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      <MissionDescription>The Partnership at Drugfree.org is dedicated to solving the problem of teen substance abuse because 90 percent of addictions start in the teenage years. Together with experts in science, parenting and communications, The Partnership at Drugfree.org translates research on teen behavior, addiction and treatment into useful and effective resources for both individuals and communities working toward A FUTURE WHERE ALL YOUNG PEOPLE ARE ABLE TO LIVE LIVES FREE OF ADDICTION BY PROVIDING EVIDENCE-BASED SOLUTIONS AND SERVICES FOR PARENTS, KEY INFLUENCERS AND COMMUNITIES DELIVERED BOTH ONLINE (www.drugfree.org) AND IN PERSON. The organization depends on donations from individuals, corporations, foundations and the public. Mission Impact Millions of parents and teenagers see and hear our public service messages every day. Our media partners contributed over $100 million in pro-bono support for Partnership messages in 2012. With our comprehensive array of online resources at www.drugfree.org and o</MissionDescription>
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      <Description>Prevention &amp; Education The Partnership continues to expand and enrich its educational and resource offerings for parents and other youth influencers, working with such partners as the Treatment Research Institute. In 2012, we significantly expanded our online resource for Spanish-speaking parents and influencers, "Habla Con Tus Hijos", which provides effective, science-based resources equipping Hispanic parents and grandparents to take action in preventing teen substance abuse. The Medicine Abuse Project is one of our largest and most effective inititaives. Launched in 2012, we are rallying thousands of parents, grandparents, health care providers and law enforcement agencies to collectively help end teen medicine abuse and save lives. By working together, The Medicine Abuse Project aims to prevent half a million teens from abusing medicine within five years. Our Community Education program, PACT360, continues to roll out into new communities across the country, as well as offer new tools and resources with a revamped website: http://pact360.org/. An independent evaluation of Parents360 (the core component of PACT360) determined that the program is effective in improving parents' knowledge of substance abuse risks and in strengthening their feelings of self-efficacy - i.e., confidence that they can prevent their children from initiating drug or alcohol use. Also, we have trained more than 40,000 parents, law enforcement agents and community leaders. Other key programs include: Play Healthy and Time to Get Help and Padres360.</Description>
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        <Description>Intervention Discovering that a child is using drugs of alcohol can be a scary experience for parents. That's why our intervention resources offer step-by-step advice and guidance from top substance abuse experts, family therapists, scientists and fellow care givers to guide parents to take immediate action. More than 150,000 parents and caregivers came to www.drugfree.org to seek intervention help and read our e-books on intervention. The Partnership stresses the importance of getting a professional assessment for a child's substance abuse problem. Our annual Partnership Attitude Tracking survey (PATS) is the longest-running national research study of parent and teen attitudes about drug and alcohol use in the United States. PATS helps The Partnership at Drugfree.org keep parents informed about what substances pose a threat to kids and families. For more details, go to www.drugfree.org</Description>
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        <Description>Treatment and Recovery Addiction is a disease rooted in adolescence. Parents can find a clear path to information and support for substance abuse treatment by going to www.drugfree.org/timetogethelp, or by calling our bilingual Parents Toll-Free Help line, 855-DRUGFREE, staffed by licensed social workers. Trained counselors help callers who are concerned about a child's, or other family member's, substance abuse - listening, suggesting appropriate action and helping them navigate the challenging substance abuse treatment system. We also launched The Hope Share in 2012, an inspiring online community that demonstrates in both words and images how recovery is real and possible. It's message: your story can change someone else's. The Hope Share continues to give hope to those suffering, and inspires others to keep working on their recovery.</Description>
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      <OtherExpenses>
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      <OtherExpenses>
        <Description>MEDIA DISTRIBUTION</Description>
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      <OtherExpenses>
        <Description>PRODUCTION COSTS</Description>
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      <OtherExpenses>
        <Description>PRESS CLIPPINGS</Description>
