2013-11-15T10:47:42-06:00 2012-12-31 PricewaterhouseCoopers LLP 1301 K STREET NW SUITE 800W WASHINGTON DC 20005 990 2012-01-01 431337863 YELLOW PAGES INTEGRATED MEDIA ASSOCIATION % DONNA BOROWICZ YELL 9082862386 820 KIRTS BOULEVARD Suite 100 TROY MI 48084 NEGLEY NORTON 9082862386 2013-11-15 true 2024141000 2012 2016-03-07 17:11:31Z X NEGLEY NORTON 820 KIRTS BLVD STE 100 TROY MI 48084 10262236 false X www.localsearchassociation.org X 1975 NJ SEE SCHEDULE O 13 13 36 13 0 0 0 0 10460836 10035600 222770 193585 233837 33051 10917443 10262236 0 0 0 0 4736182 4595250 0 0 0 8472498 7154061 13208680 11749311 -2291237 -1487075 11495540 10827927 1857826 2138208 9637714 8689719 X THE MISSION OF THE LOCAL SEARCH ASSOCIATION IS TO LEAD, SERVE, GROW AND ADVOCATE ON BEHALF OF COMPANIES THAT HELP LOCAL BUSINESSES GET FOUND AND RETAINED BY ACTIVE SHOPPERS THROUGH RESULTS-DRIVEN MARKETING AND MEDIA SERVICES. THE YELLOW PAGES INTEGRATED MEDIA ASSOCIATION DBA LOCAL SEARCH ASSOCIATION (WWW.LOCALSEARCHASSOCIATION.ORG) IS THE LARGEST TRADE ORGANIZATION OF PRINT, DIGITAL, MOBILE AND SOCIAL MEDIA THAT HELP LOCAL BUSINESSES GET FOUND AND SELECTED BY READY-TO-BUY CONSUMERS. ASSOCIATION MEMBERS INCLUDE U.S. AND INTERNATIONAL DIRECTORY PUBLISHERS, SEARCH ENGINE MARKETERS, ONLINE LISTINGS AND REVIEW SITES, DIGITAL ADVERTISING AGENCIES AND MOBILE SEARCH PROVIDERS. THE ASSOCIATION HAS MEMBERS IN 29 COUNTRIES. OUR PRIMARY EXEMPT PURPOSE IS TO FOSTER THE YELLOW PAGES PUBLISHERS INDUSTRY. LOCAL SEARCH ASSOCIATION DISSEMINATES INFORMATION TO THE PUBLIC AND ITS MEMBERS ABOUT THE USEFULNESS OF THE YELLOW PAGES. THE LOCAL SEARCH ASSOCIATION WAS CREATED TO ENHANCE THE YELLOW PAGES PUBLISHI false false NATIONAL ORDER PROCESSING SYSTEMS - THE ASSOCIATION MANAGES RATES & DATA AND ELITE, TWO PROGRAMS THAT ARE CRITICAL TO THE DAY-TO-DAY FUNCTIONS OF THE INDUSTRY. RATES & DATA PROVIDES RATES AND ASSOCIATED INFORMATION ABOUT YELLOW PAGES PRODUCTS THAT ARE AVAILABLE IN ASSOCIATION MEMBER AND NON-MEMBER DIRECTORIES. THE RATES & DATA SYSTEM PROVIDES CERTIFIED MARKETING REPRESENTATIVES (CMRS), PUBLISHERS AND ADVERTISERS EASY ACCESS TO ADVERTISING RATES, COVERAGE AND MAPS FOR APPROXIMATELY 8000 DIRECTORIES. THE ELITE SYSTEM IS A COMPUTER SYSTEM USED FOR THE TRANSMISSION OF NATIONAL ADVERTISING ORDER DATA BETWEEN CMRS AND ASSOCIATION PUBLISHERS MEMBERS AND NON-MEMBERS FOR PRINT OR INTERNET YELLOW PAGES DIRECTORIES. THE ASSOCIATION MAINTAINS THE ELITE SYSTEM THROUGH A CONTRACT WITH A THIRD PARTY PROVIDER. THE USER BASE IS CURRENTLY LOCATED IN THE US, CANADA AND MEXICO. THE SYSTEM ALSO INCLUDES A DIRECTORIES ONLINE COMPONENT WHICH INCLUDES COPIES OF DIRECTORIES FOR USE BY CMRS. THE ASSOCIATION CONDUCTS APPROXIMATELY 100 DIFFERENT TRAINING CLASSES ANNUALLY TO PROVIDE EDUCATION ON INDUSTRY SYSTEMS, STANDARDS, RESEARCH, SELLING TECHNIQUES