487390 8206528 6913346 15577057 13966276 1732602 -180420 18528112 19257776 8292541 8440860 10235571 10816916 X SEE SCHEDULE O 0 0 7902851 0 1583481 AS THE NATION'S FIRST COMMUNITY-SUPPORTED STATION, WQED HAS BEEN A VITAL PART OF THE REGION SINCE 1954 THROUGH IMPACTFUL MULTIMEDIA CONTENT THAT NOW INCLUDES TELEVISION, RADIO, WEB, SOCIAL MEDIA, AND EDUCATIONAL INITIATIVES TO INCREASE DIGITAL LITERACY.WQED PRODUCES SEVEN LOCAL TELEVISION PRODUCTIONS THAT AIR MONDAY THROUGH SATURDAY AS WELL AS LOCAL AND NATIONAL DOCUMENTARIES THAT AIR ON THE PBS SYSTEM. WQED-TV AVERAGES 736,000 VIEWERS EACH WEEK; WQED: THE CREATE CHANNEL AVERAGES 260,000 VIEWERS; WQED: THE NEIGHBORHOOD CHANNEL AVERAGES 301,000 VIEWERS; AND WQED SHOWCASE AVERAGES 93,000 VIEWERS.CLASSICAL WQED-FM 89.3 IS THE REGION'S ONLY CLASSICAL MUSIC STATION AND KEEPS LISTENERS UP TO DATE ON LOCAL ARTS AND CULTURE NEWS. 7902851 1 1 0 1 0 0 0 0 0 1 1 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 1 0 1 0 0 0 1 0 0 0 0 0 1 42 0 1 184 1 1 1 0 0 0 0 1 1 0 0 0 1 0 X 25 23 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 PA OH WV X X X CAROLE BAILEY 4126221349 4802 FIFTH AVENUE PITTSBURGH PA 15213 LIDIA BASTIANICH 1.00 X 0 0 0 NOAH BENDIX-BALGLEY 1.00 X 0 0 0 THEODORE M BOVARD 1.00 X 0 0 0 SHAHRIAR BROUMAND 1.00 X 0 0 0 JOSEPH E BUTE 1.00 X 0 0 0 R YVONNE CAMPOS 1.00 X 0 0 0 WILLIAM R CAROSELLI 1.00 X 0 0 0 BRIDGETTE COFIELD 1.00 X 0 0 0 CLYDE JONES 1.00 X 0 0 0 MARK E KAPLAN 1.00 X 0 0 0 DANIEL J LEBISH 1.00 X 0 0 0 MICKEY MCMANUS 1.00 X 0 0 0 BURTON MORRIS 1.00 X 0 0 0 NANCY MOULTON 1.00 X 0 0 0 EDWARD WS NEFF 1.00 X 0 0 0 DEE JAY OSHRY 1.00 X 0 0 0 DONNA C PETERMAN 1.00 X 0 0 0 GILBERT Z SCHNEIDER 1.00 X 0 0 0 GREGORY SCOTT 1.00 X 0 0 0 CYNTHIA D SHAPIRA 1.00 X 0 0 0 LEONARD A STEPT 1.00 X 0 0 0 FRANCES STEWART 1.00 X 0 0 0 DEBRA L CAPLAN 2.00 X X 0 0 0 MICHAEL A BRYSON 2.00 X X 0 0 0 DEBORAH L ACKLIN 45.00 X X 245147 0 5739 JACQUELYN THOMAS 45.00 X 113195 0 5685 CAROLE A BAILEY 45.00 X 113054 0 17534 DARRYL FORD - WILLIAMS 45.00 X 150276 0 0 LILLI MOSCO 45.00 X 118195 0 5685 RALPH KAISER 40.00 X 129911 0 0 LANCE JONES 40.00 X 107969 0 13622 RICHARD SEBAK 40.00 X 110799 0 5685 1088546 0 53950 8 0 1 0 MCPHERSON ASSOCIATES INC 312 EAST KING STREET MALVERN PA 19355 FUNDRAISING&MAILING 360671 FOREST INCENTIVES 230 FAIRHILL ST WILLOW GROVE PA 19090 PRODUCT DISPERSAL 246901 MARIANI & RICHARDS 2800 LIBRARY ROAD PITTSBURGH PA 15234 BUILDING RENOVATION 208110 PHONE BANK SYSTEMS 4990 NORTHWIND DRIVE EAST LANSING MI 48823 TELEMARKETING 135265 WIESNERMEDIA 5970 GREENWOOD PL BLVD 1 360 BREENWOOD VILLAGE CO 80111 MAGAZINE DISTRIBUTION 135110 6 