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      <Description>AID TO NATIONAL PARK SERVICE KEY PROJECTS FUNDED IN 2012 INCLUDE: THE BRIGHT ANGEL TRAILHEAD HAS NOT RECEIVED MUCH STRUCTURAL CHANGE IN OVER 100 YEARS. GCA SUPPORTED A MAJOR RENOVATION OF ONE OF THE MOST VISITED AREAS OF THE PARK. THE RENOVATION INCLUDED A PAVED PARKING LOT, NEW RESTROOMS, A PLAZA AREA WITH SHADED SEATING, A NEW ACCESSIBLE PATH ON THE RIM TRAIL, AND AN ETCHED ROCK SIGN TO HELP VISITORS FIND AND CELEBRATE THE CHANGES. (CONTINUED ON SCHEDULE O) A VIRTUAL FIELD TRIP PROGRAM THAT USES STATE OF THE ART VIDEO PRODUCTION EQUIPMENT FOR PARK RANGERS TO ELECTRONICALLY PROVIDE DIRECT EDUCATIONAL EXPERIENCES IN SCHOOLS CLASSROOMS ACROSS THE COUNTRY WITHOUT LEAVING THE PARK. GCA FUNDED AN INITIAL ENVIRONMENTAL STUDY TO ASSESS PARK LIGHTING AND LIGHT POLLUTION TO EVENTUALLY MAKE GRAND CANYON AN OFFICIAL INTERNATIONAL 'DARKS SKIES' PARK TO ALLOW FUTURE GENERATIONS TO ENJOY THE SPECTACULAR VIEWS OF THE NIGHT SKY. TRAIL RESTORATION IS AN IMPORTANT AND ONGOING PROJECT AT GRAND CANYON TO ENSURE VISITOR SAFETY AND ACCESS TO THE INNER CANYON. IN 2012, GCA FUNDED THE RESTORATION OF THE HERMIT TRAIL. FORM 990, PART III, LINE 4A - AID TO NATIONAL PARK SERVICE CONTINUED GCA PRESENTED THE FOURTH ANNUAL CELEBRATION OF ART AT GRAND CANYON. THIS EVENT INCLUDED A PLEIN AIR ART COMPETITION, AN AUCTION AND AN EXHIBITION OF ART IN THE GALLERY AT KOLB STUDIO. THIS ANNUAL EVENT RAISES FUNDS TOWARD THE CREATION OF A PERMANENT ART EXHIBIT AT GRAND CANYON. MORE THAN 98,000 VISITORS VIEWED THE ART EXHIBIT. GCA'S POLK FELLOWSHIP ENDOWMENT FUNDED THREE FELLOWSHIPS FOR THE SCIENTIFIC STUDY OF ARCHEAOLOGY, VEGATATION, AND WILDLIFE RESEARCH AT GRAND CANYON NATIONAL PARK. MEMBERSHIP IS A KEY COMPONENT OF GCA'S EFFORTS TO CREATE A STEADY BASE OF SUPPORT FOR GRAND CANYON NATIONAL PARK. IN 2012, GCA'S MEMBERSHIP GREW TO OVER 10,000 MEMBERS. THE PULLIAM WATERSHED STEWARDSHIP GRANT FUNDED THROUGH GCA ALLOWED GRAND CANYON NATIONAL PARK TO CONDUCT A PROJECT TO PROTECT AND REHABILITATE THE GRANITE CREEK BEACH ON THE COLORADO RIVER TO ITS NATURAL RIPARIAN HABITAT. THIS PROJECT INCLUDED THE ERADICATION OF THE INVASIVE TAMARISK PLANT AND THE REVEGETATION OF THE AREA WITH NATIVE SPECIES.</Description>
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        <Description>AID TO USDA FOREST SERVICE. GRAND CANYON ASSOCIATION OPERATES A BOOKSTORE IN THE KAIBAB NATIONAL FOREST AT JACOB LAKE, AZ. OUR PROGRAMS THERE ENHANCE THE UNDERSTANDING OF THE KAIBAB NATIONAL FOREST AND SURROUNDING AREA AND PROVIDE SUPPORT TO THE INTERPRETIVE ACTIVITIES OF THE US FOREST SERVICE.</Description>
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        <Description>GRAND CANYON ASSOCIATION PROVIDES PROGRAMS TO ENHANCE THE UNDERSTANDING OF HISTORICAL, SCIENTIFIC, INTERPRETIVE AND OTHER ATTRIBUTES OF GRAND CANYON NATIONAL PARK INCLUDING SALES OF PUBLISHED BOOKS AND OTHER INTERPRETIVE GOODS, INSTRUCTIONAL CLASSES AND GUIDED TOURS. GRAND CANYON ASSOCIATION PUBLISHED THREE NEW BOOKS IN 2012 INCLUDING AN AWARD WINNING CHILDREN'S BOOK "WHOSE TAIL IS ON THE TRAIL IN GRAND CANYON NATIONAL PARK". CURRENTLY GRAND CANYON ASSOCIATION PRODUCES 