﻿<?xml version="1.0" encoding="utf-8"?>
<Return xmlns="http://www.irs.gov/efile" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" returnVersion="2012v2.3">
  <ReturnHeader binaryAttachmentCount="0">
    <Timestamp>2013-09-18T11:35:21-05:00</Timestamp>
    <TaxPeriodEndDate>2012-12-31</TaxPeriodEndDate>
    <PreparerFirm>
      <PreparerFirmBusinessName>
        <BusinessNameLine1>HUBERTY &amp; ASSOCIATES SC</BusinessNameLine1>
      </PreparerFirmBusinessName>
      <PreparerFirmUSAddress>
        <AddressLine1>2831 EASTERN AVENUE</AddressLine1>
        <City>PLYMOUTH</City>
        <State>WI</State>
        <ZIPCode>530731840</ZIPCode>
      </PreparerFirmUSAddress>
    </PreparerFirm>
    <ReturnType>990EZ</ReturnType>
    <TaxPeriodBeginDate>2012-01-01</TaxPeriodBeginDate>
    <Filer>
      <EIN>562482299</EIN>
      <Name>
        <BusinessNameLine1>WISCONSIN PUPPY MILL PROJECT INC</BusinessNameLine1>
      </Name>
      <NameControl>WISC</NameControl>
      <Phone>9207836427</Phone>
      <USAddress>
        <AddressLine1>424 NORTH AVE</AddressLine1>
        <City>SHEBOYGAN</City>
        <State>WI</State>
        <ZIPCode>53083</ZIPCode>
      </USAddress>
    </Filer>
    <Officer>
      <Name>SHARRON QUASIUS</Name>
      <Title>PRESIDENT</Title>
      <Phone>9207836427</Phone>
      <DateSigned>2013-09-12</DateSigned>
      <AuthorizeThirdParty>true</AuthorizeThirdParty>
    </Officer>
    <Preparer>
      <Name>PAUL VAN ESS CPA</Name>
      <Phone>9208922423</Phone>
      <DatePrepared>2013-09-18</DatePrepared>
    </Preparer>
    <TaxYear>2012</TaxYear>
    <BuildTS>2016-02-24 21:20:13Z</BuildTS>
  </ReturnHeader>
  <ReturnData documentCount="5">
    <IRS990EZ documentId="RetDoc6" referenceDocumentId="RetDoc5">
      <MethodOfAccountingCash>X</MethodOfAccountingCash>
      <WebSite>WWW.NOWISCONSINPUPPYMILLS.COM</WebSite>
      <Organization501c3 referenceDocumentId="RetDoc4">X</Organization501c3>
      <GrossReceipts>171353</GrossReceipts>
      <InfoInScheduleOPartI>X</InfoInScheduleOPartI>
      <ContributionsGiftsGrantsEtc>171353</ContributionsGiftsGrantsEtc>
      <TotalRevenue>171353</TotalRevenue>
      <SalariesOtherCompEmplBenefits>53754</SalariesOtherCompEmplBenefits>
      <FeesAndOthPymtToIndContractors>9925</FeesAndOthPymtToIndContractors>
      <OccupancyRentUtilitiesAndMaint>7635</OccupancyRentUtilitiesAndMaint>
      <PrintingPublicationsPostage>1596</PrintingPublicationsPostage>
      <OtherExpensesTotal>114632</OtherExpensesTotal>
      <TotalExpenses>187542</TotalExpenses>
      <ExcessOrDeficitForYear>-16189</ExcessOrDeficitForYear>
      <NetAssetsOrFundBalancesBOY>10397</NetAssetsOrFundBalancesBOY>
      <NetAssetsOrFundBalancesEOY>-5792</NetAssetsOrFundBalancesEOY>
      <InfoInScheduleOPartII>X</InfoInScheduleOPartII>
      <CashSavingsAndInvestments>
        <BOY>6826</BOY>
      </CashSavingsAndInvestments>
      <OtherAssetsTotal>
        <BOY>17833</BOY>
        <EOY>12053</EOY>
      </OtherAssetsTotal>
      <TotalAssets>
        <BOY>24659</BOY>
        <EOY>12053</EOY>
      </TotalAssets>
      <SumOfTotalLiabilities>
        <BOY>14262</BOY>
        <EOY>17845</EOY>