3249090 7279459 70716 10528549 UNDERWRITING REVENUE 515100 1529098 1529098 MISCELLANEOUS 515100 42319 42319 PUBLISH SALES/PROJECT 515100 12064 12064 1583481 142164 142164 492344 492344 949567 337082 612485 612485 285929 326556 1466346 3463 1405853 0 60493 3463 63956 63956 393185 30308 362877 362877 13785856 1583481 285929 1387897 518454 305888 98506 114060 4870041 2896445 971258 1002338 95029 67791 13215 14023 586156 352414 133324 100418 462643 282573 78470 101600 470860 257100 154311 59449 146875 5001 138874 3000 187944 187944 520607 520607 36370 36370 689488 35176 2546 651766 704698 200980 106401 397317 497752 153615 315858 28279 139982 80762 19538 39682 107985 107985 244253 236269 7839 145 1115308 909902 95406 110000 13377 13377 PROGRAM ACQUISITION 1918598 1891345 27253 EQUIPMENT RENTAL&MAINT. 421480 127501 227732 66247 LATE FEES 88327 88327 MISCELLANEOUS 50433 1654 2286 46493 79616 62065 782 16769 13966276 7902851 2576035 3487390 10145 11000 622775 516563 3034133 3900915 175493 301958 182349 301471 25567604 18037415 8343696 7530189 6159521 6695680 18528112 19257776 3133504 3210511 54037 105349 5105000 5125000 8292541 8440860 X 466682 -714141 4533891 6296059 5234998 5234998 10235571 10816916 18528112 19257776 X -180420 761765 X X 0 1 1 X 0 X 11175223 8648957 8742479 11066019 10528549 50161227 11175223 8648957 8742479 11066019 10528549 50161227 2036843 48124384 5548476 1132263 932903 1241597 1584075 10439314 16533 11188 15586 13996 57303 60657844 28285587 0.79340 0.75640 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 1 0 0 0 0 1 187944 0 0 187944 0 6159521 981049 258387 6882183 4554540 2000000 -395019 6159521 4611383 -56843 4554540 4243046 478312 -109975 4611383 0.08420 0.76060 0.15520 1 0 300 300 3521284 2832763 688521 8947181 3932858 5014323 8181887 7649029 532858 4916952 3622765 1294187 7530189 13785856 13966276 -180420 779577 -17812 761765 581345 15250011 779577 335000 1114577 14135434 -349578 -349578 13785856 14668666 335000 367390 702390 13966276 0 13966276 PART XI, LINE 8 - OTHER ADJUSTMENTS: CAR FEES -17,812. PART XII, LINE 4B - OTHER ADJUSTMENTS: RENTAL EXPENSES -337,082. COST OF GOODS SOLD -30,308. CAR FEES 17,812. PART XIII, LINE 2D - OTHER ADJUSTMENTS: RENTAL EXPENSES 337,082. COST OF GOODS SOLD 30,308. X X X X X 1 MCPHERSON ASSOCIATES 312 EAST KING STREET MALVERN PA 19355 DIRECT MAIL 0 1038259 360671 677588 PHONE BANK SYSTEMS 4990 NORTHWIND DRIVE SUITE 235 EAST LANSING MI 48823 TELEMARKETING 0 270726 135265 135461 ELLIOT OSHRY 6629 AYLESBORO AVE PITTSBURGH PA 15217 FUNDRAISING CONSULTANT 0 0 24671 0 1308985 520607 813049 PA OH WV 1 X X X X X X 0 0 0 0 0 0 0 1 0 DEBORAH L