AND CO-OP ADVERTISING. RESEARCH - THE ASSOCIATION COMMISSIONS RESEARCH ABOUT THE YELLOW PAGES TO MEASURE AND UNDERSTAND CONSUMER BEHAVIOR WITH RESPECT TO MEDIA USAGE. THE RESEARCH INCLUDES AN INDUSTRY USAGE STUDY TO MEASURE CONSUMER USAGE OF BOTH PRINT AND INTERNET YELLOW PAGES; A METERED AD STUDY; AND A STUDY THAT DEMONSTRATES HOW VARIOUS DEMOGRAPHIC/PSYCHOGRAPHIC GROUPS USE VARIOUS MEDIA AND HOW AND WHEN YELLOW PAGES ARE USED IN THE PURCHASE CYCLE. THE ASSOCIATION, IN TURN, WILL DISSEMINATE THIS INFORMATION TO A VARIETY OF AUDIENCES INCLUDING OUR MEMBERS, THE PRESS, ADVERTISERS AND ADVERTISING AGENCIES. BY DOING THIS, THE ASSOCIATION IS ABLE TO PROVE THE VALUE OF THE YELLOW PAGES MEDIUM TO ALL OF THESE VARIOUS CONSTITUENCIES. THE ANNUAL CONFERENCE IS OPEN TO ALL MEMBERS AND NON-MEMBERS. IT SUPPORTS THE BASIC GOALS OF OUR ASSOCIATION BY PROVIDING EDUCATION, RESEARCH ANALYSIS, ENVIRONMENTAL INFORMATION, OPEN DIALOGUE AND ADDRESSES THE ISSUES FACING OUR INDUSTRY ON A DAILY BASIS. THE CONFERENCE IS AN OPPORTUNITY FOR MEMBERS AND NON-MEMBERS TO INTRODUCE NEW PRODUCTS AND SERVICES FOR THE INDUSTRY. false false false true false false false false false true false false false true false true false false false false false false false false false false false false true false false false false false false false false false false false false false false true 32 0 true 36 true true true false false false false false X 13 13 false false false false true true true true true false false false true true true true true true false false X DONNA BOROWICZ 9082862386 820 KIRTS BLVD STE 100 TROY MI 48084 PETER MCDONALD 5.0 X X 0 0 0 NORM HAGARTY 5.0 X X 0 0 0 SHARON SWEENEY 5.0 X X 0 0 0 JAMES CONTINENZA 5.0 X 0 0 0 CHRIS CUMMINGS 5.0 X 0 0 0 KATHLEEN DECAIRE-ADEN 5.0 X 0 0 0 BILL DINAN 5.0 X 0 0 0 JOHN FISCHER 5.0 X 0 0 0 JOSE GUTIERREZ 5.0 X 0 0 0 BOB GREGERSON 5.0 X 0 0 0 DAVID KRANTZ 5.0 X 0 0 0 ALFRED MOCKETT 5.0 X 0 0 0 MARC TELLIER 5.0 X 0 0 0 NEGLEY J NORTON 60.0 X 384722 0 50704 DONNA BOROWICZ 60.0 X 246415 0 46501 STEPHANIE HOBBS 63.0 X 261426 0 36821 BRADLEY CARSON 45.0 X 162696 0 41538 NANCY AUGUSTINE 60.0 X 160749 0 19549 SALVADOR PUELLO 45.0 X 163587 0 35876 ROBERT ZINK 72.0 X 146461 0 29250 AMY HEALY 35.0 X 117285 0 11761 NATALIE WUCHENICH 60.0 X 108820 0 35843 VALERIE ONYSKI 50.0 X 98643 0 25401 1850804 0 333244 9 false true false GLOBAL EXCHANGE SERVICES 9711 WASHINGTON BLVD SUITE 700 GAITHERSBURG MD 20878 ELITE HOSTING 1228096 DCI GROUP LLC 1828 L STREET NW SUITE 400 WASHINGTON DC 20036 PUBLIC AFFRS STRTGY 693789 BURKE INCORPORATED 500 WEST 7TH STREET CINCINNATI OH 45203 LOCAL MEDIA TRACKING 608000 FLEISHMAN HILLARD INTERNATIONAL PO BOX 771733 ST LOUIS MO 63177 PUBLIC RELATIONS 568217 DICKINSON WRIGHT PLLC 301 E LIBERTY SUITE 500 ANN ARBOR MI 48104 LEGAL SERVICES 349530 5 0 NATIONAL