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          </AddressForeign>
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      </IncomeFromInvestBondProceeds>
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      <GrantsToDomesticIndividuals>
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      <BenefitsToMembers>
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      </FeesForServicesManagement>
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      <OtherExpenses>
        <Description>OTHER EXPENSES</Description>
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      <CapStckTrstPrinCurrentFunds>
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    </IRS990ScheduleF>
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      <CompensationCommittee>X</CompensationCommittee>
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      <SupplementalNonqualRetirePlan>false</SupplementalNonqualRetirePlan>
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        <NamePerson>IAN PANNELL</NamePerson>
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        <NontaxableBenefitsFilingOrg>2458</NontaxableBenefitsFilingOrg>
        <TotalCompensationFilingOrg>291774</TotalCompensationFilingOrg>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>ANA TAVARES</NamePerson>
        <BaseCompensationFilingOrg>198736</BaseCompensationFilingOrg>
        <BonusFilingOrg>51807</BonusFilingOrg>
        <DeferredCompFilingOrg>5962</DeferredCompFilingOrg>
        <NontaxableBenefitsFilingOrg>1968</NontaxableBenefitsFilingOrg>
        <TotalCompensationFilingOrg>258473</TotalCompensationFilingOrg>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>GABRIEL SOLOMON</NamePerson>
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        <BonusFilingOrg>24736</BonusFilingOrg>
        <DeferredCompFilingOrg>11873</DeferredCompFilingOrg>
        <NontaxableBenefitsFilingOrg>2458</NontaxableBenefitsFilingOrg>
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      </Form990ScheduleJPartII>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="IRS990ScheduleO">
      <GeneralExplanation>
        <Identifier>PART 1</Identifier>
        <Explanation>GSMA's financial statements are presented in British Pounds. The amounts reported on Part X of the Form 990 were converted from British Pounds to US Dollars using the conversion rate at 3/31/12 of 1.60163. The amounts reported on Part VIII and Part IX of the Form 990 was converted from British Pounds to US Dollars using the average conversion rate for the fiscal year ended 03/31/12 of 1.60300. The foreign currency conversion results in an adjusting item to the organization's change in net assets for the period which is reported on Form 990, Part XI, line 5. The financial statements were compiled following international financial reporting standards and received an unqualified audit opinion.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Part VI, Line 6</Identifier>
        <Explanation>GSMA's members are mobile network operators. There are two classes of members - associate members and full members.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Part VI, Line 7b</Identifier>
        <Explanation>The annual business plan and the agreement of the actual financial results of the group are subject to member ratification.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Part VI, Line 11b</Identifier>
        <Explanation>A draft version of the Form 990 is circulated to select members of the governing body for their review and comment. All input is considered and evaluated when preparing the final version of the respected returns.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Part VI, Line 12c</Identifier>
        <Explanation>Directors and officers are required to execute annual written certifications of compliance with the conflict of interest policy. Any exceptions must be disclosed and reviewed by the organization. The directors and officers have certified their compliance with the policy for this tax year.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Part VI, Lines 15a &amp; b</Identifier>
        <Explanation>GSMA's human resources staff performs benchmarking studies to determine all officer compensation packages. These studies utilize external data on each element of the packages including base salary, incentive compensation, and benefit programs. Remuneration of the CEO is determined by the non-executive chairman.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Part VI, Line 19</Identifier>
        <Explanation>GSMA maintains public disclosure copies of its governing documents, conflict of interest policy and financial statements at its principal office. These copies are available upon a written or in-person request for access.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Part XI, Line 5</Identifier>
        <Explanation>Foreign Currency Conversion Adjustment: 115,520</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Part XII, Line 1</Identifier>
        <Explanation>GSMA Foundation's financial statements (and thus the Form 990) have been prepared under the historical cost convention.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Part VII</Identifier>
        <Explanation>Robert Conway was an officer and board member through June 2011.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="IRS990ScheduleR">
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          <BusinessNameLine1>GSM Media LLC</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>1000 Abernathy Road Suite 450</AddressLine1>
          <City>atlanta</City>
          <State>GA</State>
          <ZIPCode>30328</ZIPCode>
        </AddressUS>
        <EIN>261151406</EIN>
        <PrimaryActivities>Advertising</PrimaryActivities>
        <LegalDomicileState>GA</LegalDomicileState>
        <TotalIncome>2828947</TotalIncome>
        <EOYAssets>10296602</EOYAssets>
        <DirectControllingEntityName>
          <BusinessNameLine1>GSMA Limited</BusinessNameLine1>
