2014-11-06T11:59:05-06:00 2013-12-31 410746749 CLIFTONLARSONALLEN LLP 4250 N FAIRFAX DRIVE SUITE 1020 ARLINGTON VA 22203 990 2013-01-01 273267081 COMMITTEE FOR DIGITAL ADVERTISING AND MARKETING ACCOUNTABILITY COMM 3477700322 1615 L ST NW NO 1100 WASHINGTON DC 20036 LOU MASTRIA MANAGING DIRECTOR 3477700322 2014-11-03 1 TIFFANY BYRD P01599503 5712279500 2013 2015-11-30 17:44:51Z DIGITAL ADVERTISING ALLIANCE LOU MASTRIA 1615 L ST NW NO 1100 WASHINGTON DC 20036 3155978 0 X WWW.ABOUTADS.INFO X 2010 DC THE COMMITTEE FOR DIGITAL ADVERTISING AND MARKETING ACCOUNTABILITY PROMOTES DIGITAL ADVERTISING STANDARDS DESIGNED TO PROVIDE CONSUMERS WITH ENHANCED TRANSPARENCY AND CONTROL OVER THE COLLECTION AND USE OF WEB VIEW AND OTHER SIMILAR DATA. 6 6 0 0 0 0 0 0 1388798 1562622 0 914 993425 1592442 2382223 3155978 0 0 0 0 0 0 0 0 0 2375513 2581457 2375513 2581457 6710 574521 652487 1227008 0 0 652487 1227008 X THE COMMITTEE FOR DIGITAL ADVERTISING AND MARKETING ACCOUNTABILITY PROMOTES DIGITAL ADVERTISING STANDARDS DESIGNED TO PROVIDE CONSUMERS WITH ENHANCED TRANSPARENCY AND CONTROL OVER THE COLLECTION AND USE OF WEB VIEW AND OTHER SIMILAR DATA. 1 0 PROMOTE COMPLAINCE WITH ESTABLISHED DIGITAL ADVERTISING STANDARDS THROUGH INCREASED TRANSPARENCY:OUR PRINCIPLES REQUIRE COMPANIES TO PROVIDE CLEAR AND EASILY ACCESSIBLE DISCLOSURES TO CONSUMERS ABOUT DATA COLLECTION AND USE PRACTICES ASSOCIATED WITH DIGITAL ADVERTISING. DAA ALLOWS LICENSED ENTITIES TO USE THE ADVERTISING OPTION ICON WITHIN OR NEAR ONLINE ADVERTISEMENTS OR ON WEB PAGES WHERE INTEREST BASED ADVERTISING IS OCCURING. PROMOTE COMPLIANCE WITH ESTABLISHED DIGITAL ADVERTISING STANDARDS THROUGH ENHANCED CONSUMER CONTROL:THE PRINCIPLES REQUIRE ENTITIES TO PROVIDE CONSUMERS WITH CONTROL OVER THE COLLECTION AND USE OF WEB VIEWING AND OTHER SIMILAR DATA. TO ENCOURAGE THIS TYPE OF CONSUMER CHOICE, THE CORPORATION CREATED THE ABOUT ADS CONSUMER OPT-OUT PAGE, WHERE CONSUMERS CAN EASILY OPT-OUT OF SOME OR ALL OF THE INTEREST-BASED ADS THEY RECEIVE FROM PARTICIPATING ENTITIES, IF THEY SO CHOOSE. CONDUCT EDUCATION OUTREACH TO CONSUMERS AND BUSINESSES:THE DAA DEVELOPS BROAD COMMUNICATIONS THAT EDUCATE CONSUMERS AND BUSINESSES ABOUT ONLINE BEHAVIORAL ADVERTISING AND THE PRINCIPLES. 