2014-04-15T13:03:46-05:00 2013-05-31 410746749 CLIFTONLARSONALLEN LLP 610 WGERMANTOWN PIKE STE400 PLYMOUTH MEETING PA 19462 990 2012-06-01 233082851 BREASTCANCERORG BREA 6106426550 7 EAST LANCASTER AVENUE 3RD FLOOR ARDMORE PA 19003 HOPE WOHL 6106426550 2014-04-15 1 BRUCE BRAUNEWELLCPA P00075336 2156433900 2012 2015-11-30 17:44:51Z HOPE WOHL 7 EAST LANCASTER AVENUE 3RD FLOOR ARDMORE PA 19003 4647351 0 X WWW.BREASTCANCER.ORG X 2001 PA OUR MISSION IS TO HELP WOMEN AND THEIR LOVED ONES MAKE SENSE OF THE COMPLEX MEDICAL AND PERSONAL INFORMATION ABOUT BREAST CANCER AND BREAST HEALTH SO THEY CAN MAKE THE BEST DECISIONS FOR THEIR LIVES. 17 15 24 115 0 0 2627147 3023852 735476 733406 14347 4976 235185 -55692 3612155 3706542 0 0 0 0 1804761 1960195 0 0 468725 1763378 1765064 3568139 3725259 44016 -18717 5071322 5081462 193320 222177 4878002 4859285 X OUR MISSION IS TO HELP WOMEN AND THEIR LOVED ONES MAKE SENSE OF THE COMPLEX MEDICAL AND PERSONAL INFORMATION ABOUT BREAST CANCER AND BREAST HEALTH SO THEY CAN MAKE THE BEST DECISIONS FOR THEIR LIVES. 0 0 1798649 CORE: BREASTCANCER.ORG IS AN INTERNET-BASED, NONPROFIT ORGANIZATION DEDICATED TO PROVIDING THE MOST RELIABLE, COMPLETE, AND UP-TO-DATE INFORMATION ABOUT BREAST CANCER AND BREAST HEALTH. OUR WEBSITE CONTAINS OVER 7,000 PAGES OF INFORMATION, REACHING MILLIONS OF PEOPLE EACH YEAR. FOR THE YEAR ENDED MAY 31, 2013, BREASTCANCER.ORG'S CORE CONTENT PAGES RECEIVED OVER 10.7 MILLION VISITS. FOR THE 10TH CONSECUTIVE YEAR, BREASTCANCER.ORG RECEIVED A SILVER EHEALTHCARE LEADERSHIP AWARD FOR BEST SITE DESIGN. BREASTCANCER.ORG EMPOWERS WOMEN TO TAKE AN ACTIVE PART IN THEIR TREATMENT AND TO COMMUNICATE WITH THEIR DOCTORS ABOUT CRITICAL TREATMENT ISSUES. TWENTY-FOUR HOURS A DAY, 7 DAYS A WEEK, THE BREASTCANCER.ORG WEBSITE OFFERS RELIABLE, COMPREHENSIVE, AND TIMELY INFORMATION. CORE CONTENT SECTIONS INCLUDE INFORMATION ABOUT SYMPTOMS AND DIAGNOSIS, TREATMENTS AND SIDE EFFECTS, WAYS TO LOWER THE RISK OF BREAST CANCER, AND ADVICE FOR HANDLING DAY-TO-DAY ISSUES THAT COME WITH HAVING BREAST CANCER. THE ORGANIZATION'S MOBILE APPLICATION, THE BREAST CANCER DIAGNOSIS GUIDE WALKS A USER THROUGH HER BREAST CANCER PATHOLOGY REPORT AND OTHER TESTS AND INFORMATION THAT SHE CAN THEN USE WITH HER DOCTOR TO HELP DECIDE WHICH TREATMENTS ARE RIGHT FOR HER. IT ALLOWS A PERSON TO ADD HER DIAGNOSIS INFORMATION FOR EASY REFERENCE AND RECEIVE BREAST CANCER NEWS ARTICLES RELEVANT TO HER DIAGNOSIS. BREASTCANCER.ORG ALSO HOSTS A BLOG SPACE AUTHORED BY PATIENTS, HEALTH CARE PROFESSIONALS, AND BREASTCANCER.ORG STAFF. THE BREASTCANCER.ORG BLOG PROVIDES A PLACE FOR DIALOGUE, TESTIMONIALS, AND ADVICE ABOUT IMPORTANT BREAST CANCER TOPICS. 