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        <RelatedOrExemptFunctionIncome>10680</RelatedOrExemptFunctionIncome>
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        <ExclusionAmount>0</ExclusionAmount>
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        <ProgramServices>887596</ProgramServices>
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        <ProgramServices>70811</ProgramServices>
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      <OtherEmployeeBenefits>
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        <ProgramServices>143859</ProgramServices>
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        <ProgramServices>97295</ProgramServices>
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        <ManagementAndGeneral>118592</ManagementAndGeneral>
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      <FeesForServicesAccounting>
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        <ManagementAndGeneral>76830</ManagementAndGeneral>
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        <ProgramServices>396866</ProgramServices>
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        <ProgramServices>86070</ProgramServices>
        <ManagementAndGeneral>15189</ManagementAndGeneral>
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        <ProgramServices>60066</ProgramServices>
        <ManagementAndGeneral>10600</ManagementAndGeneral>
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        <ManagementAndGeneral>12441</ManagementAndGeneral>
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        <ProgramServices>300059</ProgramServices>
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      <OtherExpenses>
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        <ProgramServices>188628</ProgramServices>
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      <OtherExpenses>
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        <ProgramServices>89536</ProgramServices>
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        <ProgramServices>27891</ProgramServices>
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        <ProgramServices>35782</ProgramServices>
        <ManagementAndGeneral>11237</ManagementAndGeneral>
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        <EOY>3333</EOY>
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      <OtherAssetsTotal>
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      <TotalAssets>
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        <EOY>4188089</EOY>
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      <AccountsPayableAccruedExpenses>
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        <EOY>16865</EOY>
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      <TotalLiabilities>
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        <EOY>151102</EOY>
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      <FollowSFAS117>X</FollowSFAS117>
      <UnrestrictedNetAssets>
        <BOY>3481607</BOY>
        <EOY>4036987</EOY>
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      <TotalNetAssetsFundBalances>
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        <EOY>4036987</EOY>
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      <TotalLiabNetAssetsFundBalances>
        <BOY>3708464</BOY>
        <EOY>4188089</EOY>
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      <InfoInScheduleOPartXI>X</InfoInScheduleOPartXI>
      <ReconcilationRevenueExpenses>555325</ReconcilationRevenueExpenses>
      <ReconcilationOtherChanges>55</ReconcilationOtherChanges>