      </SumOfTotalLiabilities>
      <NetAssetsOrFundBalances>
        <BOY>10397</BOY>
        <EOY>-5792</EOY>
      </NetAssetsOrFundBalances>
      <InfoInScheduleOPartIII>X</InfoInScheduleOPartIII>
      <PrimaryExemptPurpose>TO EDUCATE THE PUBLIC ABOUT PUPPY MILLS, TO PREVENT CRUELTY TO ANIMALS, TO FOSTER UNDERSTANDING OF RESPONSIBLE PET ACQUISITION AND OWNERSHIP, AND TO PROMOTE ADOPTION OF HOMELESS COMPANION ANIMALS.</PrimaryExemptPurpose>
      <ProgramServiceAccomplishment>
        <DescriptionProgramServiceAccom>PROVIDE EDUCATION TO THE PUBLIC AND RESCUE &amp; CARE FOR NEEDY ANIMALS.</DescriptionProgramServiceAccom>
        <ProgramServiceExpenses>147696</ProgramServiceExpenses>
      </ProgramServiceAccomplishment>
      <TotalProgramServiceExpenses>147696</TotalProgramServiceExpenses>
      <OfficerDirectorTrusteeKeyEmpl>
        <PersonName referenceDocumentId="RetDoc3">EILENE RIBBENS</PersonName>
        <Title>EXEC DIRECT</Title>
        <AvgHoursPerWkDevotedToPosition>40.00</AvgHoursPerWkDevotedToPosition>
        <Compensation>42000</Compensation>
        <ExpenseAccountOtherAllowances>8541</ExpenseAccountOtherAllowances>
      </OfficerDirectorTrusteeKeyEmpl>
      <OfficerDirectorTrusteeKeyEmpl>
        <PersonName referenceDocumentId="RetDoc3">SHARRON QUASIUS</PersonName>
        <Title>PRESIDENT</Title>
        <AvgHoursPerWkDevotedToPosition>3.00</AvgHoursPerWkDevotedToPosition>
        <Compensation>0</Compensation>
      </OfficerDirectorTrusteeKeyEmpl>
      <OfficerDirectorTrusteeKeyEmpl>
        <PersonName referenceDocumentId="RetDoc3">CHERI WEGNER</PersonName>
        <Title>VICE-PRES</Title>
        <AvgHoursPerWkDevotedToPosition>2.00</AvgHoursPerWkDevotedToPosition>
        <Compensation>0</Compensation>
      </OfficerDirectorTrusteeKeyEmpl>
      <OfficerDirectorTrusteeKeyEmpl>
        <PersonName referenceDocumentId="RetDoc3">DEB LEWIS</PersonName>
        <Title>TREASURER</Title>
        <AvgHoursPerWkDevotedToPosition>3.00</AvgHoursPerWkDevotedToPosition>
        <Compensation>0</Compensation>
      </OfficerDirectorTrusteeKeyEmpl>
      <OfficerDirectorTrusteeKeyEmpl>
        <PersonName referenceDocumentId="RetDoc3">MARNIE BROWN</PersonName>
        <Title>SECRETARY</Title>
        <AvgHoursPerWkDevotedToPosition>2.00</AvgHoursPerWkDevotedToPosition>
        <Compensation>0</Compensation>
      </OfficerDirectorTrusteeKeyEmpl>
      <OfficerDirectorTrusteeKeyEmpl>
        <PersonName referenceDocumentId="RetDoc3">DONALD LON STETLER</PersonName>
        <Title>DIRECTOR</Title>
        <AvgHoursPerWkDevotedToPosition>2.00</AvgHoursPerWkDevotedToPosition>
        <Compensation>0</Compensation>
      </OfficerDirectorTrusteeKeyEmpl>
      <OfficerDirectorTrusteeKeyEmpl>
        <PersonName referenceDocumentId="RetDoc3">CHUCK WEGNER</PersonName>
        <Title>DIRECTOR</Title>
        <AvgHoursPerWkDevotedToPosition>2.00</AvgHoursPerWkDevotedToPosition>
        <Compensation>0</Compensation>
      </OfficerDirectorTrusteeKeyEmpl>
      <ActivitiesNotPreviouslyRpt>false</ActivitiesNotPreviouslyRpt>
      <MadeChangesToOrgnzngEtcDoc>false</MadeChangesToOrgnzngEtcDoc>
