2013-10-31T12:30:44-05:00 2012-12-31 390974031 WEGNER CPAS LLP 2110 LUANN LN MADISON WI 537133074 990 2012-01-01 391777402 CENTER FOR MEDIA AND DEMOCRACY INC CENT 6082609713 520 UNIVERSITY AVE NO 260 MADISON WI 537034923 LISA GRAVES 6082609713 2013-10-29 1 GLENN MILLER CPA P00086726 6082744020 2012 2016-03-07 17:11:31Z LISA GRAVES 520 UNIVERSITY AVE NO 260 MADISON WI 537034923 737223 0 X WWW.PRWATCH.ORG X 1993 WI EDUCATING THE PUBLIC ON THE IMPACT OF PUBLIC RELATIONS ON THE POLITICAL PROCESS. 7 7 19 7 2745 1145 857564 715700 3674 17767 382 1011 3120 2745 864740 737223 5000 2000 0 0 560865 623909 0 0 52328 293018 312490 858883 938399 5857 -201176 569708 393453 7952 32873 561756 360580 X AN INDEPENDENT, NON-PROFIT, NON-PARTISAN, PUBLIC INTEREST ORGANIZATION FOCUSING ON INVESTIGATING AND COUNTERING SPIN BY CORPORATIONS, INDUSTRIES, AND GOVERNMENT AGENCIES AFFECTING OUR HEALTH, LIBERTY, SECURITY, ECONOMIC OPPORTUNITIES, ENVIRONMENT, AND THE VITALITY OF THE DEMOCRATIC PROCESS. 0 0 749204 2000 17767 THE CENTER FOR MEDIA AND DEMOCRACY PUBLISHES BOTH SOURCEWATCH AND PRWATCH, WHICH PROVIDE REPORTING AND ANALYSIS OF PEOPLE, ORGANIZATIONS, AND ISSUES IN THE NEWS. SOURCEWATCH PROFILES THE ACTIVITIES OF FRONT GROUPS, PR SPINNERS, INDUSTRY-FRIENDLY EXPERTS, INDUSTRY-FUNDED ORGANIZATIONS, AND THINK TANKS TRYING TO INFLUENCE PUBLIC OPINION ON BEHALF OF CORPORATIONS OR THE GOVERNMENT IN AN ENCYCLOPEDIC FORMAT THAT INCLUDES COMPILATION OF OUR ORIGINAL REPORTING. PRWATCH PROFILES THESE SAME TOPICS IN THE FORMAT OF DAILY ORIGINAL REPORTING INCLUDING REFERENCES TO RESEARCH COMPILED IN SOURCEWATCH ENTRIES. TOPICS COVERED ON SOURCEWATCH AND PRWATCH IN 2012 INCLUDED ENVIRONMENTAL, HEALTH, ECONOMIC, AND PRIVACY ISSUES. 749204 1 1 0 1 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 10 0 19 1 1 1 0 0 0 0 0 0 0 0 0 X 7 7 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 0 0 WI X X RICK TVEDT 6082609713 520 UNIVERSITY AVE STE 260 MADISON WI 537034923 DAVID MERRITT 1.00 X X 0 0 0 DEBORAH BEY 1.00 X 0 0 0 ELLEN BRAUNE 1.00 X 0 0 0 CLARISA LONG 1.00 X 0 0 0 JOE MENDLESON 1.00 X 0 0 0 JAN MIYASAKI 1.00 X 0 0 0 INGER STOLE 1.00 X 0 0 0 LISA GRAVES 40.00 X 109247 0 9744 109247 0 9744 1 0 0 0 0 6803 708897 715700 OTHER PROGRAM SERVICES 900099 17767 17767 17767 1011 1011 ADVERTISING REVENUE 541800 2745 2745 2745 737223 17767 2745 1011 X 2000 2000 118991 89243 5950 23798 417626 338206 75666 3754 2657 2117 404 136 44862 35736 6823 2303 39773 31682 6049 2042 475 475 14515 14515 104640 95926 3714 5000 16986 16812 174 42864 28772 6019 8073 49748 44478 1504 3766 20244 16600 1620 2024 42611 41329 1282 3977 3827 150 683 683 5103 5103 5285 5285 5359 2001 3358 938399 749204 136867 52328 553911 349166 4447 33942 602 1353 2901 6900 28426 24981 6494 3445 569708 393453 7952 32873 7952 32873 X 238395 194660 323361 165920 561756 360580 569708 393453 -201176 0 X 0 1 X 1 0 X 884371 570861 917431 857564 715700 3945927 884371 570861 917431 857564 715700 3945927 156744 3789183 3120 2243 1445 382 1011 8201 7125 6874 4676 2520 2145 23340 3977468 24206 0.95270 0.63250 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 1058 1058 937341 938399 165760 41440 0 0 153832 165760 319592 479388 1725 1058 2783 38458 41440 79898 119847 PART IV, SUPPLEMENTAL INFORMATION: THE ORGANIZATION MADE ITS FIRST SECTION 501(H) ELECTION DURING THE TAX YEAR ENDED DECEMBER 31, 2011. 28426 24981 3445 3445 737223 0 737223 0 737223 938399 0 938399 0 938399 FORM 990, PART VI, SECTION B, LINE 11 THE PREPARED FORM 990 IS REVIEWED AND APPROVED BY THE MEMBERS OF THE GOVERNING BODY BEFORE THE RETURN IS FILED WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C THE CONFLICT OF INTEREST POLICY IS REVIEWED AT LEAST ANNUALLY BY THE DIRECTORS AND OFFICERS. ALL DIRECTORS AND OFFICERS ARE REQUIRED TO COMPLETE AND SIGN A CONFLICT OF INTEREST STATEMENT ANNUALLY. ANY PERSON WITH A CONFLICT OF INTEREST IS PROHIBITED FROM PARTICIPATING IN DELIBERATIONS AND DECISIONS REGARDING THE TRANSACTION. FORM 990, PART VI, SECTION B, LINE 15A THE GOVERNING BODY REVIEWS THE ASSESSMENT OF A NON-PROFIT EXECUTIVE RECRUITER BEFORE DETERMINING AND APPROVING THE EXECUTIVE DIRECTOR'S COMPENSATION. THE GOVERNING BODY ALSO COMPARES THE EXECUTIVE DIRECTOR'S COMPENSATION TO THE COMPENSATION PAID FOR COMPARABLE POSITIONS AT SIMILAR ORGANIZATIONS. THIS PROCESS WAS LAST UNDERTAKEN IN 2009. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION DOES NOT MAKE ITS GOVERNING DOCUMENTS AND CONFLICT OF INTEREST POLICY AVAILABLE TO THE PUBLIC. THE CENTER FOR MEDIA AND DEMOCRACY, INC. HAS A POLICY OF NOT ACCEPTING DONATIONS FROM FOR-PROFIT CORPORATIONS OR GOVERNMENT AGENCIES. THE ORGANIZATION MAKES ITS FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. OTHER FEES FORM 990, PART IX, LINE 11G JOURNALISM AND RESEARCH: PROGRAM SERVICE EXPENSES 77,851. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 77,851. CONSULTANT FEES: PROGRAM SERVICE EXPENSES 18,000. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 5,000. TOTAL EXPENSES 23,000. TRAINING CONSULTANT: PROGRAM SERVICE EXPENSES 75. MANAGEMENT AND GENERAL EXPENSES 151. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 226. CLEANING, MAINTENANCE AND OTHER ADMINISTRATIVE: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 3,563. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 3,563.