2014-11-14T11:05:19-08:00 2013-12-31 Reilly Fisher & Solomon PA 4950 West Kennedy Blvd Suite 610 Tampa FL 33609 990 2013-01-01 591630423 THE POYNTER INSTITUTE FOR MEDIA STUDIES INC POYN 7278219494 801 THIRD STREET SOUTH ST PETERSBURG FL 33701 TIMOTHY FRANKLIN President 2014-11-10 true Arlin D Beachy P00341721 8134910001 2013 2015-11-30 17:44:51Z 6317113 false false X WWW.POYNTER.ORG X 1975 FL The Poynter Institute is a school dedicated to teaching and inspiring of journalists and media leaders. 11 6 58 22 243758 -218782 2925332 1311081 1259535 1583995 891678 556945 790945 364450 5867490 3816471 6900 7524 0 3850713 3653878 0 633946 3757458 3630988 7615071 7292390 -1747581 -3475919 44001610 40509156 57500 40965 43944110 40468191 The Poynter Institute is a school dedicated to teaching and inspiring of journalists and media leaders. It promotes excellence and integrity in the practice of craft and in the practical leadership of successful businesses. It stands for a journalism that informs citizens and enlightens public discourse. It carries forward Nelson Poynter's belief in the value of independent journalism. false false 4589432 1083788 2296120 The Poynter Institute in St. Petersburg, FL, is a school dedicated to the belief that the practice of excellent journalism is essential to a successful democracy.Led by a President, Vice President and Dean, Poynter employs a full-time faculty and staff, as well as numerous adjunct teachers to reach its principal audiences of professional and non-professional journalists, educators and media leaders. In addition, the Institute offers programs for college, high school and middle school students, as well as for citizens interested in learning more about journalism and its impact on society. These courses are offered at the Poynter Institute location or at client locations as custom programs designed for specific audiences.The Council on Occupational Education has accredited the Institute through 2018.Poynter's curriculum, both in content and delivery, emphasizes the new and the timeless. At the heart of Poynter's current course list are programs for mastering the tools required in today's fast-changing media world. Its on-campus seminar list includes titles like these: College Educators Hands-On Backpack and Mobile Video Workshop, Essential Skills for New Managers and Hands-On Backpack and Mobile Video Workshop for Journalists. At the same time, Poynter continues to stress journalistic essentials with programs in Reporting, Writing, and Editing; Ethical Decision-Making; Diversity; Management and Leadership; and Visual Journalism. In addition to its courses, Poynter also leads efforts to help guarantee that the practice of journalism will be sustained in the future. For example:- The Poynter Sense-Making Project, an initiative funded by the Ford Foundation, is exploring how the future of news is being affected by what has been called the "Fifth Estate" - those who are filling the void created by the diminished influence of mainstream media.- An endowment transferred to Poynter from the Newspaper Association of America (later American Press Institute) received from the Knight Foundation will track the digital transformation of news media and conduct training accordingly.