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        <Explanation>The Partnership engages in direct education with legislators, their staff, and other government officials. There are occasional visits to Washington D.C. by the President, Executive Vice President of Program Management, and Vice President Director of Government Affairs.</Explanation>
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      <Form990ScheduleDPartXIII>
        <Identifier>RECONCILIATION OF REVENUE AND EXPENSES</Identifier>
        <ReturnReference>SCHEDULE D, PARTS XII &amp; XIII, LINE 2D</ReturnReference>
        <Explanation>special events cost.....................$198,349.</Explanation>
      </Form990ScheduleDPartXIII>
      <Form990ScheduleDPartXIII>
        <Identifier>LIABILITY FOR UNCERTAIN TAX POSITIONS (ASC 740)</Identifier>
        <ReturnReference>SCHEDULE D, PART X, LINE 2</ReturnReference>
        <Explanation>THE PARTNERSHIP RECOGNIZES THE EFFECT OF INCOME TAX POSITIONS ONLY IF THOSE POSITIONS ARE MORE LIKLEY THAN NOT OF BEING SUSTAINED. NO PROVISION FOR INCOME TAXES WAS REQUIRED FOR 2011 and 2012 AS THERE WERE NO ACTIVITIES THAT WERE NOT RELATED TO ITS EXEMPT PURPOSE.</Explanation>
      </Form990ScheduleDPartXIII>
    </IRS990ScheduleD>
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    </IRS990ScheduleF>
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        <GrossReceiptsEvent2>64636</GrossReceiptsEvent2>
        <CharitableContributionsEvent2>24636</CharitableContributionsEvent2>
        <GrossRevenueEvent2>40000</GrossRevenueEvent2>
        <OtherDirectExpensesEvent2>37460</OtherDirectExpensesEvent2>
        <TotalNumberOfOtherEvents>0</TotalNumberOfOtherEvents>
        <GrossReceiptsTotal>2061306</GrossReceiptsTotal>
        <CharitableContributionsTotal>1358806</CharitableContributionsTotal>
        <GrossRevenueTotalEvents>702500</GrossRevenueTotalEvents>
        <OtherDirectExpensesTotalEvents>198349</OtherDirectExpensesTotalEvents>
        <DirectExpenseSummaryEvents>198349</DirectExpenseSummaryEvents>
        <NetIncomeSummary>504151</NetIncomeSummary>
      </EventsInformation>
    </IRS990ScheduleG>
    <IRS990ScheduleJ documentId="IRS990ScheduleJ">
      <Form990OfOtherOrganizations>X</Form990OfOtherOrganizations>
      <CompensationSurvey>X</CompensationSurvey>
      <BoardOrCommitteeApproval>X</BoardOrCommitteeApproval>
      <SeverancePayment>true</SeverancePayment>
      <SupplementalNonqualRetirePlan>false</SupplementalNonqualRetirePlan>
      <EquityBasedCompArrangement>false</EquityBasedCompArrangement>
      <CompBasedOnRevenueOfFilingOrg>false</CompBasedOnRevenueOfFilingOrg>
      <CompBasedOnRevenueRelatedOrgs>false</CompBasedOnRevenueRelatedOrgs>
      <CompBasedNetEarningsFilingOrg>false</CompBasedNetEarningsFilingOrg>
      <CompBasedNetEarningsRelateOrgs>false</CompBasedNetEarningsRelateOrgs>
      <AnyNonFixedPayments>true</AnyNonFixedPayments>
      <InitialContractException>false</InitialContractException>
      <Form990ScheduleJPartII>
        <NamePerson>Stephen Pasierb</NamePerson>
        <Title>PRESIDENT AND CEO</Title>
        <BaseCompensationFilingOrg>365501</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>6852</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>10000</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>19091</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>401444</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>Robert Caruso</NamePerson>
        <Title>Chief Financial Officer</Title>
        <BaseCompensationFilingOrg>194000</BaseCompensationFilingOrg>
        <BonusFilingOrg>3637</BonusFilingOrg>
        <DeferredCompFilingOrg>7900</DeferredCompFilingOrg>
        <NontaxableBenefitsFilingOrg>14752</NontaxableBenefitsFilingOrg>
        <TotalCompensationFilingOrg>220289</TotalCompensationFilingOrg>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>Joseph Keenan</NamePerson>
        <Title>evp, dir product dev</Title>
        <BaseCompensationFilingOrg>99167</BaseCompensationFilingOrg>
        <BonusFilingOrg>3188</BonusFilingOrg>
        <OtherCompensationFilingOrg>49583</OtherCompensationFilingOrg>
        <DeferredCompFilingOrg>2382</DeferredCompFilingOrg>
        <NontaxableBenefitsFilingOrg>21190</NontaxableBenefitsFilingOrg>
        <TotalCompensationFilingOrg>175510</TotalCompensationFilingOrg>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>Michael Townsend</NamePerson>
        <Title>evp, dir comm ed prog</Title>
        <BaseCompensationFilingOrg>167500</BaseCompensationFilingOrg>
        <BonusFilingOrg>2094</BonusFilingOrg>
        <DeferredCompFilingOrg>6784</DeferredCompFilingOrg>
        <NontaxableBenefitsFilingOrg>15719</NontaxableBenefitsFilingOrg>
        <TotalCompensationFilingOrg>192097</TotalCompensationFilingOrg>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>John Irving</NamePerson>
        <Title>svp, media director</Title>
        <BaseCompensationFilingOrg>171000</BaseCompensationFilingOrg>
        <BonusFilingOrg>3206</BonusFilingOrg>
        <DeferredCompFilingOrg>6968</DeferredCompFilingOrg>
        <NontaxableBenefitsFilingOrg>10168</NontaxableBenefitsFilingOrg>
