2013-05-15T15:27:33-05:00 2012-06-30 WithumSmithBrown PC 1 SPRING STREET NEW BRUNSWICK NJ 08901 990 2011-07-01 133377893 RAINFOREST ALLIANCE INC % RICHARD RYAN RAIN 2126771900 233 BROADWAY 28TH FLOOR NEW YORK NY 10279 RICHARD RYAN 2013-05-15 true Catherine Bendall 7328281614 2011 2016-02-24 21:20:13Z X TENSIE WHELAN 233 BROADWAY 28TH FLOOR NEW YORK NY 10279 43563473 false X WWW.RAINFOREST-ALLIANCE.ORG X 1987 NY THE RAINFOREST ALLIANCE WORKS TO CONSERVE BIODIVERSITY AND ENSURE SUSTAINABLE LIVELIHOODS BY TRANSFORMING LAND-USE PRACTICES, BUSINESS PRACTICES AND CONSUMER BEHAVIOR. 15 15 168 45 0 22947118 23817870 15234467 19316760 15744 50478 191077 49360 38388406 43234468 2752878 3241513 0 0 17178124 19173655 41000 46500 2537892 16898227 18262072 36870229 40723740 1518177 2510728 17013115 18613190 10604806 9669010 6408309 8944180 X THE RAINFOREST ALLIANCE WORKS TO CONSERVE BIODIVERSITY AND ENSURE SUSTAINABLE LIVELIHOODS BY TRANSFORMING LAND-USE PRACTICES, BUSINESS PRACTICES AND CONSUMER BEHAVIOR. true false 13542529 18287 13740006 RA Cert - RA-Cert is the auditing unit of the Rainforest Alliance and is responsible for all certification, verification and validation activities in the areas of forestry, agriculture and carbon/climate. These services, which are integral to achieving our mission of conserving biodiversity and ensuring sustainable livelihoods, have been integrated into one division for optimum efficiency and effectiveness. 11832540 2118903 5272325 Sustainable Agriculture - The Sustainable Agriculture Program is the leading model for effective implementation of social and environmental best management practices. Our goal is to promote sustainable agriculture worldwide through our internationally credible, proactive and responsive certification system that remains accessible to large agribusinesses and small farmers alike. In the pursuit of global sustainable agriculture, we are committed to developing our program into the leading model for effective implementation of social and environmental best management practices. As we continue to maximize, document and share the conservation and community benefits of our standards, we have encouraged the increased demand for sustainable agriculture products. Highlights in 2012 include: - The total area of farmland under Rainforest Alliance certification doubled from 2.7 million acres (1.1 million hectares) to 5.4 million acres (2.2 million hectares). This staggering growth reflects a 204 percent increase in the number of producers working with the Rainforest Alliance. - Over 11 million people now directly benefit from the Rainforest Alliance's efforts, including farmers, farm workers and their families. - 450 additional companies began buying/selling Rainforest Alliance Certified agricultural products. - The Rainforest Alliance Certified seal can be seen in over 120 countries and has been awarded to farms growing nearly 40 different crops, including tea, cocoa, palm oil, peanuts, vanilla, black pepper and beef. - The first spice farm received Rainforest Alliance certification. - Certified tea production increased by 24 percent (reaching 11.5 percent of global production); certified cocoa production grew by 312 percent (reaching 10 percent of global production); certified coffee production grew by 45 percent (reaching 4.5 percent of global coffee production); and the world's first cattle ranch achieved Rainforest Alliance certification. - 428 coffee, tea and cocoa farmers are now verified to the SAN Climate Module (in addition to being Rainforest Alliance Certified) - The Rainforest Alliance's online training platform for agricultural trainers and farmers is now available in 6 languages. 