      <OrganizationHadUBI>false</OrganizationHadUBI>
      <SubjectToProxyTax>false</SubjectToProxyTax>
      <OrganizationDissolvedEtc>false</OrganizationDissolvedEtc>
      <DidOrgFileForm1120POLThisYear>false</DidOrgFileForm1120POLThisYear>
      <MadeLoansToFromOfficers>false</MadeLoansToFromOfficers>
      <EngagedInExcessBenefitTrans>false</EngagedInExcessBenefitTrans>
      <ProhibitedTaxShelterTrans>false</ProhibitedTaxShelterTrans>
      <StatesWhereCopyOfReturnIsFiled>WI</StatesWhereCopyOfReturnIsFiled>
      <TheBooksAreInCareOf>
        <NamePerson>EILENE RIBBENS</NamePerson>
        <AddressUS>
          <AddressLine1>424 NORTH AVE</AddressLine1>
          <City>SHEBOYGAN</City>
          <State>WI</State>
          <ZIPCode>53083</ZIPCode>
        </AddressUS>
        <TelephoneNumber>9207836427</TelephoneNumber>
      </TheBooksAreInCareOf>
      <ForeignFinancialAccount>false</ForeignFinancialAccount>
      <ForeignOffice>false</ForeignOffice>
      <MaintainAnyDonorAdvisedFunds>false</MaintainAnyDonorAdvisedFunds>
      <DoesOrgHaveHospital>false</DoesOrgHaveHospital>
      <TanningServicesProvided>false</TanningServicesProvided>
      <RelatedOrgControlledEntity>false</RelatedOrgControlledEntity>
      <TransactionWithControlEntity>false</TransactionWithControlEntity>
      <EngagePoliticalCmpgnActivities>false</EngagePoliticalCmpgnActivities>
      <EngageInLobbyingActivities>false</EngageInLobbyingActivities>
      <OperatingSchool>false</OperatingSchool>
      <TrnsfrsExemptNonCharRelatedOrg>false</TrnsfrsExemptNonCharRelatedOrg>
      <PartVIOfCompOfHighestPaidEmpl>NONE</PartVIOfCompOfHighestPaidEmpl>
      <PartVIAHghstPaidCntrctProfSer>NONE</PartVIAHghstPaidCntrctProfSer>
      <FiledScheduleA>true</FiledScheduleA>
    </IRS990EZ>
    <IRS990ScheduleA documentId="RetDoc4">
      <PubliclySupportedOrg509a2>X</PubliclySupportedOrg509a2>
      <GiftsGrantsContribReceived509>
        <CurrentTaxYearMinus4Years>102710</CurrentTaxYearMinus4Years>
        <CurrentTaxYearMinus3Years>112600</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>192541</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>178834</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>171353</CurrentTaxYear>
        <Total>758038</Total>
      </GiftsGrantsContribReceived509>
      <Total509>
        <CurrentTaxYearMinus4Years>102710</CurrentTaxYearMinus4Years>
        <CurrentTaxYearMinus3Years>112600</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>192541</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>178834</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>171353</CurrentTaxYear>
        <Total>758038</Total>
      </Total509>
      <PublicSupportTotal509>758038</PublicSupportTotal509>
      <TotalSupportTotal>
        <CurrentTaxYearMinus4Years>102710</CurrentTaxYearMinus4Years>
        <CurrentTaxYearMinus3Years>112600</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>192541</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>178834</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>171353</CurrentTaxYear>
        <Total>758038</Total>
      </TotalSupportTotal>
      <PublicSupportPercentage509>1.00000</PublicSupportPercentage509>