587754 PREVENTION: BREASTCANCER.ORG'S PREVENTION INITIATIVE CONTINUES TO EDUCATE MILLIONS OF WOMEN WORLDWIDE ON RISK REDUCTION AND PREVENTION. FOR THE YEAR ENDED MAY 31, 2013, BREASTCANCER.ORG SPREAD THE PREVENTION MESSAGE THROUGH LITERATURE DISTRIBUTION AND PRESENTATIONS, AND ALSO CONDUCTED CRITICAL RESEARCH TO DETERMINE HOW BEST TO COMMUNICATE THE MESSAGE OF THE PREVENTION PROGRAM. BREASTCANCER.ORG REACHED OVER A HALF A MILLION PEOPLE WITH OUR PREVENTION MESSAGE THROUGH THE DISTRIBUTION OF BOOKLETS, COLUMNS AND NEWSLETTERS. AND SIMILARLY, DR. MARISA WEISS DELIVERED PREVENTION PRESENTATIONS TO HUNDREDS OF INFLUENCERS - INCLUDING DELOITTE WOMEN'S HEALTH CONFERENCE, DIGITAS' HEALTH CONFERENCE, WANDERLUST, A NATIONWIDE EVENT THAT IS FOCUSED ON CREATING COMMUNITY AROUND MINDFUL LIVING, AND A MEREDITH CORPORATION EVENT WITH AN AUDIENCE OF TOP EDITORS FROM BETTER HOMES & GARDENS, FAMILY CIRCLE, LADIES' HOME JOURNAL, MORE, SIEMPRE MUJER AND FITNESS, IN ADDITION TO OTHERS. QUALITATIVE RESEARCH WAS CONDUCTED THAT INCLUDED NEARLY 2,000 WOMEN. THROUGH FOCUS GROUPS, SURVEYS AND IN-DEPTH INTERVIEWS, BREASTCANCER.ORG LEARNED WHAT FACETS OF THE PREVENTION PROGRAM RESONATED MOST WITH WOMEN, AS WELL AS ELEMENTS OF THE PROGRAM'S MESSAGE THAT WOULD HAVE LITTLE IMPACT ON CHANGING THEIR BEHAVIOR. THESE INSIGHTS HAVE ALLOWED BREASTCANCER.ORG TO FOCUS ON MESSAGES THAT ARE MOST LIKELY TO DRIVE WOMEN TO INCORPORATE SPECIFIC LIFESTYLE CHANGES TO REDUCE BREAST CANCER RISK. MEDIA OUTREACH EFFORTS TO PROMOTE THE PREVENTION PROGRAM REACHED OVER 20 MILLION PEOPLE. PREVENTION INFORMATION WAS FEATURED IN PARENTS, SER PADRES AND SHAPE MAGAZINES. THE LOWER YOUR RISK SECTION ON OUR WEBSITE HAS OVER 400 PAGES OF CONTENT. THIS INCLUDES A REGULAR COLUMN TITLED THINK PINK, LIVE GREEN, AUTHORED BY DR. MARISA WEISS, WHICH DISCUSSES A WAY OF LIVING THAT AIMS TO HELP WOMEN REDUCE THEIR RISK OF BREAST CANCER OR THE DISEASE COMING BACK IN SURVIVORS. BREASTCANCER.ORG ALSO DISTRIBUTES A BOOKLET, THINK PINK, LIVE GREEN: A STEP-BY-STEP GUIDE TO REDUCING YOUR RISK OF BREAST CANCER. 200542 COMMUNITY: BREASTCANCER.ORG HOSTS 73 VIBRANT, INTERACTIVE, AND WELL-USED COMMUNITY FORUMS WITH OVER 130,000 REGISTERED USERS THAT HELP WOMEN AND THEIR LOVED ONES FIND SUPPORT AND CREATE COMMUNITY DURING ONE OF THE MOST CHALLENGING TIMES OF THEIR LIVES. SERVICES PROVIDED INCLUDE BOTH DISCUSSION BOARDS AND CHAT ROOMS, WHICH ARE PROFESSIONALLY MODERATED. SOME OF THE MOST ACTIVE FORUMS INCLUDE "CHEMOTHERAPY - BEFORE, DURING AND AFTER," "STAGE IV BREAST CANCER," AND "BREAST RECONSTRUCTION." FOR THE YEAR ENDED MAY 31, 2013, THE DISCUSSION BOARDS RECEIVED OVER 528,000 NEW POSTS, WITH AN AVERAGE OF 1,447 POSTS PER DAY. IN ADDITION, THE COMMUNITY RECEIVED OVER 6.7 MILLION VISITS, WITH AN AVERAGE OF 3,000 UNIQUE AUTHORS PER MONTH. IN MAY 2012, BREASTCANCER.ORG LAUNCHED A MOBILE OPTIMIZED VERSION OF THE COMMUNITY FORUMS. 