ORDER PROCESSING SERVICES 900099 5584729 5584729 MEMBERSHIP DUES (LSA) 900099 2099395 2099395 RESEARCH 900099 462392 462392 INDUSTRY CONFERENCE 900099 529741 529741 SALES DEVELOPMENT PROGRAMS 900099 579343 579343 780000 780000 10035600 193235 193235 0 0 0 0 0 350 350 350 350 0 0 0 INITIATION FEES 900099 14795 14795 OTHER MISCELLANEOUS REVENUE 900099 18256 18256 33051 10262236 10068651 193585 0 0 0 0 1610584 0 1893949 317060 542495 231162 0 427996 84670 73914 0 0 3236599 14952 437616 1692660 0 289464 159921 0 253468 0 0 70232 101486 BAD DEBT EXPENSE 75000 TEMPORARY HELP 90616 CREDIT CARD FEES 49774 ORGANIZATIONAL SUPPORT 35435 60258 11749311 875836 1143861 9782994 8903493 0 0 344114 316740 0 0 0 0 0 0 0 0 241517 269001 2135839 2052425 102112 83414 0 0 0 0 0 0 0 0 148967 111418 11495540 10827927 595247 1123541 0 0 799152 1013318 0 0 0 0 0 0 0 0 0 0 463427 1349 1857826 2138208 X 9637714 8689719 0 0 0 0 9637714 8689719 11495540 10827927 X -1487075 94103 444977 X false true X true false false false true 2099395 73914 0 73914 125940 226148 217998 8150 1433485 1400622 32863 476206 433805 42401 83414 0 ACCRUED SALES TAX PAYABLE 1349 1349 10356339 94103 94103 10262236 10262236 11749311 11749311 11749311 SCHEDULE D, PART X, LINE 2: INCOME TAXES THE ASSOCIATION IS A NOT-FOR-PROFIT ORGANIZATION, EXEMPT FROM FEDERAL INCOME TAXES UNDER PROVISIONS OF SECTION 501(C)(6) OF THE U.S. INTERNAL REVENUE CODE. ACCORDINGLY, NO PROVISION FOR FEDERAL TAXES HAS BEEN MADE IN THE FINANCIAL STATEMENTS. X X true false false NEGLEY J NORTON 292900 0 72000 0 19822 0 26900 0 23804 0 435426 0 0 0 DONNA BOROWICZ 231121 0 11730 0 3564 0 29091 0 17410 0 292916 0 0 0 STEPHANIE HOBBS 185128 0 9180 0 67118 0 19829 0 16992 0 298247 0 0 0 BRADLEY CARSON 160400 0 0 0 2296 0 17754 0 23784 0 204234 0 0 0 NANCY AUGUSTINE 159562 0 0 0 1187 0 14832 0 4717 0 180298 0 0 0 SALVADOR PUELLO 152550 0 7750 0 3287 0 19220 0 16656 0 199463 0 0 0 ROBERT ZINK 145750 0 0 0 711 0 12538 0 16712 0 175711 0 0 0 SCHEDULE J, PART I, LINE 4A: DURING THE YEAR, STEPHANIE HOBBS RECEIVED A SEVERANCE PAYMENT IN THE AMOUNT OF $63,554. FORM 990, PART I, LINE 1: OUR PRIMARY EXEMPT PURPOSE IS TO FOSTER & ENHANCE THE PRINT AND ONLINE YELLOW PAGES AND OTHER LOCAL SEARCH AND MARKETING SERVICES OFFERED BY OUR MEMBERS TO LOCAL AND NATIONAL BUSINESSES; DISSEMINATING INFORMATION TO THE PUBLIC AND ITS MEMBERS ABOUT THE USEFULNESS OF THESE ADVERTISING AND MARKETING SERVICES. FORM 990, PART VI, LINE 6: THE ASSOCIATION IS A COMPANY MEMBERSHIP ORGANIZATION. PROSPECTS OF THE YELLOW PAGES (LOCAL SEARCH) INDUSTRY APPLY FOR MEMBERSHIP TO THE ASSOCIATION. ONCE THEY MEET ALL REQUIREMENTS AND ARE APPROVED BY THE BOARD, THEY BECOME MEMBERS OF THE ASSOCIATION. FORM 990, PART VI, LINE 7A: THE BY-LAWS STATE THAT "DIRECTORS NOMINATED FOR ELECTION SHALL BE ELECTED BY THE CLASS