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      <MissionDescription>The vision of Reading Is Fundamental, Inc. (RIF) is a literate America in which all children have access to books and discover the joys and value of reading. Founded in 1966, RIF motivates children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life. RIF's highest priority is reaching underserved children from birth to age 8.</MissionDescription>
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      <Description>Books for Ownership: RIF's largest program service is Books for Ownership (BFO). A "local RIF program" that operates the BFO service conducts between two and five book distributions per year where the participating children each select a book to keep. Each book distribution also includes motivational activities designed to encourage the participating children to read for pleasure. Through community volunteers in every state and U.S. territory, RIF provided approximately 4 million children with approximately 10 million new, free books.Most "local RIF programs" that conduct the BFO service receive funds from RIF's "Inexpensive Book Distribution Program (IBDP)" contract with the U.S. Department of Education (Education). RIF has contracted with Education to operate the IBDP since 1976. Under the IBDP, individual local RIF programs order inexpensive books from a list of approximately 140 approved book suppliers. The local program submits a contractually specified amount of locally raised funds directly to the book suppliers and then submits the invoice to RIF. After RIF confirms with the book suppliers that the local funds have been paid, RIF then remits the balance of the invoice to the book suppliers from federal funds it has drawn down. RIF also receives contributions from nongovernmental donors to fund the BFO service at local RIF programs. During 2011, the IBDP contract was removed from the Department of Education's (DOE) fiscal year 2012 budget. Beginning in fiscal year 2013, RIF will no longer have an IBDP contract with the DOE.</Description>
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        <Description>Community Literacy Awareness: RIF conducts major multidisciplinary projects that are tailored to the specific needs of individual communities. These projects combine the distribution of books to children, similar to the BFO services, with elements of other RIF program services. A multidisciplinary project is usually funded by a single donor.</Description>
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        <Description>Volunteer Recognition: Each year, RIF solicits nominations from around the country for its Volunteer of the Year Awards (VOYA). A panel of judges selects regional winners based upon the individual's demonstrated concern for children and education, exceptional dedication to fulfilling RIF's mission, and development of innovative programs that encourage family and community involvement. The winners and their nominators are honored at a celebration in Washington, DC. In 2009, RIF launched the RIF Ambassadors Initiative as a way to further engage RIF's volunteers and leverage the enthusiasm of RIF's volunteers in all 50 states. RIF also continues to hold regional gatherings in cities around the country to provide an opportunity for RIF's volunteers to network with one another and meet RIF's staff and other friends of RIF.</Description>
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        <Description>Literacy services: RIF's literacy services include family and community engagement and literacy training for educators. Family and community engagement activities are designed to help parents take a leading role in encouraging their children's literacy development. With the guidance of RIF's volunteers, parents participate in workshops, book distributions, and reading celebrations. RIF conducts literacy training for early childhood educators. This training is designed to support children's emerging literacy skills. The training is done through a "train the trainer" model that prepares participants to return to their communities and deliver the training to their colleagues and communities.RIF contracts with independent outside experts to evaluate RIF's program activities to identify areas of need and establish procedures for continuous quality improvement.</Description>
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        <EndOfYearBalance>507624</EndOfYearBalance>
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      <BoardDesignatedEOYBalance>0.00000</BoardDesignatedEOYBalance>
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        <Depreciation>1884951</Depreciation>
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      <OtherLiabilities>
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      <ExpensesNotRptdOnFinStmt>8556</ExpensesNotRptdOnFinStmt>
