2013-07-08T16:00:03-05:00 2012-12-31 MAIER MARKEY & JUSTIC LLP 222 BLOOMINGDALE ROADSTE 400 WHITE PLAINS NY 10605 990 2012-01-01 131761633 KEEP AMERICA BEAUTIFUL INC % REBECCA LYONS KEEP 2036593000 1010 WASHINGTON BLVD Suite STAMFORD CT 06901 REBECCA LYONS 2036593006 2013-07-08 true BERNADETTE SCHOPFER 9146449200 2012 2016-02-24 21:20:13Z REBECCA LYONS 1010 WASHINGTON BLVD STAMFORD CT 06901 13921671 false X WWW.KAB.ORG X 1953 CT KAB'S MISSION IS TO ENGAGE INDIVIDUALS IN TAKING GREATER RESPONSIBILITY FOR IMPROVING THEIR COMMUNITY ENVIRONMENTS. 24 23 45 0 7804036 7744647 546401 360839 122217 68066 -60031 17812 8412623 8191364 1535190 2459976 0 0 3336265 3722978 0 0 717611 4096100 2825357 8967555 9008311 -554932 -816947 8937371 8535764 1216382 1167781 7720989 7367983 X KEEP AMERICA BEAUTIFUL, INC. ("KAB") IS THE NATIONS LEADING NONPROFIT ORGANIZATION THAT BUILDS VIBRANT COMMUNITIES THROUGH ITS NETWORK OF LOCAL, STATEWIDE, AND INTERNATIONAL AFFILIATE PROGRAMS EDUCATE INDIVIDUALS ABOUT LITTER PREVENTION AND WAYS TO REDUCE, REUSE, RECYCLE, AND PROPERLY MANAGE WASTE MATERIALS. KAB'S MISSION IS TO ENGAGE INDIVIDUALS IN TAKING GREATER RESPONSIBILTY FOR IMPROVING THEIR COMMUNITY ENVIRONMENTS. THROUGH PARTNERSHIPS AND STRATEGIC ALLIANCES WITH CITIZENS, BUSINESSES, AND GOVERNMENT, KAB PROGRAMS INVOLVE MILLIONS OF VOLUNTEERS ANNUALLY TO CLEAN UP, BEAUTIFY, AND IMPROVE THEIR NEIGHBORHOODS, THEREBY CREATING HEALTHIER, SAFER, AND MORE LIVABLE COMMUNITY ENVIRONMENTS. true false 615821 287827 342538 CIGARETTE LITTER PREVENTION PROGRAM (CLPP) The Cigarette Litter Prevention Program (CLPP), now in its 11th year, is the nation's largest program aimed at reducing cigarette litter. By addressing factors such as a lack of awareness or an inadequate number of ash receptacles at transition points in public spaces, Keep America Beautiful's Cigarette Litter Prevention Program (CLPP) is making a difference. In 2012, Keep America Beautiful (KAB) reported an average 55 percent reduction of cigarette litter in the 195 communities implementing KAB's Cigarette Litter Prevention Program (CLPP) in locations that included roadways, beaches, parks, marinas, and special events across the country. Over the past seven years, the CLPP has consistently cut cigarette butt litter by half based on local measurements. Survey results also showed that those reductions are sustained or even increased over time. For example, more than 100 communities that started programs in 2011 achieved an average reduction of 48 percent that year, and increased that reduction by an additional 17 percent when measured again in 2012. Tobacco products, consisting mainly of cigarette butts, are the most littered item in America, representing nearly 38 percent of all items littered, according to "Litter in America," KAB's landmark 2009 study of litter and littering behavior. In response to this issue, KAB developed the CLPP with funding from Philip Morris USA, an Altria company. Since 2010, the program has received additional support from RAI Services Company. In 2013, the Santa Fe Natural Tobacco Company also began its support of the CLPP. Since the program's inception, it has been implemented in 1,263 U.S. communities. By providing people with easily accessible information about ash receptacles, pocket and portable ashtrays and other educational tools, KAB is making strides in educating the public and ensuring a cleaner tomorrow. 