7254765 908666 86640 Trees - The Rainforest Alliance's TREES program focuses on (TR)aining, (E)xtension, (E)nterprises and (S)ourcing activities. We help communities and small and medium enterprises (SMEs) harvest and produce forest products in a sustainable way, and sell their goods to conscientious consumers in the global marketplace. The Rainforest Alliance has pioneered sustainable forestry on a global scale, helping to make working forests sustainable, and - by promoting responsible management - helping sustain and enhance the livelihoods derived from them. Highlights in 2012 included: - The Rainforest Alliance maintained its position as the world's largest certifier to Forest Stewardship Council (FSC) standards, increasing the area of certified forestlands by 12 percent to 182.9 million acres (74.6 million hectares) worldwide. That's an area the size of Texas. - At the close of 2012, the Rainforest Alliance had issued 5,610 FSC Chain-of-Custody certificates in 81 countries with Canada and China continuing to demonstrate the largest regional growth. - During 2012, the Rainforest Alliance's Training, Extension, Enterprises and Sourcing (TREES) Program provided assistance to over 190 new small- and medium-sized community and indigenous forestry operations in 14 countries, benefitting 8,400 new forest-dependent households, spanning an additional 4.8 million acres (nearly 2 million hectares) and protecting 3,600 more miles (nearly 5,800 kilometers) of fresh water streams. - Technical assistance provided by TREES to these operations contributed to nearly US $14 million in additional sales of value-added certified and in-process-of-certification forest products. - The Rainforest Alliance expanded its sustainable sourcing work with major companies. 1730853 55880 165994 Sustainable tourism 926864 9629 59845 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CONSULTANT 174376 2 812348 1498500 10361584 11145438 37293 23817870 CERTIFICATION FEES 900099 13838314 13838314 CONTRACT INCOME 900099 566669 566669 PARTICIPATION AGREEMENT REVENUE 900099 4911777 4911777 19316760 50478 50478 0 0 0 182904 1498500 329005 -146101 0 0 OTHER INCOME 900099 195461 195461 195461 43234468 19512221 50478 X 8500 8500 0 3233013 3233013 0 1512037 930162 313934 267941 0 13470292 12693766 4366 772160 224036 215825 691 7520 2779826 2591000 3832 184994 1187464 1099697 6389 81378 0 227619 227619 197559 197559 0 46500 46500 0 4790345 4525125 82112 183108 131192 131192 1314796 754336 15807 544653 729372 635515 2011 91846 0 1654946 1425043 24264 205639 2627979 2556181 27183 44615 0 132702 132702 0 0 39585 33600 245 5740 111291 111291 CERTIFICATIONS 4245983 4245880 19 84 WORKSHOPS 577192 568151 526 8515 OTHER OFFICE EXPENSES 469088 351483 26689 90916 BAD DEBT EXPENSE 556551 556379 29 143 455872 453422 310 2140 40723740 37677441 508407 2537892 9187353 10161466 1189303 425821 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35960 24315 210610 163747 46863 530844 493159 37685 108863 0 DEFERRED RENT LIABILITY 17773 17773 43234468 40723740 2510728 2510728 43904924 25142 645314 670456 43234468 43234468 41369053 645314 -1 645313 40723740 40723740 Organization's liability for uncertain tax positions under ASC 740 Schedule D, Page 3, Part X, Line 2 RA is exempt from federal income tax under Section 501(c)(3) of the United States Internal Revenue Code and no provision for such income tax has been reflected in the financial statements. RA has evaluated uncertain tax positions with respect to its U.S. operations and concluded there are no such positions at June 30, 2012 and 2011. There are no open tax years prior to June 30, 2009. RA has operations in other countries and is subject to the laws and regulations of those countries. RA did not recognize any tax related interest or penalties during the period in question. Schedule D, Part IV, Custodial funds Schedule D, Part IV, Custodial funds, 2b Funds are collected on behalf of the Forest Stewardship Council as part of the certification process by Rainforest Alliance. These funds are then remitted quarterly to the Council. true Central America and the Caribbean 5 76 Program Services SEE PART V 8740747 East Asia and the Pacific 1 15 Program Services SEE PART V 1698545 Europe (Including Iceland and Greenland) 1 15 Program Services SEE PART V 2323251 North America 2 33 Program Services SEE PART V 4693010 South America 6 28 Program Services SEE PART V 2868798 Sub-Saharan Africa 2 13 Program Services SEE PART V 4605624 South Asia 0 0 Program Services RA CERT 335047 Russia and the Newly Independent States 0 0 Program Services RA CERT 124913 17 180 17 180 25389935 25389935 South America Agriculture 57242 EFT South America Agriculture 65757 EFT Cent. America/Caribbean Trees 36833 EFT South America Tourism 56824 EFT Sub-Saharan Africa Trees 55759 EFT Sub-Saharan Africa Agriculture 