      <InfoInScheduleOPartXII>X</InfoInScheduleOPartXII>
      <MethodOfAccountingAccrual>X</MethodOfAccountingAccrual>
      <AccountantCompileOrReview>0</AccountantCompileOrReview>
      <FSAudited>1</FSAudited>
      <AuditCommittee>1</AuditCommittee>
      <FinancialStatementSeparate>X</FinancialStatementSeparate>
      <FederalGrantAuditRequired>0</FederalGrantAuditRequired>
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      <GiftsGrantsContribReceived170>
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        <CurrentTaxYearMinus3Years>3614842</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>3192540</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>3370904</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>3632874</CurrentTaxYear>
        <Total>17608121</Total>
      </GiftsGrantsContribReceived170>
      <Total170>
        <CurrentTaxYearMinus4Years>3796961</CurrentTaxYearMinus4Years>
        <CurrentTaxYearMinus3Years>3614842</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>3192540</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>3370904</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>3632874</CurrentTaxYear>
        <Total>17608121</Total>
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      <PublicSupportTotal170>17608121</PublicSupportTotal170>
      <GrossInvestmentIncome170>
        <CurrentTaxYearMinus4Years>49594</CurrentTaxYearMinus4Years>
        <CurrentTaxYearMinus3Years>2726</CurrentTaxYearMinus3Years>
        <CurrentTaxYearMinus2Years>721</CurrentTaxYearMinus2Years>
        <CurrentTaxYearMinus1Year>222</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>4416</CurrentTaxYear>
        <Total>57679</Total>
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      <OtherIncome170>
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        <CurrentTaxYearMinus3Years>73327</CurrentTaxYearMinus3Years>
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        <CurrentTaxYearMinus1Year>91331</CurrentTaxYearMinus1Year>
        <CurrentTaxYear>552585</CurrentTaxYear>
        <Total>864134</Total>
      </OtherIncome170>
      <TotalSupport>18529934</TotalSupport>
      <GrossReceiptsFromAdmissionsEtc>45860</GrossReceiptsFromAdmissionsEtc>
      <PublicSupportPertcentage170>0.95030</PublicSupportPertcentage170>
      <PublicSupportPertcentPriorYear>0.97500</PublicSupportPertcentPriorYear>
      <ThirtyThreePercntTestsCY170>X</ThirtyThreePercntTestsCY170>
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        <ContributorAddressUS>
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          <AddressLine2>RESTRICTED</AddressLine2>
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          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
        </ContributorAddressUS>
        <AggregateContributions>RESTRICTED</AggregateContributions>
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        <BookValue>1895698</BookValue>
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      <Equipment>
        <OtherCostOrOtherBasis>1029880</OtherCostOrOtherBasis>
        <Depreciation>786245</Depreciation>
        <BookValue>243635</BookValue>
      </Equipment>
      <OtherLandBuildings>
        <OtherCostOrOtherBasis>201020</OtherCostOrOtherBasis>
        <Depreciation>146443</Depreciation>
        <BookValue>54577</BookValue>
      </OtherLandBuildings>
      <TotalOfBookValueLandBuildings>2193910</TotalOfBookValueLandBuildings>
      <TotalRevenue>4235537</TotalRevenue>
      <TotalExpenses>3680212</TotalExpenses>
      <ExcessOrDeficitForYear>555325</ExcessOrDeficitForYear>
      <NetUnrealizedGLOnInvestments>55</NetUnrealizedGLOnInvestments>