        <TotalCompensationFilingOrg>191342</TotalCompensationFilingOrg>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>Sean Clarkin</NamePerson>
        <Title>evp, dir strat &amp; prog mgmt</Title>
        <BaseCompensationFilingOrg>170000</BaseCompensationFilingOrg>
        <BonusFilingOrg>3188</BonusFilingOrg>
        <NontaxableBenefitsFilingOrg>14086</NontaxableBenefitsFilingOrg>
        <TotalCompensationFilingOrg>187274</TotalCompensationFilingOrg>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>Elizabeth Zimmer</NamePerson>
        <Title>SVP, Development</Title>
        <BaseCompensationFilingOrg>170000</BaseCompensationFilingOrg>
        <BonusFilingOrg>4375</BonusFilingOrg>
        <DeferredCompFilingOrg>6800</DeferredCompFilingOrg>
        <NontaxableBenefitsFilingOrg>14115</NontaxableBenefitsFilingOrg>
        <TotalCompensationFilingOrg>195290</TotalCompensationFilingOrg>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartIII>
        <Identifier>severance payments</Identifier>
        <ReturnReference>Part I, Line 4a</ReturnReference>
        <Explanation>Joseph Keenan received $49,583 in severance payments. NON-FIXED PAYMENTS Part I, LINE 7 The Partnership offers an incentive compensation plan for all of its employees. The plan is based upon achievement of the organizations goals and individual/team/program goals for 2012.</Explanation>
      </Form990ScheduleJPartIII>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="IRS990ScheduleO">
      <GeneralExplanation>
        <Identifier>BUSINESS RELATIONSHIP</Identifier>
        <ReturnReference>Form 990, Part VI, Line 2</ReturnReference>
        <Explanation>Roy J. Bostock and Craig Brown, board members, have a business relationship.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>REVIEW OF FEDERAL FORM 990</Identifier>
        <ReturnReference>Form 990, Part VI, Line 11</ReturnReference>
        <Explanation>Form 990 was prepared by an INDEPENDENT accounting firm in conjunction with the Partnership's financial department. A copy of the draft Form 990 was circulated to the full Board of Directors for discussion and comment. Each Board Member was provided ample opportunity to comment on the information contained in the 990 prior to its electronic filing with the Internal Revenue Service.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>CONFLICT OF INTEREST POLICY</Identifier>
        <ReturnReference>Form 990, Part VI, Line 12C</ReturnReference>
        <Explanation>Each officer, director, trustee and key employee of the Organization is required to annually disclose any conflicts of interest that arise by virtue of their employment, board service, or position with the Organization. The Organization monitors compliance with its conflict of interest policy through an annual questionnaire/disclosure statement that is distributed to these individuals. Potential conflicts are investigated immediately.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>PROCESS FOR DETERMINING COMPENSATION</Identifier>
        <ReturnReference>Form 990, Part VI, Line 15</ReturnReference>
        <Explanation>The Organization undertakes a thorough process to ensure that the executive compensation it pays to its top management official and all of its officers and key employees is reasonable given the market in which the Organization operates. The use of surveys and industry benchmarks are used for comparison, compensation review and approval by the board.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>AVAILABILITY OF DOCUMENTS FOR PUBLIC INSPECTION</Identifier>
        <ReturnReference>Form 990, Part VI, Line 19</ReturnReference>
        <Explanation>Form 990 and financial statements are published on the Partnership's website. The organization's governing documents and conflict of interest policy are not ordinarily made available to the public, but, if requested, will be provided at management's discretion.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Contributed Services, Media Time, and Space</Identifier>
        <Explanation>A substantial number of broadcast and print media, advertising agencies, and production, distribution and monitoring service companies have made significant contributions to the Partnership in the form of pro-bono advertising time and space, talent, production, and related services. In 2012, we estimated that our partners contributed over $100 million in pro-bono media support. The Partnership is dependent on these contributed services to continue its current programs, but does not control the placement of pro-bono messages in the media. The value of these contributed services is not reflected in the financial statements because such value is not easily measurable and it is not cost beneficial to attain such value.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>OTHER CHANGES IN NET ASSETS</Identifier>
        <ReturnReference>Form 990, Part XI, Line 5</ReturnReference>
        <Explanation>Unrealized Gain on investments.......$896,567.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
  </ReturnData>
</Return>