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      </SecuritiesPubliclyTraded>
      <NumberOf8283Received>0</NumberOf8283Received>
      <AnyPropertyThatMustBeHeld>0</AnyPropertyThatMustBeHeld>
      <ReviewProcessUnusualNCGifts>1</ReviewProcessUnusualNCGifts>
      <ThirdPartiesUsed>1</ThirdPartiesUsed>
      <Form990ScheduleMPartII>
        <Identifier>THIRD PARTY USE:</Identifier>
        <ReturnReference>PART I, LINE 32B:</ReturnReference>
        <Explanation>ROBERT W. BAIRD SELLS STOCK GIFTS RECEIVED BY WPRA.</Explanation>
      </Form990ScheduleMPartII>
    </IRS990ScheduleM>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <GeneralExplanation>
        <Identifier>NEW PROGRAM SERVICES</Identifier>
        <ReturnReference>FORM 990, PART III, LINE 2</ReturnReference>
        <Explanation>AT THE END OF JUNE 2013, NPR'S TALK OF THE NATION AND WPR'S PROGRAM "AT ISSUE" ENDED BROADCASTING. WPR CREATED A NEW SHOW CALLED CENTRAL TIME WITH VERONIC RUECKERT AND ROB FERRET. OTHER IDEAS NETWORK PROGRAMS WERE RECHEDULED TO ENHANCE THE LINE-UP.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION A, LINE 6</ReturnReference>
        <Explanation>PERSONS MAKING CONTRIBUTIONS TO THE ASSOCIATION WILL BECOME AND CONTINUE AS MEMBERS OF THE ASSOCIATION FOR A ONE-YEAR PERIOD BEGINNING UPON THE DATE OF CONTRIBUTION.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION A, LINE 7A</ReturnReference>
        <Explanation>THE ELECTION OF DIRECTORS OCCURS BY SECRET BALLOT OF THE MEMBERSHIP. THE BOARD OF OPERATIONS COMMITTEE ESTABLISHES PROCEDURES CONCERNING THE CONDUCT OF ELECTIONS, DISTRIBUTES BALLOTS TO ALL MEMBERS, AND COUNTS THE BALLOTS (WPRA AUDITORS COUNT BALLOTS). RESULTS OF AN ELECTION ARE MADE KNOWN TO THE MEMBERSHIP BY PUBLICATION OR OTHER MEANS AS SOON AS PRACTICABLE AFTER THE ELECTION.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION A, LINE 8B</ReturnReference>
        <Explanation>THE ASSOCIATION'S COMMITTEES DO NOT HAVE THE AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 11</ReturnReference>
        <Explanation>THE ASSOCIATION REQUIRES ALL VOTING MEMBERS OF THE GOVERNING BODY TO HAVE ACCESS FOR REVIEW PURPOSES OF THE IRS FORM 990 PRIOR TO IT BEING FILED WITH THE INTERNAL REVENUE SERVICE. THE EXECUTIVE DIRECTOR OR DESIGNEE WILL SUBMIT A DRAFT COPY OF THE FORM TO THE DIRECTORS AT THE EARLIER OF EITHER THE MEETING PRIOR TO THE DUE DATE OF THE RETURN OR THIRTY DAYS BEFORE THE RETURN IS DUE. EACH DIRECTOR WILL BE GIVEN THE OPPORTUNITY TO RESPOND IN WRITING OR BY EMAIL TO THE EXECUTIVE DIRECTOR OR DESIGNEE ASKING ANY QUESTIONS OR OBJECTING TO ANY INFORMATION PRESENTED IN THE RETURN. IN THE EVENT THAT THE OBJECT CANNOT BE RESOLVED BETWEEN THE DIRECTOR AND THE EXECUTIVE DIRECTOR OR DESIGNEE, THE RETURN WILL