460223 EFT Sub-Saharan Africa Agriculture 43855 EFT Sub-Saharan Africa Agriculture 198132 EFT Sub-Saharan Africa Agriculture 20000 EFT Cent. America/Caribbean Agriculture 255081 EFT Sub-Saharan Africa Agriculture 267917 EFT Sub-Saharan Africa Agriculture 135548 EFT Russia Trees 85393 EFT South America Climate 8000 EFT Cent. America/Caribbean Trees 336763 EFT Cent. America/Caribbean Agriculture 98467 EFT East Asia/Pacific Trees 142183 EFT East Asia/Pacific Agriculture 40000 EFT Sub-Saharan Africa Agriculture 70000 EFT Cent. America/Caribbean Trees 60093 EFT South America ICAA 59509 EFT Sub-Saharan Africa Agriculture 58010 EFT Cent. America/Caribbean Trees 50000 EFT Sub-Saharan Africa Agriculture 46100 EFT Cent. America/Caribbean Trees 41347 EFT Cent. America/Caribbean Trees 38500 EFT South America Agriculture 38251 EFT South America Agriculture 34405 EFT Cent. America/Caribbean Agriculture 30834 EFT Sub-Saharan Africa Agriculture 30000 EFT Sub-Saharan Africa Trees 28000 EFT Sub-Saharan Africa Agriculture 26825 EFT South America Climate 18870 EFT Cent. America/Caribbean Agriculture 17002 EFT Cent. America/Caribbean Trees 15000 EFT Sub-Saharan Africa Agriculture 14496 EFT Sub-Saharan Africa Agriculture 13058 EFT Cent. America/Caribbean Trees 10000 EFT Sub-Saharan Africa Agriculture 10000 EFT Sub-Saharan Africa Agriculture 6932 EFT Sub-Saharan Africa Trees 6898 EFT East Asia/Pacific Agriculture 48000 EFT Sub-Saharan Africa Agriculture 67041 EFT 39 4 FELLOWSHIP South America 1 16000 EFT 0 N/A N/A false false false false false false Procedures for monitoring the use of grant funds outside the U.S. Schedule F, Page 1, Part I, Item 2 Procedures for monitoring the use of grant funds outside the U.S International and/or U.S. program personnel maintain ongoing interactions with award recipients. Award recipients are contractually obligated to provide periodic substantive financial and narrative reporting. Rainforest Alliance's project personnel review and acknowledge reports, archiving them electronically to the project and its associated documents and contracts (including the larger donor contracts). The Evaluation & Research team analyze reports when necessary. Release of further sub-grant funding is contingent on RA's acceptance of the reporting, potentially along with other documents corroborating the award-recipient's efforts. Program activities by region Schedule F, Part I, 3(e), program activities by region For each of the regions, program activities include the following: CENTRAL AMERICA/CARIBBEAN - ALL PROGRAMS EAST ASIA AND THE PACIFIC - RA CERT & AGRICULTURE EUROPE - RA CERT & AGRICULTURE NORTH AMERICA - ALL PROGRAMS SOUTH AMERICA - ALL PROGRAMS SUB-SAHARAN AFRICA - ALL PROGRAMS X X X X X X X true CHECKOWAY CONSULTING AND CREATIVE FUNDRAISING CONSULTING false 46500 46500 AL AK AZ AR CA CO CT FL GA HI IL KS KY ME MD MA MI MN MS MO NH NJ NM NY NC ND OH OK OR PA RI SC TN UT VA WA WV WI GALA 1681404 1498500 182904 62401 113971 23950 128683 0 1681404 1498500 182904 62401 113971 23950 128683 329005 -146101 true WRIGHT STATE UNIVERSITY 3640 Colonel Glenn Hwy Dayton OH 45435 310732831 501(C)(3) 8500 Evaluation & Research Procedures for monitoring the use of grant funds in the U.S. Schedule I, Page 1, Part 1, Item 2 Procedures for monitoring the use of grant funds inside U.S. Program personnel in the U.S. maintain ongoing interactions with U.S.-award recipients. Award recipients are contractually obligated to provide periodic substantive financial and narrative reporting. Rainforest Alliance's project personnel review and acknowledge reports, archiving them electronically to the project and its associated documents and contracts (including the larger donor contracts). The Evaluation & Research team analyze reports when necessary. Release of further sub-grant funding is contingent on RA's acceptance of the reporting, potentially along with other documents corroborating the award-recipient's efforts. X X X false false false false false false false false false TENSIE WHELAN 256349 0 0 0 0 0 12771 0 9271 0 278391 0 ANA PAULA TAVARES 210653 0 0 0 0 0 10900 0 9644 0 231197 0 VERA ZLATARSKI 161080 0 0 8458 9644 179182 RICHARD DONOVAN 152827 0 0 0 0 0 7603 0 6466 0 166896 0 RICHARD RYAN 152684 0 0 0 0 0 6698 0 6466 0 165848 