ACKLIN 244967 0 0 0 180 0 0 0 5739 0 250886 0 0 0 DARRYL FORD - WILLIAMS 120000 0 30000 0 276 0 0 0 0 0 150276 0 0 0 PART I, LINE 7 A PERFORMANCE BONUS WAS AWARDED TO MS. DARRYL FORD - WILLIAMS. ELLIOT OSHRY BOARD DIRECTOR'S FAMILY MEMBER 24671 FUNDRAISING SERVICES 0 X 67 51990 SALE PROCEEDS X 9 18726 FMV 0 0 1 1 THIRD PARTY USE: PART I, LINE 32B: AUTOMOBILES ARE DONATED TO WQED MULTIMEDIA. WQED HAS A CONTRACT WITH CENTER FOR CAR DONATIONS LOCATED IN BEND, OREGON. CENTER FOR CAR DONATIONS SENDS ACKNOWLEDGEMENT LETTERS AND REQUIRED TAX FORMS ON BEHALF OF WQED TO DONORS. TOTAL AUCTION PROCEEDS $51,990 FEE/EXPENSE ($9,141) TOTAL RECEIVED BY WQED $42,850 ORGANIZATION MISSION STATEMENT FORM 990, PART III, LINE 1 WQED MULTIMEDIA PROVIDES QUALITY PRODUCTS AND SERVICES TO ENGAGE, INFORM, EDUCATE AND ENTERTAIN THE PUBLIC WITHIN ITS LOCAL COMMUNITY AND AROUND THE WORLD. WQED PITTSBURGH HAS A PROUD HISTORY OF HONORS, INCLUDING 134 NATIONAL AND MID-ATLANTIC EMMY AWARDS, AN ACADEMY AWARD, AND MANY, MANY OTHERS, INCLUDING TWO EMMY AWARDS FOR STATION EXCELLENCE. WQED WAS FOUNDED IN 1954 AS THE NATION'S FIRST COMMUNITY-SUPPORTED BROADCASTER. THE PEOPLE OF WQED CREATE, PRODUCE AND DISTRIBUTE QUALITY PROGRAMS, PRODUCTS AND SERVICES TO ENGAGE, INFORM, EDUCATE AND ENTERTAIN THE PUBLIC WITHIN THEIR COMMUNITY AND AROUND THE WORLD. WQED MULTIMEDIA INCLUDES WQED-TV (PBS); WQED: THE NEIGHBORHOOD CHANNEL; WQED: THE CREATE CHANNEL; WQED SHOWCASE; CLASSICAL WQED-FM 89.3/PITTSBURGH; CLASSICAL WQEJ-FM 89.7/JOHNSTOWN; THE PITTSBURGH CONCERT CHANNEL AT WQED-HD2 (89.3-2FM) AND ONLINE AT WWW.WQED.ORG/FM; LOCAL AND NATIONAL TELEVISION AND RADIO PRODUCTIONS; WQED INTERACTIVE (WWW.WQED.ORG) AND IQ: SMARTMEDIA, WQED'S EDUCATIONAL INITIATIVE (WWW.WQED.ORG/EDU). PROGRAM SERVICE STATEMENT FORM 990, PART III, LINE 4A, PROGRAM SERVICE ACCOMPLISHMENTS: WQED-FM PRODUCES AND AIRS MORE THAN 4,000 HOURS OF LOCAL PROGRAMMING EACH YEAR AND SHINES A SPOTLIGHT ON MUSIC AND THE ARTS. IN 2011, THE PITTSBURGH CONCERT CHANNEL SIGNED ON AT WQED-FM HD-2 AND ON WQED INTERACTIVE TO THE PLEASURE OF CLASSICAL MUSIC LOVERS WORLDWIDE. WQEJ-GM 89.7 IS A REPEATER THAT SIMULCASTS WQED-FM PROGRAMMING TO THE JOHNSTOWN/ALTOONA/SOMERSET REGION. WQED-FM BROADCASTS FROM THE CAROLYN M. BYHAM STUDIO IN PITTSBURGH'S CULTURAL DISTRICT AND FROM THE BAYER CENTER FOR THE ARTS IN OAKLAND WITH CLASSICAL MUSIC, HOURLY NPR NEWS UPDATES, AND MORE THAN 300 ON-AIR SEGMENTS THAT PROMOTE ARTS AND CULTURE ORGANIZATIONS IN THE REGION. WQED-FM HAS AN AUDIENCE OF MORE THAN 72,000 WEEKLY LISTENERS AND SERVES THE COMMUNITY AS THE REGION'S CLASSICAL ARTS AND CULTURE STATION. WQED'S