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 11 0 1 0 0 0 0 0 0 0 X 6 6 0 0 0 0 1 1 1 1 1 0 0 1 0 0 0 0 0 0 X VENABLE LLP 2023444000 575 7TH STREET NW WASHINGTON DC 20004 DAN JAFFE DIRECTOR 5.00 X 0 0 0 DICK O'BRIEN DIRECTOR 5.00 X 0 0 0 LINDA WOOLLEY DIRECTOR 5.00 X 0 0 0 MIKE ZANEIS DIRECTOR 5.00 X 0 0 0 MARC GROMAN DIRECTOR 5.00 X 0 0 0 CLARK RECTOR DIRECTOR 5.00 X 0 0 0 LOU MASTRIA MANAGING DIRECTOR 50.00 X 45000 0 0 45000 0 0 0 0 0 0 VENABLE LLP 575 7TH ST NW WASHINGTON DC 20004 LEGAL SERVICES 694426 COUNCIL OF BETTER BUSINESS BUREAU 1411 K STREET NW SUITE 1000 WASHINGTON DC 20005 SUPPORT SERVICES 452000 DDC ADVOCACY LLC 774 WATERFRONT STREET NATIONAL HARBOR MD 20745 PROFESSIONAL SERVICES 231494 463 COMMUNICATIONS 1150 17TH STREET NW STE 700 WASHINGTON DC 20036 COMMUNICATIONS SERVICES 193612 DIRECT MARKETING ASSOCIATION 1120 AVENUE OF THE AMERICAS NEW YORK NY 100366700 SUPPORT SERVICES 163875 9 CONSUMER OPT-OUT PAGE 900099 898289 898289 APPROVED PROVIDER 900099 383333 383333 PRINCIPLES COMMITTEE 900099 281000 281000 1562622 914 914 1442442 1442442 BRANDING CAMPAIGN REVENUE 900099 150000 150000 150000 3155978 1713536 0 1442442 X 207375 694426 10998 608500 491414 4857 394081 12000 46069 5425 BRAND BUILDING 103174 BANK SERVICE CHARGES 3138 2581457 427487 1001094 225000 225914 652487 1227008 0 0 X 652487 1227008 652487 1227008 652487 1227008 574521 0 X 0 0 0 1 1 0 FORM 990, PART III, LINE 2 BROWSER-BASED CHOICE SUBCOMMITTEE: STANDARDS-WRITING SUBCOMMITTEE FOR BROWSER-BASED CHOICE MECHANISMS RELATED TO IBA CHOICE RELEASE OF DAA MOBILE GUIDANCE:PRESENT MARKETERS WITH GUIDANCE ON HOW TO COLLECT/USE DATA IN MOBILE AND IN-APP ENVIRONMENTS FOR IBA DAA-CANADA LICENSE EXTENSION:FACILITATE CURRENT US PARTICIPANTS' EXTENSION OF IP RIGHTS INTO CANADA FORM 990, PART VI, SECTION A, LINE 6 THERE ARE TWO TYPES OF PARTICIPANTS IN THE DAA: ADVERTISING AND MARKETING TRADE ASSOCIATIONS AND OTHER ENTITIES (COMPANIES, ASSOCIATIONS, ETC.) THAT ARE INVOLVED IN OR SUPPORT DIGITAL ADVERTISING. THE FIRST GROUP, THE ASSOCIATIONS, ARE THE MEMBERS OF THE DAA. EACH OF THESE TRADE ASSOCIATIONS ELECTS A BOARD MEMBER AND PROVIDES SERVICES AND SUPPORT TO THE DAA. THE SECOND GROUP, THE OTHER ENTITIES, ARE DIGITAL ADVERTISING COMPANIES THAT SUPPORT THE PROGRAM FINANCIALLY THROUGH THE DAA CERTIFICATION ACTIVITIES AND THE PAYMENT FOR THE USE OF DAA'S INTELLECTUAL PROPERTY, PARTICIPATION IN DISCUSSIONS REGARDING THE EXPANSION OF THE DAA'S SELF-REGULATORY CERTIFICATION PROGRAM, OR FOR THE ABILITY TO CERTIFY THAT OTHER COMPANIES ARE COMPLYING WITH THE DIGITAL ADVERTISING INDUSTRY'S