668963 117610 1969000 The Great American Cleanup Keep America Beautiful's Great American Cleanup is the nation's largest annual community improvement program that harnesses the power of over 4 million volunteers to build vibrant communities. Each year, over 1,200 affiliates and participating organizations engage volunteers to take action in their communities through programs that deliver positive and lasting impact through events focused on beautifying parks and recreation areas, cleaning seashores and waterways, handling recycling collections, picking up litter, planting trees and flowers, and conducting educational programs and litter-free events. In 2012, 4.2 million Great American Cleanup volunteers worked tirelessly to return nearly $230 million in measurable benefits in 20,000 communities across the country Keep America Beautiful hosted its second annual "National Day of Action" (NDA) on April 6, 2013 supporting the Great American Cleanup. Our National Day of Action spotlighted special events in select cities and towns, among the many events that took place throughout the spring, as millions of volunteers worked together to build vibrant communities across the country. The National Sponsors and Partners provide substantial support to the Great American Cleanup program in a variety of ways, from funding and in-kind donations to employee volunteer participation. America's leading companies and brands support the campaign. The National Sponsors of the 2013 Great American Cleanup to date are: The Dow Chemical Company; The Glad Products Company; LG Electronics U.S.A., Inc.; Nestl Pure Life Purified Water; PepsiCo's Pepsi-Cola and Gatorade companies; Solo Cup Company; Troy-Bilt Lawn and Garden Equipment; Waste Management, WM Recycle Service; and Wrigley. 1020901 905000 1000000 Lowe's Charitable and Education Foundation Grants Keep America Beautiful offered a variety of grassroots grant opportunities in 2012, funded by KAB corporate partners, which are helping to strengthen KAB's network of affiliates and partnering organizations across the country. Recipients of these innovative and ambitious merit-based grants are developing new programs or expanding current programs to address their local needs and revitalize their communities. The KAB grassroots grants programs provided local affiliates with a crucial avenue for additional funding during tough economic times, helping them generate positive impact on their local economy while developing new relationships among local government, residents and the companies that support them. In what proved to be historic for Keep America Beautiful, the Lowe's Charitable and Educational Foundation presented the largest single donation directly supporting KAB affiliates with the development of the KAB/Lowe's Community Improvement Grant Program in 2012. In total, 20 grants of $20,000 and 100 grants of $5,000 were awarded. Grant funds supported grassroots projects ranging from the creation of community gardens and tree plantings to litter and debris cleanups to entire community revitalization