EDUCATION DEPARTMENT IS BUILDING A PLATFORM OF ENGAGEMENT THAT WILL HAVE AN IMPACT ON THE ENTIRE COMMUNITY WITH THE LAUNCH OF IQ: SMARTMEDIA, A SIX-YEAR STRATEGIC INITIATIVE THAT FOCUSES ON A NEW CONCEPT OF THE WAY PUBLIC MEDIA INFLUENCES CHILDREN'S EDUCATIONAL DEVELOPMENT. IQ: SMARTMEDIA STRATEGY IS A COMPREHENSIVE INITIATIVE THAT INCORPORATES RESEARCH, OUTREACH, CREATIVE PARTNERSHIPS, AND ONLINE ENGAGEMENT. THE STRATEGY ADDRESSES THE NEED FOR A STRONG NON-PROFIT PUBLIC MEDIA COMPANY INTEGRATED WITH PITTSBURGH'S TECHNOLOGICAL, CREATIVE, AND EDUCATIONAL ASSETS. WQED'S WEBSITE ATTRACTS 1,196,000 VISITORS ANNUALLY FROM COUNTRIES AND TERRITORIES ALL OVER THE WORLD. VISITORS CAN LISTEN TO THE PITTSBURGH SYMPHONY ORCHESTRA RADIO SERIES, THE LIVE STREAM OF WQED-FM, AND WATCH WQED'S LOCAL TELEVISION PROGRAMS ONLINE FOR FREE. WQED'S SOCIAL MEDIA EFFORTS RESULTS IN A FACEBOOK FOLLOWING OF 7,023 FRIENDS AND MORE THAN 10,000 TWITTER FOLLOWERS. IN 2012 WQED WAS AWARDED A MAJOR GRANT FROM THE NATIONAL ENDOWMENT FOR THE HUMANITIES (NEH) TO SUPPORT PRODUCTION OF A NATIONAL DOCUMENTARY ON THE LIFE AND WORK OF PITTSBURGH NATIVE AND PULITZER PRIZE-WINNING PLAYWRIGHT AUGUST WILSON. AUGUST WILSON: THE GROUND ON WHICH I STAND WILL BE A 90-MINUTE HIGH-DEFINITION TELEVISION DOCUMENTARY AND THE FIRST IN-DEPTH EXPLORATION OF THE LIFE, WORK AND CULTURAL IMPACT OF THE TWO-TIME PULITZER PRIZE-WINNING AFRICAN AMERICAN PLAYWRIGHT AND PITTSBURGH NATIVE (1945 - 2005). THE PROGRAM WILL BE A CO-PRODUCTION OF WQED AND THE PBS SERIES AMERICAN MASTERS AND WILL AIR IN LATE 2014. AS A STORIED PRODUCER OF PBS PROGRAMMING, WQED WILL TELL THIS STORY USING THE HIGH-QUALITY STANDARDS FOR WHICH WE ARE KNOWN. AS AN EDUCATIONAL INSTITUTION, WQED WILL USE THE FINISHED DOCUMENTARY AS THE CENTERPIECE OF A MULTI-PLATFORM EDUCATIONAL OUTREACH PROGRAM. WQED PRESENTED PITTSBURGH FROM THE AIR II IN PARTNERSHIP WITH UPMC - THE SECOND INSTALLMENT IN WQED'S HUGELY POPULAR AERIAL JOURNEY OF WESTERN PENNSYLVANIA. THIS NEW DOCUMENTARY PREMIERED ON OCTOBER 4, 2012 ON WQED-TV AND ONLINE FOR VIEWERS AROUND THE COUNTRY AND THE WORLD. THE ONLINE STREAM WAS IN RESPONSE TO REQUESTS FROM VIEWERS AROUND THE COUNTRY LAST YEAR WHO WANTED THE CHANCE TO SEE THE HIGH-DEFINITION DOCUMENTARY AT THE SAME TIME IT AIRED IN THE PITTSBURGH TELEVISION MARKET. PITTSBURGH FROM THE AIR II WAS DISTRIBUTED THROUGH MULTIPLE PLATFORMS. THE RESPONSE TO THE FIRST DOCUMENTARY IN 2011 WAS OVERWHELMING. SHOT WITH A HIGH-DEFINITION GYROSCOPIC CAMERA FROM AN ASTAR HELICOPTER, THE DOCUMENTARY CAPTURED STUNNING IMAGES AS ITS SWOOPED OVER MOUNTAINS, VALLEYS, RIVERS, GORGES, SKYSCRAPERS AND