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        <ExclusionAmount>29679</ExclusionAmount>
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      <NetGainOrLossInvestments>
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        <ExclusionAmount>-38829</ExclusionAmount>
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        <RelatedOrExemptFunctionIncome>11357306</RelatedOrExemptFunctionIncome>
        <UnrelatedBusinessRevenue>0</UnrelatedBusinessRevenue>
        <ExclusionAmount>-9150</ExclusionAmount>
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        <ManagementAndGeneral>65595</ManagementAndGeneral>
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        <ManagementAndGeneral>28460</ManagementAndGeneral>
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        <ProgramServices>1106718</ProgramServices>
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        <ProgramServices>2189160</ProgramServices>
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        <ProgramServices>1583037</ProgramServices>
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      <OtherExpenses>
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        <Total>1407636</Total>
        <ProgramServices>1407636</ProgramServices>
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      <OtherExpenses>
        <Description>OPERATIONS, MAINTENANCE</Description>
        <Total>1224541</Total>
        <ProgramServices>1224541</ProgramServices>
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      <AllOtherExpenses>
        <Total>1366237</Total>
        <ProgramServices>935047</ProgramServices>
        <ManagementAndGeneral>431190</ManagementAndGeneral>
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        <ProgramServices>12944657</ProgramServices>
        <ManagementAndGeneral>931025</ManagementAndGeneral>
        <Fundraising>0</Fundraising>
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      <SavingsAndTempCashInvestments>
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        <EOY>5703391</EOY>
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        <EOY>1760060</EOY>
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        <EOY>334761</EOY>
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      <LandBuildingsEquipmentBasis>10311420</LandBuildingsEquipmentBasis>
      <LandBldgEquipmentAccumDeprec>6472388</LandBldgEquipmentAccumDeprec>
      <LandBuildingsEquipmentBasisNet>
        <BOY>3775116</BOY>
        <EOY>3839032</EOY>
      </LandBuildingsEquipmentBasisNet>
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        <BOY>219600</BOY>
        <EOY>167189</EOY>
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      <TotalAssets>
        <BOY>12260475</BOY>
        <EOY>11804433</EOY>
      </TotalAssets>
      <AccountsPayableAccruedExpenses>
        <BOY>729570</BOY>
        <EOY>1146766</EOY>
      </AccountsPayableAccruedExpenses>
      <DeferredRevenue>
        <BOY>712960</BOY>
        <EOY>583795</EOY>
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      <OtherLiabilities>
        <BOY>2758597</BOY>
        <EOY>2187678</EOY>
      </OtherLiabilities>
      <TotalLiabilities>
        <BOY>4201127</BOY>
        <EOY>3918239</EOY>
      </TotalLiabilities>
      <FollowSFAS117>X</FollowSFAS117>
      <UnrestrictedNetAssets>
        <BOY>8059348</BOY>
        <EOY>7886194</EOY>
      </UnrestrictedNetAssets>
      <TotalNetAssetsFundBalances>
        <BOY>8059348</BOY>
        <EOY>7886194</EOY>
      </TotalNetAssetsFundBalances>
      <TotalLiabNetAssetsFundBalances>
        <BOY>12260475</BOY>
        <EOY>11804433</EOY>
      </TotalLiabNetAssetsFundBalances>
      <ReconcilationRevenueExpenses>-173154</ReconcilationRevenueExpenses>
      <ReconcilationOtherChanges>0</ReconcilationOtherChanges>
      <InfoInScheduleOPartXII>X</InfoInScheduleOPartXII>