BE EXTENDED AND THE SUBJECT INCLUDED AS AN AGENDA ITEM AT THE NEXT REGULARLY SCHEDULED MEETING. IT IS SUFFICIENT FOR THE EXECUTIVE DIRECTOR OR DESIGNEE TO PROVIDE A DRAFT COPY TO ALL VOTING MEMBERS BY EMAIL AND REQUESTING THAT APPROVAL IS IMPLIED BY NO RESPONSE TO THE EMAIL. THE EXECUTIVE DIRECTOR OR DESIGNEE PROVIDES EVIDENCE THAT THIS POLICY HAS BEEN COMPLIED WITH AND MAINTAINS COPIES OF ALL CORRESPONDENCE, QUESTIONS, AND OBJECTIONS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 12C</ReturnReference>
        <Explanation>MEMBERS OF THE BOARD ARE REQUIRED TO SIGN A CONFLICT OF INTEREST POLICY THAT DESCRIBES PROBITED ACTIVITIES, AS DOING BUSINESS OR PROVIDING ADVICE ON ISSUES OR TRANSACTION THAT WILL PERSONALLY OR PROFESSIONALLY BENEFIT THEM. CONFLICT OF INTEREST DISCLOSURES ARE DOCUMENTED IN THE MINUTES BY THE RESPECTIVE MEETING OF THE GOVERNING BODY.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 15A</ReturnReference>
        <Explanation>THE EXECUTIVE DIRECTOR IS AN EMPLOYEE OF THE UNIVERSITY OF WISCONSIN AND THE EDUCATIONAL COMMUNICATIONS BOARD. HIS/HER TOTAL COMPENSATION PACKAGE, INCLUDING SALARY AND BENEFITS, IS NEGOTIATED WITH THE EXECUTIVE DIRECTORS OF THE LICENSEES OF WISCONSIN PUBLIC RADIO AND IS CONSISTENT WITH UNIVERSITY OF WISCONSIN AND STATE OF WISCONSIN COMPENSATION POLICIES. THE LICENSEES CONDUCTED A COMPARATIVE SALARY SURVEY IN MARCH 2008 TO ALIGN EXECUTIVE COMPENSATION WITHIN PUBLIC RADIO MARKETS. THE SURVEYS TYPICALLY USE DATA SUPPLIED BY THE CORPORATION FOR PUBLIC BROADCASTING. ADJUSTMENTS TO THE SALARY RANGES WERE MADE BY THE UW-SYSTEM IN MAY, 2010 BASED ON INTERNAL EQUITY COMPARISONS. KEY EMPLOYEES WERE ARE INCLUDED IN THE OVERALL 1% MERIT POOL FOR UNIVERSITY OF WISCONSIN-SYSTEM ACADEMIC STAFF AND THEIR PAY WAS ADJUSTED IN ACCORDANCE WITH THAT, NOT BASED ON ANY REVIEW OF COMPARABLE PAY DATA. EVERYONE WITH SATISFACTORY PERFORMANCE RECEIVED THE 1% PAY ADJUSTMENT. ALL RANGES FOR ALL ACADEMIC STAFF POSITIONS IN RANGES 2 THROUGH 7 WERE IDENTICALLY ADJUSTED BY 1% AT THAT TIME. THE ADJUSTMENT WAS BASED ON DATA COMPILED BY UW-SYSTEM OFFICE OF HUMAN RESOURCES AND THE NEW RANGES WERE APPROVED BY THE BOARD OF REGENTS OF THE UNIVERSITY OF WISCONSIN SYSTEM.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION C, LINE 19</ReturnReference>
        <Explanation>THE ORGANIZATION'S BYLAWS, ARTICLES OF INCORPORATION, AND AUDITED FINANCIAL STATEMENTS ARE POSTED ON WPRA.ORG. CONFLICT OF INTEREST POLICY IS AVAILABLE UPON REQUEST.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART XII, LINE 2C</ReturnReference>
        <Explanation>THE ORGANIZATION HAS NOT CHANGED ITS OVERSIGHT PROCESS OR SELECTION PROCESS DURING THE TAX YEAR.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
  </ReturnData>
</Return>