TOWNS TO SHOWCASE THE NATURAL BEAUTY OF THE REGION. WQED PRODUCERS FLEW OVER SEVEN WESTERN PENNSYLVANIA COUNTIES TO SHOWCASE SOME FAVORITE LANDMARKS AND SOME OFTEN UNSEEN PLACES. WQED AIRED A SEASON WITH COMPELLING, EDUCATIONAL AND ENTERTAINING LOCAL PROGRAMMING. THE NEW TELEVISION SEASON KICKED OFF THE WEEK OF OCTOBER 8, 2012 WITH RETURNING PROGRAMS EXPERIENCE ON MONDAYS; HORIZONS ON TUESDAYS; PITTSBURGH 360 ON THURSDAYS; 4802 ON FRIDAYS; AND FILMMAKERS CORNER ON SATURDAYS. NEW TO THE LOCAL LINEUP THIS SEASON IS CONVERSATION@WQED WEDNESDAYS AT 7:30 PM. WQED'S EMMY AWARD-WINNING MICHAEL BARTLEY HOSTS THIS LIVE, WEEKLY DISCUSSION PROGRAM FOCUSING ON TOPICAL ISSUES. GUESTS WILL INCLUDE LOCAL, REGIONAL AND NATIONAL NEWSMAKERS, COMMUNITY LEADERS, AUTHORS, EDUCATORS, ENTERTAINERS, ATHLETES AND MORE. VIEWERS CAN INTERACT USING NEW MEDIA SUCH AS TWITTER CONVERSATIONS AND TEXT POLLING. CONVERSATION@WQED IS A NEW PROGRAM THAT ADDS ADDITIONAL VARIETY TO WQED'S LINEUP OF LOCAL PROGRAMMING. WQED HAS DEDICATED MANY YEARS OF EFFORT TO PRODUCE LOCAL SHOWS THAT FEATURE PEOPLE IN OUR COMMUNITY, SHOWS THAT TAKE THE TIME TO DELVE INTO ISSUES, AND SHOWS THAT SHOWCASE THE GOOD THINGS THAT ARE HAPPENING IN SOUTHWESTERN PENNSYLVANIA. PART OF WQED'S CIVIC JOURNALISM MISSION INCLUDES INFORMING THE PUBLIC OF IMPORTANT EVENTS, AND NO AMERICAN HAS A MORE IMPORTANT CIVIC DUTY THAT TO BE INFORMED ABOUT THE ISSUES IN PRESIDENTIAL ELECTIONS. WQED DEVOTED THE LAST FRIDAY OF EVERY MONTH BEGINNING IN JANUARY 2012 TO THE UPCOMING PRESIDENTIAL RACE WITH SPECIAL EPISODES OF 4802 CALLED ROAD TO THE WHITE HOUSE. EACH EPISODE FOCUSED ON ONE ISSUE OF IMPORTANCE TO A LOCAL AUDIENCE WITH A LOCAL PERSPECTIVE: THE ECONOMY, HEALTH CARE, FOREIGN POLICY, IMMIGRATION, JOBS, AND EDUCATION. WQED TAPED A HALF HOUR COUNTY EXECUTIVE CANDIDATES FORUM ON OCTOBER 28, 2011 THAT AIRED AS A SPECIAL 4802 THAT EVENING. HOST CHRIS MOORE MODERATED A DISCUSSION WITH CANDIDATES D. RAJA AND RICH FITZGERALD ON HUMAN AND SOCIAL SERVICE ISSUES IN ALLEGHENY COUNTY. WQED ALSO WELCOMED A STUDIO AUDIENCE TO THIS TAPING. THIS EPISODE WAS NOT A DEBATE - IT WAS AN INTELLIGENT CONVERSATION ON A SPECIFIC TOPIC THAT ALLOWED EACH CANDIDATE TO VOICE THEIR VIEWS AND POLICIES ON AN IMPORTANT LOCAL ISSUE. WQED KICKED OFF A VERY SPECIAL SERIES BEGINNING IN FEBRUARY 2012 THAT WILL CONTINUE INTO 2013: PORTRAYAL & PERCEPTION: AFRICAN AMERICAN MEN & BOYS TELLS THE STORY OF LOCAL INDIVIDUALS AND ORGANIZATIONS WHO ARE CHALLENGING COMMON PORTRAYALS AND PERCEPTIONS OF THEM AND THEIR CULTURE. THE SECOND EPISODE IN THE SERIES ON FEBRUARY 28, 2012 FOCUSED ON THE AFRO AMERICAN MUSIC