      <MethodOfAccountingAccrual>X</MethodOfAccountingAccrual>
      <AccountantCompileOrReview>0</AccountantCompileOrReview>
      <FSAudited>1</FSAudited>
      <FSAuditedBasis>
        <FinancialStatementSeparate>X</FinancialStatementSeparate>
      </FSAuditedBasis>
      <AuditCommittee>1</AuditCommittee>
      <FederalGrantAuditRequired>0</FederalGrantAuditRequired>
    </IRS990>
    <IRS990ScheduleD documentId="RetDoc1040000001">
      <Buildings>
        <OtherCostOrOtherBasis>2241525</OtherCostOrOtherBasis>
        <Depreciation>1174930</Depreciation>
        <BookValue>1066595</BookValue>
      </Buildings>
      <Equipment>
        <OtherCostOrOtherBasis>8069895</OtherCostOrOtherBasis>
        <Depreciation>5297458</Depreciation>
        <BookValue>2772437</BookValue>
      </Equipment>
      <TotalOfBookValueLandBuildings>3839032</TotalOfBookValueLandBuildings>
      <OtherLiabilities>
        <Description>ADVANCE TICKET SALES</Description>
        <Amount>1730861</Amount>
      </OtherLiabilities>
      <OtherLiabilities>
        <Description>ADVANCE DEPOSITS</Description>
        <Amount>456817</Amount>
      </OtherLiabilities>
      <TotalOfAmounts>2187678</TotalOfAmounts>
      <FootnoteInPartXIII>X</FootnoteInPartXIII>
      <TotRevenueEtcAuditedFinclStmt>13741357</TotRevenueEtcAuditedFinclStmt>
      <RevenueNotRptdF990>0</RevenueNotRptdF990>
      <RevenueSubtotal>13741357</RevenueSubtotal>
      <OtherRevenuesNotIncluded>-38829</OtherRevenuesNotIncluded>
      <RevenueNotRptdOnFinStmt>-38829</RevenueNotRptdOnFinStmt>
      <TotalRevenuePerForm990>13702528</TotalRevenuePerForm990>
      <TotExpensesEtcAuditedFinclStmt>13914511</TotExpensesEtcAuditedFinclStmt>
      <OtherExpensesIncluded>38829</OtherExpensesIncluded>
      <ExpensesNotRptdF990>38829</ExpensesNotRptdF990>
      <ExpensesSubtotal>13875682</ExpensesSubtotal>
      <ExpensesNotRptdOnFinStmt>0</ExpensesNotRptdOnFinStmt>
      <TotalExpensesPerForm990>13875682</TotalExpensesPerForm990>
      <Form990ScheduleDPartXIII>
        <Identifier>DESCRIPTION OF UNCERTAIN TAX POSITIONS UNDER FIN 48:</Identifier>
        <ReturnReference>PART X, LINE 2:</ReturnReference>
        <Explanation>AUDIT NOTE: "THE GCVB IS RECOGNIZED AS AN ORGANIZATION EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(A) OF THE INTERNAL REVENUE CODE (THE "CODE") AS AN ORGANIZATION DESCRIBED IN SECTION 501(C)(6) OF THE CODE, WHEREBY ONLY UNRELATED BUSINESS INCOME, AS DEFINED, BY THE CODE, IS SUBJECT TO INCOME TAXES."</Explanation>
      </Form990ScheduleDPartXIII>
      <Form990ScheduleDPartXIII>
        <Identifier>PART XI, LINE 4B - OTHER ADJUSTMENTS:</Identifier>
        <Explanation>REALIZED LOSSES ON ASSET DISPOSALS -38,829.</Explanation>
      </Form990ScheduleDPartXIII>
      <Form990ScheduleDPartXIII>
        <Identifier>PART XII, LINE 2D - OTHER ADJUSTMENTS:</Identifier>
        <Explanation>REALIZED LOSSES ON ASSET DISPOSALS 38,829.</Explanation>
      </Form990ScheduleDPartXIII>
    </IRS990ScheduleD>
    <IRS990ScheduleJ documentId="RetDoc1042400001">
      <ClubDuesOrFees>X</ClubDuesOrFees>
      <WrittenPolicyReTAndEExpenses>0</WrittenPolicyReTAndEExpenses>
      <SubstantiationRequired>1</SubstantiationRequired>
      <BoardOrCommitteeApproval>X</BoardOrCommitteeApproval>
      <SeverancePayment>0</SeverancePayment>
      <SupplementalNonqualRetirePlan>0</SupplementalNonqualRetirePlan>
      <EquityBasedCompArrangement>0</EquityBasedCompArrangement>
      <Form990ScheduleJPartII>
        <NamePerson>PRESTON C WILLIAMS</NamePerson>
        <Title>CEO</Title>
        <BaseCompensationFilingOrg>275084</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>0</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>0</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>0</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>12611</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>287695</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>JOSEPH L DENNIS</NamePerson>
