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      <TotalExpensesPerForm990>696039</TotalExpensesPerForm990>
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        <Identifier>DESCRIPTION OF UNCERTAIN TAX POSITIONS UNDER FIN 48:</Identifier>
        <ReturnReference>PART X:</ReturnReference>
        <Explanation>UNCERTAINTY IN INCOME TAXES U.S. GAAP REQUIRES EVALUATION OF TAX POSITIONS TAKEN BY THE FOUNDATION AND RECOGNITION OF A LIABILITY IN THE FINANCIAL STATEMENTS IF THE FOUNDATION HAS TAKEN UNCERTAIN TAX POSITIONS THAT MORE LIKELY-THAN-NOT WOULD NOT BE SUSTAINED UPON EXAMINATION BY THE TAXING AUTHORITIES. AS OF DECEMBER 31, 2011, THE FOUNDATION HAS DETERMINED THAT IT HAS NO UNCERTAIN TAX POSITIONS THAT QUALIFY FOR EITHER RECOGNITION OR DISCLOSURE IN THE FINANCIAL STATEMENTS. AS OF DECEMBER 31, 2011, TAX YEARS FOR ALL YEARS SINCE DECEMBER 31, 2008 REMAIN OPEN TO EXAMINATION BY THE INTERNAL REVENUE SERVICE.</Explanation>
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      <Form990ScheduleDPartXIV>
        <Explanation>PART XII, LINE 2D FUNDRAISING DIRECT EXPENSES REPORTED ON PART VIII, LINE 8B</Explanation>
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      <Form990ScheduleDPartXIV>
        <Explanation>PART XIII, LINE 2D FUNDRAISING DIRECT EXPENSES REPORTED ON PART VIII, LINE 8B</Explanation>
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      <RecordsMaintained>1</RecordsMaintained>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>AMERICAN BALLROOM THEATER CO INC</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>25 WEST 31ST STREET</AddressLine1>
          <City>NEW YORK</City>
          <State>NY</State>
          <ZIPCode>10001</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>5000</AmountOfCashGrant>
        <PurposeOfGrant>AMER. BALLROOM THEATER CO.</PurposeOfGrant>
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      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>BEST OF BROOKLYN INC</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>209 JORALEMON STREET SUITE 300</AddressLine1>
          <City>BROOKLYN</City>
          <State>NY</State>
          <ZIPCode>11201</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>62000</AmountOfCashGrant>
        <PurposeOfGrant>2011CULT.GRANT - FEEDER CITIESBKLYN2011 GRANT-BOOK FESTIVAL</PurposeOfGrant>
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      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>BIG APPLE GREETER</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>1 CENTRE ST</AddressLine1>
          <City>NEW YORK</City>
          <State>NY</State>
          <ZIPCode>10007</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>10000</AmountOfCashGrant>
        <PurposeOfGrant>PURCHASES</PurposeOfGrant>
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      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>BRONX TOURISM COUNCIL</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>BRONX COUNTY BLDG 851 GRAND</AddressLine1>
          <AddressLine2>CONCOURSE RM 123</AddressLine2>
          <City>BRONX</City>
          <State>NY</State>
          <ZIPCode>10451</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>33300</AmountOfCashGrant>
        <PurposeOfGrant>BX.2011 GRANT- 360 ARTS&amp;ENT.BX.2011 GRANT-SALSA WEEKENDBX.2011 GRANT-FALL FOR THE BX.</PurposeOfGrant>
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      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>CULTURENOW INC</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>511 WEST 25TH STREET SUITE 707</AddressLine1>
          <City>NEW YORK</City>
          <State>NY</State>
          <ZIPCode>10001</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>6000</AmountOfCashGrant>
        <PurposeOfGrant>2011 GRANT-MUSEUM W/OUT WALLS</PurposeOfGrant>
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      <RecipientTable>
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          <BusinessNameLine1>ELRIDGE STREET PROJECT INC</BusinessNameLine1>
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        <AddressUS>
          <AddressLine1>12 ELRIDGE STREET</AddressLine1>
          <City>NEW YORK</City>
          <State>NY</State>
          <ZIPCode>10002</ZIPCode>
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        <AmountOfCashGrant>7500</AmountOfCashGrant>