        </DirectControllingEntityName>
      </Form990ScheduleRPartI>
      <Form990ScheduleRPartI>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>GSM Event Project Management</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressForeign>
          <AddressLine1>AV R Maria Cristina</AddressLine1>
          <City>Palau De Congressos</City>
          <ProvinceOrState>Fira Barcelona</ProvinceOrState>
          <Country>SP</Country>
          <PostalCode>08004</PostalCode>
        </AddressForeign>
        <PrimaryActivities>Event Mgmt</PrimaryActivities>
        <LegalDomicileForeignCountry>SP</LegalDomicileForeignCountry>
        <TotalIncome>287720</TotalIncome>
        <EOYAssets>990085</EOYAssets>
        <DirectControllingEntityName>
          <BusinessNameLine1>GSMA Limited</BusinessNameLine1>
        </DirectControllingEntityName>
      </Form990ScheduleRPartI>
      <Form990ScheduleRPartI>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>GSM Conference Services LTD</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressForeign>
          <AddressLine1>7th FL 5 New St SQ</AddressLine1>
          <City>London</City>
          <ProvinceOrState>England</ProvinceOrState>
          <Country>UK</Country>
          <PostalCode>EC4A 3BF</PostalCode>
        </AddressForeign>
        <PrimaryActivities>Conferences</PrimaryActivities>
        <LegalDomicileForeignCountry>UK</LegalDomicileForeignCountry>
        <TotalIncome>706984</TotalIncome>
        <EOYAssets>3819675</EOYAssets>
        <DirectControllingEntityName>
          <BusinessNameLine1>GSMA Limited</BusinessNameLine1>
        </DirectControllingEntityName>
      </Form990ScheduleRPartI>
      <Form990ScheduleRPartI>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>GSMA (SHANGHAI) COLTD</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressForeign>
          <AddressLine1>OFFICE 15 3F 1388 HUA MU ROAD</AddressLine1>
          <City>PUDONG NEW DISTRICT</City>
          <ProvinceOrState>Shanghai</ProvinceOrState>
          <Country>CH</Country>
        </AddressForeign>
        <PrimaryActivities>event mgmt</PrimaryActivities>
        <LegalDomicileForeignCountry>CH</LegalDomicileForeignCountry>
        <TotalIncome>831631</TotalIncome>
        <EOYAssets>1566865</EOYAssets>
        <DirectControllingEntityName>
          <BusinessNameLine1>GSMA LIMITED</BusinessNameLine1>
        </DirectControllingEntityName>
      </Form990ScheduleRPartI>
      <Form990ScheduleRPartII>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>GSMA Limited</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>1000 Abernathy Road Suite 450</AddressLine1>
          <City>ATLANTA</City>
          <State>GA</State>
          <ZIPCode>30328</ZIPCode>
        </AddressUS>
        <EIN>204991061</EIN>
        <PrimaryActivities>CONFERENCES</PrimaryActivities>
        <LegalDomicileState>GA</LegalDomicileState>
        <ExemptCodeSection>501(C)(6)</ExemptCodeSection>
        <PublicCharityStatus>NA</PublicCharityStatus>
        <DirectControllingEntityName>
          <BusinessNameLine1>NA</BusinessNameLine1>
        </DirectControllingEntityName>
        <ControlledOrg>true</ControlledOrg>
      </Form990ScheduleRPartII>
      <Form990ScheduleRPartII>
        <NameOfDisregardedEntity>
          <BusinessNameLine1>GSMA Foundation</BusinessNameLine1>
        </NameOfDisregardedEntity>
        <AddressUS>
          <AddressLine1>1000 Abernathy Road Suite 450</AddressLine1>
          <City>ATLANTA</City>
          <State>GA</State>
          <ZIPCode>30328</ZIPCode>
        </AddressUS>
        <PrimaryActivities>SUPPORT ORG</PrimaryActivities>
        <LegalDomicileState>GA</LegalDomicileState>
        <ExemptCodeSection>501(C)(3)</ExemptCodeSection>
        <PublicCharityStatus>TYPE 1</PublicCharityStatus>
        <DirectControllingEntityName>
          <BusinessNameLine1>NA</BusinessNameLine1>
        </DirectControllingEntityName>
      </Form990ScheduleRPartII>
      <ReceiptOfIntAnnRentsRoyalties>false</ReceiptOfIntAnnRentsRoyalties>
      <GiftGrantOrCapContrToOtherOrg>false</GiftGrantOrCapContrToOtherOrg>
      <GiftGrantOrCapContrFrOtherOrg>false</GiftGrantOrCapContrFrOtherOrg>
      <LoansOrGuaranteesToOtherOrg>true</LoansOrGuaranteesToOtherOrg>
      <LoansOrGuaranteesFromOtherOrg>true</LoansOrGuaranteesFromOtherOrg>
      <SaleOfAssetsToOtherOrg>false</SaleOfAssetsToOtherOrg>
      <PurchaseOfAssetsFromOtherOrg>false</PurchaseOfAssetsFromOtherOrg>
      <ExchangeOfAssets>false</ExchangeOfAssets>
      <RentalOfFacilitiesToOtherOrgs>false</RentalOfFacilitiesToOtherOrgs>
      <RentalOfFacilitiesFrOtherOrgs>false</RentalOfFacilitiesFrOtherOrgs>
      <PerformOfServicesForOtherOrgs>false</PerformOfServicesForOtherOrgs>
      <PerformOfServicesByOtherOrgs>false</PerformOfServicesByOtherOrgs>
      <SharingOfFacilities>false</SharingOfFacilities>
      <SharingOfPaidEmployees>true</SharingOfPaidEmployees>
      <ReimbursementPaidToOtherOrg>true</ReimbursementPaidToOtherOrg>
      <ReimbursementPaidByOtherOrg>true</ReimbursementPaidByOtherOrg>
      <OtherTransferToOtherOrg>false</OtherTransferToOtherOrg>
      <OtherTransferFromOtherOrg>false</OtherTransferFromOtherOrg>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>gsma foundation inc</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>o</TransactionType>
        <AmountInvolved>1405381</AmountInvolved>
      </TransactionsRelatedOrgsTable>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>gsma foundation inc</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>d</TransactionType>
        <AmountInvolved>1941227</AmountInvolved>
      </TransactionsRelatedOrgsTable>
      <TransactionsRelatedOrgsTable>
        <NameOfOtherOrganization>
          <BusinessNameLine1>gsma foundation inc</BusinessNameLine1>
        </NameOfOtherOrganization>
        <TransactionType>e</TransactionType>
        <AmountInvolved>504520</AmountInvolved>
      </TransactionsRelatedOrgsTable>
    </IRS990ScheduleR>
  </ReturnData>
</Return>