43 PUBLICATIONS AND SEVERAL E-PUBS. GRAND CANYON ASSOCIATION OPERATES 7 BOOKSTORES IN GRAND CANYON NATIONAL PARK AND A WEB STORE. (CONTINUED ON SCHEDULE O) THE GRAND CANYON FIELD INSTITUTE (GCFI) CONDUCTED MORE THAN 200 CLASSES PROVIDING 34,000 EDUCATIONAL HOURS FOR OVER 1,800 PARTICIPANTS. CONTINUED FOCUS ON CREATING DEEP CONNECTIONS IN YOUNGER GENERATIONS WAS ACHIEVED THROUGH OUR RIM-BASED CLASSES AND GCA'S TRAVELIN' TRUNK AND VIDEO LOAN PROGRAM FOR K-12 SCHOOLS. THE LATTER REACHED NEARLY 5,000 STUDENTS ACROSS THE COUNTRY. GCA COLLABORATES WITH THE PARK'S ENVIRONMENTAL EDUCATION TEAM IN THEIR 'GRAND CANYON IN FOCUS' PROGRAM, PROVIDING EXPERT INSTRUCTION IN PHOTOGRAPHY AS WELL AS FUNDRAISING IN SUPPORT OF SMOOTH WATER FLOAT TRIPS FOR THE PARTICIPANTS. GCA CREATES AWARD WINNING BOOKS AND MERCHANDISE FEATURING GRAND CANYON AND THE COLORADO PLATEAU. GCA PUBLISHED THREE NEW BOOKS IN 2012 INCLUDING "CARVING CRAND CANYON:SECOND EDITION", "GRAND CANYON BABIES", AND "WHOSE TAIL IS ON THE TRAIL IN GRAND CANYON NATIONAL PARK", AN AWARD WINNING HARDCOVERED CHILDREN'S PICTURE BOOK.</Description>
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        <ProgramServices>3470045</ProgramServices>
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      <CompCurrentOfficersDirectors>
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      <PayrollTaxes>
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        <ProgramServices>22331</ProgramServices>
        <ManagementAndGeneral>33772</ManagementAndGeneral>
        <Fundraising>13488</Fundraising>
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      <FeesForServicesLegal>
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        <ManagementAndGeneral>21595</ManagementAndGeneral>
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      <FeesForServicesAccounting>
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        <ManagementAndGeneral>15985</ManagementAndGeneral>
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      <FeesForServicesProfFundraising>
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        <Fundraising>18860</Fundraising>
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        <ManagementAndGeneral>2260</ManagementAndGeneral>
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        <ProgramServices>8792</ProgramServices>
        <ManagementAndGeneral>70070</ManagementAndGeneral>
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        <ManagementAndGeneral>42613</ManagementAndGeneral>
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        <ManagementAndGeneral>145823</ManagementAndGeneral>
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        <ManagementAndGeneral>67556</ManagementAndGeneral>
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      <OtherExpenses>
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      <OtherExpenses>
        <Description>OTHER EXPENSES</Description>
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        <ProgramServices>6087</ProgramServices>
        <ManagementAndGeneral>74626</ManagementAndGeneral>
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        <Identifier>COLLECTIONS AND RELATION TO EXEMPT PURPOSE</Identifier>