MEMBERSHIP REPRESENTED BY SUCH DIRECTORS." FORM 990, PART VI, LINE 7B: AS DETAILED IN THE BYLAWS, THE FOLLOWING ITEMS REQUIRE THE APPROVAL OF THE MEMBERSHIP: AN AMENDMENT TO THE BYLAWS THAT WOULD MATERIALLY AND ADVERSELY AFFECT A CLASS OF MEMBERSHIP AND DISSOLUTION. FORM 990, PART VI, LINE 11B: THE ASSOCIATION'S FORM 990 IS PREPARED BY OUTSIDE TAX ADVISERS AND REVIEWED BY THE ASSOCIATION'S CONTROLLER AND CFO. MEMBERS OF THE BOARD WILL BE INFORMED VIA EMAIL PRIOR TO FILING FORM 990 TO CONTACT THE CFO FOR A COPY OF THE DOCUMENT, WHICH WILL BE PROVIDED EITHER IN PAPER OR ELECTRONIC FORMAT TO THE BOARD MEMBERS. BOARD MEMBERS WILL ALSO BE INFORMED TO CONTACT THE CFO IF THEY WOULD LIKE THE FORM REVIEWED WITH THEM. FORM 990, PART VI, LINE 12C: THE CFO REVIEWS THE CONFLICT OF INTEREST POLICY WITH BOARD MEMBERS ANNUALLY, AND ALSO PROVIDES THIS TO NEW BOARD MEMBERS. BOARD MEMBERS ARE REQUIRED TO ANNUALLY ACKNOWLEDGE THEIR COMPLIANCE AND ANY EXCEPTIONS ARE REVIEWED. THIS IS ALSO A PART OF THE EMPLOYEE'S CODE OF CONDUCT, WHICH REQUIRES ANNUAL REVIEW, ACKNOWLEDGEMENT, AND COMPLIANCE. FORM 990, PART VI, LINES 15A & 15B: THE PRESIDENT'S SALARY AND TARGET BONUS OPPORTUNITY IS SET FORTH IN A WRITTEN EMPLOYMENT AGREEMENT. THE BOARD OF DIRECTORS ANNUALLY ESTABLISHES WRITTEN GOALS FOR THE PRESIDENT. THE EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS, ACTING AS THE COMPENSATION AND BENEFITS COMMITTEE, CONSISTING OF THE CHAIR, VICE CHAIR AND SECRETARY/TREASURER, ANNUALLY REVIEW THE ACCOMPLISHMENTS OF THE PRESIDENT COMPARED TO THE GOALS ESTABLISHED BY THE BOARD. THE COMMITTEE DETERMINES THE BASE SALARY INCREASE, IF ANY, FOR THE PRIOR YEAR'S PERFORMANCE BASED UPON ACCOMPLISHMENT OF THESE GOALS, THE FINANCIAL CONDITIONS OF THE ASSOCIATION AND ITS MEMBERS, AND CONSULTATION WITH INDEPENDENT HUMAN RESOURCES PROFESSIONALS. THE DECISION OF THE COMPENSATION AND BENEFITS COMMITTEE IS REPORTED TO THE BOARD OF DIRECTORS AND IS REFLECTED IN CONTEMPORANEOUSLY RECORDED MINUTES OF THEIR MEETINGS. ALL OTHER STAFF ARE PART OF THE ANNUAL REVIEW AND EVALUATION PROCESS. MERIT INCREASE AMOUNTS FOR THE YEAR ARE APPROVED BY THE BOARD OF DIRECTORS DURING THE BUDGET PROCESS. THE PERCENTAGE IS BASED ON A REVIEW OF MERIT INCREASES AT BOARD COMPANIES AND SIMILAR TRADE ASSOCIATIONS. FORM 990, PART VI, LINE 19: THE ASSOCIATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST. THE ASSOCIATION'S BYLAWS ARE AVAILABLE ON THE WEBSITE. FORM 990, PART IX, LINE 11G: OTHER FEES FOR SERVICES RESEARCH SERVICES 1,253,115 PUBLIC POLICY, GOVERNMENT RELATIONS & ENVIRONMENTAL INITIATIVES 991,038 PUBLIC RELATIONS & COMMUNICATIONS 532,472 CONFERENCE SERVICES 161,931 OTHER 371,957 --------- TOTAL FORM 990, PART IX, LINE 11G 3,310,513 FORM 990, PART XI, LINE 5: OTHER ADJUSTMENTS TO THE TOTAL CHANGE IN NET ASSETS PENSION RELATED CHARGES: 444,977