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        <ReturnReference>Part V, Line 4:</ReturnReference>
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          <AddressLine1>300 N Roxboro Street</AddressLine1>
          <City>Durham</City>
          <State>NC</State>
          <ZIPCode>27701</ZIPCode>
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          <AddressLine1>6300 Northwood 2E</AddressLine1>
          <City>St Louis</City>
          <State>MO</State>
          <ZIPCode>63105</ZIPCode>
        </AddressUS>
        <EINOfRecipient>510159152</EINOfRecipient>
        <IRCSection>501 (C)(3)</IRCSection>
        <AmountOfCashGrant>6911</AmountOfCashGrant>
        <PurposeOfGrant>Purchase of books</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>Denver Public Schools</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>1330 Fox Street</AddressLine1>
          <City>Denver</City>
          <State>CO</State>
          <ZIPCode>80204</ZIPCode>
        </AddressUS>
        <EINOfRecipient>846001099</EINOfRecipient>
        <IRCSection>501 (C)(3)</IRCSection>
        <AmountOfCashGrant>12005</AmountOfCashGrant>
        <PurposeOfGrant>Purchase of books</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>O'Connell &amp; South Side FRC</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>120 Park Street</AddressLine1>
          <City>Bristol</City>
          <State>CT</State>
          <ZIPCode>06010</ZIPCode>
        </AddressUS>
        <EINOfRecipient>066001866</EINOfRecipient>
        <IRCSection>501 (C)(3)</IRCSection>
        <AmountOfCashGrant>10609</AmountOfCashGrant>
        <PurposeOfGrant>Purchase of books</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>Miami Valley Child Development Centers Inc</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>215 Horace Street</AddressLine1>
          <City>Dayton</City>
          <State>OH</State>
          <ZIPCode>45402</ZIPCode>
        </AddressUS>
        <EINOfRecipient>310713127</EINOfRecipient>
        <IRCSection>501 (C)(3)</IRCSection>
        <AmountOfCashGrant>14773</AmountOfCashGrant>
        <PurposeOfGrant>Purchase of books</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>Manor RIF</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>8500 Decker Lane</AddressLine1>
          <City>Austin</City>
          <State>TX</State>
          <ZIPCode>78724</ZIPCode>
        </AddressUS>
        <EINOfRecipient>746003097</EINOfRecipient>
        <IRCSection>501 (C)(3)</IRCSection>
        <AmountOfCashGrant>8236</AmountOfCashGrant>
        <PurposeOfGrant>Purchase of books</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>Reach Out and Read Kansas City</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>3901 Rainbow Boulevard MS 4004</AddressLine1>
          <City>Kansas City</City>
          <State>KS</State>
          <ZIPCode>66218</ZIPCode>
        </AddressUS>
        <EINOfRecipient>480547734</EINOfRecipient>
        <IRCSection>501 (C)(3)</IRCSection>
        <AmountOfCashGrant>7945</AmountOfCashGrant>
        <PurposeOfGrant>Purchase of books</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>District 279 Foundation</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>11200 93rd Avenue N</AddressLine1>
          <City>Maple Grove</City>
          <State>MN</State>
          <ZIPCode>55369</ZIPCode>
        </AddressUS>
        <EINOfRecipient>411705060</EINOfRecipient>
        <IRCSection>501 (C)(3)</IRCSection>
        <AmountOfCashGrant>9929</AmountOfCashGrant>
        <PurposeOfGrant>Purchase of books</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>The Public Education Foundation (Clark County Reads)</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>3360 W Sahara Avenue Suite 160</AddressLine1>
          <City>Las Vegas</City>
          <State>NV</State>
          <ZIPCode>89102</ZIPCode>
        </AddressUS>
        <EINOfRecipient>880275767</EINOfRecipient>
        <IRCSection>501 (C)(3)</IRCSection>
        <AmountOfCashGrant>12222</AmountOfCashGrant>
        <PurposeOfGrant>Purchase of books</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>Williamette Eduation Service District</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>2611 Pringle Road SE</AddressLine1>
          <City>Salem</City>
          <State>OR</State>
          <ZIPCode>97301</ZIPCode>
        </AddressUS>
        <EINOfRecipient>931318631</EINOfRecipient>
        <IRCSection>501 (C)(3)</IRCSection>
        <AmountOfCashGrant>11989</AmountOfCashGrant>
        <PurposeOfGrant>Purchase of books</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>Pajaro Valley RIF</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>3050 Marlo Court 7</AddressLine1>
          <City>Apto</City>
          <State>CA</State>