      <TotalAdjustments>55</TotalAdjustments>
      <ExcessOrDeficitPerFS>555380</ExcessOrDeficitPerFS>
      <TotRevenueEtcAuditedFinclStmt>4257768</TotRevenueEtcAuditedFinclStmt>
      <NetUnrealizedGainsInvestments>56</NetUnrealizedGainsInvestments>
      <DonatedSrvcAndUseOfFacilities>22175</DonatedSrvcAndUseOfFacilities>
      <RevenueNotRptdF990>22231</RevenueNotRptdF990>
      <RevenueSubtotal>4235537</RevenueSubtotal>
      <RevenueNotRptdOnFinStmt>0</RevenueNotRptdOnFinStmt>
      <TotalRevenuePerForm990>4235537</TotalRevenuePerForm990>
      <TotExpensesEtcAuditedFinclStmt>3702387</TotExpensesEtcAuditedFinclStmt>
      <DonatedServicesUseOfFacilities>22175</DonatedServicesUseOfFacilities>
      <ExpensesNotRptdF990>22175</ExpensesNotRptdF990>
      <ExpensesSubtotal>3680212</ExpensesSubtotal>
      <ExpensesNotRptdOnFinStmt>0</ExpensesNotRptdOnFinStmt>
      <TotalExpensesPerForm990>3680212</TotalExpensesPerForm990>
    </IRS990ScheduleD>
    <IRS990ScheduleJ documentId="RetDoc1042400001">
      <Form990OfOtherOrganizations>X</Form990OfOtherOrganizations>
      <WrittenEmploymentContract>X</WrittenEmploymentContract>
      <CompensationSurvey>X</CompensationSurvey>
      <BoardOrCommitteeApproval>X</BoardOrCommitteeApproval>
      <SeverancePayment>0</SeverancePayment>
      <SupplementalNonqualRetirePlan>0</SupplementalNonqualRetirePlan>
      <EquityBasedCompArrangement>0</EquityBasedCompArrangement>
      <CompBasedOnRevenueOfFilingOrg>1</CompBasedOnRevenueOfFilingOrg>
      <CompBasedOnRevenueRelatedOrgs>0</CompBasedOnRevenueRelatedOrgs>
      <CompBasedNetEarningsFilingOrg>1</CompBasedNetEarningsFilingOrg>
      <CompBasedNetEarningsRelateOrgs>0</CompBasedNetEarningsRelateOrgs>
      <AnyNonFixedPayments>0</AnyNonFixedPayments>
      <InitialContractException>0</InitialContractException>
      <Form990ScheduleJPartII>
        <NamePerson>GLORIA RAY ENDED 021712</NamePerson>
        <BaseCompensationFilingOrg>203086</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>185834</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>0</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>0</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>22721</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>411641</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartIII>
        <ReturnReference>PART I, LINE 5</ReturnReference>
        <Explanation>FOR THE YEAR ENDED JUNE 30, 2012 THE PRESIDENT'S BONUS WAS BASED ON A FOUR FACTOR FORMULA. THESE FACTORS INCLUDED OPERATING SURPLUS, ECONOMIC IMPACT OF THE ORGANIZATION AND MEDIA COVERAGE OF KNOXVILLE. THE FORMULA ALSO CONTAINED A FACTOR BASED ON THE HOTEL/MOTEL TAX REVENUES COLLECTED BY THE CITY OF KNOXVILLE AND COUNTY OF KNOX. EFFECTIVE FEBRUARY 2012, THE NEW PRESIDENT'S COMPENSATION NO LONGER CONTAINS THIS PROVISION. INSTEAD, IT IS A SALARY ONLY, WITH NO PERFORMANCE BASED BONUSES.</Explanation>
      </Form990ScheduleJPartIII>
      <Form990ScheduleJPartIII>
        <ReturnReference>PART I, LINE 6</ReturnReference>
        <Explanation>FOR THE YEAR ENDED JUNE 30, 2012 THE PRESIDENT'S BONUS WAS BASED ON A FOUR FACTOR FORMULA. THESE FACTORS INCLUDED OPERATING SURPLUS, ECONOMIC IMPACT OF THE ORGANIZATION AND MEDIA COVERAGE OF KNOXVILLE. THE FORMULA ALSO CONTAINED A FACTOR BASED ON THE HOTEL/MOTEL TAX REVENUES COLLECTED BY THE CITY OF KNOXVILLE AND COUNTY OF KNOX. EFFECTIVE FEBRUARY 2012, THE NEW PRESIDENT'S COMPENSATION NO LONGER CONTAINS THIS PROVISION. INSTEAD, IT IS A SALARY ONLY, WITH NO PERFORMANCE BASED BONUSES.</Explanation>
      </Form990ScheduleJPartIII>
    </IRS990ScheduleJ>
    <IRS990ScheduleL documentId="RetDoc1042800001">