CODE OF CONDUCT. WHILE THESE ENTITIES ARE CONSIDERED MEMBERS OF THE ASSOCIATION FOR ITS GOVERNANCE PURPOSES, THE FINANCIAL AND OTHER SUPPORT PROVIDED THROUGH PARTICIPATION IN DAA'S CERTIFICATION PROCESSES CONSTITUTES "MEMBERSHIP SUPPORT." SEE E.G. PLR XXX-XX-XXXX. FORM 990, PART VI, SECTION A, LINE 7A THE ADVERTISING AND MARKETING ASSOCIATIONS THAT ARE MEMBERS OF THE DAA EACH ELECT AN INDIVIDUAL TO THE BOARD OF THE DAA. FORM 990, PART VI, SECTION A, LINE 7B THE ADVERTISING AND MARKETING ASSOCIATIONS THAT ARE MEMBERS HAVE THE RIGHT TO APPROVE AMENDMENTS TO THE ORGANIZATION'S ARTICLES OF INCORPORATION AS WELL AS APPROVE OF ANY DECISIONS TO DISSOLVE, MERGE, OR CONSOLIDATE. FORM 990, PART VI, SECTION B, LINE 11 THE FORM 990 IS PREPARED WITH THE ASSISTANCE OF AN OUTSIDE ACCOUNTING FIRM AND IT IS REVIEWED BY THE ORGANIZATION'S MANAGING DIRECTOR, GENERAL COUNSEL, AND MADE AVAILABLE TO ITS BOARD OF DIRECTORS FOR REVIEW PRIOR TO SUBMISSION TO THE IRS. FORM 990, PART VI, SECTION C, LINE 19 DAA COMPLIES WITH THE PUBLIC INSPECTION REQUIREMENTS OF INTERNAL REVENUE CODE SECTION 6104 BY MAKING ITS FORM 1024, APPLICATION FOR RECOGNITION OF EXEMPTION UNDER SECTION 501(A), DETERMINATION LETTER FROM THE IRS, AND THE FORMS 990 FOR ITS THREE MOST RECENTLY COMPLETED TAX PERIODS. HOWEVER, AS SECTION 6104 DOES NOT REQUIRE AN ORGANIZATION EXEMPT UNDER SECTION 501(C)(6) TO DISCLOSE ITS GOVERNING DOCUMENTS OR FINANCIAL STATEMENTS, DAA HAS DECIDED NOT TO MAKE SUCH INFORMATION AVAILABLE FOR PUBLIC INSPECTION. FORM 990, PART IX, LINE 11G COUNCIL OF BETTER BUSINESS BUREAU 452,000. DIRECT MARKETING ASSOCIATION 156,500. FORM 990, PART IX, LINE 11A MANAGEMENT AGREEMENT: DAA PROVIDES A FEE TO THE DIRECT MARKETING ASSOCIATION (DMA) FOR USE OF EMPLOYEES. DAA DOES NOT HAVE A FORMAL COMPENSATION APPROVAL PROCESS BECAUSE THE ORGNIZATION DOES NOT COMPEMSATE ITS OFFICERS. HR SERVICES ARE PROVIDED BY DMA. DAA COMPENSATION FOR OFFICERS AND STAFF IS REVIEWED BY AND MEETS GENERAL GUIDELINES FOR SIMILARLY SITUATED DMA EMPLOYEES. DAA DOES NOT COMPENSATE ITS DIRECTORS. SIMILAR TO DAA,DMA IS AN ORGANIZATION RECOGNIZED BY THE IRS AS EXEMPT FROM FEDERAL INCOME TAX UNDER SECTION 501(C)(6). FORM 990, PART VI, SECTION B LINE 15 DAA DOES NOT HAVE A FORMAL COMPENSATION APPROVAL PROCESS BECAUSE THE ORGANIZATION DOES NOT COMPENSATE ITS OFFICERS. HR SERVICES FOR DAA OFFICERS AND STAFF ARE PROVIDED BY DMA. DIRECTORS ARE NOT COMPENSATED.