          <ZIPCode>95003</ZIPCode>
        </AddressUS>
        <EINOfRecipient>237066840</EINOfRecipient>
        <IRCSection>501 (C)(3)</IRCSection>
        <AmountOfCashGrant>10849</AmountOfCashGrant>
        <PurposeOfGrant>Purchase of books</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>San Mateo County Office of Education</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>101 Twin Dolphine Drive</AddressLine1>
          <City>Redwood City</City>
          <State>CA</State>
          <ZIPCode>94065</ZIPCode>
        </AddressUS>
        <EINOfRecipient>946002468</EINOfRecipient>
        <IRCSection>501 (C)(3)</IRCSection>
        <AmountOfCashGrant>8722</AmountOfCashGrant>
        <PurposeOfGrant>Purchase of books</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>Delta Lambda RIF - Monterey</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>150 Shady Lane</AddressLine1>
          <City>Monterey</City>
          <State>CA</State>
          <ZIPCode>93940</ZIPCode>
        </AddressUS>
        <EINOfRecipient>946130720</EINOfRecipient>
        <IRCSection>501 (C)(3)</IRCSection>
        <AmountOfCashGrant>8472</AmountOfCashGrant>
        <PurposeOfGrant>Purchase of books</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>Northrop Garfield PTO</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>950 E Reagan Parkway</AddressLine1>
          <City>Medina</City>
          <State>OH</State>
          <ZIPCode>44256</ZIPCode>
        </AddressUS>
        <EINOfRecipient>270264807</EINOfRecipient>
        <IRCSection>501 (C)(3)</IRCSection>
        <AmountOfCashGrant>7013</AmountOfCashGrant>
        <PurposeOfGrant>Purchase of books</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>First AME Child and Family Center</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>1912 East Madison Street</AddressLine1>
          <City>Seattle</City>
          <State>WA</State>
          <ZIPCode>98122</ZIPCode>
        </AddressUS>
        <EINOfRecipient>911127055</EINOfRecipient>
        <IRCSection>501 (C)(3)</IRCSection>
        <AmountOfCashGrant>6909</AmountOfCashGrant>
        <PurposeOfGrant>Purchase of books</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>Marsing School District</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>PO Box 340</AddressLine1>
          <City>Marsing</City>
          <State>ID</State>
          <ZIPCode>83639</ZIPCode>
        </AddressUS>
        <EINOfRecipient>826000855</EINOfRecipient>
        <IRCSection>501 (C)(3)</IRCSection>
        <AmountOfCashGrant>5773</AmountOfCashGrant>
        <PurposeOfGrant>Purchase of books</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>Campbell Elementary</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>91 Elder Street</AddressLine1>
          <City>Fairbum</City>
          <State>GA</State>
          <ZIPCode>30213</ZIPCode>
        </AddressUS>
        <EINOfRecipient>586000246</EINOfRecipient>
        <IRCSection>501 (C)(3)</IRCSection>
        <AmountOfCashGrant>5105</AmountOfCashGrant>
        <PurposeOfGrant>Purchase of books</PurposeOfGrant>
      </RecipientTable>
      <TotalNbrOf501C3AndGovtGrants>39</TotalNbrOf501C3AndGovtGrants>
      <TotalNbrOfOtherOrganizations>0</TotalNbrOfOtherOrganizations>
      <Form990ScheduleIPartIV>
        <Identifier>Procedure for Monitoring Grants in the U.S.:</Identifier>
        <ReturnReference>Part I, Line 2:</ReturnReference>
        <Explanation>Schedule I, Part I, Line 2: RIF monitors the use of grant funds by requiring recipients to use the funds to purchase books from RIF's list of approved vendors. In addition, RIF reviews the invoices for the books that were purchased by the grant recipients and remits payment directly to the book vendor ensuring that the funds are spent on books.</Explanation>
      </Form990ScheduleIPartIV>
    </IRS990ScheduleI>
    <IRS990ScheduleJ documentId="RetDoc1042400001">
      <CompensationCommittee>X</CompensationCommittee>
      <IndependentConsultant>X</IndependentConsultant>
      <CompensationSurvey>X</CompensationSurvey>
      <BoardOrCommitteeApproval>X</BoardOrCommitteeApproval>
      <SeverancePayment>0</SeverancePayment>
      <SupplementalNonqualRetirePlan>0</SupplementalNonqualRetirePlan>
      <EquityBasedCompArrangement>0</EquityBasedCompArrangement>
      <CompBasedOnRevenueOfFilingOrg>0</CompBasedOnRevenueOfFilingOrg>
      <CompBasedOnRevenueRelatedOrgs>0</CompBasedOnRevenueRelatedOrgs>
      <CompBasedNetEarningsFilingOrg>0</CompBasedNetEarningsFilingOrg>
      <CompBasedNetEarningsRelateOrgs>0</CompBasedNetEarningsRelateOrgs>
      <AnyNonFixedPayments>0</AnyNonFixedPayments>
      <InitialContractException>0</InitialContractException>
      <Form990ScheduleJPartII>
        <NamePerson>Carol Hampton Rasco</NamePerson>