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        <Explanation>COLLECTION OF GRAND CANYON ART AND PHOTOGRAPHS FOR PUBLIC EXHIBITION ART COLLECTION: THE ASSOCIATION COLLECTS AND DISPLAYS FINE ART AND FOLK ARTS AND CRAFTS THAT PERTAIN TO THE NATURAL AND CULTURAL RESOURCES OF GRAND CANYON NATIONAL PARK AND SURROUNDING REGIONS. THE ASSOCIATION MAINTAINS AND ADDS TO ITS ART COLLECTIONS THROUGH THIRD-PARTY GIFTS, DONATIONS, BEQUESTS AND THROUGH DIRECT PURCHASES. THE ART COLLECTION IS PRESERVED AND RESTORED IN ORDER TO MAINTAIN ITS ORIGINAL VALUE. PURCHASES OF COLLECTION ITEMS ARE RECORDED AS DECREASES IN UNRESTRICTED NET ASSETS IN THE YEAR IN WHICH THE ITEMS ARE ACQUIRED; OR AS DECREASES IN TEMPORARILY RESTRICTED NET ASSETS IF THE FUNDS USED TO PURCHASE THE ITEMS WERE RESTRICTED BY DONORS. THE ASSOCIATION INCURRED EXPENSES OF 4,300 AND 5,000 FOR PURCHASED ARTWORK FOR ITS ART COLLECTION DURING THE YEARS ENDED DECEMBER 31, 2011 AND 2010, RESPECTIVELY.</Explanation>
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        <Identifier>INTENDED USES FOR ENDOWMENT FUNDS</Identifier>
        <ReturnReference>SCHEDULE D, PAGE 2, PART V, LINE 4</ReturnReference>
        <Explanation>GRAND CANYON ASSOCIATION HAS FIVE ENDOWMENT FUNDS THAT SUPPORT GRAND CANYON NATIONAL PARK. EACH HAS A DONOR DIRECTED PURPOSE. ONE SUPPORTS GREENWAY TRAILS, TWO SUPPORT WILDLIFE RESEARCH, ONE PROVIDES FUNDING FOR GRADUATE STUDENT FELLOWSHIPS, AND ONE PROVIDES SUPPORT FOR GRAND CANYON ASSOCIATION. THE FUNDS ARE MANAGED BY THE ARIZONA COMMUNITY FOUNDATION AND ONLY DISTRIBUTIONS DETERMINED BY THAT ORGANIZATION ARE USED FOR THE ENDOWMENTS' INTENDED PURPOSES.</Explanation>
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        <Identifier>REVENUE AMOUNTS INCLUDED IN FINANCIALS - OTHER</Identifier>
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        <Explanation>INVENTORY COST OF GOODS SOLD 2,541,589</Explanation>
      </Form990ScheduleDPartXIII>
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        <Identifier>EXPENSE AMOUNTS INCLUDED IN FINANCIALS - OTHER</Identifier>
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          <City>HOLLISTON</City>
          <State>MA</State>
          <ZIPCode>017465838</ZIPCode>
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        <GrossRevenueEvent1>134802</GrossRevenueEvent1>
        <OtherDirectExpensesEvent1>72515</OtherDirectExpensesEvent1>
        <GrossReceiptsTotal>195902</GrossReceiptsTotal>
        <CharitableContributionsTotal>61100</CharitableContributionsTotal>
        <GrossRevenueTotalEvents>134802</GrossRevenueTotalEvents>
        <OtherDirectExpensesTotalEvents>72515</OtherDirectExpensesTotalEvents>
        <DirectExpenseSummaryEvents>72515</DirectExpenseSummaryEvents>
        <NetIncomeSummary>62287</NetIncomeSummary>
      </EventsInformation>
      <Form990ScheduleGPartIV>
        <Explanation>EXPENSES ALLOCATED TO AID TO GRAND CANYON NATIONAL PARK CASH PRIZES 6500 FOOD AND BEVERAGES 4950 OTHER DIRECT EXPENSES SALARIES WAGES 11886 PAYROLL TAXES 1048 PROMOTIONS AND ADVERTISING 25858 OUTSOURCED SERVICES 18096 POSTAGE SHIPPING 1243 SUPPLIES 688 TRAVEL LODGING MEALS 2241 72514</Explanation>