efforts. The grant encouraged KAB affiliates to engage with their local Lowe's Heroes program, a company-wide volunteer initiative that offers Lowe's employees the opportunity to work on projects in their own neighborhood and furthers the program's mission of making our communities better places to live, work and play. Keep Houston Beautiful transformed a vacant lot into a one-acre nature play garden in an underserved community with nearly 120 Lowe's Heroes putting in nearly 1,000 volunteer hours to help complete the project. Keep Detroit Beautiful worked with local Lowe's stores to help in its effort to clean and restore a 15-mile urban business corridor. Another community restoration project received a significant boost with the Lowe's Community Improvement Grant leading to additional funding and in-kind contributions of nearly $100,000 for the transformation of the town square in Greenville, Miss. With the support of Lowe's Educational and Charitable Foundation and the Lowe's Heroes, more than 120 KAB affiliate and partnering organizations were able to implement a hands-on approach to improving the quality of life in communities across the country. 4580641 1149539 3546044 OTHER PROGRAMS 4580641 1149539 3546044 6886326 true true false false false false false false true true false false false true true true false false false false true false false true false false true false true false false false false false false false false false false false false false false false false false true 51 0 true 45 true false false false false false true true false false false false X 24 23 false false false false false false false true true false true false true true true true true true true true false CT NY X X REBECCA LYONS 2036593000 1010 WASHINGTON BLVD STAMFORD CT 06901 MATTHEW M MCKENNA 40.0 X X 348992 0 2491 THOMAS C BRASCO 1.0 X X 0 0 0 BARRY H CALDWELL 1.0 X 0 0 0 TERRI CARDWELL 1.0 X 0 0 0 KATHY CASSO 1.0 X 0 0 0 CAROLYN CRAYTON 1.0 X 0 0 0 PASCAL A FERNANDEZ 1.0 X 0 0 0 TIMOTHY J GARDNER 1.0 X X 0 0 0 GREGORY CRAWFORD 1.0 X 0 0 0 KIM JEFFERY 1.0 X 0 0 0 DREW BECHER 1.0 X 0 0 0 BILL MORRISSEY 1.0 X 0 0 0 ANDY PHAROAH 1.0 X 0 0 0 JOHN E ROSENOW 1.0 X 0 0 0 HARVEY SASS 1.0 X 0 0 0 JILL SCANDRIDGE 1.0 X 0 0 0 THOMAS H TAMONEY JR 1.0 X X 0 0 0 HOWARD UNGERLEIDER 1.0 X 0 0 0 CAREY HAMILTON 1.0 X 0 0 0 ANNE JOHNSON 1.0 X 0 0 0 TOM WALDECK 1.0 X 0 0 0 JAY SCRIPTER 1.0 X 0 0 0 ROBERT PHELPS 1.0 X 0 0 0 BRIAN KELLY 1.0 X 0 0 0 GAIL CUNNINGHAM 40.0 X 165563 0 41235 SUSANNE WOODS 40.0 X 189190 0 34717 ROBERT WALLACE 40.0 X 97786 0 24102 EDMUND SKERNOLIS 40.0 X 143005 0 28755 REBECCA LYONS 40.0 X 164411 0 32276 SUSAN FOSTER 40.0 X 176715 0 47494 BRENDA PULLEY 40.0 X 125599 0 20125 LYNN MARKLEY 40.0 X 114653 0 8476 1525914 0 239671 8 false true false CONE COMMUNICATIONS LLC 885 BOYSTON ST BOSTON MA 02116 PUBLIC RELATIONS 246104 THE CAUSEWAY AGENCY 21 CHARLES ST WESTPORT CT 06880 PUBLIC RELATIONS 177139 2 656335 7088312 7744647 CERTIFICATION FEES 26000 26000 PROGRAM SERVICE FEES 120315 120315 PROGRAM ADMINISTRATIVE FEES 183000 183000 STATE RECYCLING FEES 16630 16630 PUBLICATION SALES 14894 14894 360839 261899 261899 0 14226 14226 0 0 0 5451628 5645461 -193833 -193833 -193833 58000 656335 84846 -26846 -26846 0 0 OTHER