- A program founded by the McCormick Foundation is identifying newspaper change leaders and preparing them to train others in leadership, change, and innovation.In 2013, 1,993 students participated in 51 regular or custom courses and public programs. Many of them received scholarships or other assistance with tuition and/or travel expenses. A portion of program costs for all students is underwritten by Poynter. A total of 91 students, professors, and other professionals received assistance with tuition or attended various Poynter programs free of charge. Scholarships granted totaled $ 74,173. In addition to their work at the Institute, Poynter faculty members provide pro bono instructional service to journalism organizations, particularly those intended to serve members of minority groups. In 2013, in partnership with the Tampa Bay Rays, Poynter continued their commitment to the "Write Field" program to teach at-risk middle school boys the value of writing and journalism.Poynter enjoys a global reputation. More that 260 American and 75 foreign news organizations have sent their employees to Poynter, including organizations in South Africa, Indonesia, Turkey and Europe. The most recent course offerings can be located on the web at www.poynter.org. 607975 445836 In addition to offering on-campus and offsite in-person seminars, Poynter is committed to meeting those who want to learn in whatever way they find most consistent with their needs and resources:a. E-Learning: News University (www.newsu.org) is the e-learning home for more than 200,000 registered journalists, educators and students around the world. Funded by a five-year, $1.44 million grant from the John S. and James L. Knight Foundation, NewsU features more than 400 interactive, self-directed courses in all types of media. Titles include: "Leading an Online Newsroom: What You Need to Know," "Watching TV News: How To Be A Smarter Viewer," "Telling Stories with Sound," and "Cleaning Your Copy." Poynter also offers NewsU Tech, which offers an array of self-directed courses for those who want to develop software and technical skills. Through a partnership with Element K, a leading technology training organization, NewsU Tech offers courses on numerous Adobe and Microsoft products, as well as courses on Web programming, design and development. b. Poynter NewsU Webinars allow participants to join online presentations led by Poynter faculty and other leading industry professionals from home, office or classroom. Archived replays of many sessions also are available.c. Online Group Seminars are faculty-led and allow participants to gather in a virtual space for multi-week seminars on topics that include: Writing Better Headlines; Becoming a More Effective Writer,and Becoming a More Effective Reporter: Telling Untold Stories.Virtual Poynter is a video-conferencing training service that uses a high speed Internet connection to "bring" Poynter faculty into individual newsrooms for 60-90 minute interactive learning sessions. Virtual Poynter sessions can be customized to deal with an organization's specific concerns. 5197407 true true false false false false false true false true true true false false false true true false true true true false false false false false false false true true false false false false false false false false false false false false false false false false true true true false false true 114 0 true 58 true true false false false false false false 0 false false false false false false false false false false X 11 6 false false false false false true false true true false false true true true true true true true true false X X JESSE PEREZ 7278219494 