      </Form990ScheduleGPartIV>
    </IRS990ScheduleG>
    <IRS990ScheduleI documentId="RetDoc7">
      <RecordsMaintained>true</RecordsMaintained>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>NATIONAL PARK SERVICE</BusinessNameLine1>
          <BusinessNameLine2>NATIONAL PARK SERVICE</BusinessNameLine2>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>PO BOX 129</AddressLine1>
          <City>GRAND CANYON</City>
          <State>AZ</State>
          <ZIPCode>86023</ZIPCode>
        </AddressUS>
        <EINOfRecipient>841024566</EINOfRecipient>
        <IRCSection>GOV</IRCSection>
        <AmountOfCashGrant>3457828</AmountOfCashGrant>
        <PurposeOfGrant>GENERAL SUPPORT</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>USDA FOREST SERVICE</BusinessNameLine1>
          <BusinessNameLine2>USDA FOREST SERVICE</BusinessNameLine2>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>HIGHWAY 89A AND STATE ROUTE 67</AddressLine1>
          <City>JACOB LAKE</City>
          <State>AZ</State>
          <ZIPCode>86022</ZIPCode>
        </AddressUS>
        <EINOfRecipient>720564834</EINOfRecipient>
        <IRCSection>GOV</IRCSection>
        <AmountOfCashGrant>12217</AmountOfCashGrant>
        <PurposeOfGrant>GENERAL SUPPORT</PurposeOfGrant>
      </RecipientTable>
      <TotalNbrOf501C3AndGovtGrants>2</TotalNbrOf501C3AndGovtGrants>
      <Form990ScheduleIPartIV>
        <Identifier>PROCEDURES FOR MONITORING THE USE OF GRANT FUNDS INSIDE THE UNITED STATES</Identifier>
        <ReturnReference>SCHEDULE I, PAGE 1, PART I, LINE 2</ReturnReference>
        <Explanation>EACH GRANT RECIPIENT IS REQUIRED TO DEVELOP A SPENDING PLAN THAT DETAILS HOW FUNDS ARE BEING/HAVE BEEN SPENT IN FULFILLMENT OF THE ORIGINAL PURPOSE OF THE GRANT. EACH REQUEST FOR DISBURSEMENT OF FUNDS MUST DETAIL PROGRESS TOWARD THE FINAL OBJECTIVE. THE RECIPIENT MUST ALSO SUBMIT A FINAL REPORT THAT EXPLAINS HOW THE FUNDS WERE USED TO MEET THE OBJECTIVES OF THE GRANT.</Explanation>
      </Form990ScheduleIPartIV>
    </IRS990ScheduleI>
    <IRS990ScheduleJ documentId="RetDoc8">
      <SubstantiationRequired>true</SubstantiationRequired>
      <Form990OfOtherOrganizations>X</Form990OfOtherOrganizations>
      <CompensationSurvey>X</CompensationSurvey>
      <BoardOrCommitteeApproval>X</BoardOrCommitteeApproval>
      <SeverancePayment>false</SeverancePayment>
      <SupplementalNonqualRetirePlan>false</SupplementalNonqualRetirePlan>
      <EquityBasedCompArrangement>false</EquityBasedCompArrangement>
      <CompBasedOnRevenueOfFilingOrg>false</CompBasedOnRevenueOfFilingOrg>
      <CompBasedOnRevenueRelatedOrgs>false</CompBasedOnRevenueRelatedOrgs>
      <CompBasedNetEarningsFilingOrg>false</CompBasedNetEarningsFilingOrg>
      <CompBasedNetEarningsRelateOrgs>false</CompBasedNetEarningsRelateOrgs>
      <AnyNonFixedPayments>false</AnyNonFixedPayments>
      <InitialContractException>false</InitialContractException>
      <Form990ScheduleJPartII>
        <NamePerson>SUSAN SCHROEDER</NamePerson>
        <Title>CEOEXEC DIRECTOR</Title>
        <BaseCompensationFilingOrg>138077</BaseCompensationFilingOrg>
        <BonusFilingOrg>6500</BonusFilingOrg>