        <Title>EXECUTIVE DIRECTOR GCC</Title>
        <BaseCompensationFilingOrg>180409</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>0</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>0</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>0</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>15895</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>196304</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartIII>
        <ReturnReference>PART I, LINE 1A</ReturnReference>
        <Explanation>THE CEO AND EXECUTIVE DIRECTORS OF THE CONVENTION CENTER AND VISITORS BUREAU ARE PROVIDED WITH A DINING CLUB MEMBERSHIP TO THE 1818 CLUB WHICH SERVES AS A GATHERING POIINT FOR GWINNETT BUSINESS PEOPLE.</Explanation>
      </Form990ScheduleJPartIII>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION A, LINE 2</ReturnReference>
        <Explanation>THE BOARD OF DIRECTORS OF THE GWINNETT CONVENTION AND VISITORS BUREAU IS COMPOSED OF BUSINESS, GOVERNMENT AND COMMUNITY LEADERS IN THE LOCAL AREA. DUE TO EXTENSIVE INVOLVEMENT OF THESE COMMUNITY LEADERS IN BUSINESS AND OTHER COMMUNITY AFFAIRS, THE MEMBERS OF THE BOARD OF DIRECTORS MAY HAVE NORMAL BUSINESS RELATIONSHIPS THAT MIGHT BE EXPECTED OF LEADERS IN A SUBURBAN COMMUNITY. HOWEVER, THESE BUSINESS RELATIONSHIPS ARE ARMS-LENGTH TRANSACTIONS AND WILL NOT IMPACT THE MISSION OR THE OPERATION OF THE BOARD OF DIRECTORS AS THE CONFLICT OF INTEREST POLICY REQUIRES.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 11</ReturnReference>
        <Explanation>A COPY OF THE 990 IS PRESENTED AND DISCUSSED WITH THE ORGANIZATION'S TREASURER, WHO IS A MEMBER OF THE BOARD, PRIOR TO THE FORMS BEING FILED.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 12C</ReturnReference>
        <Explanation>BASED ON THE SIZE OF THE ORGANIZATION, NO FORMAL MONITORING MECHANISM EXISTS, RATHER THE SMALL SIZE OF THE ORGANIZATION ALLOWS EMPLOYEES AND MANAGEMENT ALIKE TO KNOW WHEN ISSUES ARISE. IT IS THEN THE OBLIGATION OF THE EMPLOYEE OR MANAGER TO BRING THOSE ISSUES FORTH IN ORDER TO MAINTAIN EMPLOYMENT OR A DIRECTORSHIP POSITION.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 15</ReturnReference>
        <Explanation>COMPENSATION IS DETERMINED THROUGH THE BUDGETING PROCESS AND IS APPROVED BY THE BUDGET COMMITTEE AND SUBSEQUENTLY BY THE FULL BOARD.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION C, LINE 19</ReturnReference>
        <Explanation>GOVERNING DOCUMENTS AND INTERNAL POLICIES ARE GIVEN TO EMPLOYEES WHEN THEY ARE HIRED BY THE ORGANIZATION AND ARE AVAILABLE WITHIN THE ORGANIZATION'S OFFICE TO THOSE WHO FALL UNDER THEIR COVENENTS, BUT AS PROPRIETARY INFORMATION OF THE ORGANIZATION, THEY AND THE FINANCIAL STATEMENTS ARE NOT MADE AVAILABLE TO THE GENERAL PUBLIC.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART XII, LINE 2(C):</ReturnReference>
        <Explanation>THE ORGANIZATION'S BOARD OF DIRECTORS HAS NOT CHANGED THE MANNER IN WHICH IT CHOOSES ITS AUDITOR OR REVIEWS ITS FINANCIALS SINCE THE PRIOR YEAR.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="RetDoc1043400001">
      <Form990ScheduleRPartI>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>SUGARLOAF GWINNETT CENTER LLC</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>6500 SUGARLOAF PKWY STE 200</AddressLine1>
          <City>DULUTH</City>
          <State>GA</State>
          <ZIPCode>30097</ZIPCode>
        </AddressUS>
        <EIN>263603850</EIN>
        <PrimaryActivities>MANAGEMENT OF THE OPERATIONS OF THE CONVENTION CENTER</PrimaryActivities>
        <LegalDomicileState>GA</LegalDomicileState>
        <TotalIncome>11361943</TotalIncome>
        <EOYAssets>6842159</EOYAssets>
      </Form990ScheduleRPartI>
    </IRS990ScheduleR>
  </ReturnData>
</Return>