INSTITUTE (AAMI), WHICH IS KNOWN FOR TEACHING THE CRAFT AND CULTURE OF AFRICAN AMERICAN MUSICAL FORMS TO AREA YOUTH FOR ALMOST THIRTY YEARS AND HAVING A LASTING IMPACT ON THE STUDENTS IT SERVES. ON MARCH 19, 2012, WQED TOOK A LOOK AT LOCAL AFRICAN AMERICAN ENTREPRENEURS AND THEIR UNIQUE BUSINESSES WHERE HARD-WORK, VISION AND SERVICE ARE THE CRUX OF THESE OPERATIONS. OFTEN OVERLOOKED BY COMMERCIAL MEDIA, THESE INDIVIDUALS ARE EXPERIENCING FINANCIAL SUCCESS AND FINDING WAYS TO INSPIRE FUTURE BUSINESS LEADERS. THE THIRD SPECIAL EPISODE AIRED ON APRIL 17, 2012 WITH CHRIS MOORE TALKING WITH AFRICAN AMERICAN MALES WHO ARE FED UP WITH THE PORTRAITS OF THEM DRAWN BY MAINSTREAM MEDIA. THROUGH ONE HOOD MEDIA, JASIRI X AND PARADISE THE ARKITECH GRAY ARE TEACHING YOUNG PEOPLE HOW TO CONTROL THE IMAGE OF YOUNG BLACK MALES BY USING THE MEDIUMS AT THEIR DISPOSAL. MOORE EXPLAINED TO VIEWERS HOW THE NEW MEDIA ACADEMY OF ONE HOOD MEDIA IS HELPING THE STUDENTS USE THEIR OWN STORIES TO PREPARE FOR THE FUTURE. A FOURTH EPISODE AND TOWN HALL MEETING WERE PART OF THE NEW SEASON IN OCTOBER 2012 WITH A SPECIAL EPISODE OF PITTSBURGH 360 THAT SHOWED HOW PEOPLE ARE "TEACHING SUCCESS" TO YOUNG AFRICAN AMERICAN MEN. IN ADDITION TO WQED, THE EPISODE WILL AIR ON WGBH IN BOSTON AND WHUT IN WASHINGTON, DC. WQED CONTINUED ITS YEAR-LONG FOCUS ON MARCELLUS SHALE IN 2012 UNDER THE BANNER MANAGING MARCELLUS - ITS IMPACT ON THE ECONOMY, THE ENVIRONMENT, AND THE CONTROVERSIES. WQED BROUGHT THE ISSUE TO THE PUBLIC THROUGH IN-DEPTH AND BALANCED COVERAGE UTILIZING EXPERTS IN THE ENVIRONMENTAL AND ENERGY FIELDS. THE LATEST INSTALLMENT OF MANAGING MARCELLUS AIRED ON MAY 24, 2012 AND WAS TITLED MARCELLUS JOURNALIST TOWN HALL MEETING, WHERE WE HEARD FROM JOURNALISTS WHO ARE COVERING THE TOPIC FOR THEIR NEWS ORGANIZATIONS. PRIOR TO THAT, A MANAGING MARCELLUS PROGRAM AIRED ON JANUARY 26, 2012 AND FOCUSED ON ENERGY AND THE ECONOMY. DURING THIS ONE HOUR LIVE BROADCAST, MICHAEL BARTLEY AND TONIA CARUSO SPOKE WITH A PANEL OF MARCELLUS SHALE EXPERTS THAT INCLUDED: JAN JARRETT, EXECUTIVE DIRECTOR OF PENN FUTURE; DEP SECRETARY MICHAEL KRANCER; DIRECTOR OF THE PENN STATE MARCELLUS CENTER FOR OUTREACH & RESEARCH TOM MURPHY; AND RANGE RESOURCES DIRECTOR OF COMMUNICATION AND PUBLIC AFFAIRS MATT PITZARELLA. THIS SPECIAL PROGRAM UTILIZED TWITTER AS A SOURCE OF PUBLIC COMMENT AND QUESTIONS THAT WERE RELAYED TO THE PANEL. IT MADE FOR A LIVELY DISCUSSION AND KEPT THE CONVERSATION GOING ONLINE WELL AFTER THE PROGRAM HAD AIRED. WQED HAS PRODUCED AND AIRED SO MUCH PROGRAMMING ABOUT MARCELLUS SHALE THAT IT WAS DECIDED TO AIR THE ENTIRE BODY OF MARCELLUS SHALE