        <OtherCompensationFilingOrg>263</OtherCompensationFilingOrg>
        <DeferredCompFilingOrg>1942</DeferredCompFilingOrg>
        <NontaxableBenefitsFilingOrg>5697</NontaxableBenefitsFilingOrg>
        <TotalCompensationFilingOrg>152479</TotalCompensationFilingOrg>
      </Form990ScheduleJPartII>
    </IRS990ScheduleJ>
    <IRS990ScheduleL documentId="RetDoc9">
      <Form990ScheduleLPartIV>
        <NameOfInterestedPerson>
          <NamePerson>MIKE BUCHHEIT</NamePerson>
        </NameOfInterestedPerson>
        <Relationship>FIELD INST DIR</Relationship>
        <AmountOfTransaction>31666</AmountOfTransaction>
        <DescriptionOfTransaction>PURCHASE FOR RESALE</DescriptionOfTransaction>
        <SharingOfRevenues>false</SharingOfRevenues>
      </Form990ScheduleLPartIV>
      <Form990ScheduleLPartIV>
        <NameOfInterestedPerson>
          <NamePerson>ROBERT STIEVE</NamePerson>
        </NameOfInterestedPerson>
        <Relationship>BOARD MEMBER</Relationship>
        <AmountOfTransaction>41149</AmountOfTransaction>
        <DescriptionOfTransaction>PURCHASE FOR RESALE</DescriptionOfTransaction>
        <SharingOfRevenues>false</SharingOfRevenues>
      </Form990ScheduleLPartIV>
      <Form990ScheduleLPartIV>
        <NameOfInterestedPerson>
          <NamePerson>MICHELLE GWIN</NamePerson>
        </NameOfInterestedPerson>
        <Relationship>EMPLOYEE</Relationship>
        <AmountOfTransaction>17899</AmountOfTransaction>
        <DescriptionOfTransaction>WAGES PAID</DescriptionOfTransaction>
        <SharingOfRevenues>false</SharingOfRevenues>
      </Form990ScheduleLPartIV>
      <Form990ScheduleLPartV>
        <Identifier>ADDITIONAL INFORMATION</Identifier>
        <ReturnReference>SCHEDULE L PART V</ReturnReference>
        <Explanation>PART IV1 THE ORGANIZATION PURCHASED PHOTOGRAPHS FOR RESALE WITH PROCEEDS TO BENEFIT THE ORGANIZATION FROM THE ORGANIZATIONS FIELD INSTITUTE DIRECTOR PART IV2 THE ORGANIZATION PURCHASED PRODUCTS FOR RESALE FROM ARIZONA HIGHWAYS MAGAZINE ROBERT STIEVE IS THE EDITOR FOR ARIZONA HIGHWAYS MAGAZINE AND IS A BOARD MEMBER FOR THE ORGANIZATION PART IV 3 MICHELLE GWIN IS A PART TIME EMPLOYEE OF THE ASSOCIATION AND THE SPOUSE OF AN OFFICER OF THE ASSOCIATION</Explanation>
      </Form990ScheduleLPartV>
    </IRS990ScheduleL>
    <IRS990ScheduleO documentId="RetDoc10">
      <GeneralExplanation>
        <Identifier>ORGANIZATION'S MISSION</Identifier>
        <ReturnReference>FORM 990 - ORGANIZATION'S MISSION</ReturnReference>
        <Explanation>THE GRAND CANYON ASSOCIATION (GCA) IS GRAND CANYON NATIONAL PARK'S OFFICIAL NONPROFIT PARTNER RAISING PRIVATE FUNDS TO BENEFIT THE PARK, OPERATING RETAIL SHOPS AND VISITOR CENTERS WITHIN THE PARK, AND PROVIDING PREMIER EDUCATIONAL OPPORTUNITIES AND PUBLICATIONS ABOUT THE NATURAL AND CULTURAL HISTORY OF THE REGION. EACH YEAR NEARLY FIVE MILLION VISITORS COME TO GRAND CANYON. GRAND CANYON ASSOCIATION, ITS MEMBERS, DONORS, AND FRIENDS HELP THE PARK SERVICE SUPPORT THESE MANY VISITORS. GCA PROVIDES PARK INFORMATION, EDUCATIONAL PROGRAMS, FUNDS IMPROVEMENTS, RESTORES HISTORIC BUILDINGS, SUPPORTS SUSTAINABLE PRACTICES, GREEN TECHNOLOGIES, IMPROVES TRAILS AND TRAIL SAFETY, AND HELPS FUND SEARCH AND RESCUE EFFORTS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>FIRST ACCOMPLISHMENT DESCRIPTION</Identifier>