        <BaseCompensationFilingOrg>217390</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>11000</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>0</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>11000</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>8610</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>248000</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>Lynn Croneberger</NamePerson>
        <BaseCompensationFilingOrg>132072</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>0</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>0</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>6560</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>5611</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>144243</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
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    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <GeneralExplanation>
        <Identifier>Changes in Program Services</Identifier>
        <ReturnReference>Form 990, Part III, line 3</ReturnReference>
        <Explanation>During 2011, the IBDP contract was removed from the Department of Education's (DOE) fiscal year 2012 budget. Approximately 42% and 77% of RIF's 2012 and 2011 revenue, respectively, was received from the IBDP contract. In addition, 14% and 15%, respectively, of RIF's 2012 and 2011 revenue came from one corporate donor. Management significantly restructured its organization, including a significant reduction in staff and other operating costs, which is in-line with RIF's revenue from nonfederal sources. In addition, RIF is working to increase nonfederal donations.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>Form 990, Part VI, Section B, line 11</ReturnReference>
        <Explanation>RIF's Finance/Audit Committee of the Board of Directors reviews the federal Form 990. It is then distributed to the entire Board of Directors before it is filed with the Internal Revenue Service (IRS).</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>Form 990, Part VI, Section B, line 12c</ReturnReference>
        <Explanation>RIF's Conflict of Interest policy ("Policy") applies to Board members, Officers and RIF senior managers (collectively "RIF Insiders"). The Policy requires that a RIF Insider disclose any potential conflict to the Board of Directors or a designated Committee of the Board. Violations of the Policy will result in appropriate disciplinary and corrective action, up to and including dismissal. RIF Insiders are required on an annual basis to sign a statement affirming that he or she: - Has received a copy of the Policy, - Has read and understands the Policy, - Has agreed to comply with, and has complied with the Policy, - Understands that RIF is a charitable and educational organization and that, in order to maintain its federal tax exemption and preserve RIF's valuable reputation, RIF must engage primarily in activities that accomplish its tax exempt purpose.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>Form 990, Part VI, Section B, line 15</ReturnReference>
        <Explanation>To begin the annual evaluation of the President and CEO, the Chair of the Board first solicits input from all Board members concerning the President's performance. The Executive Committee then considers the input of the responding Board members in its review of the President, and reports back to the Board of Directors its evaluation. The Executive Committee then shares its evaluation with the President. The Executive Committee then consults comparability surveys to determine the President's compensation for the next year. Concerning Vice Presidents and other key employees, the CEO provides to the Board of Directors in the executive session at each Board meeting a current review of each Vice President and key employee. In years when salary increases are contemplated, the CEO also presents to the Board of Directors the compensation of each Vice President and key employee and reports on the increases to be provided to each person.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>Form 990, Part VI, Section C, line 19</ReturnReference>
        <Explanation>RIF submits its audited financial statements, federal Form 990 and IRS Letter of Determination (of RIF's tax exempt status) to Guidestar for publication on that service. RIF also publishes its federal Form 990 on its own website. To-date, RIF has not published its conflict of interest policy for access by the general public. All documents are also available upon request.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Changes in Net Assets or Fund Balances:</Identifier>
        <ReturnReference>Form 990, Part XI, line 5:</ReturnReference>
        <Explanation>Net unrealized losses on investments: -54.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
  </ReturnData>
</Return>