801 THIRD STREET SOUTH ST PETERSBURG FL 33701 DR KAREN B DUNLAP President 37.50 0.00 X X 200414 50600 10172 PAULA ELLIS Trustee 1.00 0.00 X 5000 0 0 ANDREW E BARNES Trustee 1.00 0.00 X 4000 239198 0 PAUL C TASH Chairman 5.00 37.50 X 0 505866 10174 ANNE HULL Trustee 1.00 0.00 X 1000 0 0 OWEN J ROBERTS Trustee 1.00 0.00 X 5000 0 0 DR MARIA D VESPERI Trustee 1.00 0.00 X 5000 0 0 DR TREVOR BROWN Trustee 1.00 0.00 X 4000 0 0 KINSEY WILSON Trustee 0.00 0.00 X 0 0 0 ANDREW P CORTY Trustee 1.00 37.50 X 0 324504 10843 STEPHEN BUCKLEY Trustee 37.50 0.00 X 185468 53819 20436 ROY PETER CLARK Vice President 37.50 0.00 X 124669 0 14485 JANA JONES Treasurer 1.00 37.50 X 0 295881 4723 CHRISTINE M MARTIN FOUNDATION PRES 37.50 0.00 X 223927 0 14005 WILLIAM J WARD SR FACULTY (SCRT) 37.50 0.00 X 159878 0 13857 JILL G GEISLER SENIOR FACULTY 37.50 0.00 X 107223 0 16006 ALAN TOMPKINS SENIOR FACULTY 37.50 0.00 X 107223 0 18778 KENNETH F IRBY SENIOR FACULTY 37.50 0.00 X 105572 0 18736 HOWARD FINBERG SENIOR FACULTY 37.50 0.00 X 104676 0 12490 MARTHA A PETTY FORMER TRUSTEE 0.00 0.00 X 0 162532 0 1343050 1632400 164705 9 true true false ATEN DESIGN GROUP INC 3507 RINGSBY CT 111 DENVER CO 80216 WEBSITE 153612 USI INSURANCE SERVICES LLC 200 SUMMIT LAKE DRIVE SUITE 350 VALHALLA NY 10595 INSURANCE 101741 ICUBA PO BOX 616927 ORLANDO FL 32861 BENEFITS 543955 3 1311081 1311081 TUITION FELLOWSHIPS -74173 -74173 TUITION REVENUE 1658168 1658168 1583995 116105 116105 0 2575 2575 106610 25000 81610 81610 81610 2903519 3818 2466497 437022 3818 440840 440840 0 0 16481 9145 7336 7336 CAREER CENTER INCOME 541800 243758 243758 MISCELLANEOUS REVENUES 934 934 NEWSU COURSE DEVELOPMENT 28237 28237 272929 3816471 1619568 243758 642064 0 7524 7524 0 0 798484 469015 329469 0 2233458 1540582 359515 333361 28325 20045 5444 2836 394740 351186 3008 40546 198871 145123 34667 19081 0 40893 31241 9652 31725 31725 0 0 25000 25000 227034 194654 7251 25129 59703 46174 8183 5346 34478 28963 3847 1668 53463 48245 3695 1523 0 151871 138514 9875 3482 368805 285410 28889 54506 0 169898 64820 16986 88092 0 0 674376 613118 45289 15969 142230 129721 9248 3261 PROGRAM DEVELOPMENT 530384 513458 16926 CAREER CENTER EXPENSES 462540 462540 EQUIPMENT/BUILDING MAINTENANCE 330534 302020 21056 7458 GUEST FACULTY FEES 249700 236200 13500 78354 62635 10609 5110 7292390 5197407 1461037 633946 500 500 689552 112988 0 16586 16491 0 0 0 62443 61768 1024 1552 27690439 15181780 13128859 12508659 7736022 5440574 22366624 22366624 0 0 0 44001610 40509156 12483 9712 45017 31253 57500 40965 X 42056178 38561831 359432 377860 1528500 1528500 43944110 40468191 44001610 40509156 -3475919 X false true X true false X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 143185 X false 1588829 34075 76426 1546478 1528500 60329 1588829 1.00000 false false false 170996 5872734 6043730 500000 15179584 9447390 6232194 3374839 3161054 213785 2592286 2573336 18950 12508659 22366624 X 3850616 3850616 -34145 -34145 3816471 7326535 7326535 -34145 -34145 7292390 Part III, Line 4: Description of organization's collections and how it furthers its purpose. Poynter's collection of art depicts important moments in history, and gives students a point of discussion on how journalists have covered these events. Part V, Line 4: Intended uses of the endowment fund. DURING 2012, THE ORGANIZATION RECEIVED ENDOWMENT FUNDS OF $1,528,500. THE ORGANIZATION'S ENDOWMENT FUNDS ARE FUNDS RESTRICTED OR DESIGNATED FOR DIGITAL TRANSFORMATION