      <Form990ScheduleLPartIV>
        <NameOfInterestedPerson>
          <NamePerson>KEN KNIGHT</NamePerson>
        </NameOfInterestedPerson>
        <Relationship>INDIVIDUAL IS A DIRECTOR AND GENERAL MANAGER OF CROWN PLAZA HOTEL</Relationship>
        <AmountOfTransaction>2525</AmountOfTransaction>
        <DescriptionOfTransaction>FROM 7/1/11 THROUGH 6/30/12 VISIT KNOXVILLE PAID CROWNE PLAZA $2,525.20. IT WAS FOR ROOMS $1825.20 AND PARKING (TOKENS) $700.00.</DescriptionOfTransaction>
        <SharingOfRevenues>0</SharingOfRevenues>
      </Form990ScheduleLPartIV>
      <Form990ScheduleLPartIV>
        <NameOfInterestedPerson>
          <NamePerson>BILL LYONS</NamePerson>
        </NameOfInterestedPerson>
        <Relationship>INDIVIDUAL IS CHIEF POLICY OFFICER, DEPUTY TO THE CITY OF KNOXVILLE MAYOR</Relationship>
        <AmountOfTransaction>1090719</AmountOfTransaction>
        <DescriptionOfTransaction>DURING THE FISCAL YEAR ENDED JUNE 30, 2012, VISIT KNOXVILLE PAID $63,000 TO THE CITY OF KNOXVILLE FOR FINANCIAL ASSISTANCE RELATING TO THE KNOXVILLE AREA TRANSIT (KAT) TROLLEY SYSTEM. FOR THE YEAR ENDED JUNE 30, 2012, VISIT KNOXVILLE RECEIVED RECEIVED REVENUES FROM THE CITY OF KNOXVILLE TOTALING $1,090,719.38. THESE REVENUES WERE AS A RESULT OF SERVICES PROVIDED BY VISIT KNOXVILLE.</DescriptionOfTransaction>
        <SharingOfRevenues>0</SharingOfRevenues>
      </Form990ScheduleLPartIV>
      <Form990ScheduleLPartIV>
        <NameOfInterestedPerson>
          <NamePerson>TONY NORMAN</NamePerson>
        </NameOfInterestedPerson>
        <Relationship>INDIVIDUAL IS KNOX COUNTY COMMISSIONER</Relationship>
        <AmountOfTransaction>2537648</AmountOfTransaction>
        <DescriptionOfTransaction>DURING THE FISCAL YEAR ENDED JUNE 30, 2012, VISIT KNOXVILLE RECEIVED REVENUES FROM KNOX COUNTY TOTALING $2,537,648. THESE REVENUES WERE AS A RESULT OF SERVICES PROVIDED BY VISIT KNOXVILLE.</DescriptionOfTransaction>
        <SharingOfRevenues>0</SharingOfRevenues>
      </Form990ScheduleLPartIV>
      <Form990ScheduleLPartIV>
        <NameOfInterestedPerson>
          <NamePerson>CHRIS PROTZMAN</NamePerson>
        </NameOfInterestedPerson>
        <Relationship>INDIVIDUAL IS A SENIOR VICE PRESIDENT OF JOURNAL BROADCASTING</Relationship>
        <AmountOfTransaction>19490</AmountOfTransaction>
        <DescriptionOfTransaction>FOR THE BOOMSDAY EVENT HELD BY VISIT KNOXVILLE, THE ADVERTISING WAS PERFORMED BY JOURNAL BROADCASTING. THIS WAS A NECESSARY EXPENDITURE IN ORDER TO RAISE AWARENESS FOR THE EVENT.</DescriptionOfTransaction>
        <SharingOfRevenues>0</SharingOfRevenues>
      </Form990ScheduleLPartIV>
    </IRS990ScheduleL>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION A, LINE 6</ReturnReference>
        <Explanation>AT JUNE 30, 2012 SPORTS MANAGEMENT INC. HELD A NON-VOTING MEMBERSHIP INTEREST. THIS INTEREST WAS TERMINATED IN JULY 2012 (ALSO SEE SCHEDULE R).</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 11</ReturnReference>
        <Explanation>THE FORM 990 WAS PRESENTED BY AN OUTSIDE ACCOUNTING FIRM AND REVIEWED BY THE FINANCE COMMITTEE AND THEN THE FULL BOARD OF DIRECTORS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 12C</ReturnReference>
        <Explanation>BOARD MEMBERS AND MEMBERS OF MANAGEMENT, INCLUDING VICE PRESIDENTS AND ABOVE, ARE REQUIRED TO COMPLETE AN ANNUAL WRITTEN FORM DISCLOSING ANY CONFLICTS OF INTEREST. ANY CONFLICTS DISCLOSED ARE REPORTED TO THE BOARD OF OPERATIONS COMMITTEE. ANY MATERIAL BUSINESS TRANSACTED WITH A BOARD MEMBER OR MEMBER'S RELATED COMPANY IS FIRST PUT OUT FOR BID AND THE BID RESULTS ARE REPORTED TO THE BOARD OPERATIONS COMMITTEE.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION C, LINE 19</ReturnReference>