WORK ON THE WQED NEIGHBORHOOD CHANNEL IN MAY SO THAT ALL PROGRAMS COULD BE SEEN IN SEQUENCE. THE WEEK OF MAY 13 WAS DEVOTED TO THE COMPLETE MARCELLUS SHALE PROGRAMMING LIBRARY, WHICH ROTATED IN SEVEN-HOUR BLOCKS THROUGH MAY 19. A VIEWER COULD WATCH EACH NIGHT AT 8 PM TO SEE ALL SEVEN HOURS IN THE COURSE OF A WEEK. FORM 990, PART VI, SECTION B, LINE 11 THE BUSINESS, OPERATIONS, AND FINANCE COMITTEE OF THE BOARD ARE GIVEN A COPY OF THE RETURN TO REVIEW. A QUOROM OF THE COMMITTEE DISCUSSES AND APPROVES THE RETURN IN A CONFERENCE CALL OR MEETING. SUBSEQUENT TO APPROVAL BY THE BUSINESS, OPERATIONS AND FINANCE COMMITTEE ALL MEMBERS OF THE BOARD ARE SENT A COPY OF THE FINAL 990 BEFORE IT IS FILED. FORM 990, PART VI, SECTION B, LINE 12C EVERY YEAR EACH BOARD MEMBER IS REQUIRED TO COMPLETE A NEW CONFLICTS QUESTIONNAIRE WHICH ADDRESSES ALL THE POINTS IN THE CONFLICT OF INTEREST POLICY. FORM 990, PART VI, SECTION B, LINE 15 WQED MULTIMEDIA IS A PUBLIC TV AND RADIO OPERATOR OF WHICH THERE IS A LARGER NETWORK; THEREFORE BASED ON THE TYPE AND DEMOGRAPHICS, THERE IS COMPARABLE COMPENSATION AVAILABLE ON AN ONGOING BASIS. EVERY THREE OR FOUR YEARS, OR AS DEEMED NECESSARY, AN INDEPENDENT SALARY CONSULTANT DOES A SURVEY TO MAKE SURE THAT COMPENSATION IS WITHIN THE MARKET RANGE OF COMPARABLE ORGANIZATIONS. THE EXECUTIVE COMMITTEE OF THE BOARD APPROVES THE EXECUTIVE COMPENSATION ANNUALLY FOR THE ORGANIZATION AND ALSO APPROVES A SUM OF MONEY THAT CAN BE USED FOR GENERAL STAFF RAISES IF APPLICABLE. COMPENSATION AMOUNTS FOR GENERAL STAFF ARE AGREED UPON BY DEPARTMENT HEADS AND HUMAN RESOURCES USING THE FINDINGS OF THE INDEPENDENT CONSULTANT AND COMPARABLE DATA FOR SIMILAR ORANIZATIONS AS A GUIDELINE. ALL COMPENSATION AMOUNTS ARE BASED ON MARKET RATES AND ARE DETERMINED TO BE REASONABLE. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATIONS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON WRITTEN REQUEST CHANGES IN NET ASSETS OR FUND BALANCES: FORM 990, PART XI, LINE 5: NET UNREALIZED GAINS ON INVESTMENTS: 779,577. CAR FEES -17,812. TOTAL TO FORM 990, PART XI, LINE 5: 761,765. FORM 990, PART XII, QUESTION 2C, OVERSIGHT OF FINANCIAL STATEMENT AUDIT: WQED MULTIMEDIA'S FINANCIAL STATEMENTS ARE AUDITED BY AN INDEPENDENT ACCOUNTING FIRM. IN ADDITION, WQED MULTIMEDIA HAS A COMMITTEE THAT ASSUMES THE RESPONSIBILITY FOR OVERSIGHT OF THE AUDIT OF ITS FINANCIAL STATEMENTS AND ITS SELECTION OF THE INDEPENDENT ACCOUNTANT. WQED PRODUCTIONS LLC 4802 FIFTH AVE PITTSBURGH PA 15213 010682712 EDUCATIONAL MEDIA PA 0 1000 N/A WAR THAT MADE AMERICA LLC 4802 FIFTH AVE PITTSBURGH PA 15213 010682697 EDUCATIONAL MEDIA PA 0 0 N/A