TRAINING IN THE NEWSPAPER INDUSTRY AND CONSISTS OF VARIOUS MUTUAL FUNDS. Part X : FIN48 Footnote The Institute is exempt from federal income tax under Section 501(c)(3) of the Internal Revenue Code. The IRS determined that the Institute is not a private foundation and contributions to it qualify as charitable contribution deductions. The Organization has evaluated its tax positions taken for all open tax years and has not identified any uncertain tax positions. The 2010, 2011, and 2012 tax years are open and subject to examination by the IRS. The Institute is not currently under audit, nor has the Institute been contacted by the IRS. true true true true true true true false false false false false false false false true false true Schedule E, Line 6 - Explanation of Aid or Assistance from Governmental Agency IN 2013 THE POYNTER INSTITUTE RECEIVED IN TOTAL $140,388 FROM THE U.S. EMBASSY IN TURKEY AND U.S. CONSULATE IN INDIA TO FUND THE MULTIMEDIA TRAINING OF LOCAL JOURNALISTS IN THESE COUNTRIES VIA IN-PERSON SEMINARS AND E-LEARNING MODULES. Schedule E, Line 3 - Racially Nondiscriminatory Policy Publicized THE SCHOOL CUSTOMARILY DRAWS A SUBSTANTIAL PERCENTAGE OF ITS STUDENTS AND SEMINAR PARTICIPANTS NATIONWIDE OR WORLDWIDE AND FOLLOWS A RACIALLY NONDISCRIMINATORY POLICY AS TO STUDENTS AND SEMINAR PARTICIPANTS. THE SCHOOL PUBLICIZED ITS NONDISCRIMINATORY POLICY IN THE TAMPA BAY TIMES ON DECEMBER 11,2013. A COPY OF THE ANNOUNCEMENT IS AVAILABLE UPON REQUEST. Schedule E, Line 4 - Explanation of Records and Materials Not Maintained Schedule E, Line 5 - Explanation of Organization Discrimination by Race SOUTH AFRICA 0 1 PROGRAM SERVICE TRAINING 0 AUSTRIA 0 1 PROGRAM SERVICE TRAINING 0 INDIA 0 0 PROGRAM SERVICE TRAINING 0 TURKEY 0 2 PROGRAM SERVICES TRAINING 12339 4 4 12339 12339 false false false false false false Part I - Additional Supplemental Information SOUTH AFRICA - THE INSTITUTE SENT A FACULTY MEMBER TO SOUTH AFRICA TO CONDUCT JOURNALISM LEADERSHIP TRAINING IN 2013. THERE WAS NO REVENUE RECEIVED FROM THIS PROGRAM SERVICE ACTIVITY IN 2013. APPROXIMATELY $2,000 OF EXPENDITURES WERE INCURRED IN CONNECTION WITH THE FACULTY MEMBER'S INTERNATIONAL TRAVEL AND ACCOMODATIONS. THE INSTITUTE DOES NOT MAINTAIN AN OFFICE IN SOUTH AFRICA.AUSTRIA - THE INSTITUTE SENT TWO FACULTY MEMBERS TO AUSTRIA TO CONDUCT MULTIMEDIA JOURNALISM TRAINING IN 2013. THE REVENUE RECEIVED FROM THIS PROGRAM SERVICE ACTIVITY IN 2013 WAS $19,288. APPROXIMATELY $4,000 OF EXPENDITURES WERE INCURRED IN CONNECTION WITH THE FACULTY MEMBERS' INTERNATIONAL TRAVEL AND ACCOMODATIONS. THE INSTITUTE DOES NOT MAINTAIN AN OFFICE IN AUSTRIA.INDIA - THE INSTITUTE RECEIVED $30,000 FROM U.S. CONSULATE IN INDIA TO START THE PROJECT OF MULTIMEDIA JOURNALISM TRAINING FOR LOCAL JOURNALISTS. THE PROJECT INCLUDES A THREE STOP TRAINING TOUR IN THREE OF INDIA'S STATES AND E-LEARNING MODULES. FOR THE YEAR 2013 THE PROGRAM HAD NO ACTIVITY. TURKEY -THE INSTITUTE SENT TWO FACULTY MEMBERS TO TURKEY TO CONDUCT MULTIMEDIA JOURNALISM TRAINING IN 2013. THE FUNDS OF $110,338 WERE RECEIVED FROM U.S. EMBASSY IN ANKARA, TURKEY TO FUND THE PROJECT. THE PROJECT INCLUDES A LARGE E-LEARNING PROGRAM DEVELOPMENT COMPONENT AS WELL AS A FELLOWSHIP FOR SELECT TURKISH JOURNALISTS TO TRAVEL TO POYNTER FOR A WEEK LONG TRAINING SEMINAR. A TOTAL OF $12,339 OF EXPENDITURES WERE INCURRED IN 2013 IN CONNECTION WITH THE PROJECT. THE INSTITUTE DOES NOT MAINTAIN AN OFFICE IN TURKEY. true 0 0 FELLOWSHIP