        <Explanation>THE ORGANIZATION'S CONFLICT OF INTEREST POLICY IS INCLUDED IN ITS BYLAWS AND AVAILABLE FOR PUBLIC INSPECTION AT OUR OFFICE. THE ORGANIZATION'S FINANCIAL STATEMENTS ARE AVAILABLE AT OUR OFFICE FOR PUBLIC INSPECTION. COPIES CAN BE PROVIDED UPON WRITTEN REQUEST.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>CHANGES IN NET ASSETS OR FUND BALANCES:</Identifier>
        <ReturnReference>FORM 990, PART XI, LINE 5:</ReturnReference>
        <Explanation>NET UNREALIZED GAINS ON INVESTMENTS: 55.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Explanation>THE PROCESS HAS NOT CHANGED ITS OVERSIGHT PROCESS OR SELECTION PROCESS FOR THE ACCOUNTANT SINCE PRIOR YEAR.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="RetDoc1043400001">
      <Form990ScheduleRPartII>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>HALL OF FAME MANAGEMENT INC (FORMERLY SPORTS MANAGEMENT INC)</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>301 S GAY STREET</AddressLine1>
          <City>KNOXVILLE</City>
          <State>TN</State>
          <ZIPCode>37902</ZIPCode>
        </AddressUS>
        <EIN>621465889</EIN>
        <PrimaryActivities>THE ORGANIZATION MANAGES THE WOMEN'S BASKETBALL HALL OF FAME</PrimaryActivities>
        <LegalDomicileState>TN</LegalDomicileState>
        <ExemptCodeSection>501</ExemptCodeSection>
        <ControlledOrg>0</ControlledOrg>
      </Form990ScheduleRPartII>
      <ReceiptOfIntAnnRentsRoyalties>0</ReceiptOfIntAnnRentsRoyalties>
      <GiftGrantOrCapContrToOtherOrg>0</GiftGrantOrCapContrToOtherOrg>
      <GiftGrantOrCapContrFrOtherOrg>0</GiftGrantOrCapContrFrOtherOrg>
      <LoansOrGuaranteesToOtherOrg>0</LoansOrGuaranteesToOtherOrg>
      <LoansOrGuaranteesFromOtherOrg>0</LoansOrGuaranteesFromOtherOrg>
      <SaleOfAssetsToOtherOrg>0</SaleOfAssetsToOtherOrg>
      <PurchaseOfAssetsFromOtherOrg>0</PurchaseOfAssetsFromOtherOrg>
      <ExchangeOfAssets>0</ExchangeOfAssets>
      <RentalOfFacilitiesToOtherOrgs>0</RentalOfFacilitiesToOtherOrgs>
      <RentalOfFacilitiesFrOtherOrgs>0</RentalOfFacilitiesFrOtherOrgs>
      <PerformOfServicesForOtherOrgs>0</PerformOfServicesForOtherOrgs>
      <PerformOfServicesByOtherOrgs>1</PerformOfServicesByOtherOrgs>
      <SharingOfFacilities>1</SharingOfFacilities>
      <SharingOfPaidEmployees>1</SharingOfPaidEmployees>
      <ReimbursementPaidToOtherOrg>0</ReimbursementPaidToOtherOrg>
      <ReimbursementPaidByOtherOrg>1</ReimbursementPaidByOtherOrg>
      <OtherTransferToOtherOrg>0</OtherTransferToOtherOrg>
      <OtherTransferFromOtherOrg>0</OtherTransferFromOtherOrg>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>SPORTS MANAGEMENT INC</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>L</TransactionType>
        <AmountInvolved>2050</AmountInvolved>
      </TransactionsRelatedOrgsTable>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>SPORTS MANAGEMENT INC</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>N</TransactionType>
        <AmountInvolved>296080</AmountInvolved>
      </TransactionsRelatedOrgsTable>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>SPORTS MANAGEMENT INC</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>M</TransactionType>
        <AmountInvolved>500</AmountInvolved>
      </TransactionsRelatedOrgsTable>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>SPORTS MANAGEMENT INC</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>P</TransactionType>
        <AmountInvolved>264080</AmountInvolved>
      </TransactionsRelatedOrgsTable>
    </IRS990ScheduleR>
  </ReturnData>
</Return>