INCOME 900099 30432 30432 30432 8191364 391271 55446 2449976 2449976 0 10000 10000 0 1765585 1038528 451761 275296 0 1416453 829292 386826 200335 47664 37694 5704 4266 289374 169003 79017 41354 203902 116933 60804 26165 0 49171 31972 13578 3621 114190 37844 67366 8980 0 0 30894 0 30894 0 5930 4412 471 1047 381290 371249 3441 6600 185308 144861 22449 17998 187129 159774 11037 16318 0 350032 244431 48831 56770 349727 263758 64128 21841 0 78710 22294 52913 3503 0 0 49820 36001 6731 7088 46434 31485 7619 7330 CONSULTANTS 458191 451449 3044 3698 PREMIUM INCENTIVES 114256 114256 0 0 PRINTING 164644 164414 230 0 MISCELLANEOUS PROGRAM EXPENSES 41296 34164 3322 3810 218335 122536 84208 11591 9008311 6886326 1404374 717611 1372053 1056746 2025090 1146128 570803 220500 0 0 0 0 0 0 0 0 0 0 136858 330942 329737 236085 112688 93652 4719879 5687796 0 0 0 0 0 0 0 0 8937371 8535764 681382 798240 0 0 500000 334541 0 0 0 0 0 0 0 0 0 0 35000 35000 1216382 1167781 X 3325724 3571666 4395265 3796317 0 0 7720989 7367983 8937371 8535764 X -816947 213941 250000 X false true X true false X false false false 6663115 9694529 8712321 7804036 7744647 40618648 0 0 6663115 9694529 8712321 7804036 7744647 40618648 15166197 25452451 135199 165340 198559 290035 276125 1065258 0 0 40703 13419 15862 30432 100416 41784322 2866168 0.60914 0.58799 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 2192792 4941 271567 20845 2448455 2220461 -7856 19813 2192792 2066584 172475 18598 2220461 1679766 400274 13456 2066584 2071767 -377325 14676 1679766 1.00000 329737 236085 93952 93952 0 DEFERRED COMPENSATION 35000 35000 X 8566622 213941 161317 375258 8191364 8191364 8919628 -88683 -88683 9008311 9008311 FIN 48 FOOTNOTE SCHEDULE D, PART X, LINE 2 THE ORGANIZATION FOLLOWS THE FASB'S GUIDANCE ON UNCERTAIN TAX POSITIONS THAT MAY REQUIRE FINANCIAL STATEMENT RECOGNITION. THE ORGANIZATION ANALYZED ITS TAX FILING POSITIONS IN ALL JURISDICTIONS IT IS REQUIRED TO FILE TAX RETURNS, AS WELL AS OPEN TAX YEARS IN THESE JURISDICTIONS. BASED ON THIS REVIEW, NO RESERVES FOR UNCERTAIN TAX POSITIONS WERE REQUIRED TO HAVE BEEN RECORDED IN ACCORDANCE WITH GAAP IN EITHER 2012 OR 2011. IN ADDITION, THE ORGANIZATION DETERMINED THAT IT DID NOT NEED TO RECORD ANY TAX-RELATED INTEREST OR PENALTIES IN EITHER YEAR. THE ORGANIZATION WILL CONTINUE TO REVIEW THE RELEVANT AUTHORITATIVE GUIDANCE AS SUCH RELATES TO ITS FINANCIAL STATEMENTS AND CONCLUSIONS REACHED REGARDING UNCERTAIN TAX POSITIONS, WHICH MAY BE SUBJECT TO REVIEW AND ADJUSTMENT AT A LATER DATE BASED ON ONGOING ANALYSES OF TAX LAWS, REGULATIONS, AND INTERPRETAIONS THEREOF. TO THE EXTENT THAT THE ASSESSMENT OF THE CONCLUSIONS REACHED REGARDING UNCERTAIN TAX POSITION CHANGES, SUCH CHANGE IN ESTIMATE WILL BE RECORDED IN THE PERIOD IN WHICH SUCH DETERMINATION IS MADE. ENDOWMENT FUND USES SCHEDULE D, PART V, LINE #4 THE PURPOSE OF THE FUND IS TO HELP ENSURE THE LONG-TERM CONTINUITY OF KAB AND ITS FUTURE ABILITY TO CARRY OUT ITS CHARITABLE MISSION. THE FUND IS ADMINISTERED BY THE EXECUTIVE COMMITTEE OF THE BOARD IN ACCORDANCE WITH POLICIES ADOPTED BY THE BOARD. AS THE FUND IS BOARD DESIGNATED, THE AMOUNTS ARE INCLUDED IN UNRESTRICTED NET ASSETS. ALL INTEREST AND DIVIDEND EARNINGS ARE REINVESTED INTO THE FUND AS THEY