305281 733406 1. BANNER DISPLAY: BREASTCANCER.ORG DERIVES REVENUE FROM ONLINE BANNER DISPLAYS AND CONTENT SYNDICATION. THE ONLINE BANNERS ARE FOR PRODUCTS OR SERVICES DIRECTLY RELATED TO BREASTCANCER.ORG'S MISSION OF PROVIDING INFORMATION AND SUPPORT TO HELP WOMEN AND THEIR LOVED ONES MAKE DECISIONS RELATED TO THEIR BREAST CANCER DIAGNOSIS AND TREATMENT. THIS ACTIVITY IS DIRECTLY RELATED TO BREASTCANCER.ORG'S TAX-EXEMPT PURPOSE.2. BOOKLETS: BREASTCANCER.ORG PROVIDES FREE PRINTED BOOKLETS ON VARIOUS ISSUES INVOLVING BREAST CANCER. BOOKLETS INCLUDE: A GENERAL BROCHURE, YOUR GUIDE TO REDUCING YOUR RISK OF BREAST CANCER, UNDERSTANDING METASTATIC BREAST CANCER, UNDERSTANDING AND REDUCING THE RISK OF RECURRENCE, AND, IN ENGLISH AND SPANISH, YOUR GUIDE TO THE BREAST CANCER PATHOLOGY REPORT (GUIA PARA SU INFORME PATOLOGICO SOBRE EL CANCER DEL SENO). DURING THE YEAR ENDED MAY 31, 2013, OVER 46,000 BOOKLETS WERE DISTRIBUTED. IN ADDITION, A NUMBER OF THE BOOKLETS ARE AVAILABLE FOR FREE DOWNLOAD ONLINE.3. RESEARCH NEWS: BREASTCANCER.ORG BRINGS UPDATES ON THE LATEST BREAST CANCER RESEARCH TO ITS VISITORS THROUGH THE RESEARCH NEWS PROGRAM. BREASTCANCER.ORG MEDICAL EXPERTS ROUTINELY REVIEW BREAST CANCER RESEARCH FOR IMPORTANT ADVANCES, UPDATES, AND CHANGES IN HOW BREAST CANCER IS DIAGNOSED AND TREATED. THESE EXPERTS PROVIDE EASY-TO-UNDERSTAND SUMMARIES OF THE RESEARCH, WHICH ARE POSTED ON THE BREASTCANCER.ORG WEBSITE. DURING THE YEAR ENDED MAY 31, 2013, BREASTCANCER.ORG PUBLISHED 161 RESEARCH NEWS ARTICLES.4. SPANISH: BREASTCANCER.ORG PROVIDES A SPANISH LANGUAGE VERSION OF ITS CORE WEBSITE AS WELL AS A MOBILE OPTIMIZED VERSION. RESOURCES INCLUDE THE SYMPTOMS & DIAGNOSIS AND TREATMENT & SIDE EFFECTS SECTIONS OF THE WEBSITE, WHICH ARE MOST CRITICAL TO HELPING WOMEN NAVIGATE THE CHALLENGES OF UNDERSTANDING A DIAGNOSIS AND DECIDING ON TREATMENT OPTIONS. IN OCTOBER 2012, BREASTCANCER.ORG LAUNCHED DISCUSSION BOARDS FOR THE SPANISH AUDIENCE. IN ADDITION, THE ORGANIZATION DEVELOPED AND IMPLEMENTED A STRATEGIC MARKETING PLAN TO REACH THIS AUDIENCE, INCLUDING BROADCAST, PRINT PUBLICATIONS, AND ONLINE PROPERTIES. BREASTCANCER.ORG WILL CONTINUE TRANSLATING ADDITIONAL CONTENT ON THE SITE. 305281 733406 2892226 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 1 1 0 0 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 42 0 1 24 1 0 0 0 0 0 1 1 0 0 0 0 X 17 15 1 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 0 1 0 0 AK AL AR AZ CA CO CT FL GA HI IL KS KY MA MD ME MI MN MO MS NC ND NH NJ NM NY OH OK OR PA RI SC TN UT VA WA WI WV X X X MANAGEMENT 6106426550 7 EAST LANCASTER AVENUE 3RD FLOOR ARDMORE PA 19003 MARISA WEISS MD 25.00 X X 229904 0 336 HOPE WOHL MBA 40.00 X X 223382 0 7524 JOANNE GILLS-DONOVAN PHD 1.00 X 0 0 