0 GREGORY MINNICK 133801 0 0 0 0 0 6772 0 9477 0 150050 0 MOHAMMAD RAFIQ 164500 0 0 0 0 0 16448 0 8049 0 188997 0 JOKE AERTS FORMER DIRECTOR - FAMILY 101682 EMPLOYMENT - SALARY PAID false EMILY DONOVAN KEY EMPLOYEE - FAMILY 33736 EMPLOYMENT - SALARY PAID false X 9 37293 Selling price false false false Conflict of Interest Policy Page 6, Section B, Item 12c., Conflict of interest policy A copy of our conflict of interest policy, along with a conflict of interest disclosure statement, is furnished to each director,officer and staff member of the Rainforest Alliance upon undertaking the duties of such office, and annually thereafter for the term of such person's service to the organization. Any disclosures are reviewed by an internal committee made up of the President, Vice President of Finance and Administration, Chief Financial Officer and the General Counsel, and are reported on a quarterly basis to the Audit and Risk Committee. The Audit and Risk Committee has among its responsibilities the duty of reviewing the organization's performance in maintaining full independence. In addition, a detailed Form 990 Disclosure Statement, with respect to disclosures required to be reported on Form 990 about any transactions between the organization and those who serve it in various volunteer and paid capacities, and about any transactions among those persons, is distributed annually to members of the committee that awards Kleinhans fellowships and the Rainforest Alliance's directors, officers and key employees. Organization's Documents 990, Page 6, Part VI, Section C, Line 19, Public Availability of Documents The Organization's governing documents, conflict of interest policy, and financial statements are available to the public upon written request to management. In addition, the Organization's audited financial statements, conflict of interest and whistleblower policies, and summaries of all of its policies and procedures to ensure independence, are available on its Website. Compensation Policy 990, Page 6, Part VI, Section B, Line 15b, Compensation Policy THE ORGANIZATION HAS DEVELOPED SALARY ADMINISTRATION GUIDELINES (THE "GUIDELINES") THAT APPLY IN SETTING THE COMPENSATION OF ALL OF ITS EMPLOYEES, INCLUDING ITS PRESIDENT, OFFICERS, AND KEY EMPLOYEES. UNDER THE GUIDELINES, THE ORGANIZATION CONDUCTS AN ANNUAL SALARY REVIEW FOR ALL EMPLOYEES. THE ORGANIZATION PARTICIPATES IN SEVERAL SALARY SURVEYS WITH SIMILARLY SIZED, INTERNATIONAL NON-PROFIT ORGANIZATIONS TO ENSURE THAT ITS SALARIES ARE WITHIN THE RANGE OF THOSE OF COMPARABLE ORGANIZATIONS. GENERALLY, THE MIDPOINT OF THE ORGANIZATION'S SALARY RANGES FALLS WITHIN THE SALARY RANGE AVERAGES OF COMPARABLE NON-PROFIT ORGANIZATIONS. PERFORMANCE REVIEWS ARE THEN USED TO ESTABLISH AN INDIVIDUAL EMPLOYEE'S COMPENSATION WITHIN THE RANGE SET BY COMPARABILITY DATA. THE EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS APPROVES MODIFICATION OF COMPENSATION THAT EXTENDS TO SUBSTANTIALLY ALL EMPLOYEES. THE GUIDELINES ALSO REQUIRE THE EXECUTIVE COMMITTEE TO REVIEW AND APPROVE SEPARATELY THE COMPENSATION OF THE PRESIDENT AND CFO/VP OF FINANCE AND ADMINISTRATION, UNLESS SUCH INDIVIDUALS RECEIVE A MODIFICATION OF COMPENSATION THAT EXTENDS TO SUBSTANTIALLY ALL EMPLOYEES. THE TREASURER OF THE ORGANIZATION DOES NOT RECEIVE ANY COMPENSATION, AND IS THEREFORE NOT SUBJECT TO ANY REVIEW. IN 2011, WE ENGAGED THE MERCER GROUP, EXPERTS IN COMPENSATION AND BENEFITS ANALYIS, TO CONDUCT A GLOBAL REVIEW OF OUR PAY PRACTICES AND TO DEVELOP COMPETITIVE DOMESTIC AND INTERNATIONAL SALARY RANGES FOR POSTIONS WITHIN OUR AFFILIATES AND BRANCHES IN VARIOUS COUNTRIES. WE USED MERCER CONSULTING'S DATA ANALYSES TO IDENTIFY WHERE PAY ADJUSTMENTS MIGHT BE WARRANTED TO ENSURE THE APPROPRIATE LEVELS OF GLOBAL MARKET COMPETITIVENESS. USING THESE RESULTS, WE DETERMINED SPECIFIC ACTION ON AN INDIVIDUAL BASIS. THE PROJECT RESULTED IN MARKET-RELATED ADJUSTMENTS TO COMPENSATION FOR THE EXECUTIVE VICE PRESIDENT, SENIOR VICE PRESIDENTS, CFO, AND GENEREAL COUNSEL. THIS RESULTED IN MARKET-RELATED ADJUSTMENTS TO THE SALARIES OF THE EXECUTIVE VICE PRESIDENT, SENIOR VICE PRESIDENTS, VICE PRESIDENT OF FINANCE & ADMINISTRATION (THE CFO), AND GENERAL COUNSEL. IN ADDITION, WE CREATED MORE STANDARDIZED, YET FLEXIBLE, GLOBAL