        <ReturnReference>FORM 990, PAGE 2, PART III, LINE 4A</ReturnReference>
        <Explanation>A VIRTUAL FIELD TRIP PROGRAM THAT USES STATE OF THE ART VIDEO PRODUCTION EQUIPMENT FOR PARK RANGERS TO ELECTRONICALLY PROVIDE DIRECT EDUCATIONAL EXPERIENCES IN SCHOOLS CLASSROOMS ACROSS THE COUNTRY WITHOUT LEAVING THE PARK. GCA FUNDED AN INITIAL ENVIRONMENTAL STUDY TO ASSESS PARK LIGHTING AND LIGHT POLLUTION TO EVENTUALLY MAKE GRAND CANYON AN OFFICIAL INTERNATIONAL 'DARKS SKIES' PARK TO ALLOW FUTURE GENERATIONS TO ENJOY THE SPECTACULAR VIEWS OF THE NIGHT SKY. TRAIL RESTORATION IS AN IMPORTANT AND ONGOING PROJECT AT GRAND CANYON TO ENSURE VISITOR SAFETY AND ACCESS TO THE INNER CANYON. IN 2012, GCA FUNDED THE RESTORATION OF THE HERMIT TRAIL. FORM 990, PART III, LINE 4A - AID TO NATIONAL PARK SERVICE CONTINUED GCA PRESENTED THE FOURTH ANNUAL CELEBRATION OF ART AT GRAND CANYON. THIS EVENT INCLUDED A PLEIN AIR ART COMPETITION, AN AUCTION AND AN EXHIBITION OF ART IN THE GALLERY AT KOLB STUDIO. THIS ANNUAL EVENT RAISES FUNDS TOWARD THE CREATION OF A PERMANENT ART EXHIBIT AT GRAND CANYON. MORE THAN 98,000 VISITORS VIEWED THE ART EXHIBIT. GCA'S POLK FELLOWSHIP ENDOWMENT FUNDED THREE FELLOWSHIPS FOR THE SCIENTIFIC STUDY OF ARCHEAOLOGY, VEGATATION, AND WILDLIFE RESEARCH AT GRAND CANYON NATIONAL PARK. MEMBERSHIP IS A KEY COMPONENT OF GCA'S EFFORTS TO CREATE A STEADY BASE OF SUPPORT FOR GRAND CANYON NATIONAL PARK. IN 2012, GCA'S MEMBERSHIP GREW TO OVER 10,000 MEMBERS. THE PULLIAM WATERSHED STEWARDSHIP GRANT FUNDED THROUGH GCA ALLOWED GRAND CANYON NATIONAL PARK TO CONDUCT A PROJECT TO PROTECT AND REHABILITATE THE GRANITE CREEK BEACH ON THE COLORADO RIVER TO ITS NATURAL RIPARIAN HABITAT. THIS PROJECT INCLUDED THE ERADICATION OF THE INVASIVE TAMARISK PLANT AND THE REVEGETATION OF THE AREA WITH NATIVE SPECIES.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>THIRD ACCOMPLISHMENT DESCRIPTION</Identifier>
        <ReturnReference>FORM 990, PAGE 2, PART III, LINE 4C</ReturnReference>
        <Explanation>THE GRAND CANYON FIELD INSTITUTE (GCFI) CONDUCTED MORE THAN 200 CLASSES PROVIDING 34,000 EDUCATIONAL HOURS FOR OVER 1,800 PARTICIPANTS. CONTINUED FOCUS ON CREATING DEEP CONNECTIONS IN YOUNGER GENERATIONS WAS ACHIEVED THROUGH OUR RIM-BASED CLASSES AND GCA'S TRAVELIN' TRUNK AND VIDEO LOAN PROGRAM FOR K-12 SCHOOLS. THE LATTER REACHED NEARLY 5,000 STUDENTS ACROSS THE COUNTRY. GCA COLLABORATES WITH THE PARK'S ENVIRONMENTAL EDUCATION TEAM IN THEIR 'GRAND CANYON IN FOCUS' PROGRAM, PROVIDING EXPERT INSTRUCTION IN PHOTOGRAPHY AS WELL AS FUNDRAISING IN SUPPORT OF SMOOTH WATER FLOAT TRIPS FOR THE PARTICIPANTS. GCA CREATES AWARD WINNING BOOKS AND MERCHANDISE FEATURING GRAND CANYON AND THE COLORADO PLATEAU. GCA PUBLISHED THREE NEW BOOKS IN 2012 INCLUDING "CARVING CRAND CANYON:SECOND EDITION", "GRAND CANYON BABIES", AND "WHOSE TAIL IS ON THE TRAIL IN GRAND CANYON NATIONAL PARK", AN AWARD WINNING HARDCOVERED CHILDREN'S PICTURE BOOK.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>SIGNIFICANT CHANGES TO ORGANIZATIONAL DOCUMENTS</Identifier>