GRANTS/TUITION FELLOWSHIPS 120 81697 Additional Supplemental Information INCLUDED IN THE AMOUNT OF CASH GRANTS PROVIDED BY THE POYNTER INSTITUTE AND REPORTED ON PART III, COLUMN (C) AS "FELLOWSHIP GRANTS/TUITION FELLOWSHIPS" ARE THE FOLLOWING: FELLOWSHIP GRANTS $ 7,524 TUITION FELLOWSHIPS 74,173 TOTAL $ 81,697 X X false false false false false false false false false false ANDREW E BARNES Trustee 4000 239198 4000 239198 ANDREW P CORTY Trustee 177305 147199 10843 335347 CHRISTINE M MARTIN FOUNDATION PRES 223927 1867 12138 237932 DR KAREN B DUNLAP President 200414 50600 1986 8186 210586 50600 JANA JONES Treasurer 226882 68999 4723 300604 MARTHA A PETTY FORMER TRUSTEE 162532 162532 PAUL C TASH Chairman 179269 326597 10174 516040 STEPHEN BUCKLEY Trustee 185468 53819 1838 18598 205904 53819 WILLIAM J WARD SR FACULTY (SCRT) 159878 1584 12273 173735 Part III, Additional Information Compensation and benefits identified in Part II, rows (ii) for each listed individual ARE not paid by The Poynter Institute and ARE, instead, paid by a related organization. Form 990, Part VI, Line 11b: Form 990 Review Process The Form 990 is prepared by an independent accounting firm. An initial draft of the Form is provided to the audit committee, legal representation, and management for review. The review comments, if any, are considered and, if applicable, reflected on the final version of the return. Form 990, Part VI, Line 15b: Compensation Review and Approval Process for Officers and Key Employees Compensation for key people is determined by an annual review and periodic salary comparisons are conducted by the consulting firm of Watson Wyatt. The period comparison utilizes regional and national non-profit and educational organizations with comparable functional positions and operating budgets. The annual reviews by a supervisor are written and oral. Review conversations set expectations as well as examine previous work. For key people the conversation is often led by the president. The president is reviewed by the Chairman of the Board. Form 990, Part VI, Line 19: Other Organization Documents Publicly Available No documents available to the public THE ST PETERSBURG TIMES FUND INC 490 FIRST AVENUE SOUTH ST PETERSBURG FL 33701 596142547 CHARITABLE/ SCHOLARSHIPS FL 501(C)(3) PRIVATE FOUNDATION N/A false THE POYNTER INSTITUTE FOUNDATION INC 801 THIRD STREET SOUTH ST PETERSBURG FL 33701 455630160 SUPPORTING ORGANIZATION FL 501(C)(3) 509(A)(3) N/A false TIMES HOLDING COMPANY 490 FIRST AVE SOUTH ST PETERSBURG FL 33701 596068199 HOLDING CO FL POYNTER C CORP 140000000 65000000 1.00000 true TIMES PUBLISHING COMPANY 490 FIRST AVE SOUTH ST PETERSBURG FL 33701 590482470 MEDIA CO FL THC C CORP true TREND MAGAZINES INC 490 FIRST AVE SOUTH ST PETERSBURG FL 33701 591057320 PERIODICAL FL TPC C CORP true TAMPA BAY NEWSPAPERS INC 9911 SEMINOLE BLVD SEMINOLE FL 33772 593447974 NEWSPAPERS FL TPC C CORP true CONGRESSIONAL QUARTERLY INC 1255 22ND STREET NW WASHINGTON DC 20037 530236590 JOURNALISM DC TPC C CORP true TIMES MEDIA SERVICES Inc 490 First Ave South St Petersburg FL 33701 262792852 PERIODICAL FL TPC C CORP true true false false true false false false false false true false true false false false true false false false TIMES PUBLISHING COMPANY d 28000000 LOAN PRINCIPAL TIMES PUBLISHING COMPANY j 1438 MARKET RATE TIMES PUBLISHING COMPANY l 3545 MARKET RATE TIMES PUBLISHING COMPANY p 188827 MARKET RATE TAMPA BAY NEWSPAPERS INC a 79352 MARKET RATE