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      <Description>Social Action Campaigns: Use in-person and online organizing strategies to raise the consciousness of individuals and communities around the country. Partner with national and community organizations working to empower women and girls, parent groups, businesses, and political leaders. Host over 5,000 screenings of the film accompanied with call-to-action discussions, and guides with concrete actions people can take to level the playing field for women and girls. Organize call-to-action town halls to engage diverse communities in the conversation and empower and provide them with the resources to create change at the local level. (SEE SCHEDULE O)</Description>
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          <ZIPCode>RESTRICTED</ZIPCode>
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        <AggregateContributions>RESTRICTED</AggregateContributions>
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      <RecordsMaintained>true</RecordsMaintained>
      <RecipientTable>
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          <BusinessNameLine1>WOMENS MEDIA CENTER</BusinessNameLine1>
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        <AddressUS>
          <AddressLine1>320 W 37TH ST FLR 12A STE C</AddressLine1>
          <City>NEW YORK</City>
          <State>NY</State>
          <ZIPCode>10018</ZIPCode>
        </AddressUS>
        <EINOfRecipient>383727585</EINOfRecipient>
        <IRCSection>501(c)(3)</IRCSection>
        <AmountOfCashGrant>20000</AmountOfCashGrant>
        <AmountOfNonCashAssistance>0</AmountOfNonCashAssistance>
        <PurposeOfGrant>SEE PART IV FOR GRANT PURPOSE</PurposeOfGrant>
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        <Identifier>Additional Supplemental Information</Identifier>
        <Explanation>Grant Purpose (all grants):Grants to partner beneficiaries supported collaboration between Miss Representation and the grantee to execute social action campaign activities that empower women and girls to challenge the media's limiting labels in order to realize their full potential. Activities coincided with and built upon Miss Representation's semi theatrical screenings and film festivals, distribution in the education arena and the fall 2011 broadcast premiere on OWN television network.</Explanation>
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      <Form990ScheduleLPartIV>
        <NameOfInterestedPerson>
          <NameBusiness>
            <BusinessNameLine1>GIRLS CLUB ENTERTAINMENT</BusinessNameLine1>
          </NameBusiness>
        </NameOfInterestedPerson>
        <Relationship>SEE SCH. O.</Relationship>
        <AmountOfTransaction>290199</AmountOfTransaction>
        <DescriptionOfTransaction>SEE SCH. O.</DescriptionOfTransaction>
        <SharingOfRevenues>false</SharingOfRevenues>
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      <GeneralExplanation>
        <ReturnReference>SCHEDULE L, PART IV, LINE 1</ReturnReference>
        <Explanation>Relationship: Jennifer Siebel Newsom is the CEO of Miss Representation. Girls Club Entertainment, LLC ("GCE"), a Single Member LLC, is owned by Jennifer Siebel Newsom.Description of Transaction: Newsom is the Writer, Director and Producer of Miss Representation, the documentary film. GCE owns the copyright to Miss Representation, and GCE has licensed the film to Miss Representation for a minimum 7-year period for the purpose of providing public performance rights to screening hosts. Further, the Miss Representation Board of Directors has agreed that fees generated by Newsoms speaking engagements about the documentary are split between Miss Representation and GCE. In 2012, Newsom delivered 59 paid speaking engagements. In addition, GCE began production on two documentary films in 2012, The Mask You Live In and The Great American Lie, both of which will be completed through a fiscal sponsorship by Miss Representation. Costs incurred by GCE in 2012 for production purposes, including the Writer/Producer/Director Fee, were reimbursed by Miss Representation.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990,PART III, LINE 4,CONTINUED</ReturnReference>
        <Explanation>Social Action Campaigns (Continued): Create and disseminate our messages through speaking engagements, mainstream media appearances, blogs, Op-Eds and viral online campaigns. Activate one million people to pledge to use their voices to spread the message of the film Miss Representation and challenge the media's limiting portrayal of women and girls. Provide people with the tools to use their voice and consumer power to dramatically change the way women and girls are portrayed in advertising and media. "Be A Rep" program recruits leaders in communities across the world to organize and implement unique social action campaigns in their local communities.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Line 19</Identifier>
        <ReturnReference>Form 990, Part VI, Line 19: Other Organization Documents Publicly Available</ReturnReference>
        <Explanation>Documents are available to the public on the organization's website and by request.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Line 12c</Identifier>
        <ReturnReference>Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts</ReturnReference>
        <Explanation>The Board of Directors reviews the Conflict of Interest policy annually as part of a regularly-scheduled meeting. Any questions of potential conflict of interest are evaluated and resolved by the Board, and documented in the Board minutes.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Line 11b</Identifier>
        <ReturnReference>Form 990, Part VI, Line 11b: Form 990 Review Process</ReturnReference>
        <Explanation>Form 990 is reviewed by the Board Treasurer and the Signing Officer, and distributed to the entire Board, prior to signing.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Line 2</Identifier>
        <ReturnReference>Form 990, Part VI, Line 2: Description of Business or Family Relationship of Officers, Directors, Et</ReturnReference>
        <Explanation>A director of the organization loaned funds to a single member LLC owned by an officer of the organization. The LLC undertook the initial production responsibilities of new film projects under an agreement with the organization. These initial costs were later reimbursed to the LLC and the loan repaid.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part III, Line 2</Identifier>
        <ReturnReference>Form 990, Part III, Line 2: New Services</ReturnReference>
        <Explanation>Film: In 2012 Miss Representation began production on two new films, to continue the conversation begun by Miss Representation in 2011. The first film in this series, "The Mask You Live In", will explore the impact of gender stereotypes on boys and men, expanding the discussion beyond women and girls. The second film, "The Great American Lie", will explore the social, economic and political ramifications of a society that values the masculine over the feminine.</Explanation>
      </GeneralExplanation>
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