ARE EARNED. OTHER ADJUSTMENTS FORM 990, SCH D, PART XI, LINE 2D & PART XII, LINE 2D $250,000 relates to reversal of deferred revenue that was included in revenue on Form 990 in 2009 but not included in revenue on the audited financial statements until 2012. $88,683 relates to amounts that were allocated to the benefit dinner on the audited financial statements that are not direct expenses of the dinner. this amount has been moved to the fundraising expense column in part ix of the 990. 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501(C)(3) 14000 CASH WORKSHOP SUPPORT TEMESCAL VALLEY HERITAGE FOUNDATION 27431 ENTERPRISE CIRCLE WEST TEMECULA CA 92590 450464660 501(C)(3) 10000 CASH THINK GREEN GRANT KEEP GLENDALE BEAUTIFUL 141 N GLENDALE AVE GLENDALE CA 91206 260253365 501(C)(3) 20000 CASH LOWES GRANT USE OF GRANT FUNDS SCHEDULE I, PART I LINE 2 KAB PRIMARILY MAKES GRANTS TO ITS AFFILIATE ORGANIZATIONS (BUT NOT EXCLUSIVELY). IN ORDER FOR AN AFFILIATE TO BE ELIGIBLE TO RECEIVE A GRANT, THEY MUST BE DEEMED "IN GOOD STANDING" OR IN COMPLIANCE WITH SPECIFIC KAB REGULATIONS. IN MOST INSTANCES, ONCE A GRANT IS DISTRIBUTED, THE RECIPIENT ORGANIZATION NEEDS TO COMPLETE A REPORT TO INDICATE THAT THE PROCEEDS OF THE GRANT WERE SPENT AS INTENDED AND MEASURE CERTAIN OUTCOMES OR METRICS. IF THE GRANT RECIPIENT CANNOT FULFILL THE GRANT AS INTENDED, THEY WILL RETURN THE PROCEEDS BACK TO KAB. X X X false false false false false false false true false MATTHEW M MCKENNA 248992 0 95000 0 5000 0 0 0 2491 0 351483 0 0 0 GAIL CUNNINGHAM 143563 0 22000 0 0 0 7060 0 34175 0 206798 0 0 0 SUSANNE WOODS 109071 0 0 0 80119 0 5530 0 29187 0 223907 0 0 0 EDMUND SKERNOLIS 130503 0 12502 0 0 0 6646 0 22109 0 171760 0 0 0 REBECCA LYONS 137175 0 27236 0 0 0 8358 0 23918 0 196687 0 0 0 SUSAN FOSTER 159715 0 17000 0 0 0 8875 0 38619 0 224209 0 0 0 BONUSES SCHEDULE J, LINE 7 BONUSES ARE BASED ON PERFORMANCE. THE PRESIDENT RECOMMENDS THE BONUS AMOUNT FOR OFFICERS (HIS DIRECT REPORTS) AND THE COMPENSATION COMMITTEE CAN EITHER APPROVE OR REVISE THE RECOMMENDED AMOUNTS. APPROVAL PROCESS FORM 990, PART VI, LINE 15 THE PROCESS FOR DETERMINING COMPENSATION INCLUDES A RECOMMENDATION THAT IS PROPOSED BY THE PRESIDENT AND THE CHIEF OPERATING OFFICER. THOSE RECOMMENDATIONS ARE REVIEWED BY THE COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS AND EITHER APPROVED OR REVISED. THE COMPENSATION COMMITTEE REVIEWS COMPARABLE DATA ON OTHER NON-PROFIT ORGANIZATIONS IN THE TRI-STATE AREA. THIS PROCESS WAS LAST UNDERTAKEN IN FEBRUARY 2013. AT THAT TIME, THE COMPENSATION COMMITTEE APPROVED THE RECOMMENDED SALARY INCREASES THAT THE PRESIDENT PROPOSED FOR KEY OFFICERS AND EMPLOYEES. The President & CEO has declined salary increases in each year of his term. DISCLOSURE FORM 990, PART VI, LINE 19 AUDITED FINANCIAL STATEMENTS ARE PROVIDED TO THE PUBLIC AS REQUESTED AND ARE ALSO AVAILABLE VIA SPECIFIC NON-PROFIT DATABASES. GOVERNING DOCUMENTS AND THE CONFLICT OF INTEREST POLICY WOULD BE AVAILABLE AS REQUESTED. REVIEW OF 990 FORM 990, PART VI, LINE 11A THE FORM 990 IS REVIEWED BY KAB'S CHIEF OPERATING OFFICER, PRESIDENT AND FINANCE DIRECTOR PRIOR TO ITS fILING. BEFORE THE PRESIDENT OF KAB SIGNS THE RETURN PRIOR TO FILING, THE FORM 990 IS SHARED WITH