POSITIONS AND TITLES, AND IMPROVED OUR MERIT REVIEW PROCESSES. Form 990 Review Process 990, Page 6, Section B, Line 11b, Review and approval of Form 990 The VP of Finance and Administration, CFO initially reviews the organization's draft Form 990. The Office of General Counsel, including the General Counsel in her capacity as attorney and as Secretary of the organization, reviews the draft 990 with respect to any questions involving legal matters. The draft Form 990 is distributed to each of the organization's officers and directors in advance of the filing. Each officer and director is asked to review the draft Form 990, and raise any questions or comments. The VP of Finance and Administration, CFO oversees any revisions before the final Form 990 is filed. Foreign Payroll Taxes and Fringe Benefits 990, Page 10, Part IX, Line 9, Foreign payroll taxes and benefits Given the fact that in certain countries in which Rainforest Alliance operates pension plan contributions are mandatory, we combine Pension Contributions, Payroll Taxes and Other Employee Benefits in line 9 - Other Employee Benefits. Other Program Services Description and Highlights -Communication/education 990, Page 2, Part III, Line 4d (1 of 2) Communications/Education The Rainforest Alliance's Communications/Education Program works to promote the work of the Rainforest Alliance worldwide, and to develop and expand our distinctive and innovative learning materials and implement our environmental education curricula at elementary schools with large populations of Latino students in specific US cities. Highlights in 2012 include: - In 2012, the Rainforest Alliance engaged 884 teachers and 12,400 students in New York, New Jersey and Florida, and an addition 112 teachers and 1,400 students in Guatemala, Ghana and Mexico. - The Rainforest Alliance's Learning Site gathered 3.3 million page views in 2012. - Our online curricula grew with the addition of a 3rd grade case study on cocoa cultivation in Ghana, an updated 4th grade case study on cocoa in Ecuador, new early education activities (in English and Spanish) and a Climate Educator Guide (in English and Spanish). - In schools throughout the US, the Rainforest Alliance empowered students to protect their local environment through action projects such as river clean-ups, rain barrels and recycling initiatives. - Internationally, the Rainforest Alliance helped students and teachers build school vegetable gardens, lead forest fire prevention walks, and recognize the important role their communities play in protecting critical ecosystems. Other Program Services Description and Highlights - Sustainable Tourism 990, Page 2, Part III, Line 4d (2 of 2) Sustainable Tourism The Rainforest Alliance's Sustainable Tourism Program is working to help tourism entrepreneurs conserve their environments and contribute to local livelihoods. The Rainforest Alliance is leading a global effort to help define, standardize and scale up sustainable tourism. Partnering with industry associations, nonprofits, and government agencies, we promote higher environmental and social standards for the tourism industry and government tourism policy. We have been working with small and medium-sized businesses, as well as indigenous and community groups in Latin America, to educate them on the opportunities that exist to incorporate on-site conservation measures into their operations, thereby minimizing their impact on local wildlife and landscapes. Highlights in 2012 include: - During 2012, the Rainforest Alliance expanded its training and technical assistance work with community-based tourism operations in Mexico, Argentina and Brazil. - The organization also worked to promote Tour Operators Promoting Sustainability (TOPS), a global network of tour operators dedicated to promoting and supporting sustainable tourism in different markets. - The number of tour operators working with the Rainforest Alliance's verification team grew by 8 percent in 2012, bringing the total number of companies benefitting from our sustainable tourism expertise to 717 businesses in 10 Latin American countries. FOREIGN COUNTRIES FORM 990 PART V, QUESTION 4B THE ORGANIZATION REGISTERED IN KENYA AND CAMEROON DURING FY2012. EXECUTIVE COMMITTEE FORM 990, PART