      <PriorYearSupportPercentage>1.00000</PriorYearSupportPercentage>
      <InvestmentIncomePercentage>0.00000</InvestmentIncomePercentage>
      <ThirtyThreePercntTestsCY509>X</ThirtyThreePercntTestsCY509>
    </IRS990ScheduleA>
    <IRS990ScheduleB documentId="RetDoc1">
      <ContributorInfo>
        <ContributorNumber>RESTRICTED</ContributorNumber>
        <ContributorNameBusiness>
          <BusinessNameLine1>RESTRICTED</BusinessNameLine1>
        </ContributorNameBusiness>
        <ContributorAddressUS>
          <AddressLine1>RESTRICTED</AddressLine1>
          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
        </ContributorAddressUS>
        <AggregateContributions>RESTRICTED</AggregateContributions>
      </ContributorInfo>
    </IRS990ScheduleB>
    <IRS990ScheduleO documentId="RetDoc5">
      <GeneralExplanation>
        <Identifier>OTHER EXPENSES</Identifier>
        <ReturnReference>FORM 990-EZ, PART I, LINE 16</ReturnReference>
        <Explanation>EXPENSES EDUCATIONAL MATERIALS &amp; PRINT 2,071 OFFICE EXPENSE 6,407 GAS &amp; VEHICLE MAINTENANCE 5,740 CONFERENCES/TRAINING 1,573 VEHICLE LOAN INTEREST 593 CREDIT CARD INTEREST 198 INSURANCE 2,945 BANK FEES 80 TRAINING EXPENSE 8,789 DONATIONS 58,090 ANIMAL CARE 20,804 MEMBERSHIPS 50 OFFICE MOVE 1,417 REGISTRATION 95 NON-INVESTMENT DEPRECIATION 5,780 TOTAL 114,632</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>OTHER ASSETS</Identifier>
        <ReturnReference>FORM 990-EZ, PART II, LINE 24</ReturnReference>
        <Explanation>EQUIPMENT &amp; FURNITURE 26,215 26,215 LESS ACCUMULATED DEPRECIATION 24,250 25,270 VEHICLE 23,802 23,802 LESS ACCUMULATED DEPRECIATION 7,934 12,694 TOTAL 17,833 12,053</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>OTHER LIABILITIES</Identifier>
        <ReturnReference>FORM 990-EZ, PART II, LINE 26</ReturnReference>
        <Explanation>ACCOUNTS PAYABLE AND ACCRUED EXPENSES 0 8,990 MORTGAGE AND OTHER NOTES PAYABLE 14,262 8,855</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>PRIMARY EXEMPT PURPOSE</Identifier>
        <ReturnReference>FORM 990-EZ, PART III</ReturnReference>
        <Explanation>TO EDUCATE THE PUBLIC ABOUT PUPPY MILLS, TO PREVENT CRUELTY TO ANIMALS, TO FOSTER UNDERSTANDING OF RESPONSIBLE PET ACQUISITION AND OWNERSHIP, AND TO PROMOTE ADOPTION OF HOMELESS COMPANION ANIMALS.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
    <CompensationExplanation documentId="RetDoc3">
      <Compensation>
        <PersonName>EILENE RIBBENS</PersonName>
      </Compensation>
      <Compensation>
        <PersonName>SHARRON QUASIUS</PersonName>
      </Compensation>
      <Compensation>
        <PersonName>CHERI WEGNER</PersonName>
      </Compensation>
      <Compensation>
        <PersonName>DEB LEWIS</PersonName>
      </Compensation>
      <Compensation>
        <PersonName>MARNIE BROWN</PersonName>
      </Compensation>
      <Compensation>
        <PersonName>DONALD LON STETLER</PersonName>
      </Compensation>
      <Compensation>
        <PersonName>CHUCK WEGNER</PersonName>
      </Compensation>
    </CompensationExplanation>
  </ReturnData>
</Return>