        <PurposeOfGrant>PURCHASES</PurposeOfGrant>
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      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>JAZZMOBILE INC</BusinessNameLine1>
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        <AddressUS>
          <AddressLine1>154 WEST 127 STREET</AddressLine1>
          <City>NEW YORK</City>
          <State>NY</State>
          <ZIPCode>10027</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>7600</AmountOfCashGrant>
        <PurposeOfGrant>PURCHASES</PurposeOfGrant>
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      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>JUILLIARD SCHOOL</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>60 LINCOLN CENTER PLAZA</AddressLine1>
          <City>NEW YORK</City>
          <State>NY</State>
          <ZIPCode>10023</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>5000</AmountOfCashGrant>
        <PurposeOfGrant>NOVICK CAREER GRANT FUND</PurposeOfGrant>
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      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>LOTUS FINE ARTS PRODUCTIONS INC</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>109 WEST 27 STREET 8TH FL</AddressLine1>
          <City>NEW YORK</City>
          <State>NY</State>
          <ZIPCode>10001</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>5000</AmountOfCashGrant>
        <PurposeOfGrant>PURCHASES</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>LOWER MAN CULT COUNCIL</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>125 MAIDEN LANE 2ND FLOOR</AddressLine1>
          <City>NEW YORK</City>
          <State>NY</State>
          <ZIPCode>10038</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>6000</AmountOfCashGrant>
        <PurposeOfGrant>PURCHASES</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>MAYOR'S FUND TO ADVANCE NY</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>253 BROADWAY 8TH FLOOR</AddressLine1>
          <City>NEW YORK</City>
          <State>NY</State>
          <ZIPCode>10007</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>5500</AmountOfCashGrant>
        <PurposeOfGrant>2011 LATIN MEDIA ENT.</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>NYU TISCH CENTER</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>7 EAST 12 STREET 4TH FLOOR</AddressLine1>
          <City>NEW YORK</City>
          <State>NY</State>
          <ZIPCode>10003</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>25000</AmountOfCashGrant>
        <PurposeOfGrant>2011 LAG SCHOLARSHIPS (3)</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>OPENHOUSENEWYORK INC</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>115 WEST 27 STREET 9TH FL</AddressLine1>
          <City>NEW YORK</City>
          <State>NY</State>
          <ZIPCode>10001</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>6500</AmountOfCashGrant>
        <PurposeOfGrant>2011 GRANT-OPENHOUSENY WEEKEND</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>QUEENS ECONOMIC DEVELOPMENT CORP</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>120-55 QUEENS BOULEVARD SUITE 309</AddressLine1>
          <City>KEW GARDENS</City>
          <State>NY</State>
          <ZIPCode>11424</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>59000</AmountOfCashGrant>
        <PurposeOfGrant>2011 DISCOV.QNS. SUMMER HIT2011 QUEENS VISITOR GUIDE</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>SINY INC</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>1110 SOUTH AVENUE</AddressLine1>
          <City>STATEN ISLAND</City>
          <State>NY</State>
          <ZIPCode>10314</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>16050</AmountOfCashGrant>
        <PurposeOfGrant>ENHANCEMENTSSINY-2011 ONLINE MARKET SURVEY</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>SPANISH THEATRE REPERTORY CO LTD</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>138 EAST 27TH STREET</AddressLine1>
          <City>NEW YORK</City>
          <State>NY</State>
          <ZIPCode>10006</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>5500</AmountOfCashGrant>
        <PurposeOfGrant>2011 SPANISH THEATRE MKT.CAMPG</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>VILLAGE HALLOWEEN PARADE INC</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>118 LA BERGERIE LANE</AddressLine1>