0 MICHAEL DELONE 1.00 X 0 0 0 LISA KABNICK JD 1.00 X 0 0 0 JOHN MCFADDEN 1.00 X 0 0 0 SHERI LAMBERT 1.00 X 0 0 0 LESLIA LAREDO 1.00 X 0 0 0 JAMES MONASTERO MBA 1.00 X X 0 0 0 NINA MONTEE KARP 1.00 X 0 0 0 LARRY NORTON MD 1.00 X 0 0 0 NANCY SCHMIDT 1.00 X 0 0 0 PAUL WEINER 1.00 X 0 0 0 SHARI FOOS 1.00 X 0 0 0 LISA PETKUN 1.00 X 0 0 0 JANE HOLLINGSWORTH 1.00 X 0 0 0 MARNIE BOWEN 1.00 X 0 0 0 DANIELLE PY-SALAS 1.00 X 0 0 0 PATTY EVANS 40.00 X 155088 0 260 RITA LUSEN 40.00 X 186091 0 336 MICHELLE ZWEIBEL 40.00 X 135849 0 0 930314 0 8456 5 0 1 0 FORAKER LABS 4775 WALNUT STREET SUITE 200 BOULDER CO 80301 WEBSITE DEVELOPMENT 443189 BBMG 20 JAY STREET SUITE 1020 BROOKLYN NY 11201 MARKETING SERVICES 290703 2 496592 2527260 572538 3023852 ONLINE BANNER DISPLAY 900099 733406 733406 733406 11943 11943 39 39 569547 576514 -6967 -6967 -6967 300905 496592 364295 -63390 -63390 MISCELLANEOUS 900099 7659 7659 7659 3706542 733406 0 -50716 X 746240 555723 104598 85919 1018986 607862 165583 245541 2370 1571 350 449 69288 45344 10084 13860 123311 81750 18210 23351 11721 8130 1812 1779 123587 85722 19110 18755 704494 692417 3067 9010 99260 96816 849 1595 20833 14610 3141 3082 306497 286080 9189 11228 116666 80923 18039 17704 62186 61464 722 43534 30210 585 12739 192745 186433 2661 3651 12787 8868 1979 1940 PRINTING 24868 14502 49 10317 SERVICE CHARGES 18576 13644 2490 2442 MISCELLANEOUS 7954 6087 1125 742 POSTAGE 7761 4107 909 2745 11595 9963 478 1154 3725259 2892226 364308 468725 2593034 2831110 1967052 1578004 169072 239418 12469 52381 18594 1478226 1077007 264197 401219 13117 13117 5071322 5081462 186619 216085 6701 6092 193320 222177 X 3411932 3086708 1466070 1772577 4878002 4859285 5071322 5081462 -18717 0 X X 0 1 X 1 0 X 2116601 2425096 2914265 2627147 3023852 13106961 2116601 2425096 2914265 2627147 3023852 13106961 6306815 6800146 131928 955153 47389 174347 11982 1320799 32251 32251 11997 5958 6524 7659 32138 14492149 2226808 0.46920 0.58990 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 219801 179712 40089 1258425 897295 361130 401219 X 5047149 976312 364295 1340607 3706542 0 3706542 5065866 976312 364295 1340607 3725259 0 3725259 DESCRIPTION OF UNCERTAIN TAX POSITIONS UNDER FIN 48: PART X, LINE 2: THE ORGANIZATION IS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501)C)(3) OF THE INTERNAL REVENUE CODE, AS AN ORGANIZATION, CONTRIBUTIONS TO WHICH ARE DEDUCTIBLE UNDER SECTION 170(C) OF THE CODE; AND AS AN ORGANIZATION THAT IS NOT A PRIVATE FOUNDATION AS DEFINED IN SECTION 509(A) OF THE CODE. THE ORGANIZATION FOLLOWS THE INCOME TAX STANDARD FOR UNCERTAIN TAX POSITIONS. THE APPLICATION OF THIS STANDARD HAD NO IMPACT ON THE ORGANIZATION'S FINANCIAL STATEMENTS. THE ORGANIZATION IS NOT AWARE OF ANY ACTIVITIES THAT WOULD JEOPARDIZE ITS