THE FULL BOARD OF DIRECTORS. POLICIES & PROCEDURES- AFFILIATES FORM 990, PART VI, LINE 10B THE LOCAL AFFILIATES ARE SEPARATE NONPROfIT ENTITIES AND/OR AGENCIES OF LOCAL GOVERNMENTS THAT ARE NOT CONTROLLED BY KAB AND, THEREFORE, KAB DOES NOT HAVE WRITTEN POLICIES AND PROCEDURES IN PLACE TO GOVERN THE ACTIVITIES OF THESE AfFILIATES. OTHER CHANGES IN NET ASSET FORM 990, PART XI, LINE 9 $250,000 relates to reversal of deferred revenue that was included in revenue on Form 990 in 2009 but not included in revenue on the audited financial statements until 2012. COMPLIANCE WITH CONFLICT OF INTEREST POLICY FORM 990, PART VI, LINE 12C if any conflict were to arise, those conflicts would be reviewed with the internal Management Committee and the Board of Directors. 2012 NEW PROGRAM SERVICES FORM 990, PART III, LINE 2 National Planting Day In 2012, Keep America Beautiful partnered with the United States Department of Agriculture (USDA) to officially launch National Planting Day, a strategic initiative to increase native species plantings in communities across the country. National Planting Day mobilizes citizens and organizations to focus on three areas of need: " Increasing the number of native trees, shrubs and plants in public places; " Bringing natural, sustainable beauty to enhance communities' green infrastructure; and, " Greening vacant lots with low-maintenance indigenous plants and trees in underserved urban and rural neighborhoods. National Planting Day plays a critical role in supporting our country's natural ecosystem. Today, invasive species compete with and harm plant and animal communities. Some 5,000 plant species have escaped into this country's natural ecosystems resulting in millions of dollars in control costs. For example, purple loosestrife, which is an invasive species introduced as an ornamental plant in the U.S., has aggressively spread to 48 states resulting in control costs of almost $45 million a year. Because native plants require fewer resources and less maintenance, and provide positive habitats for native wildlife, the economic and social benefits are numerous. In its first year, the National Planting Day program registered more than 275 organizations and engaged more than 9,000 volunteers, who planted over 11,000 native trees, 15,000 native plants and shrubs, and 65 million wildflowers and seeds indigenous to the specific bio-geographic regions. Keep America Beautiful partnering organization US Composting Council joined KAB in promoting the 2012 National Planting Day. In 2013, Keep America Beautiful, the USDA and the People's Garden Initiative will kick off National Planting Day at the USDA headquarters' gardens in Washington, D.C. OTHER PROGRAM SERVICES FORM 990, PART III, LINE 4D SOME OF THE OTHER MAJOR PROGRAM SERVICES INCLUDE THE FOLLOWING: Ad Council Recycling Campaign Alcoa Recycling Bin Program America Recycles Day Anheuser-Busch Recycling Bin Program National Planting Day Coca-Cola Recycling Bin Grant Graffiti Hurts Pepsi Recycling Bin Program Littering is Wrong Too Advertising Campaign Recyclebowl '12 Recyclemania Recycling Symposium UPS Community Volunteers Grant Program Waste Management Communities Grant Program Wrigley Foundation Waste in Place Education Program