          <City>RED HOOK</City>
          <State>NY</State>
          <ZIPCode>12571</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>5000</AmountOfCashGrant>
        <PurposeOfGrant>NY VILLG.HALLOWEEN PARADE</PurposeOfGrant>
      </RecipientTable>
      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>WNYC</BusinessNameLine1>
        </RecipientNameBusiness>
        <AddressUS>
          <AddressLine1>160 VARICK STREET</AddressLine1>
          <City>NEW YORK</City>
          <State>NY</State>
          <ZIPCode>10013</ZIPCode>
        </AddressUS>
        <AmountOfCashGrant>75000</AmountOfCashGrant>
        <PurposeOfGrant>SPONSORSHIP-BATTLE OF THEBOROS</PurposeOfGrant>
      </RecipientTable>
      <Form990ScheduleIPartIV>
        <Identifier>PROCEDURE FOR MONITORING GRANTS IN THE U.S.:</Identifier>
        <ReturnReference>PART I, LINE 2:</ReturnReference>
        <Explanation>SCHEDULE I, PART I, LINE 2: SCHEDULE I, PART 1, LINE 1: CRITERIA USED TO AWARD THE GRANTS OR ASSISTANCE: THERE ARE GUIDELINES FOR PROPOSAL SUBMISSION, WHICH INCLUDE PROJECT BUDGET FOR BOROUGH GRANTS AND ALL APPLICATIONS MUST INCLUDE THE APPLICANT ORGANIZATION'S 501(C)3 TAX EXEMPT CERTIFICATION. SCHEDULE I, PART 1, LINE 2: PROCEDURES FOR MONITORING THE USE OF THE GRANT FUNDS: ALL GRANTEES MUST SUBMIT A POST PROGRAM REPORT DETAILING THE USE OF THE FUNDS.</Explanation>
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      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI</ReturnReference>
        <Explanation>ADDRESSES OF MEMBERS OF GOVERNING BODY WHO CANNOT BE REACHED AT THE ORGANIZATION'S MAILING ADDRESS KARL F. LAUBY THE NEW YORK BOTANICAL GARDEN 200TH STREET AND KAZIMIROFF BOULEVARD BRONX, NY 10458-5126 GERI WARREN MERRICK WARRENMERRICK COMMUNICATIONS 260 WEST 139TH STREET NEW YORK, NY 10030</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 11</ReturnReference>
        <Explanation>TAX RETURN IS REVIEWED BY THE NYC &amp; COMPANY INC'S CFO, COO AND CEO.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 12C</ReturnReference>
        <Explanation>THERE IS A CONFLICTS OF INTEREST POLICY FOR THE BOARD MEMBERS AS WELL AS SAFEGUARDS IN OUR EMPLOYMENT MANUAL. ALL SUCH MATTERS ARE OVERSEEN BY THE OFFICE OF GENERAL COUNSEL THAT DEDICATES RESOURCES TOWARDS TRAINING AND ENFORCEMENT OF THE CONFLICTS OF INTEREST POLICY.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION C, LINE 19</ReturnReference>
        <Explanation>FORM 990, PART VI, SECTION C, LINE 19: AVAILABLE AT OFFICE FOR PUBLIC INSPECTION.</Explanation>
      </GeneralExplanation>
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          <City>NEW YORK</City>
          <State>NY</State>
          <ZIPCode>10019</ZIPCode>
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        <LegalDomicileState>NY</LegalDomicileState>
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      <Form990ScheduleRPartII>
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          <BusinessNameLine1>TOURISM ADVOCACY COALITION</BusinessNameLine1>
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          <City>NEW YORK</City>
          <State>NY</State>
          <ZIPCode>10019</ZIPCode>
        </AddressUS>
        <EIN>134245337</EIN>
        <PrimaryActivities>POLITICAL</PrimaryActivities>
        <LegalDomicileState>NY</LegalDomicileState>
        <ExemptCodeSection>527</ExemptCodeSection>
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        <DirectControllingEntityNA>N/A</DirectControllingEntityNA>
        <ControlledOrg>0</ControlledOrg>
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          <BusinessNameLine1>HUDSON YARDS COALITION</BusinessNameLine1>
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          <City>NEW YORK</City>
          <State>NY</State>
          <ZIPCode>10019</ZIPCode>
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        <PrimaryActivity>REAL ESTATE</PrimaryActivity>
        <LegalDomicileState>NY</LegalDomicileState>
        <DirectControllingEntityNA>N/A</DirectControllingEntityNA>
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          <BusinessNameLine1>NYC &amp; COMPANY INC</BusinessNameLine1>
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