TAX-EXEMPT STATUS. THE ORGANIZATION'S TAX RETURNS FOR THE YEARS 2010 TO 2012 ARE OPEN TO EXAMINATION BY FEDERAL, STATE AND LOCAL AUTHORITIES. PART XI, LINE 2D - OTHER ADJUSTMENTS: SPECIAL EVENT EXPENSES 364,295. PART XII, LINE 2D - OTHER ADJUSTMENTS: SPECIAL EVENT EXPENSES 364,295. NYC BOWLING EVENT 340353 217100 123253 68007 29762 ROCK THE RIBBON 279401 173440 105961 95928 21700 85483 6 177743 106052 71691 49660 11549 2206 797497 496592 300905 213595 33249 117451 364295 -63390 X X X X 0 0 0 0 0 0 0 0 0 MARISA WEISS MD 224378 0 0 0 5526 0 0 0 336 0 230240 0 0 0 HOPE WOHL MBA 221001 0 0 0 2381 0 0 0 7524 0 230906 0 0 0 PATTY EVANS 148736 0 0 0 6352 0 0 0 260 0 155348 0 0 0 RITA LUSEN 179544 0 0 0 6547 0 0 0 336 0 186427 0 0 0 X 5 572538 FMV 0 0 0 FORM 990, PART VI, SECTION A, LINE 2 LISA KABNICK AND JOHN MCFADDEN HAVE A FAMILY RELATIONSHIP. FORM 990, PART VI, SECTION B, LINE 11 THE FINANCE COMMITTEE OF THE BOARD OF DIRECTORS REVIEWS AND APPROVES THE FORM 990 PRIOR TO BEING FILED. IN ADDITION, EACH MEMBER OF THE BOARD OF DIRECTORS RECEIVES AN ELECTRONIC COPY OF THE FORM 990 VIA EMAIL PRIOR TO THE FORM BEING FILED. FORM 990, PART VI, SECTION B, LINE 12C THE CEO AND DIRECTOR OF OPERATIONS REVIEW THE CONFLICT OF INTEREST STATEMENTS THAT ARE REQUIRED TO BE SUBMITTED ANNUALLY. ANY POTENTIAL CONFLICTS IN THESE STATEMENTS ARE FOLLOWED UP ON AND APPROPRIATE ACTION IS TAKEN, AS NEEDED, TO RESOLVE THE CONFLICT. CONFLICT OF INTEREST STATEMENTS ARE REQUIRED FOR ALL MEMBERS OF THE BOARD OF DIRECTORS, ANY NON-BOARD COMMITTEE MEMBERS AND SENIOR MANAGEMENT. FORM 990, PART VI, SECTION B, LINE 15A THE COMPENSATION COMMITTEE, COMPRISED OF MEMBERS OF THE BOARD OF DIRECTORS, MEETS REGULARLY TO REVIEW THE JOB DESCRIPTIONS, PERFORMANCE AND COMPENSATION OF SENIOR EXECUTIVES, INCLUDING THE PRESIDENT AND CEO. THE COMMITTEE REVIEWS BENCHMARK DATA, INCLUDING SALARIES REPORTED BY OTHER SIMILAR ORGANIZATIONS AND INDUSTRY COMPENSATION STUDIES AS PART OF ITS PROCESS. AFTER REVIEW AND APPROVAL BY THE COMPENSATION COMMITTEE, THE FINANCE COMMITTEE ALSO REVIEWS THE COMPENSATION WHEN APPROVING THE ANNUAL BUDGET. A FULL BOARD VOTE IS REQUIRED TO APPROVE THE ANNUAL BUDGET. FORM 990, PART VI, SECTION C, LINE 19 THE 990 AND AUDITED FINANCIAL STATEMENTS ARE POSTED ON THE ORGANIZATION'S WEBSITE. IN ADDITION, THEY ARE POSTED ON GUIDESTAR.COM, WHICH IS A FREE AND INDEPENDENT SITE. ALL DOCUMENTS ARE ALSO AVAILABLE, ON REQUEST, BY CONTACTING THE ORGANIZATION. OTHER FEES FORM 990, PART IX, LINE 11G PROGRAM CONSULTANTS: PROGRAM SERVICE EXPENSES 692,417. MANAGEMENT AND GENERAL EXPENSES 3,067. FUNDRAISING EXPENSES 9,010. TOTAL EXPENSES 704,494. HAS THE ORGANIZATION CHANGED ITS OVERSIGHT/SELECTION PROCESS FOR THE AUDIT? PART XI, LINE 2C THERE HAVE BEEN NO CHANGES IN EITHER PROCESS.