VI, QUESTION 1A The Rainforest Alliance has an executive committee consisting of seven directors of the Board of Directors (the "Board"). Pursuant to the Bylaws, the Chairman of the Board serves as the Chairman of the executive committee. During the time between Board meetings, the executive committee can exercise all powers of the Board that may be delegated in connection with the management of the business affairs and property of Rainforest Alliance,except as restricted by law or the Certificate of Incorporation. The Executive Committee meets at the discretion of the Chairman of the Board and reports all actions to the Board. Other program services description - Climate initiative Form 990, Part III, Line 4D - Other program services - The Rainforest Alliance works to address climate change by auditing forest carbon projects that sequester carbon dioxide and reduce GHG emissions. In 2012, the Rainforest Alliance verified or validated 18 new forest carbon projects-bringing the total number of verifications and validations to 61. This represents almost 6 million acres (2 million hectares) of verified land across 21 countries and reduced carbon emissions of 9.27 million tons. - We worked to empower farmers and foresters to adopt climate-smart practices by conducting training workshops for over 600 community stakeholders in Ghana, Honduras, Colombia, Indonesia, and Mexico. - The Rainforest Alliance completed the first Climate Action Reserve (CAR) verification, which is also the first Improved Forest Management (IFM) project registered with CAR outside of California. - The validation of the Paiter Surui indigenous community-led REDD+ (reduced emissions from deforestation and forest degradation) project in Brazil was the first of its kind to achieve both Voluntary Carbon Standard (VCS) and Climate Community and Biodiversity (CCB) Gold level validation. - In Peru, a REDD project in Tambopata National Reserve and Bahuaja-Sonene National Park became the largest carbon project to achieve validation. - In Madagascar, the Makira REDD project was validated-a project that is expected to reduce over 38 million tons of GHGs over the course of its lifetime. That's the greatest potential climate benefit on record. - In 2012, a coffee farm in Guatemala became the first to achieve Rainforest Alliance verification against the SAN Climate Module. An additional 11 coffee farms in Brazil, Costa Rica and Guatemala covering over 3,500 hectares achieved climate-friendly verification by the close of 2012. Other Program Services Description - Special Projects ICCA 2 Form 990, Part III, Line 4D - Other Program Services ICAA 2 (part of "Special Projects") The Rainforest Alliance's ICAA 2 Project works to conserve biodiversity and ensure sustainable livelihoods by supporting sustainable land management practices. The ICAA2 Project is cross-cutting, involving the sustainable forestry, agriculture and tourism programs of the Rainforest Alliance. The project seeks to support the three broader objectives of the ICAA 2 program including: a) reduce rates of deforestation and biodiversity loss; b) enhance effective performance in key aspects of natural resource governance; and c) increased livelihood quality and sustainability. The Rainforest Alliance works in two distinct landscapes: Sucumbos, Ecuador and Cusco/Madre de Dios, Peru. New Initatives Part III, Page 2, 2 - New Initiatives in current year M-REDD The governments of Mexico and the United States -- through its Agency for International Development (USAID) -- signed a memorandum of understanding on January 19, 2012, to establish the Climate Change Cooperation Mechanism that is the framework for the Mexico REDD+ (reducing emissions from deforestation and forest degradation) preparation program -- a five-year initiative aimed at setting solid climate change mitigation policies and strengthening those already in place. The Rainforest Alliance is a participant in the initiative. Follow the Frog In September 2011, we launched the first Rainforest Alliance Week, a social media campaign that educates consumers on environmental sustainability and encourages them to make environmentally responsible purchasing decisions by "following the frog". 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