        <ReturnReference>FORM 990, PAGE 6, PART VI, LINE 4</ReturnReference>
        <Explanation>SIGNIFICANT CHANGES WERE MADE TO THE BY-LAWS IN 2012 DETAILING THE SPECIFIC ROLES OF THE DIRECTORS, CREATING COMMITTEES, AND ELECTING NEW DIRECTORS POSITIONS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>ORGANIZATION'S PROCESS USED TO REVIEW FORM 990</Identifier>
        <ReturnReference>FORM 990, PAGE 6, PART VI, LINE 11B</ReturnReference>
        <Explanation>THE ASSOCIATION'S AUDIT AND FINANCE COMMITTEES, AS WELL AS THE CFO, REVIEW THE FORM 990 BEFORE THE FINAL VERSION IS EMAILED TO ALL DIRECTORS FOR THEIR REVIEW PRIOR TO FILING.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>ENFORCEMENT OF CONFLICTS POLICY</Identifier>
        <ReturnReference>FORM 990, PAGE 6, PART VI, LINE 12C</ReturnReference>
        <Explanation>BOARD MEMBERS WILL ATTEST TO THE FACT THERE ARE NO CONFLICTS OF INTEREST, OR DISCLOSE SUCH CONFLICTS IN WRITING ON AN ANNUAL BASIS AND AGREE TO NOTIFY THE BOARD SHOULD THEIR STATUS CHANGE.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>COMPENSATION PROCESS FOR TOP OFFICIAL</Identifier>
        <ReturnReference>FORM 990, PAGE 6, PART VI, LINE 15A</ReturnReference>
        <Explanation>GRAND CANYON ASSOCIATION IS A MEMBER OF A THIRD PARTY ORGANIZATION THAT PERFORMS MEMBER SALARY SURVEYS AND PROVIDES COMPARABILITY DATA TO THEIR MEMBERS. THIS INFORMATION IS USED IN DETERMINING SALARY AND BENEFIT PAYMENTS FOR OFFICERS, DIRECTORS, AND EMPLOYEES.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>COMPENSATION PROCESS FOR OFFICERS</Identifier>
        <ReturnReference>FORM 990, PAGE 6, PART VI, LINE 15B</ReturnReference>
        <Explanation>GRAND CANYON ASSOCIATION IS A MEMBER OF A THIRD PARTY ORGANIZATION THAT PERFORMS MEMBER SALARY SURVEYS AND PROVIDES COMPARABILITY DATA TO THEIR MEMBERS. THIS INFORMATION IS USED IN DETERMINING SALARY AND BENEFIT PAYMENTS FOR OFFICERS, DIRECTORS, AND EMPLOYEES.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>STATES WHERE COPY OF RETURN IS FILED</Identifier>
        <ReturnReference>FORM 990, PAGE 6, PART VI, LINE 17</ReturnReference>
        <Explanation>MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, TENNESSEE, UTAH, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, DIST OF COLUMBIA</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>GOVERNING DOCUMENTS DISCLOSURE EXPLANATION</Identifier>
        <ReturnReference>FORM 990, PAGE 6, PART VI, LINE 19</ReturnReference>
        <Explanation>THE ORGANIZATION WILL PROVIDE ANY NECESSARY DOCUMENTATION UPON REQUEST, WITHIN THREE BUSINESS DAYS. IF REQUEST IS MADE IN PERSON OR VIA US MAIL, INDIVIDUAL IS GIVEN OR MAILED A HARD COPY; IF REQUEST IS RECEIVED VIA EMAIL, INDIVIDUAL IS EMAILED AN ELECTRONIC COPY. THE 990 IS AVAILABLE FOR PUBLIC VIEWING ON GUIDESTAR'S WEBSITE.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>RECONCILIATION OF CHANGES - OTHER</Identifier>
        <ReturnReference>FORM 990, PART XI, LINE 9</ReturnReference>
        <Explanation>INVENTORY COST OF GOODS SOLD 2,541,589 INVENTORY COST OF GOODS SOLD -2,541,589</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
  </ReturnData>
</Return>